Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : DEVOSI

SOSIALISASI TEKNIK BAURAN PEMASARAN PADA PRODUK USAHA MIKRO KECIL DAN MENENGAH (UMKM) DI KECAMATAN RAWAMERTA, KARAWANG Asih, Anisa Mukti; Fahlevi, Rizal; Rahmawati, Rafika; -, Isfandayani; Widyananto, Arief
DEVOSI Vol 2 No 1 (2021): Devosi Jurnal Pengabdian Masyarakat
Publisher : LPPM Universitas Islam 45 Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/devosi.v2i1.2849

Abstract

The role of Micro, Small and Medium Enterprises in increasing income and employment can certainly be considered large for Indonesia. MSME actors need to be given training related to delivering or disseminating knowledge information about the marketing mix for their products. The method used in this community service is in the form of socialization to the government of the Rawamerta sub-district and the surrounding community. The result was that 15 participants took part in the socialization activity to increase knowledge and information about the marketing mix for Micro, Small and Medium Enterprises products.
OPTIMALISASI UMKM DALAM PEMANFAATAN TEKNOLOGI DIGITAL DI MASA PANDEMI COVID-19 DI LINGKUNGAN KECAMATAN CIBITUNG, KABUPATEN BEKASI Fadhilah, Nur Ahmad; Putra, Purnama; Rahmawati, Rafika; Basri, Hasan
DEVOSI Vol 2 No 2 (2021): Devosi Jurnal Pengabdian Masyarakat
Publisher : LPPM Universitas Islam 45 Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/devosi.v2i2.3007

Abstract

The Covid-19 pandemic that occurred in Indonesia required MSME entrepreneurs (Micro, Small and Medium Enterprises) to find ideas to market their products. So with this problem, it can be concluded that digital technology during the pandemic is very much needed to encourage the promotion of MSME products. The implementation method used is in the form of counseling and training on technology to promote MSME products. The results of this activity show an increase in knowledge of their awareness of using digital technology, a total of 5 entrepreneurs who have been socialized all already understand the use of digital technology and even all of them have practiced it themselves. By making product posts, making posts related to merchandise, making income reports or expenditure. As well as buying through E-commerce that has been taught.
Co-Authors -, Isfandayani Abdullah, Saqyllah Zahra Adham, Adham Agustina Ekasari Amin Ash Shabah, Musyaffa ANNISA KARIMA Arief Widyananto Ash Shabah, Musyaffa Amin Asih, Anisa Mukti Awalia, Zahrani Damayanti, Monika Dewi, Suchi Wati Diajeng Tyas Pinru Phytanza Dwi Indira, Dyana Elisa, Nur Fadhilah, Nur Ahmad Fahlevi, Rizal Faisal Hakim, Muhammad Fajri Ryan Isnandar, Fajri Ryan Fajriah, Siti Fajriah Nurazizah Fikriyah, Kholidatul Firmansyah, Ridwan Giffari, Muhamad Syafiq Gunawan, Maya Regita Hanif, Annisa Fitria Haque, Hilda Mailil Hari Wibowo Hasan Basri Hendra Saputra, Arsyil Humairoh, Rizka Indra Tama, Annafi Iqbal Ramadhani Mukhlis Isfandayani Isfandayani, Isfandayani Islamiyah Islamiyah, Islamiyah Istutik, Dwi Kania, Nina Khoiriyah, Ummi Kurniawan, Tri Bagus Kusuma, Alto Wirahadi Lutfiah Lutfiah Malik AL Aziz, Fyla Malikhatun, Irna Muhajir, Ammar Muhammad Nadratuzaman Hosen, Muhammad Nadratuzaman Mumpuniarti Mumpuniarti Nafiah, Nafiah Naofal Alghifari, Muhamad Nuraini, Ade Indah Nurazizah, Indah Nurdianto, Muhammad Alif Pahlevi, Rizal Prasasti Karunia Farista Ananto Purnama Putra, Purnama Putri Anggraini Aswad, Sephia R. Madhakomala Radiatus Solihin, Fikri Rahayu, Fuji Rahma Aulia, Virdha Rahmadhan, Fariz Putra Rahman, Daffi Ramadhan, Dickyansyah Ramadhan, Muhammad Rafli Razaqi, Imam Arizal Rohmayanti Rohmayanti Rosyidha, Aulya Safitri, Eristya Maya Sakinah, Fistiawirzani Sari Rudiyati Satibi, Iswanda Fauzan Sembilu, Nambi Septiandani, Zunna Siti Khadijah Siti Mardiah, Siti Sugata, Tri Luhur Indayanti Sukiman, T. Sukma Achriadi Sukinah Sukinah Tama, Annafi Indra Tias, Elsa Ayuning Tri Puspa Rinjeni Trinanda Sanni, Bella Ulya, Athiyatul Veroyunita Umar Wardhatul Fitrah, Ayunda Wicaksono, Tegar Adi Wulansari, Anita Yasinta Amalia, Nur Yopi Handoyo Zahara, Futri Amalia Zahra, Alfiah Zulfia , Anni