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The Intervening Role of Entrepreneurial Motivation in the Link Between Innovation Education and Entrepreneurial Intentions Muh. Yahya; Andi Naila Quin Azisah Alisyahbana
Pinisi Journal of Entrepreneurship Review Vol. 2 No. 2 (2024): Pinisi Journal of Entrepreneurship Review
Publisher : Universitas Negeri Makassar

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Abstract

Unemployment poses a significant challenge in Indonesia, exacerbated by the nation's high population growth rate, which intensifies competition in the job market. One of the most effective strategies to address this issue is to encourage entrepreneurship, thereby increasing the number of entrepreneurs who can create new job opportunities. This study aims to explore both the direct and indirect effects of innovation and entrepreneurship education on entrepreneurial intentions, with a particular focus on the mediating role of entrepreneurial motivation. The research utilizes a quantitative approach to examine how innovation and entrepreneurship education influence students' intentions to pursue entrepreneurial careers, and how entrepreneurial motivation serves as a crucial link in this relationship. The study's independent variables are innovation and entrepreneurship education, while entrepreneurial intention is the dependent variable, and entrepreneurial motivation acts as the intervening variable. The research was conducted among Vocational High School students, who represent a key demographic for fostering future entrepreneurs. The findings reveal that both innovation and entrepreneurship education have significant direct and indirect impacts on entrepreneurial intentions, mediated by entrepreneurial motivation. These results highlight the importance of enhancing entrepreneurial motivation as a pivotal factor in transforming educational and innovative inputs into concrete entrepreneurial outcomes. The study underscores the need for educational strategies that not only impart knowledge but also actively engage and motivate students to pursue entrepreneurship, thereby contributing to efforts to reduce unemployment through the creation of new enterprises.
Enhancing Competitive Advantage Through Innovation and Entrepreneurial Orientation: The Importance of Product Quality Andi Naila Quin Azisah Alisyahbana; Muh. Yahya
Pinisi Journal of Entrepreneurship Review Vol. 2 No. 3 (2024): Pinisi Journal of Entrepreneurship Review
Publisher : Universitas Negeri Makassar

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Abstract

This study investigates the impact of innovation and entrepreneurial orientation on competitive advantage, with a focus on product quality, in Micro, Small, and Medium Enterprises (MSMEs) within the culinary sector in Makassar City. Data were collected from culinary MSMEs through surveys and analyzed using statistical methods. The research highlights the crucial role of innovation and entrepreneurial orientation in enhancing the competitive advantage of these enterprises. The findings emphasize that focusing on improving product quality is essential for MSMEs to succeed in the highly competitive culinary market. The study's practical implications suggest that culinary MSMEs in Makassar City must continuously foster innovation, cultivate an entrepreneurial mindset, and prioritize product quality to maintain and enhance their competitive standing. By doing so, these enterprises can better navigate market challenges and position themselves effectively against competitors, ultimately driving growth and success in a dynamic market environment.
Determinant of Customer Satisfaction in Using Losari Beach Hotel Makassar Services with Service Quality Variables Rizka Aisyah Nurjannah; Andi Naila Quin Azisah Alisyahbana; Nursinah Amrullah
Fundamental and Applied Management Journal Vol. 1 No. 1 (2023): Fundamental and Applied Management Journal
Publisher : Global Research Collaboration

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Abstract

This study aims to determine whether the dimensions of service quality, namely tangible, reliability, responsiveness, assurance, and empathy, affect customer satisfaction at Losari Beach Hotel Makassar and analyze the most dominant factor in influencing customer satisfaction at Losari Beach Hotel Makassar. The population in this study were guests staying at Losari Beach Hotel Makassar while the sample taken was 100 respondents using Non-Probability Sampling technique with Accidental sampling approach, which is a sampling technique based on chance, namely who happens to meet the researcher can be used as a sample if deemed suitable. Based on the research results, each of the most influential variables is the empathy variable, then assurance, then followed by reliability, and responsiveness, while the lowest influential variable is tangible. Makassar Gapura Beach Hotel needs to maintain elements that have been rated well by customers and need to improve things that are still lacking.
The Effect of Gold Price on Profit Achievement at PT. Pegadaian (Persero) Maros Branch, South Sulawesi Rachmawaty Kadir; Andi Naila Quin Azisah Alisyahbana; Fajriani Azis
Fundamental and Applied Management Journal Vol. 1 No. 1 (2023): Fundamental and Applied Management Journal
Publisher : Global Research Collaboration

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Abstract

The purpose of this research is to determine the effect of gold prices on profit achievement at PT Pengadaian (Persero) Maros Branch, South Sulawesi. This type of research is quantitative in nature explanatory. The population is the financial statements, and the sample is the profit and loss of PT. Pegadaian Maros Branch during the period 2018 - 2022. The data analysis technique used is simple linear regression with the help of the SPSS program. The results showed that the price of gold had a positive and significant effect on the profit achievement of PT. Pegadaian (Persero) Maros Branch South Sulawesi. This means that the price of gold is able to make a significant contribution to the achievement of the profit of PT. Pegadaian (Persero) Maros Branch South Sulawesi. Given the gold price factor that greatly affects the achievement of profit, PT. Pegadaian Maros Branch Sul-Sel needs to pay attention to pricing activities that will be carried out so that consumers and potential consumers / buyers know and understand the ups and downs of gold prices in PT. Pegadaian Maros Branch so as to increase the achievement of future profits.
How does Organizational Communication affect Job Satisfaction among Employees of Automotive Companies? Fasiha; Fatma Sarie; Suharto; Andi Naila Quin Azisah Alisyahbana; Andika Isma
Fundamental and Applied Management Journal Vol. 1 No. 2 (2023): Fundamental and Applied Management Journal
Publisher : Global Research Collaboration

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Abstract

This research aims to find out how organizational communication influences job satisfaction among automotive company employees. The population in this study were all internal employees of companies operating in the automotive sector, or in this case PT Hadji Kalla Toyota, totaling 80 people. The instruments used in the research were observation, documentation, and questionnaires. The data analysis technique used is simple linear regression analysis and partial hypothesis testing using the IBM Statistical for Product and Service Solution (SPSS) version 21 program. Based on the results of statistical tests, it shows that partially the organizational communication variable has a positive and significant effect on employee job satisfaction. Based on the results of this research, PT Hadji Kalla Toyota should maintain and improve organizational communication by creating a work environment that is not rigid, because a rigid work environment can cause communication between employees to decrease. By establishing good communication, this variable can increase job satisfaction employee.
Investment Choices in the Young Generation: A Behavioral Economics Approach Using Prospect Theory Andi Naila Quin Azisah Alisyahbana; Maria Reski; Andi Amrullah
Fundamental and Applied Management Journal Vol. 2 No. 1 (2024): Fundamental and Applied Management Journal
Publisher : Global Research Collaboration

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This study aims to explore the psychological and behavioral factors that influence investment decisions among students of the Faculty of Economics and Business at UNM using the Prospect Theory approach. This research is descriptive and utilizes a quantitative methodology, with the population consisting of students from the Faculty of Economics and Business at UNM. Data were collected using a questionnaire designed based on the principles of Prospect Theory in behavioral economics. The data analysis was conducted using statistical techniques, including descriptive statistical tests, to identify the factors influencing students' investment decisions. The findings reveal that students' financial decision-making behavior is significantly influenced by various psychological factors. The research indicates that students tend to be consistent in their financial decision-making processes, demonstrating a notable influence of behavioral biases. Additionally, the study highlights that common behavioral biases, such as risk aversion and loss aversion, are prevalent among students when making investment decisions. These results emphasize the importance of understanding the psychological aspects of investment choices, suggesting that educational initiatives should focus on improving students' awareness of these biases to foster more informed and rational investment behavior.