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All Journal Jurnal Kebijakan Publik JRK (Jurnal Riset Komunikasi) Jurnal Administrasi Publik (JAP) Sawala : Jurnal Administrasi Negara Lontar : Jurnal Ilmu Komunikasi LUGAS Jurnal Komunikasi Jurnal Litbang Sukowati : Media Penelitian dan Pengembangan Jurnal Medikes (Media Informasi Kesehatan) Bantenese Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat IPTEKS Nutrix Journal Indonesian Journal of Social Science Research Journal of Scientific Communication (JSC) TRANSFORMASI : JURNAL PENGABDIAN PADA MASYARAKAT Bureaucracy Journal : Indonesia Journal of Law and Social-Political Governance Komunitas : Jurnal Pengabdian Kepada Masyarakat Community Services and Social Work Bulletin Innovative: Journal Of Social Science Research Enrichment: Journal of Multidisciplinary Research and Development Jurnal Kebijakan Pembangunan Daerah (JKPD) Social Science Research Journal
Rahmi Winangsih
Program Studi Ilmu Komunikasi Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Sultan Ageng Tirtayasa
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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Big Data Analysis Of Banten Community Information Consumption After The Decline of The Covid 19 Case Sagita, Darwis; Mujtaba, Burhanudin; Winangsih, Rahmi
LONTAR: Jurnal Ilmu Komunikasi Vol. 11 No. 2 (2023): Lontar : Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v11i2.2090

Abstract

This research explains the information consumption of Banten people after the decline of the covid 19 case. What information themes are communicated by the community about Banten on social media. This research was conducted with a qualitative approach by discussing the results of data mining searches (data retrieval on social media through applications), while the application used is NodeXL. The following are the results of this study; among the five aspects of information that researchers examined the data (health, education, economy, tourism, and politics), health information was the least communicated (both one-way and two-way) by the community. Meanwhile, politics and tourism are the most communicated aspects of social media. It can be said that the communication behavior of the community about Banten Province on YouTube social media is generally not dominated by two-way or more communication models. Feedback only occurs on certain information themes. The theme of political information and tourism is the most two-way or more. Meanwhile, health information is the least discussed and does not generate much feedback. It can be concluded that health information is no longer a public concern after the decline in covid 19 cases.
IMPLEMENTASI KEPUTUSAN BUPATI TENTANG PEMBENTUKAN DESA WISATA DI KABUPATEN SERANG (STUDI DESA WISATA POTENSI BAHARI) Allyreza, Rahmawati; Winangsih, Rahmi
Jurnal Kebijakan Pembangunan Daerah Vol 7 No 2 (2023): Desember 2023
Publisher : Badan Perencanaan Pembangunan Daerah Provinsi Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56945/jkpd.v7i2.258

Abstract

Village tourism is currently one of the alternative destinations for nature tourism. This is also the case with the Wargasara Tunda Island tourist village in Serang Regency. Wargasara Tunda Island tourist village was established by the Decree of the Regent of Serang in 2021. However, in its implementation, there are still several problems, namely limited accessibility constraints, low public understanding of tourist villages and hygiene problems at tourist attractions. This study aims to describe and analyze how the policy implementation is using Charles O Jones' policy implementation theory, namely organizational structure, interpretation and implementation. The research method used is qualitative with a case study approach. Data analysis according to Miles and Huberman with research informants determined by purposive informants. The results showed that the implementation of the policy on the establishment of Wargasara Tourism Village on Tunda Island has run optimally with some emphasis. From the organizational, institutional and human resource dimensions of the Tourism Village, it is good with the formation of Pokdarwis Jalatunda, which consists of village youth with tourism interests. The element of interpretation is interpreted variously by the village government who realizes that there are accessibility and electricity network constraints for more advanced tourism development, while from the community side, there is an increased understanding that the potential of the Wargasara area is a tourist destination. The dimension of policy implementation has not gone well where the application of Sapta Pesona has not gone well, especially cleanliness and beauty. Therefore, it is necessary to build synergistic collaboration between parties to overcome barriers to accessibility and electricity networks and increase public understanding of sustainable tourism so that tourism runs and the environment is maintained.
LEVERAGING E-WOM FOR CUSTOMER LOYALTY: POLICY INSIGHTS FROM AIDA STORE Fatimatuzzahro, Siti Nabila; Fitriyah, Neka; Winangsih, Rahmi
Jurnal Kebijakan Publik Vol 17, No 1 (2026)
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/jkp.v17i1.8950

Abstract

The development of digital communication technology has given rise to electronic Word of Mouth (e-WOM) as a form of consumer communication that shapes customer loyalty. In the context of e-commerce, consumers tend to trust other consumers' reviews and experiences more than promotional information submitted by sellers. This research aims to understand the electronic Word of Mouth communication model applied by AIDA Store in shaping customer loyalty. This research uses a qualitative approach with descriptive methods. The informants in this study consisted of key informants, namely AIDA Store consumers, and supporting informants, namely shop owners. Data collection techniques were carried out through in-depth interviews, observation, and documentation. The theory used to analyze the data is Integrated Marketing Communication (IMC) which is associated with the concept of customer loyalty. The results show that e-WOM communication in AIDA Store occurs naturally and involves a two-way communication process between consumers and stores. Findings based on the five main focuses show that: (1) consumers perceive AIDA Store's content to be attractive and unengineered; (2) consumers actively gather information through various digital platforms; (3) consumers feel comfortable consulting directly with the store; (4) online reviews have a strong emotional influence on purchasing decisions; and (5) consumers feel more confident after reading positive reviews. This process shows that consumer loyalty is formed gradually through a series of consistent, transparent and responsive communication experiences.
Concept of Environmental Communications in the Environmental Rewards Mechanism to Build Harmonic Relations Between the Hulu – Hilir Communities in the Cidanau Watershed Winangsih, Rahmi; Mulyasih, Rahmi; Berthanila, Rethorika; Fuqoha, F; Marthalena, M; Firdausi, Indrianti Azhar
Indonesian Journal of Social Science Research Vol. 3 No. 1 (2022): Indonesian Journal of Social Science Research (IJSSR)
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijssr.03.01.07

Abstract

Environmental communication is indispensable for human development at this time, this cannot be separated from the declining quality and quantity of natural resources in the community. Therefore, the mechanism for rewarding environmental services is a new system that can support the preservation of the environment because the reward for environmental services will form cooperation between the upstream community as a group that maintains and preserves the environment so that the environmental ecosystem is maintained with downstream communities who enjoy natural resources that are protected by the community. upstream. The purpose of this research is to focus more on how FKDC can implement environmental communication so that communication between upstream and downstream communities can be harmoniously established. The results of the research show that the environmental communication implemented by FKDC is running optimally, this can be seen from the environmental service mechanism process that has been running for ten years
Media and Face-to-Face Communication Behavior Serang District Communities in Conditions Reducing Cases of Covid-19 Winangsih, Rahmi; Sagita, Darwis; Mujtaba, Burhanuddin
Indonesian Journal of Social Science Research Vol. 3 No. 2 (2022): Indonesian Journal of Social Science Research (IJSSR)
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijssr.03.02.06

Abstract

Media communication behavior is a habit that is carried out by individuals or groups in consuming information through the media.With the Covid-19 case, which was experienced by the entire world's population, it resulted in the emergence of new communication patterns, especially to avoid face-to-face communication processes so as to reduce the spread of the virus that was feared by almost the entire world's population, especially the people in Serang Regency. The purpose of this study was to look at communication behavior and face-to-face communication processes in the condition of the Covid-19 virus in people in Serang Regency. From the results of the research it was revealed that there are people who are still afraid of the virus so that activities in carrying out communication processes such as lectures are carried out online, but there are also people in Serang Regency who are ignorant of health protocols and think that the Covid-19 virus is part of human destiny. must be lived and should not be avoided.
Branding Untirta Jawara and HITS and Green Campus Through Media Rel Widyastuti, Nurprapti Wahyu; Winangsih, Rahmi; Aisah, Dinda
Indonesian Journal of Social Science Research Vol. 4 No. 2 (2023): Indonesian Journal of Social Science Research (IJSSR)
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijssr.04.02.13

Abstract

Sustainable development in the field of environmentally sound education is contained in SDGs No. 4, (Quality Education), and SDGs No. 9 (industry, innovation, and infrastructure). Untirta as an agent of chanre embodies a superior Untirta with environmental insight. Untirta's branding efforts are still partial and not optimal, therefore Untirta's vision must be understood by all stakeholders and internalized in every academic community. This study aims to determine the strategy of Branding Untirta Jawara as a Healthy, Integrated, Smart and Green (HITS and Green) Campus through a Media Relations Approach. Case study research methods, data obtained through interviews, observations and Focus group discussions. In formulating, designing and building the Untirta brand begins with the implementation of an analysis of three main parties, namely: Customers (consumer audit), Competitors (competitor audit) and Internal Stakeholders (internal audit). The research resource persons are Rectors and former Rectors, Public Relations, Lecturers, Employees and students of Untirta. To check the data, interviews were conducted with media partners, local governments and industry. The results showed that Untirta Branding was built through visual identity and brand activation process. Untirta's external branding is carried out through good relations with local and national media. To get the benefits of publication, a publication barter strategy is used, participating in the reporting of partner events at local and national events.
Policy innovation based on Policy Interventions for Community Groups with Poverty Problems Extreme Poverty in Banten Province Sururi, Ahmad; Winangsih, Rahmi; Sukendar, Sukendar
Indonesian Journal of Social Science Research Vol. 5 No. 2 (2024): Indonesian Journal of Social Science Research (IJSSR)
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijssr.05.02.30

Abstract

The purpose of this research is to discuss intervention-based policy innovation in overcoming the problem of extreme poverty in Banten Province. The research method used is descriptive qualitative through interview data collection techniques and documentation studies, data analysis using Hierarchical Analysis Process (AHP), which is a method for solving a complex unstructured situation into several components in a hierarchical arrangement, by giving subjective values about the relative importance of each variable, and determining which variables have the highest priority to influence the outcome of the situation. The results showed that educative and participatory intervention policy innovation was the first priority alternative intervention strategy, then targeted nutrition policy intervention as an alternative intervention strategy, zero hunger strategy policy intervention as the third alternative intervention strategy, communication literacy policy intervention at the downstream of the fourth alternative intervention strategy policy and strong local leadership strengthening policy intervention as the fifth alternative intervention strategy.
The Meaning of Togetherness in the Dynamics Of the Gemblongers Community Group Winangsih, Rahmi; Mulyasih, Rahmi; Budiati, Ayuning; Hasuri, Hasuri; Mujtaba, Burhanudin
Indonesian Journal of Social Science Research Vol. 6 No. 1 (2025): Indonesian Journal of Social Science Research (IJSSR)
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijssr.06.01.25

Abstract

This research aims to examine the dynamics of communication in the Gemblongers community which plays a role in building harmonious togetherness among its members. The method used is a qualitative case study with a semi-structured interview approach, participatory observation, and document analysis to gain an in-depth understanding of the communication process and social interaction in the community. The results of the study show that communication between members runs openly and inclusively, with a strong cohesion strategy through routine activities, the use of social media as a means of disseminating information and strengthening social ties, as well as a constructive conflict handling mechanism. The SWOT analysis reveals the strength of the community in building strong emotional bonds and social networks, but it also faces challenges such as varied member participation and fundraising constraints. In conclusion, this study makes a theoretical contribution to the development of interpersonal communication theory in the context of heterogeneous social communities, as well as practical benefits as a reference in designing effective community empowerment and management programs. These findings are expected to strengthen the understanding of the importance of inclusive and collaborative communication in building harmonious togetherness in social communities.
Communication Strategy of the Education Office and the Serang City Health Office on the Issue of Food Health for School Children (PJAS) in Improving Food Safety Mulyasih, Rahmi; Mujtaba , Burhanudin; Winangsih, Rahmi; Sagita, Darwis
Indonesian Journal of Social Science Research Vol. 6 No. 2 (2025): Indonesian Journal of Social Science Research (IJSSR)
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijssr.06.02.15

Abstract

The issue of healthy snacks for school children (PJAS) is an issue that highlights the consumption of healthy food for school children. This arises because there are cases of food poisoning that occur in several areas caused by poor food quality selection in the end causing poisoning for school children. Therefore, a communication strategy is needed in order to provide comprehensive knowledge about healthy snacks for school children which is of concern not only to the school, but also food sellers and parents of students. The Health Office and the Education Office have made several efforts to provide an understanding of healthy snacks for school children in collaboration with other agencies such as BPOM. With the cooperation carried out between cross-work units in Serang City, it is hoped that cases of food poisoning for school children will not occur again.
Co-Authors Ahmad Sururi Ahmad Sururi Ahmad Wildan Maulana Aisah, Dinda Allyreza, Rahmawati Apip, Abdul Ayuning Budiati Azwar Anas Badruzaman, Hilmannur Baehaqi Berthanila, Rethorika Berthanilla, Rethorika Burhanudin Mujtaba Burhanudin Mujtaba Darwis Sagita Darwis Sagita Darwis Sagita Darwis Sagita, Darwis Dirlanudin Dirlanudin Fajarwati, Noerma Kurnia Fatimatuzzahro, Siti Nabila Fauzi Putra Laksana Firdausi, Indrianti Azhar Fuqoha, F Fuqoha, Fuqoha Ghassani Nur Sabrina Gumilar Nugraha, Deden Hairun Nisa Hasuri, Hasuri Indrianti Azhar Firdausi isti Nursih Kania Kurniawati, Rd. Nia Kurniawati, Nia Kania M Marthalena Martalena Martalena Martalena, Martalena Marthalena Marthalena Marthalena, M Mujtaba , Burhanudin Mujtaba, Burhanuddin Mujtaba, Burhanudin Muldi, Ail Mulyasih, Rachmi Mutaqin, Ihsan Naniek Afrilla Framanik Neka Fitriyah Nia Kania Kurniawati Nisa, Hairun Nissa , Choirun Nurafiyati, Evi Nurprapti Wahyu Widyastuti, Nurprapti Nursita, Anisa Raden Nia Kania Kurniawati Rahmawati, Rahmawati Rahmi Mulyasih Rangga Galura Gumelar Rangga Saptya Mohamad Permana Rethorika Berthanila Rina Fitriana, Rina Robiyani Yulia Utami Saputra, Izul Sari, Dian Nurvita Sari, Syulvita Sukendar Sukendar Sutantri, Putri Syifa Mutiara Ummah Widyaningtyas, Mia Dwiana Widyastuti, Yeni Yeni Widyastuti