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All Journal Jurnal Komunikasi MediaTor: Jurnal Komunikasi Jurnal Manajemen dan Bisnis (Performa) Mediator Channel : Jurnal Komunikasi Ilmu Dakwah: Academic Journal for Homiletic Studies Communicatus: Jurnal Ilmu Komunikasi Jurnal Istiqro' Jurnal Common Competitive Salasika Jurnal Ilmu Komunikasi Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ilmiah Wahana Pendidikan Jurnal Pengabdian kepada Masyarakat Jurnal Riset Jurnalistik dan Media Digital Jurnal Riset Manajemen Komunikasi Bandung Conference Series: Public Relations Bandung Conference Series: Journalism Competitive Proceedings of Jogjakarta Communication Conference (JCC) Serat Rupa: Journal of Design INJECT Interdisciplinary Journal of Communication
Kiki Zakiah Darmawan
Universitas Islam Bandung
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Transportation Other

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Journal : Serat Rupa: Journal of Design

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Pengaruh Desain Interior Museum Geologi Bandung terhadap Pengalaman Ruang Pengunjung dalam Mencapai Keterlibatan Emosional: Zakiah, Kiki; Santosa, Imam
Serat Rupa: Journal of Design Vol 9 No 2 (2025): JULI-2025
Publisher : Faculty of Humanities and Creative Industries, Maranatha Christian University (formerly Faculty of Fine Arts and Design)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/srjd.v9i2.10845

Abstract

This study explores the impact of museum interior design on visitors' spatial experiences in achieving emotional engagement, focusing on The Life History Exhibition Room at the Bandung Geological Museum. This exhibition room showcases geological collections and prehistoric animal fossils. Located in a heritage building, it offers a unique experience that combines history with elements of colonial architecture. The research is grounded in Mary Jo Bitner’s Servicescape theory and the emotional design theory by Donald Norman, emphasizing the importance of physical space elements in shaping visitors' experiences and fostering emotional engagement, which is crucial for enhancing their understanding of museum information. The study employs a qualitative method with a case study approach, including literature reviews, observations, in-depth interviews with visitors, museum managers, interior designers, and heritage experts. Data was also collected through an initial questionnaire to identify visitor’s perceptions and preferences regarding their favorite exhibition spaces in the museum. The findings indicate that interior design elements such as lighting, layout, and artifacts significantly impact visitor’s emotional responses—visceral, behavioral, and reflective. The replica of a dinosaur fossil, as the museum's iconic feature, generates strong initial attraction, while the exhibition's narrative fosters deep reflection on the history of life on Earth. This research recommends a holistic interior design strategy for museums to create meaningful experiences for Generation Z while helping museum managers enhance emotional engagement and cultural appreciation through exhibition interior design.
Co-Authors Ajeng Nurhasanah Andalusia Neneng Permatasari Angelica Pramuditha Anggraini Ani Yuningsih Annisa Eka Rahayu Askurifai Baksin Azib, Azib Chairiawaty Dadan Mulyana Dede Lilis Chaerowati Dedeh Fardiah Demaz Fauzi Hadi Dian Widya Putri Didi Permadi Erik Setiawan Fadli Firdaus Ferry Darmawan Firmansyah Ghinda Nevithya Kono Hanifah, Azra Dina Hantoro, Naditha Rizkya Imam Santosa Iskandar, Doddy Isniar Budiarti Izni Nur Indrawati Maulani Kelik Nursetiyo Widiyanto Marina Yuliani Maudy Rizkiana Meilda Amdza Muhammad Dimas Chandra Purnama Dimas Muhammad Hilmy Ashshiddiq Mujianto, Haryadi Mukhlish Haniful Fahmi Mustikasari, Reni Nila Nurlimah Nurhastuti Nurhastuti Nuryati, Wulan Prabu Wardono Raihan Azhar Rantona, Safutra Risya Hasna Masytah Rusman Frendika Rusman Frendika Septiawan Santana Kurnia Solehudin, Aden Hasan Supriadi, Yadi Tri Nur Aini Noviar Tria Satria Handaya