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All Journal INOTEKS : Jurnal Inovasi Ilmu Pengetahuan, Teknologi, dan Seni Jurnal Ekonomi Syariah Teori dan Terapan Jurnal EMT KITA Journal of Business and Behavioural Entrepreneurship Jurnal Pengembangan Wiraswasta Almana : Jurnal Manajemen dan Bisnis Journal of Enterprise and Development (JED) Global Financial Accounting Journal Journal of Management - Small and Medium Enterprises (SME's) EKOMABIS: Jurnal Ekonomi Manajemen Bisnis Jurnal Ekonomi Nanggroe: Journal Of Scholarly Service Jurnal Pengabdian Masyarakat Bangsa Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Riwayat: Educational Journal of History and Humanities Nanggroe: Journal of Scholarly Service Alkhidmah: Jurnal Pengabdian dan Kemitraan Masyarakat INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat VIDHEAS: Jurnal Nasional Abdimas Multidisiplin Jurnal Pengabdian Sosial Moneter : Jurnal Ekonomi dan Keuangan JGEN : Jurnal Pengabdian Kepada Masyarakat Perwira Journal of Economics and Business (PJEB) Indonesia Bergerak: Jurnal Hasil Kegiatan Pengabdian Masyarakat Jurnal Pengabdian Cendekia Aksi Kita: Jurnal Pengabdian Kepada Masyarakat
Dian Rachmawati Afandi
Universitas Pelita Bangsa
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Analisis Faktor Keberhasilan Usaha Waralaba Fried Chicke di Cikarang Utara: Analysis of Success Factors of Fried Chicke Franchise Business in Cikarang Utara Permana, Indra; Afandi, Dian Rachmawati; Ramadhan, Aditya
EKOMABIS: Jurnal Ekonomi Manajemen Bisnis Vol. 3 No. 01 (2022): Ekomabis Edisi Januari 2022
Publisher : LPPM Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37366/ekomabis.v3i01.210

Abstract

Penelitian ini dilatar belakangi oleh tingginya minat masyarakat terhadap makanan olahan ayam yaitu fried chicken. Fried chicken merupakan makanan yang banyak diminati oleh masyarakat, ini dibuktikan dengan meningkatnya pertumbuhan usaha fried chicken setelah peneliti melakukan pengamatan selama 4 tahun terakhir di Cikarang Utara. Penelitian ini bertujuan untuk menguji pengaruh motivasi, kreativitas dan inovasi terhadap keberhasilan usaha pada fried chicken yang berada di Cikarang Utara. Penelitian ini merupakan penelitian kuantitatif. Sumber data dalam penelitian ini yaitu data primer dan data sekunder. Metode pengambilan sampel yang digunakan adalah nonprobability sampling yaitu metode sampling jenuh dengan semua populasi dijadikan sebagai sampel, Sampel yang digunakan dalam penelitian ini sebanyak 80 pengusaha fried chicken di Cikarang Usaha. Metode pengumpulan data dalam penelitian ini menggunakan angket (kuesioner) dan observasi yang kemudian hasilnya akan di uji melalui uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi regresi linear berganda dan uji hipotesis. Hasil penelitian yang dilakukan menunjukkan bahwa variabel motivasi, kreativitas dan inovasi mempunyai pengaruh positif dan signifikan terhadap keberhasilan usaha pada fried chicken di Cikarang Utara. This research was motivated by the high public interest in processed chicken food, namely fried chicken. Fried chicken is a food that is in great demand by the public, this is evidenced by the increasing growth of fried chicken business after researchers made observations for the last 4 years in North Cikarang. This study aims to examine the influence of motivation, creativity and innovation on the business success of fried chicken in Cikarang Utara. This research is a quantitative study. Sources of data in this study are primary data and secondary data. The sampling method used was nonprobability sampling, namely saturated sampling method in which all populations were used as samples. The samples used in this study were 80 fried chicken entrepreneurs in Cikarang Utara. The data collection method in this study used a questionnaire and observation, then the results would be tested through validity, reliability, classical assumption tests, multiple linear regression analysis and hypothesis testing. The results of the research conducted showed that the variables of motivation, creativity and innovation had a positive and significant effect on the success of fried chicken in North Cikarang.
Co-Authors Aat Ruchiat Nugraha Abdul Latif Abdul Latif Adih Supriadi Ani Kusumaningsih Aprilianti Aprinai, Erna Army Cahya Putra Rustamaji Daspar Daspar Dwi ASTUTI dwi wahyono Edy Arisondha Erna Apriani Fachrial Banyu Asmoro Fachrial Banyu Asmoro Filda Rahmiati Fiqih Maria Rabiatul Hariroh Hartati, Nani Hermiati, Novi Fitria Hidayah, Zulfa Zakiatul Indra Permana Indra Permana Indra Permana, Indra Isarianto, Isarianto Maha Putra Maryadi, Adi Muhamad Syahwildan Muhammad Ali Bin Syukur Muhammad Kosim MUHAMMAD KOSIM, MUHAMMAD Nana Putri Amelia Nining Yuningsih Nining Yurista Prawitasari, S.H.,M.H. Novi Fitria Hermiati Novita, Yulia Nugroho, Arif Widodo Prasetyo Hari Sandi Pupung Purnamasari Pupung Purnamasari Putra, Ilham Muhammad Mardi Ramadhan, Aditya Retno Purwani Setyaningrum Retno Puspitasari Sabilla, Akfika Rizky Surya Bintarti Widiastuti Widiastuti WIDYASTUTI wiji safitri Wiyarno, Wiyarno Zulfa Zakiatul Hidayah