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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar EQIEN - JURNAL EKONOMI DAN BISNIS JURISMA: Jurnal Riset Bisnis & Manajemen Jurnal AbdiMas Nusa Mandiri Buletin Poltanesa Jurnal Ilmiah Wahana Pendidikan Journal of Maritime Empowerment Bahtera Inovasi Journal of Innovation Research and Knowledge NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Jurnal Masyarakat Madani Indonesia JPNM : Jurnal Pustaka Nusantara Multidisiplin
Bunga Paramita
Jurusan Manajemen, Universitas Maritim Raja Ali Haji
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Mathematics Physics Public Health Social Sciences Other

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Penguatan Literasi Dan Bahasa Indonesia Melalui Program Bangga Berbahasa, Bijak Berliterasi Di Smpn 11 Bintan Utara Paramita, Bunga; Ramadhani, Hasniyatul; Safitri, Nataliya; Hardiyanti, Dedek; Kasmita, Fera; Aji, Haikal Purnama
Jurnal Ilmiah Wahana Pendidikan Vol 12 No 4.C (2026): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini mengkaji tingkat minat baca dan penggunaan Bahasa Indonesia baku pada siswa sekolah menengah melalui program "Bangga Berbahasa, Bijak Berliterasi". Melalui observasi terhadap 188 siswa kelas VIII, ditemukan bahwa minat baca terhadap buku pelajaran masih rendah, dengan kecenderungan kuat pada bacaan digital non-pelajaran. Selain itu, penggunaan bahasa Indonesia baku dalam komunikasi sehari-hari juga teridentifikasi minim akibat pengaruh kuat bahasa informal. Temuan ini menegaskan bahwa rendahnya minat baca dan kebiasaan berbahasa tersebut dipengaruhi oleh faktor lingkungan serta ketersediaan bahan bacaan yang kurang selaras dengan minat siswa. Oleh karena itu, penelitian ini merekomendasikan perlunya strategi pembelajaran yang lebih kreatif, diversifikasi bahan bacaan, serta pembiasaan penggunaan Bahasa Indonesia baku dalam seluruh kegiatan siswa sebagai rujukan untuk merancang strategi literasi yang relevan di era digital.
Pengaruh Brand Ambassador, Promosi dan Harga Terhadap Keputusan Pembelian Serum Somethinc (Studi Kasus Pada Fans Nct Dream) Nabila Putri; Bunga Paramita; Ezky Tiyasiningsih
JPNM Jurnal Pustaka Nusantara Multidisiplin Vol. 4 No. 3 (2026): July : Jurnal Pustaka Nusantara Multidisiplin (ACCEPTED)
Publisher : SM Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59945/jpnm.v4i3.1328

Abstract

Penelitian ini bertujuan untuk mengetahui apakah Brand Ambassador, Promosi dan Harga berpengaruh terhadap Keputusan Pembelian Serum Somethinc (Studi Kasus Pada Fans Nct Dream). Dan untuk mengukur sejauh mana Somethinc memanfaatkan Nct Dream sebagai brand ambassador untuk mempromosikan produk skincare Somethinc serta menarik minat konsumen terutama dikalangan fans Nct Dream yang memiliki basis penggemar yang kuat dan royal. Populasi yang digunakan adalah fans Nct Dream pada komunitas Nct Dream yang menggunakan produk Somethinc. Penelitian ini menggunakan sebanyak 162 responden, dengan menggunakan metode pendekatan kuantitatif dengan jenis penelitian asosiatif, dengan teknik pengambilan sampel (purposive sampling) pertimbangan tertentu. Penelitian dilakukan menggunakan IBM SPSS versi 26. Hasil penelitian menunjukan bahwa Brand Ambassador, Promosi dan Harga berpengaruh signifikan terhadap keputusan pembelian serum Somethinc pada Fans Nct Dream. Hasil uji F menunjukan bahwa variabel Brand Ambassador, Promosi dan Harga secara simultan berpengaruh signifikan terhadap Keputusan Pembelian Produk Serum Somethinc (Studi Kasus Pada Fans Nct Dream).
Blue Economy Development and Income Inequality: a Dynamic Panel Analysis of Indonesian Provinces Fradya Randa; Bunga Paramita; Sufnirayanti Sufnirayanti; Sri Ningsih; Lastri Anggi Fani
Poltanesa Vol 27 No 1 (2026): June 2026
Publisher : P3KM Politeknik Pertanian Negeri Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51967/tanesa.v27i1.3775

Abstract

This study provides a dynamic panel analysis of the relationship between blue economy development and income inequality across 32 Indonesian provinces over the period 2019–2025. Focusing on the fisheries sector as a key and measurable component of blue economy activities in Indonesia, the analysis System GMM estimation to address endogeneity and Nickell bias, the analysis yields several key findings. Income inequality exhibits strong temporal persistence, with a lagged Gini coefficient of 0.8108, indicating that approximately 81% of inequality carries over from one year to the next. F isheries sector development , measured by the fisheries sector’s contribution to provincial GRDP, shows no statistically significant effect on income inequality at the aggregate level. Human capital development significantly reduces inequality. Heterogeneity analysis reveals that inequality persistence is higher in low blue economy provinces, than in high blue economy provinces. Human capital development remains a significant equalizing factor in both subsamples. These results show that the development of the fisheries sector in blue economies does not automatically translate into reduced inequality, The benefits of its distribution depend on the complement factors such as infrastructure, institutional capacity, and human capital investment. The findings offer important policy implications for designing more targeted and context sensitive blue economy strategies in Indonesia.
PENGARUH DIGITAL MARKETING, KUALITAS PRODUK DAN INOVASI PRODUK TERHADAP KEPUTUSAN PEMBELIAN KERUPUK IKAN TAMBAN ADAM SNACK KAMPUNG JAWA KABUPATEN BINTAN Cindi Anggraeni; Bunga Paramita; Sufnirayanti
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 2, Juni 2026 Publish
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.52827

Abstract

This study aims to analyze the influence of digital marketing, product quality, and product innovation on the purchasing decisions of Adam Snack tamban fish crackers in Kampung Jawa, Bintan Regency. The study employed a quantitative approach using a survey method through questionnaires distributed to 100 respondents who were consumers of Adam Snack tamban fish crackers in Bintan Regency. The data were analyzed using multiple linear regression analysis with the assistance of IBM SPSS version 26 software. The results showed that simultaneously, the three independent variables (digital marketing, product quality, and product innovation) had a significant effect on purchasing decisions, with an Adjusted R Square value of 0.639, indicating that 63.9% of the variation in purchasing decisions could be explained by the combination of these three variables, while the remaining 36.1% was influenced by other factors not examined in this study. However, partially, digital marketing and product innovation had a significant effect on purchasing decisions, whereas product quality did not show a significant effect. This indicates that product innovation, such as variations in size, shape, and attractive packaging, became the main factor influencing consumer purchasing decisions, supported by digital marketing strategies that were able to expand product information and promotion to consumers. This study contributes to business actors by showing that improving purchasing decisions can be optimized through strengthening digital marketing strategies and continuously developing product innovation.
PENGARUH EMPLOYER BRANDING, E-RECRUITMENT, DAN KOMPENSASI TERHADAP MINAT MELAMAR PEKERJAAN PADA LULUSAN FEBM ANGKATAN 2021 UNIVERSITAS MARITIM RAJA ALI HAJI Emilia Auliani, Suci; Paramita, Bunga; Anggi Fani, Lastri
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 2, Juni 2026 Release
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.53933

Abstract

This study aims to analyze the influence of employer branding, e-recruitment, and compensation on job application intention among the 2021 graduates of the Faculty of Economics and Maritime Business, Raja Ali Haji Maritime University. This study employed a quantitative approach using a simple random sampling technique involving 106 respondents. The data were analyzed using multiple linear regression with IBM SPSS Statistics 22. The results indicate that employer branding has no significant effect on job application intention, while e-recruitment and compensation have positive and significant effects on job application intention. Simultaneously, employer branding, e-recruitment, and compensation have a significant effect on job application intention, indicating that job application intention is influenced by employer branding, e-recruitment, and compensation.
PENGARUH SELF-EFFICACY, MOTIVASI BELAJAR, DAN KETERAMPILAN DIGITAL TERHADAP KESIAPAN KERJA LULUSAN FEBM UNIVERSITAS MARITIM RAJA ALI HAJI TAHUN 2025 Laila Desmita Angrainny; Bunga Paramita; Firmansyah Kusasi
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 2, Juni 2026 Publish
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.54153

Abstract

This study aims to analyze the influence of self-efficacy, learning motivation, and digital skills on the work readiness of graduates from the Faculty of Maritime Economics and Business, Raja Ali Haji Maritime University in 2025. This research was motivated by the increasing demands of the digital workforce, requiring graduates to possess mental readiness, adaptability, learning motivation, and adequate digital skills. This study employed a quantitative approach with an associative research design. The population consisted of 194 FEBM UMRAH graduates in 2025, with a sample of 130 respondents determined using the Isaac and Michael formula at a 5% error rate. The sampling technique used was purposive sampling. Data were collected through questionnaires and analyzed using multiple linear regression with SPSS software. The results showed that self-efficacy, learning motivation, and digital skills had a positive and significant effect on work readiness both partially and simultaneously. This indicates that the higher the self-efficacy, learning motivation, and digital skills possessed by graduates, the higher their work readiness in facing competition in the digital era workforce.
Pengaruh E-Service Quality, Word Of Mouth (Wom), Dan Promosi Produk Terhadap Kepuasan Pelanggan Pengguna Aplikasi Pelni Mobile di Pt Pelni Cabang Tanjungpinang Okta Rolland Erwindika; Paramita, Bunga; Fani, Lastri Anggi
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 Nomor 02, Juni 2026 Published
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.54197

Abstract

This study aims to analyze the effect of e-service quality, word of mouth (WOM), and product promotion on customer satisfaction among users of the PELNI Mobile application at PT PELNI Tanjungpinang Branch. This study employed a quantitative approach using a survey method involving 100 respondents selected through purposive sampling. The data were analyzed using multiple linear regression with IBM SPSS version 27. The results indicate that, both simultaneously and partially, e-service quality, WOM, and product promotion have a significant effect on customer satisfaction. These findings suggest that improving digital service quality, encouraging positive communication among users, and implementing effective promotional strategies can enhance the satisfaction of PELNI Mobile application users.
PEMBERDAYAAN POTENSI IBU-IBU PESISIR DALAM MENINGKATKAN EKONOMI KELUARGA PADA SENTRA INDUSTRI KERUPUK SEI LEKOP KABUPATEN BINTAN Iranita Iranita; Bunga Paramita; Kiki Wulandari; Ezky Tiyasiningsih; Dodi Dermawan; Nur Bayti; Lastri Anggi Fani; Sufnirayanti Sufnirayanti; Imalinda Deryane
Jurnal Pemberdayaan Maritim Vol 6 No 2 (2024): Journal of Maritime Empowerment
Publisher : Lembaga Penelitian, Pengabdian Masyarakat, dan Penjaminan Mutu, Universitas Maritim Raja Ali Haji

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/jme.v6i2.6776

Abstract

Berdasarkan potensi sumber daya laut dan reputasi yang dimiliki Kabupaten Bintan sebagai pusat produksi kerupuk ikan yang terkenal, maka pengembangan bisnis kerupuk ikan di Kabupaten Bintan memiliki prospek yang menjanjikan. Selain itu, pengembangan bisnis kerupuk ikan di Kabupaten Bintan juga dapat memberikan dampak positif bagi perekonomian lokal, seperti peningkatan pendapatan dan peningkatan lapangan kerja di sektor perikanan dan kerajinan. Tujuan pengabdian ini untuk peningkatan kualitas produk, pemasaran produk, penyediaan laporan keuangan yang dapat menambah nilai jual dari produk yang dihasilkan, sehingga meningkatkan perekonomian keluarga pada sentra industri kerupuk Sei Lekop Kabupaten Bintan. Target kegiatan pengabdian masyarakat ini melalui sosialisasi dan pelatihan dalam membuat packaging yang baik sesuai aturan yang berlaku telah tercapai dapat ditunjukkan dengan partisipasi peserta (Ibu-ibu Sentra kerupuk Sei Lekop Kabupaten Bintan) agar bisa mahir menggunakan alat-alat pembuat kemasan. Untuk selanjutnya target penyusunan laporan finalisasi dan output dari kegiatan pengabdian kepada masyarakat dapat difinalisasi sesuai jadwal.
Co-Authors Aji, Haikal Purnama Akhirman, Akhirman Andre Khoirul Habibie Anggitarius, Yustika Aqilla Lajnah Panayitsa Asri Rendi Saputra Catri Jintar Cindi Anggraeni Citra Indah Kirana, Renata Citra Indah Kirana, Reneta Dermawan, Dodi Edinur Ilham Emilia Auliani, Suci Evita Sandra Fahranisa Azzahra Fradya Randa Ginanjar*, Jajang Hardiyanti, Dedek Imalinda Deryane Indra Firdiyansyah Iranita Iranita Iranita, Iranita Istikhomah Istikhomah, Istikhomah JALAL, ABDUL Jintar, Catry Kasmita, Fera KIKI WULANDARI Kiki Wulandari Laila Desmita Angrainny Lastri Anggi Fani Margo Purnomo Maryana, Siska Maryati Maryati Mirza Ayunda Pratiwi Muhamad Mujahidin Nabila Putri Nur Bayti Nurdin, Mahmud Okta Rolland Erwindika Rabena Aprilla Ramadhani, Hasniyatul Ratih Purbasari, Ratih Safitri, Nataliya Siti Maisarah Siti Mayawi Vanesa Sri Ningsih Sufnirayanti Sufnirayanti Syabina Febri Fitriana Syuzairi, Muhammad Tiyasiningsih, Ezky Tumpal Manik Ummu Nur Syahidah, Nadzifa