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Journal : Journal of Economics, Business,

Profiling Indonesian Medical Tourists: A Motivation-Based Segmentation Study Jeanny Angela; Ivan Budi Suryono; Serli Wijaya
Journal of Economics, Business, & Accountancy Ventura Vol 23, No 2 (2020): August - November 2020
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v23i2.2290

Abstract

In the past few decades, the number of Indonesians who travel abroad for medicaltourism has increased dramatically. A literature review has indicated that researchinvestigating the underlying motivational factors for Indonesians to travel overseasfor medical treatment is still a few. Therefore, this study aimed to segment theIndonesian medical tourists based on push and pull travel motivation constructs.Exploratory factor analysis and cluster analysis techniques were applied to analyzethe data. A survey was completed to 192 Indonesians who have had a medical travel experience overseas. The results of this study revealed four push motivational factors and three pull motivational factors. Based on this push and pull factors, three different medical tourist segments were identified: trendy, prudent, and opportunistic segments. The emergence of these three segments would require different approaches and strategies for tourism stakeholders to serve each segment better.
Profiling Indonesian Medical Tourists: A Motivation-Based Segmentation Study Angela, Jeanny; Suryono, Ivan Budi; Wijaya, Serli
Journal of Economics, Business, and Accountancy Ventura Vol. 23 No. 2 (2020): August - November 2020
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v23i2.2290

Abstract

In the past few decades, the number of Indonesians who travel abroad for medicaltourism has increased dramatically. A literature review has indicated that researchinvestigating the underlying motivational factors for Indonesians to travel overseasfor medical treatment is still a few. Therefore, this study aimed to segment theIndonesian medical tourists based on push and pull travel motivation constructs.Exploratory factor analysis and cluster analysis techniques were applied to analyzethe data. A survey was completed to 192 Indonesians who have had a medical travel experience overseas. The results of this study revealed four push motivational factors and three pull motivational factors. Based on this push and pull factors, three different medical tourist segments were identified: trendy, prudent, and opportunistic segments. The emergence of these three segments would require different approaches and strategies for tourism stakeholders to serve each segment better.
Co-Authors Agung Harianto Amelia Jessika Halim Andi Setiawan Abadi Andilas, Devi Destiani Andreas Sulistio Andrew Teguh Santoso Angela, Jeanny Angelina Alice Laurance Anik Juniwati Anik Juniwati Anita Setyawati Arie Viriawan Ruse Astrid Livia Bernadette Thalia Tjahjowidodo Ch Priscillia Alvionita Ch Priscillia Alvionita, Ch Priscillia Chandra, Gunawan Adi Cristian Alianto Darren Nathaniel Chandra David Kristianto, David Deborah C Widjaja Deborah C. Widjaja Derita Munte, Sitti Darna Devi Destiani Andilas Devie Devie Devie Devie Eddiyanto Eddiyanto Elra Angelina Endah Kartika Sari Eunike Novia Waworuntu Evelyn Devina Teguh Evelyn Devina Teguh Febrie Gerungan Felicia Gunawan Ferrensya Amelinda Ferry Jaolis Ferry Jie, Ferry Filincia Sharon Frederica Angelina Theofila Gabriella Griseldis Gladys Gladys Gladys, Gladys Hartono, Nicholas Bram Yoevanto Hatane Semuel Hododjoyo, Rivaldi Fernando Ika Agustin Ika Agustin, Ika Imanuel Anugerah APRP Imanuel Anugerah APRP, Imanuel Anugerah Irawan, Agathon Charis Ivan Budi Suryono Jaolis, Ferry Jaolis, Ferry Jeanny Angela Jimmy Sutanto Jonathan Hartanto Karina Leliga Kevin Ko Ledy Meilinda Livia, Astrid Margaretha Felicia Thung Maya Widjaja Melanie Claudia Michelia Tansi Michelle Adellaine Monika Kristanti Muslim, Imam Novia Caroline Ogi Dhaneswari Daraninggar Oviliani Y. Yuliana Oviliani Yenty Yuliana Pinardi Darsono Prihadi, Johanes Yudi Priscillia Alvionita Chandra Putra, Calvin Gwiantara Regina Jokom Reyner Gondokesumo Rudy Setiawan Rudy Setiawan Santoso, Ruben Wahyu Sari, Endah Kartika Sellyna Wardhani Sellyna Wardhani, Sellyna Sharen Marcella Shirleen Gianina Sienny Thio Stanislaus Kenny Notoprasetio Stanislaus Kenny Notoprasetio Stanley Utomo Lesmono Stephanie Hermawan Telim Suryono, Ivan Budi T Frederica Angelina T Frederica Angelina, T Frederica Tansi, Michelia Tessa L.L Winargo Tessa L.L Winargo, Tessa L.L Theresia Santika Khumarga Thomas Santoso Thomas Santoso Valent Ko Vanessa Christina Natalia Victorya Jap Vido Iskandar Widjaja, Deborah C Widjaja, Deborah C. Widjaja, Stefanus Dimas Yoel Jemi Echarystio Yoel Jemi Echarystio Yoel Wibowo Yulius Andrian Sugiarto Yulius Andrian Sugiarto, Yulius Andrian