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All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Jurnal Pariwisata Pesona Kinerja JOURNAL OF INDONESIAN ISLAM Journal of Economics, Business, & Accountancy Ventura Jurnal Hospitality dan Manajemen Jasa Gadjah Mada International Journal of Business MIX : Jurnal Ilmiah Manajemen Jurnal Pendidikan Kimia Universitas Riau Jurnal Manajemen Indonesia Jurnal Ilmiah Pariwisata SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS Jurnal Administrasi dan Manajemen Pendidikan Jurnal Manajemen Pemasaran International Journal of Supply Chain Management Share : Journal of Service Learning Petra International journal of Business Studies (IJBS) Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) JAMP : Jurnal Administrasi dan Manajemen Pendidikan Jurnal Manajemen Perhotelan International Journal of Financial and Investment Studies
Serli Wijaya
Program Manajemen Perhotelan, Fakultas Ekonomi Universitas Kristen Petra
Religion Arts Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Social Sciences Transportation Other

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Journal : JOURNAL OF INDONESIAN ISLAM

 1 
MARKET SEGMENTATION FOR QURBAN DONORS OF ZAKAT AMIL INSTITUTION Muslim, Imam; Wijaya, Serli; Jaolis, Ferry
JOURNAL OF INDONESIAN ISLAM Vol 17, No 2 (2023)
Publisher : State Islamic University (UIN) of Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/JIIS.2023.17.2.403-422

Abstract

Despite the increasing number of zakat amil institutions in Indonesia in the past few years, many lack market segmentation-oriented efforts in serving the donor members. Marketing tactics and programs are often designed general, believing that every member would respond the same to ‘one for all’ programs. This research aimed to conduct market segmentation for qurban donors with the Theory of Planned Behavior (TPB) as the underpinning theory. A survey of 464 members of Baitul Maal Hidayatullah National Zakat Amil Institute (BMH) Surabaya was performed. Employing cluster analysis statistical technique, this study identified four distinct qurban donor segments, namely: 1) Aqliyah segment with 2%; 2) Ihsaniyah segment with 28%; 3) Insaniyah segment with 54% and 4) Ubudiyah segment with 16%. This result shows that religious is not the only motive of offering sacrifice. In fact, insaniyah which refers to solidarity is the most prevalent motive.
Co-Authors Agung Harianto Amelia Jessika Halim Andi Setiawan Abadi Andilas, Devi Destiani Andreas Sulistio Andrew Teguh Santoso Angela, Jeanny Angelina Alice Laurance Anik Juniwati Anik Juniwati Anita Setyawati Arie Viriawan Ruse Astrid Livia Bernadette Thalia Tjahjowidodo Ch Priscillia Alvionita Ch Priscillia Alvionita, Ch Priscillia Chandra, Gunawan Adi Cristian Alianto Darren Nathaniel Chandra David Kristianto, David Deborah C Widjaja Deborah C. Widjaja Derita Munte, Sitti Darna Devi Destiani Andilas Devie Devie Devie Devie Eddiyanto Eddiyanto Elra Angelina Endah Kartika Sari Eunike Novia Waworuntu Evelyn Devina Teguh Evelyn Devina Teguh Febrie Gerungan Felicia Gunawan Ferrensya Amelinda Ferry Jaolis Ferry Jie, Ferry Filincia Sharon Frederica Angelina Theofila Gabriella Griseldis Gladys Gladys Gladys, Gladys Hartono, Nicholas Bram Yoevanto Hatane Semuel Hododjoyo, Rivaldi Fernando Ika Agustin Ika Agustin, Ika Imanuel Anugerah APRP Imanuel Anugerah APRP, Imanuel Anugerah Irawan, Agathon Charis Ivan Budi Suryono Jaolis, Ferry Jaolis, Ferry Jeanny Angela Jimmy Sutanto Jonathan Hartanto Karina Leliga Kevin Ko Ledy Meilinda Livia, Astrid Margaretha Felicia Thung Maya Widjaja Melanie Claudia Michelia Tansi Michelle Adellaine Monika Kristanti Muslim, Imam Novia Caroline Ogi Dhaneswari Daraninggar Oviliani Y. Yuliana Oviliani Yenty Yuliana Pinardi Darsono Prihadi, Johanes Yudi Priscillia Alvionita Chandra Putra, Calvin Gwiantara Regina Jokom Reyner Gondokesumo Rudy Setiawan Rudy Setiawan Santoso, Ruben Wahyu Sari, Endah Kartika Sellyna Wardhani Sellyna Wardhani, Sellyna Sharen Marcella Shirleen Gianina Sienny Thio Stanislaus Kenny Notoprasetio Stanislaus Kenny Notoprasetio Stanley Utomo Lesmono Stephanie Hermawan Telim Suryono, Ivan Budi T Frederica Angelina T Frederica Angelina, T Frederica Tansi, Michelia Tessa L.L Winargo Tessa L.L Winargo, Tessa L.L Theresia Santika Khumarga Thomas Santoso Thomas Santoso Tiffany, Tiffany Valent Ko Vanessa Christina Natalia Victorya Jap Vido Iskandar Widjaja, Deborah C Widjaja, Deborah C. Widjaja, Stefanus Dimas Yoel Jemi Echarystio Yoel Jemi Echarystio Yoel Wibowo Yulius Andrian Sugiarto Yulius Andrian Sugiarto, Yulius Andrian