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Journal : International Journal of Social Science

ISI SURAKARTA HOLDS TRAINING TO EMPOWER AISYIYAH RESIDENTS INCREASE THE TRADE VALUE OF TYPICAL KARANGANYAR SOUVENIRS Sunarmi, Sunarmi; Handriyotopo, Handriyotopo; Raden Ersnathan Budi Prasetyo; Reno Abdurrahman; Yuninggar Renaningtyas; Nova Wulan Priyandani
International Journal of Social Science Vol. 3 No. 4: December 2023
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/ijss.v3i4.6997

Abstract

Packaging is an important element in maintaining food quality and safety. Aisyiyah is a women's organization that exists to support the government in various fields, one of which is the welfare of the people through the Economic and Welfare Council in developing and marketing food that has economic value as tourist souvenirs. The obstacle faced is the weak packaging design. Training and empowerment in visual merchandising design management was carried out for Aisyiyah residents in Karanganyar. Aisyiyah residents as a partnership network of lecturers under LPPMPP ISI Surakarta handle problems with training assistance from the design and postgraduate departments. The strategy chosen for empowerment is ecologically based, using the Rapid Rural Appraisal (RRA) Method. In this method, participants are invited to learn to understand the potential and awareness of maintaining environmental safety, and are able to build motivation for EcoDesign creativity. The Participatory Rural Appraisal (PRA) method emphasizes participant involvement in being able to foster creativity related to the personal potential of traders, building creative interior design abilities, especially related to merchandise image. The results of the empowerment training consist of (1) participants' skills in analyzing packaging design needs for culinary businesses; (2) The creative results of merchandise packaging designs consist of snacks, side dishes, bags, batik in the concept of plastic wrap, paper, and environmentally friendly rattan bags and paper bags. Empowerment activities can be utilized: (1) Recommendations on design offers for group businesses; (1) Providing participants with skills and knowledge in developing culinary businesses independently
SOCIAL MEDIA BRANDING, DESIGNING A DISPLAY HOUSE, AND COFFEE TABLE BOOK COUNSELING FOR THE IRINA WOMEN'S COMMUNITY Handriyotopo, Handriyotopo; Sunarmi, Sunarmi; Yuninggar Renaningtyas; Muthia Anas Salma; Reno Abdurahman
International Journal of Social Science Vol. 4 No. 4: December 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/ijss.v4i4.8927

Abstract

Karangnyar is one of the districts that has the potential to become a tourist village. Nglebak Village is one of the many tourist villages that still need branding education assistance. How Ngeblak Village has the potential for every house to utilize land for living barn plants can be recognized through branding strategies by conducting training in utilizing social media as an effective strategy for the IRINA women's community. The first branding strategy is to create a visual identity that is useful for building a different identity, resulting from brand creativity when choosing the most effective logo name. Second, through the design thinking method and branding strategy from Marty Neumeier, he will try to instill an image of a tourist village that is different from the existing one.
Co-Authors Aisyah, Chairini Ajiprabowo, Gheraldi Waskito Alfiani Kristiana Dewi Alifia Ananda Putri Ana Rosmiati Anung Rahman Arieska Wulandari Arif Suryawan Suryawan Aris Setiawan Aryawan, Salsabil Rizqi Aziza Asya Ari, Ilham Musyafa Atnin, Sepba Fri Basori, Alif Catur Nugroho Catur Nugroho Cendharana, Nanda Aqshal Chairini Aisyah Chotimah, Fanny Deddy Setyawan Dela Cahyaning Permata Delfin Febriansyah Dewi, Sari Kesuma Ega Damayanti Eko Supriyanto Fadilla, Alya Nur Fajri Rahma Pratiwi febfi setyawati Febriansyah, Delfin Fenda, Intan Yulia Febbyu Gheraldi Waskito Ajiprabowo Handita Kesoema, Ivan Hartanto, Denny Antyo Hikmawan, Dhika Ramahani Kusumoningrum, Ipung Dyah Lastoro, GR Lono Mulyani, Try Muthia Anas Salma Ni Luh Putu Ratna Suandari Nova Wulan Priyandani Novia Sisca Haryani Pahlevi, Syahtuta Rahul Permata, Dela Cahyaning Prilosadoso, Basnendar Herry Pujiono, Bagong Puri, Litya Ainunning Putra, Rahdan Hutama Putri, Alifia Ananda Qonita, Khoirunnisa Rachman, Zahrani Syalwa Raden Ersnathan Budi Prasetyo Rahmawati, Dewi Rahmi Dyah Pratiwi Ramadhan, Aditya Wahyu Ramadhani, Dhika Ramadhani, Putri Munadiyah Ranang Agung Sugihartono Reno Abdurahman Reno Abdurrahman Rintania Rosita Citra Dewi Rosita Yuni Sera Rustim Rustim Rustim, Rustim Salma, Muthiah Anas Sekarnegara, Zafira Saraswati Yasmin SP Gustami Sunarmi Sunarmi Suyanto, S., Tatik Harpawati Tatik Harpawati Try Mulyani Utami, Thesa Resi Sila Widayaningsih, Nur Hanifati Widyastutieningrum, Sri Rochana Wulandari, Arieska Yuninggar Renaningtyas