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All Journal Jurnal Ekonomi dan Kewirausahaan Manajemen Sumber Daya Manusia Prosiding Jurnal Akuntansi dan Pajak Adi Widya : Jurnal Pengabdian Masyarakat JURNAL AKUNTANSI DAN MANAJEMEN MUTIARA MADANI International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) Jurnal Manajemen Bisnis Eka Prasetya International Journal of Social Science Surakarta Management Journal Jurnal Manajemen, Akuntansi, Ekonomi MIMBAR INTEGRITAS Jurnal Pengabdian Sosial SURAKARTA ABDIMAS JOURNAL Jurnal Ekonomi Bisnis dan Kewirausahaan Relevan : Jurnal Pendidikan Matematika Effect : Jurnal Kajian Konseling

Erni Widiastuti

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Author-ID : 415582

Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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PENGARUH BRAND IMAGE, KUALITAS PRODUK, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK BATIK DI DANAR HADI SURAKARTA Siregar, Johan Samuel; Widiastuti, Erni
Surakarta Management Journal VOLUME 1 NO. 1 JUNI 2019
Publisher : Universitas Of Surakarta

In this study the authors have a goal to determine the effect of brand image, product quality, and price to the purchase decision of batik products in Batik Danar Hadi Surakarta either partially or simultaneously. Hypothesis in this research are: Suspected brand image, product quality, and price have a significant effect to purchasing decision of batik product in Batik Danar Hadi Surakarta either partially or simultaneously. Data needed in this research is primary data obtained by questionnaire method from sample counted 100 responden. Data analysis used in this research is multiple linear regression test, t test, F test and coefficient of determination test. The results of data analysis in this study can be concluded that the brand image, product quality, and price significantly influence the purchase decision of batik products in Batik Danar Hadi Surakarta either partially or simultaneously.

ANALISA PENGARUH CITRA MEREK, HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR YAMAHA NMAX DI KOTA SURAKARTA Saputro, Endro Aryo; Widiastuti, Erni
Surakarta Management Journal VOLUME 2 NO. 1 JUNI 2020
Publisher : Universitas Of Surakarta

The purpose of this study was to determine: 1) the influence of brand image on purchasing decisions of Yamaha NMAX motorcycles in Surakarta, 2) the effect of prices on purchasing decisions of Yamaha NMAX motorcycles in Surakarta, 3) the effect of product quality on purchasing decisions of Yamaha motorcycles NMAX in Surakarta City, 4) Simultaneous influence of brand image, price, product quality on purchasing decisions of Yamaha NMAX motorcycle in Surakarta City. This research is a quantitative descriptive study whose conclusions are obtained based on the results of statistical analysis with the object of research are Yamaha NMAX motorcycle users in the city of Surakarta. The sample is 100 respondents, where the sampling technique is accidental sampling technique.The instrument used with the questionnaire and data analysis technique used was multiple linear regression analysis, t test, F test, R2 test. Regression analysis results obtained by the regression equation: Y = -10,906 + 0,395X1 + 0,366 X2+ 0,410 X3, which means that purchasing decisions of Yamaha NMAX motorcycles in Surakarta City are influenced by brand image, price and product quality. Based on the analysis and discussion it can be concluded that: 1) brand image significantly influences the purchasing decision of NMAX motorcycles in Surakarta. (2) the price significantly affects the purchase decision of NMAX motorcycles in the city of Surakarta. (3) product quality significantly influences the purchasing decision of NMAX motorcycles in Surakarta. (4) brand image, price, and product quality simultaneously significantly influence NMAX motorcycle purchasing decisions in Surakarta. Judging from the coefficient, the brand image, price, and product quality were determined to influence the purchasing decision of NMAX motorcycles in Surakarta by 82.6%, while the remaining 17.4% was influenced by other variables outside this study.

PENGARUH PENGALAMAN KERJA, PELATIHAN, DAN PENGELOLAAN KUALITAS SUMBER DAYA MANUSIA TERHADAP KINERJA PEGAWAI DINAS LINGKUNGAN HIDUP SURAKARTA Pratiwi, Dias Bella; Widiastuti, Erni
Surakarta Management Journal VOLUME 4 NO. 2 DESEMBER 2022
Publisher : Universitas Of Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52429/smj.v4i2.1014

This study aims to determine the effect of the influence of work experience, training, and quality management of human resources on employee performance either partially or simultaniously. This research is a quantitative research which collects data using questionnaires and uses 94 respondents as the research sample. The analysis technique that used in this research are multiple linear regression, t test (partial), F test (simultaneous), and coefficients of determination ( ). Based on the analytical technique can be concluded that work experience, training, and human resource quality management and either partiall or simultaneiously have a positive and significant effect on employee performance.

PENGARUH FAKTOR BUDAYA DAN DIGITAL MARKETING TERHAHAP KEPUTUSAN PEMBELIAN WAYANG KULIT DI KAMPUNG WAYANG DESA KEPUHSARI MANYARAN WONOGIRI Putri, Estinigtyas Anggiri; Widiastuti, Erni
Surakarta Management Journal VOLUME 6 NO. 1 JUNI 2024
Publisher : Universitas Of Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52429/smj.v6i1.1301

The purpose of this study was to determine the influence of cultural factors and digital marketing on purchasing decisions for shadow puppets in Wayang Village, Kepuhsari Manyaran Wonogiri. This research is a quantitative research. The sampling technique used is purposive sampling, with a sample of 100 respondents from consumers or people who have bought leather puppets in Wayang Village. Primary data obtained from questionnaires that have been distributed via google form. The analysis technique used is validity test, reliability test, descriptive analysis, multiple linear regression, F test, t test, and determination test (R2). Based on the F test and t test, the results obtained were that the variable cultural factors and digital marketing partially or simultaneously had a positive and significant effect on the purchasing decision of shadow puppet in Wayang Village. In this study, the coefficient of determination (R2) was obtained at 0.430. This shows that 43% of the decision to purchase shadow puppets in Wayang Village is influenced by variations in the two independent variables, namely cultural factors and digital marketing. While the remaining 57% is influenced by other variables not examined in this study.

PENGARUH PERILAKU ORGANISASI KOLEGIAL, UKURAN PENILAIAN KINERJA, DAN PENGELOLAAN KUALITAS SUMBER DAYA MANUSIA TERHADAP TINGKAT PRODUKTIVITAS PEGAWAI DINAS LINGKUNGAN HIDUP SURAKARTA Wijayaningrum, Ayudya; Widiastuti, Erni
Surakarta Management Journal VOLUME 3 NO. 1 JUNI 2021
Publisher : Universitas Of Surakarta

This research aimed to determine and analyze the value of relation between collegial organizational behavior, performance appraisal measures, and management quality of human resources that can affect the productivity level of Dinas Lingkungan Hidup Surakarta employees, either partially and simultaneous. This research is focused on quantitative case study. Data obtained using the documentation and interview methods. Population in this research were 245 employees working in Dinas Lingkungan Hidup Surakarta. Twenty percent was used as a sample, so many as 49 respondents were obtained taking by random sampling techniques. Data in this research were tested by multiple linear regression analysis, t test, F test, and also coefficient of determination (R2). The result of this research are: 1). Collegial organizational behavior and performance appraisal measures as partially has a positive relation and significant effect. 2). Management quality of human resources as partially has a positive relation but isn’t significant. 3). Collegial organizational behavior, performance appraisal measures, and management quality of human resources as simultaneous has a significant on the productivity level of Dinas Lingkungan Hidup Surakarta employees. All of data analysis results supported by previous research, except the variable of management quality of human resources has not a significant effect on the productivity level of Dinas Lingkungan Hidup Surakarta employees. The reason is the higher somebody’s ages, the lower physical quality and healthy of employees, so that will be easier to affect management quality of human resources considering Dinas Lingkungan Hidup Surakarta has many elderly employees.

PENGARUH ULASAN PRODUK, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA PENGGUNA MARKETPLACE SHOPEE DI KABUPATEN SRAGEN Latifah, Eva; Widiastuti, Erni
Surakarta Management Journal VOLUME 5 NO. 2 DESEMBER 2023
Publisher : Universitas Of Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52429/smj.v5i2.1220

This research aims to determine the influence of product reviews, price, and promotions on purchasing decisions for Shopee marketplace users in Sragen Regency either partially and simultaneously. This research is a quantitative researcah. The population of this research are Shopee marketplace users in Sragen Regency. While the samples taken were 100 respondents with the sampling technique used was purposive sampling. The analysis techniques used is multiple linear regression analysis, t test, F test, and determination coefficient (R2). The results of the research show that partially, product review variable had a positive and significant effect on purchasing decisions. Price variable has a negative and significant effect on purchasing decisions. Promotion variable has a positive and significant effect on purchasing decisions. Simultaneously, product review, price, and promotion variables influence purchasing decisions.

PENGARUH KUALITAS PELAYANAN, KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUASAN PELANGGAN PT. INDOMARTCO PRISMATAMA (INDOMARET) CABANG KLATEN Wijayanto, Ryan Ibnu; Widiastuti, Erni
Surakarta Management Journal VOLUME 3 NO. 2 DESEMBER 2021
Publisher : Universitas Of Surakarta

Penelitian ini bertujuan untuk mengetahui pengaruh secara parsial dan simultan Kualitas Pelayanan, Kualitas Produk, dan Promosi terhadap Kepuasan Pelanggan PT. Indomarco Prismatama (Indomaret) Cabang Klaten.Penelitian ini merupakan studi kasus kuantitatif, data priimer diperoleh dari kuesioner yang diisi oleh nasabah, sampel penelitian sebanyak 100 responden. Teknik analisis menggunakan uji regresi linier, uji t dan uji koefisien determinasi (R). Hasil penelitian menunjukkan bahwa Kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan konsumen, dapat dikatakan bahwa hipotesis 1 pada penelitian ini dapat diterima, Kualitas produk berpengaruh positif dan signifikan terhadap kepuasan konsumen, dapat dikatakan bahwa hipotesis 2 pada penelitian ini dapat diterima, dan Promosi berpengaruh positif dan signifikan terhadap kepuasan konsumen dapat dikatakan bahwa hipotesis 3 pada penelitian ini dapat diterima. Selanjutnya Kualitas pelayanan, kualitas produk dan promosi secara simultan berpengaruh signifikan terhadap kepuasan konsumen dapat dikatakan bahwa hipotesis 4 pada penelitian ini dapat diterima.

Co-Authors Afri, Lisa Dwi Aji, Ambyah Atas Ananda, Rusydi Asih Handayani asih handayani Asri Agustiwi Caery Pambudi Danarwati, Yanti Sri Dewi Pujiani Eko Surjadi Erlina Sih Rahayu Fadilah, Novi Siti Giyono Giyono Hendarti, Yanita Jani Kusanti Johan Surya Prayoga Juni Trisnowati Juni Trisnowati Karunia Budiwati Kun Ismawati Latifah, Eva Malikun, Muflik Mardiyanto, Doni Muflik Malikun Nabilah Nisa, Awanis Olivia, Reta Praptiestrini Prasetia, Mohamad Aji Pratiwi, Dias Bella Putri, Estinigtyas Anggiri Rahayu, Erlina Sih Razaq, Muhammad Ainul Rohwiyati Rohwiyati Rukmini Rukmini Saputro, Endro Aryo Sari Hasibuan, Nabila Sarsiti Sarsiti Sarsiti . Sarsiti Sarsiti Savitri Savitri, Savitri Siregar, Johan Samuel Sukesi . Surendra, Arya Suryati Suryati Susilowardani Susilowardani, Susilowardani SWE Handayani Wijayaningrum, Ayudya Wijayanto, Ryan Ibnu

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