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PENGARUH KONFLIK PEKERJAAN-KELUARGA DAN KONFLIKKELUARGA-PEKERJAAN TERHADAP NIATAN KELUARMELALUI BURNOUT SEBAGAI VARIABEL MEDIASI (Studi Pada PT. Batang Apparel Indonesia) Rahmawati, Putri Dwi; Yuniawan, Ahyar
Diponegoro Journal of Management Volume 12, Nomor 6, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT Intention to leave is one of the most researched issues in organizational analysisbecause a less competent employee can negatively impact an organization's competitiveadvantage. Incompetent employees can be caused by work-family conflicts andworkfamily conflicts when they work. In this study, burnout was used as an intermediaryvariable to define and assess the impact of work-family conflict and family-work conflict on the desire to cease working. This research was conducted at PT. Batang Apparel Indonesia. The populationof this research was employees who were married at PT. Batang Apparel Indonesia. Aproportionate random sampling approach was used to choose the samples, which included82 respondents. Data collection was carried out by distributing questionnaires usingaLikert scale. The data analysis technique utilized multiple regression. The results showed that (1) the decision to leave PT. Batang Apparel Indonesiawaspositively and significantly impacted by work-family conflict, (2) the intention to leavePT. Batang Apparel Indonesia was positively and significantly impacted by family-workconflict., (3) work-family conflict among PT. Batang Apparel Indonesia employees hadafavorable and substantial impact on the desire to leave, which was mediated by burnout, and (4) work-family conflict within PT. Batang Apparel Indonesia employees hadapositive and significant ef ect on the desire to leave, which was mediated by burnout
PENGARUH KEPEMIMPINAN TRANSFORMATIONAL DAN DUKUNGAN ORGANISASI TERHADAP KREATIVITAS KARYAWAN MELALUI BERBAGI PENGETAHUAN SEBAGAI VARIABEL MEDIASI Dezar, Salsabila; Yuniawan, Ahyar
Diponegoro Journal of Management Volume 12, Nomor 5, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT Today's tough competition and dynamic environment have forced companies to rethink the way they manage to get the best out of their employees. One way that companies can do this is by developing the creativity of their employees. With this, the company can get the best ideas from employees. Activities that can be carried out to influence the level of employee creativity include leadership styles, organizational support, and knowledge sharing. The population in this study were employees of BSI Region VII or the Semarang region. The sampling technique in this study used a census where all members of the population were used as samples from various employees with different positions. The analysis technique used is path analysis with the SPSS 25 program to determine the path coefficient and the effect of the independent variables on the dependent variable. This study aims to examine the effect of Transformational Leadership and Employee Creativity on Employee Creativity mediated by Knowledge Sharing on employees of PT Bank Syariah Semarang. The results of the study show that Transformational Leadership has a positive and significant effect on Employee Creativity. Transformational Leadership has a positive and significant effect on Knowledge Sharing. Organizational Support has a positive and significant effect on Employee Creativity. Organizational Support has a negative and insignificant effect on Employee Creativity.
Optimization of Brand Engagement and Loyalty Through Informative Interactivity and Starbucks Indonesia Instagram Social Media Marketing Trends Su’ada, Riva; Yuniawan, Ahyar
Amalee: Indonesian Journal of Community Research and Engagement Vol 4 No 2 (2023): Amalee: Indonesian Journal of Community Research and Engagement
Publisher : LP2M INSURI Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/amalee.v4i2.3125

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Social media has become an almost ubiquitous environment for human interaction. As a result, as the use of Social Media becomes more and more common, companies today are trying to reach and interact with customers and prospects through social media platforms. This research examines and develops the influence of Promotion and Social Media on consumer engagement variables through brand performance and their structural relationships, and will provide specific strategic directions to build a strong owned brand in the restaurant sector. Therefore, research on this topic is necessary. We used 100 Starbucks Indonesia consumers as a source of information in this study. The result is that Promotion and Brand Performance have a positive and significant effect on Consumer Engagement. Meanwhile, Social Media has a positive and insignificant effect on consumer engagement with Starbucks Indonesia consumers. The brand promotion has a positive and insignificant effect on the performance of Starbucks Indonesia consumers. Brand Social Media has a positive and significant effect on the performance of Starbucks Indonesia consumers. Other test results using Specific Indirect Effect analysis to prove the influence of the intervening variable Brand Performance proved to be incapable of being an intervening variable between Promotion and Brand Performance. The test results of the Specific Indirect Effect analysis prove that the influence of the intervening variable Brand Performance is proven to be an intervening variable between Social Media and Consumer Engagement.
Theoretical Study of Green Human Resources Management and the Effect of Job Satisfaction on Employee Performance Prasetyo, Ahmad Fajar; Rahman, Aditya Nur; Bagasghani, Iqbal S.; Djastuti, Indi; Yuniawan, Ahyar
Research Horizon Vol. 4 No. 3 (2024): Research Horizon - June 2024
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.4.3.2024.279

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This theoretical study is a study to examine Green Human Resources Management practices among company employees. Despite much research on GHRM, there is no holistic model that addresses its impact on organizational, individual, and team performance. This research aims to examine 190 GHRM papers and build a holistic model in the application of the GHRM concept mediated by Job Satisfaction and its relationship to Employee Performance. Design/Methodology/approach through a literature review, this research analyzes related research results from various scientific disciplines relevant to the topic. The findings of this research found that the role of GHRM and job satisfaction are key success factors in creating good employee performance. Organizations need to implement GHRM, because this has an impact on employee satisfaction and increases employee job satisfaction to increase GHRM so that it can influence employee performance holistically. The limitation of this research is that it is only a literature review, it does not consider questionnaire surveys and workplace evaluations as future research opportunities. The originality/value of this research integrates theoretical studies regarding GHRM and job satisfaction which results in the importance of the company's role in human resource management practices in improving performance.
Peran Inovasi Menu Makanan, Promosi Media Sosial, dan Persepsi Harga terhadap Pembelian Impulsif Pelanggan (Studi pada Rumah Makan Cowek Lonyot di Semarang) Izzudin, Zalfa Nizar; Yuniawan, Ahyar
Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Vol. 18, No. 2 : Al Qalam (Maret 2024)
Publisher : Sekolah Tinggi Ilmu Al-Qur'an (STIQ) Amuntai Kalimantan Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35931/aq.v18i2.3376

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Semakin ketatnya persaingan bisnis. Ketatnya persaingan membuat pelaku usaha kuliner seperti Rumah Makan Cowek Lonyot harus melakukan upaya agar   konsumen tetap melakukan pembelian baik yang bersifat impulsif atau tidak. Penelitian ini bertujuan untuk menganalisis pengaruh inovasi makanan dan promosi media sosial terhadap persepsi harga dan pembelian impulsif di Rumah Makan Cowek Lonyot Semarang, serta pengaruh persepsi harga terhadap pembelian impulsif di Rumah Makan Cowek Lonyot Semarang. Penelitian ini merupakan penelitian kuantitatif yang menggunakan data primer berasal dari kuesioner yang dibagikan kepada responden. Populasi penelitian adalah pelanggan atau konsumen Rumah Makan Cowek Lonyot dengan jumlah sampel penelitian sebanyak 100 orang. Pengambilan sampel menggunakan teknik simple purposive sampling. Data penelitian dianalisis dengan Partial Least Square – Structural Equation Modeling (PLS-SEM). Hasil penelitian ini memperoleh kesimpulan sebagai berikut: 1) Inovasi menu makanan berpengaruh positif terhadap persepsi harga, 2) Promosi media sosial berpengaruh positif terhadap persepsi harga, 3) Inovasi menu makanan berpengaruh positif terhadap pembelian impulsif, 4) Promosi media sosial berpengaruh positif terhadap pembelian impulsif, dan 5) Persepsi Harga berpengaruh positif terhadap pembelian impulsif di Rumah Makan Cowek Lonyot Semarang.
Kepemimpinan Islami Yayasan KH Djazeri Demak Lilistigfaroh Rohmalia; Ahyar Yuniawan; Mirwan Surya Perdhana
Diponegoro Journal of Economics Vol 9, No 1 (2020)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/djoe.31492

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This research is a case study of Islamic Leadership by K.H Ahmad Toha, informant K.H Ahmad Toha, his family, and employees of Yayasan K.H Djazeri. Data obtained using interviews, observation, and documentation, are then analyzed qualitatively.The results of the research is the application of Islamic Leadership by K.H Ahmad Toha is one manifestation of Islamic management system in Yayasan K.H Djazeri. This is due to the strong influence of religious values in the family. In addition, management perceptions of islam as a comprehensive management concept impeccable alse a factor affecting the implementation of islamic management system which ultimately affects the islamic leadership by K.H Ahmad Toha. Islamic Leadership by K.H Ahmad Toha have characteristics shiddiq, amanah, tabligh, fathonah.
The Effect of eWOM on Social Media in Purchasing Decisions: Systematic Literature Review Khairunisa, Jihan; Saputri, Lufiana; Yuniawan, Ahyar; Kusumawardhani, Amie
Research Horizon Vol. 4 No. 6 (2024): Research Horizon - December 2024 (Thematic Issue)
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.4.6.2024.395

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This study examined, in some way, the Millennial and Z Generation's use of previously owned goods. Just a sprinkle of focus on eWOM, a topic not easily visible, has been made. This eWOM, just to clarify, stands for electronic word-of-mouth, a concept circulating on social network platforms that influences purchase choices. Eco-friendliness is under scrutiny in our current environment; therefore, the younger demographic's inclination is leaning towards purchasing secondhand items due to their green attributes. A survey of literature has been undertaken, which strangely uncovers observations like worries over the environment, the impact of society, and product quality judgment. These discoveries are somewhat correlated to information absorption and prospective buying inclination. One cannot ignore the finding relating to eWOM—that it holds a significant influence over the MZ Generation's transaction habits. Recommendations received from comrades or critiques present in the online realm assist in garnering trust and influencing their perspectives concerning product quality. Environmental awareness and the societal mark of approval bear significance in their decision-making process. Through grasping these layers of complexity, marketing strategies may need modification; most likely, it will promote better engagement with this MZ generation to encourage sustainable consuming practices.
The Effect of Intrinsic Motivation on Employee Performance: A Systematic Literature Review Sulistamtama, Muhammad Faried; Setiawan, Raditya; Yuniawan, Ahyar
Research Horizon Vol. 4 No. 6 (2024): Research Horizon - December 2024 (Thematic Issue)
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.4.6.2024.409

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This research was conducted is to analyse the influence of intrinsic motivation on employee performance through Systematic Literature Review. The main problem addressed in this study is how the analysis method and indicators of intrinsic motivation significantly affect employee performance. To answer these problems, the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) method was used with the help of Watase Uake tools to select and identify relevant journals. The study showed that intrinsic motivation plays an important role in improving employee performance, work engagement, and innovation in the work environment. Key findings include the importance of a supportive work environment, including autonomy, positive interpersonal support, servant leadership, and high-performance work systems that play a role in increasing intrinsic motivation and employee productivity. In addition, cultural values and aspects of spirituality are shown to be significant mediators in the relationship between intrinsic motivation and performance, especially in certain contexts. This study offers a comprehensive view of the importance of management strategies that focus on intrinsic motivation to improve organizational performance and competitiveness across various industry sectors. This approach is expected to provide a basis for the development of more effective management policies in creating a work environment that is more effective for the organization.
Digital Marketing Strategy for Sustainable Performance of MSMEs: Literature Review Setiawan, Raditya; Prasetyo, Panggah Tuhu; Yuniawan, Ahyar
Research Horizon Vol. 5 No. 1 (2025): Research Horizon - February 2025
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.5.1.2025.447

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The development of digitalization has opened up great opportunities for Micro, Small and Medium Enterprises (MSMEs) to improve business performance sustainably through the adoption of digital marketing strategies. The study explores key themes such as influence analysis methods, the role of digital marketing in improving performance, and the challenges MSMEs face in digital adoption. A systematic literature review methodology and thematic analysis of articles indexed in Scopus between 2020 and 2024 are used in this study. Selected studies that focus on the role of digital marketing strategies in improving the sustainable performance of MSMEs. The review followed PRISMA guidelines to ensure a comprehensive and unbiased selection of articles, with thematic analysis used in identifying key factors and trends in digital marketing approach relevant for MSMEs. The results advance our understanding of how digital marketing helps MSME sustainability, particularly in a market that is highly competitive. The study shows that the use of digital marketing, particularly through social media, digital advertising, these results provide practical insights for stakeholders to support the adoption of digital marketing in the MSME sector through policy support, financial assistance and technological training.
Pengaruh Lingkungan Kerja Fisik, Lingkungan Kerja Non-Fisik, dan Konflik Peran Terhadap Niatan Keluar (Studi Pada Karyawan PT X) Pramesti, Fadiyah Indah; Yuniawan, Ahyar
Jurnal Ilmu Manajemen Vol. 13 No. 1 (2025)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jim.v13n1.p199-207

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This study examines the impact of the work environment and role conflict on employees' intention to quit, employing a quantitative approach with data processed using the Smart PLS application. The research involved 100 respondents to explore how various aspects of the work environment, both physical and non-physical, along with role conflict, shape employees' decisions regarding whether to remain in or leave their organization. The findings indicate that the physical and non-physical work environments do not have a significant effect on employees' intention to quit, suggesting that environmental factors alone may not be the primary drivers of turnover decisions. However, role conflict was found to have a positive effect, highlighting the importance of clarity in job responsibilities and expectations. When employees face overlapping or unclear roles, dissatisfaction can increase, leading to a higher likelihood of departure. These results emphasize the need for organizations to address role ambiguity and implement clear job structures to enhance employee satisfaction, retention, and overall workplace stability.
Co-Authors Afif Al Ansori, Afif Agus Naryoso S.Sos, M.Si, Agus Naryoso Akmalaputri, Arsyadany Ghana Al Tarom, Ilham Rizki Alfatha, Muhammad Yusuf Amie Kusumawardhani, Amie Ananda, Rizky Pratama Aprilia, Fonny Kusmita Ardianto, Prama Suryo Aulia Fitri Jayanti, Aulia Fitri Ayu Puspita, Isna Bagasghani, Iqbal S. Bintoro, Bintoro Brian Yudo Pratama Cahyo Kuncoroyekti, Priagung Huda Devyanadine, Devyanadine Dezar, Salsabila Dinata, Benny Martha Eko Adi Siswanto Fadhila, Ghea Ajrina Fatkurrozi, Muhammad Faturrahman, Satria Fazlur Rahman Fikri, Fajar Muhammad Filatrovi, Eldes Willy Firdhaus, Olwan Zakki Fuad Mas’ud Fuad Mas’ud Ghaniyyu Rahmani, Ghaniyyu Handayani, Nurina Putri Handoko, Priyo Adhi Hanuni, Nanang Hardiani, Wenefrida Ardhian ayu Hardiyanti, Neisha Harry Soesanto Hasmarini, Dwi Penny Helena Stefani Maria, Helena Stefani Hermaya, Zhara M. Hersugondo HESTI WULANSARI I Made Sukresna Idris Idris Idris Idris Indi Djastuti Intan Margiyawati Puspitayani, Intan Margiyawati Iqbal Arraniri Izzudin, Zalfa Nizar Jennyamor Ramadhani Junia Laksmanawati Kantirahayu, Dina Subekti Khairunisa, Jihan Khoirul Attiq Kurniawan, Hendy Kuswardhani, Epifaniga Lintang Laksmanawati, Junia Lilistigfaroh Rohmalia Maghfironsyah, Fadhil Alinurda Mahar Nur Sasongko, Mahar Nur Mas’ud, Fuad Mirwan Surya Perdhana Mirza Setyawan Ajiputra, Mirza Setyawan Muhammad Bulhanudin Muhdiyanto Muhdiyanto Munda, Agres Oktavia Nabiel Fadilla, Zulvan Naili Farida Nanang Kurniawan Nanang Wijaya Nisa’, Zuhrotun Nugraha, Nur Chaida Nurrahmawati, Choirisa Nurul, Hanan Oktavina Herdiani Priyanti, Oktavina Herdiani Pramesti, Fadiyah Indah Prasasti, Vivin Tri Prasetya, Sindhi Saraayu Prasetyo, Ahmad Fajar Prasetyo, Panggah Tuhu Pratama, Daffa Ikhlasul Pribadi Darmawan Insan, Pribadi Darmawan Priyanti, Indri Ayu Dani Puspita Sari, Septia Wahyuni Putra, Abellando Biyakto Putra, Kukuh Ramadhan Sukma Putri, Salsabiela Amanda Rahardja, Eddy Rahman, Aditya Nur Rahmawati, Putri Dwi Rama Difayoga, Rama Rianasta, Dzaki Raikhan Robertus Gita S.P., Robertus Rosalia Bina Pranata Putri, Rosalia Bina Pranata Rosaly Franksiska Rudi Suryo Kristanto Sakra Brahma Putra, Sakra Brahma Saputri, Lufiana Sari, Margaretha Ananda Nurachma Pravita Satria, Cecep Saptari Sonalia Setiawan, Raditya Setya Indah Isnawati Sheila Rizkylia Agusta, Sheila Rizkylia Silvia, Cindy Soegihono, Laura Fabiola Sugeng Wahyudi, Sugeng Suharnomo Suharnomo Sulistamtama, Muhammad Faried Sumunar, Tika Su’ada, Riva Syuhada Sufian Usman, Maulana Vicky Dwi Saputra Vini Wiratno Putri Wazzar Achmad, Affan Widya Ariska Sudrajat, Widya Ariska Wijaya, Nina Ariani Wulandari, Ambar Dwi Wulandari, Romadona Ayu Yanuar Chandra Aditia, Yanuar Chandra Yenti, Veny