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Roza Yulida
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Journal : International Journal of Media and Communication Research

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Communication Analysis of Rubber Farmers in Riau Province, Indonesia Roza Yulida; Rosnita; Yulia Andriani; Muhammad Ikhwan
International Journal of Media and Communication Research Vol. 2 No. 1 (2021): International Journal of Media and Communication Research
Publisher : UIR Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (264.223 KB) | DOI: 10.25299/ijmcr.v2i1.6199

Abstract

Communication is an essential part of the process of development. Therefore, effective communication is needed to achieve development goals. Rubber is the second largest commodity in Riau Province, after oil palm, and most of rubber commodities are managed by independent rubber farmers. Successful development of rubber farming is needed in order to increase the income and welfare of rubber farmers. However, effective communication is needed to achieve these objectives. The objectives of this study are to; (1) describe the internal and external characteristics of rubber farmers; (2) analyze the relationship between the characteristics and the effectiveness of the communication by rubber farmers. Research was conducted in two potential rubber commodity districts in Riau Province, e.g Kuantan Singingi Regency and Kampar Regency. Respondents in this study were determined by objective sampling and random sampling methods, with 143 rubber farmers as respondents. The results showed (1) the internal characteristics and external characteristics of the rubber farmers in an adequately supportive category; (2) the internal characteristics (education, number of dependents, land area and cosmopolitan area) and the external characteristics (intensity of enhancement, accuracy of extension channels and number of sources of information) have a significant correlation with the efficacy are significant correlated with the effectiveness of group and interpersonal communication. In order for effective communication in farmer group institutions (group communication), it is necessary to increase the intensity of extension, appropriate media extension and increase the number of information sources that are easily accessible by rubber farmers.
Co-Authors ', Jadmiko ', Juherdi ', Kausar ', Mhd. Daulai ', Nurazmi ', Pariaman ', Philippus ', Rosnita ', Yusmini Adelia Herni, Virna Ahmad Rifai Aisyah Aisyah AL HAFIS Al-Fath, Zikra Amami, Syahilla Amanda, Putri Anak Agung Istri Sri Wiadnyani Andriana, Hanifaturrahmi Andriani, Yulia Angraini, Elisya Apriansah, Agus ' arif Arifuddin Arifuddin Arifudin arifudin Arifudin Arifudin Armaini Armaini Arnanda, Raffy Arya Fachrizal, M. Arystia, Richa Asrizal, Meki AYU LESTARI Butar, Bunga Butar Cepriadi Dayanti, Elis Dian Novita Sari, Dian Novita DIANA RABESDINI Didi Muwardi Dita Putri Nitami Djaimi Bakce Doni Putra Sonita Sihombing Efrina Rizkiyah Pohan Eliza Eliza Eri Sayamar Eri Sayamar Eri Sayamar Eri Sayamar Eri Sayamar Erlyasna K, Lidwina Evi Handayani Panjaitan, Evi Handayani Evy Maharani Fajar Restuhadi Fernando Gultom, Fernando Hamidi, M. Rasyid Hamidi, Muhammad Rasyid Handoko, Ricky Hanifaturrahmi, Hanifaturrahmi Harahap, Novika Sari Hasibuan, Febrian ' Hayatullah, M. Bayu Fathar Heri Eko Purwanto Hidayat, Tommi Ibnu Sigit Ikhsan, Muhammad Ikhsan Ilham Kurniawan Imam Hidayat Indrawan, Rizky Jannah Khairin, Miftahul Jayawarsa, A.A. Ketut Julianti, Nursafika Jumantri Yusri Jum’atri Yusri Kausar - Kausar, Kausar Kausar, Kausar Kausar, Kausar Khairani Khairani Kurnia, Deby Maratul Muslimah Maratul Muslimah Marnala, Juvan Maulana Hanif, Ariel Meki Herlon Mely Susanti Minarsih Minarsih Mubarak, M Dzaky Muhammad Ikhwan Mustaqim Mustaqim Mustaqim Mustaqim, Mustaqim Nina Kirana Ningrum, Edni Astrina Widya Nofitri Handayani Novian Novian, Novian Nuke Fatmasari Nurfitasari, Mimi Nuriadi, Nuriadi Nurjalilah Nurjalilah Ogya Arya Putra, Akmal Pakpahan, Luis Richardo Patika Riki Darmayanti Phreti, Phreti purwanto, heri eko Rahma, Annisa Rahmayuni Rahmayuni Rahmayuni Rahmayuni, Rahmayuni rahmi adila risty Rahmi Puspita Sari Retuhadi, Fajar Ria Resti Fauziah Riawati Riawati Rifai, Ahmad Rika Utari Rofikhoh Tias Ningsih Rokaya, Putri Rosnita Rosnita Rosnita Rosnita Rosnita Rosnita Rosnita Rossi, Evy Rusdayani, Fina SAPUTRA, WILSON Saputri, Wahdini Sayama, Eri Sayamar, Eri ' Septya, Fanny Septya, Fany Sharin Ikka Nurmaida SISPA PEBRIAN Sitepu, Rimna Sintalina Susy Edwina Syaiful Hadi Tambunan, Tiffany Meira Taufiq, Andriani Kartika Tengku Harunur Rasyid Tengku Harunur Rasyid Tunisa, Fadilah Utari, Widia Veronica, Lioni Widya Dwi Pertiwi Pelawi Wildan Fitrah Wilson Saputra Yeni Kusumawaty Yulia Andriani, Yulia Yuliadi Saputra Yusri, Jum'atri Zulhamid Ridho