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Soft-Selling Pariwisata dalam Film 'Sore: Istri dari Masa Depan' (Studi Kasus Representasi Destinasi Wisata dan Strategi Promosi) Anindita Lintangdesi Afriani; Nathanael, Garcia Krisnando; Wardani, Ayu
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 3 (2025): Agustus 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i3.5410

Abstract

Film is a means of tourism promotion with soft-selling techniques that display physical space and form an emotional connection between characters and locations. This study aims to analyze the representation of tourist locations in the film Sore: Istri dari Masa Depan through Roland Barthes's semiotic approach, focusing on denotation, connotation, myth, and tourism soft-selling strategies depicted through cinematography. This research method uses a qualitative approach with Barthes's semiotic analysis technique, focusing on seven tourist destinations, including the city center of Grožnjan, the village of Završje, Tkalčićeva Street, Zagreb Cathedral, Zagreb City Museum, the Arctic Circle, and ARTOTEL Thamrin Jakarta. The results of this study show that the locations in the film are interpreted symbolically to strengthen the narrative of love, self-discovery, and contemplation of life. Each place is constructed through a myth that touches the audience's emotions and encourages imaginative involvement in the tourist destination. The soft-selling strategy used by the film can build tourism appeal through a narrative atmosphere and visual aesthetics that blend with the emotions of the film's main characters.
Deep Learning-Based Sentiment Analysis of Twitter Discourse on the Gaza and Ukraine Conflicts Using Bi-GRU Architecture Nathanael, Garcia Krisnando; Aldyan, Rizal Akbar; Hop, Tran Minh; Sianipar, Imelda Masni Juniaty; Maarif, Dairatul; Quddus, Zayyin Abdul
Journal of Government and Civil Society Vol 9, No 2 (2025): Journal of Government and Civil Society (October)
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/jgcs.v9i2.14288

Abstract

The proliferation of social media has transformed platforms like Twitter into dynamic arenas for expressing public sentiment during geopolitical crises. This study examines global public opinion on the Gaza and Ukraine conflicts by employing a deep learning-based sentiment analysis model utilizing a Bidirectional Gated Recurrent Unit (Bi-GRU) architecture. A total of 24,177 tweets were collected and pre-processed, followed by sentiment labeling using a hybrid lexical approach that combines VADER and TextBlob. Feature extraction was conducted using the TF-IDF method, and the Bi-GRU model was trained and evaluated using standard performance metrics. The model achieved an accuracy of 88.06% and an average F1-score of 85.07%, demonstrating superior performance in recognizing sentiment, especially for negative expressions. Word cloud analysis further revealed the dominance of emotionally charged terms such as "genocide" and "pray for Gaza," indicating the strong affective orientation of online discourse. The study confirms the efficacy of Bi-GRU in handling informal and contextually complex texts. It highlights the role of social media in articulating collective emotions and shaping public narratives during conflict. These findings offer methodological contributions to the field of natural language processing and practical implications for real-time crisis monitoring, policymaking, and humanitarian communication strategies.Proliferasi media sosial telah mengubah platform seperti Twitter menjadi arena dinamis untuk mengekspresikan sentimen publik selama krisis geopolitik. Studi ini meneliti opini publik global terhadap konflik Gaza dan Ukraina dengan menggunakan model analisis sentimen berbasis pembelajaran mendalam yang memanfaatkan arsitektur Bidirectional Gated Recurrent Unit (Bi-GRU). Sebanyak 24.177 tweet dikumpulkan dan diproses terlebih dahulu, kemudian diberi label sentimen menggunakan pendekatan leksikal hibrida yang menggabungkan VADER dan TextBlob. Ekstraksi fitur dilakukan menggunakan metode TF-IDF, dan model Bi-GRU dilatih serta dievaluasi menggunakan metrik kinerja standar. Model ini mencapai akurasi sebesar 88,06% dan rata-rata skor F1 sebesar 85,07%, menunjukkan performa unggul dalam mengenali sentimen, terutama untuk ekspresi negatif. Analisis word cloud lebih lanjut mengungkap dominasi istilah bermuatan emosional seperti “genocide” dan “pray for Gaza,” yang menunjukkan orientasi afektif yang kuat dalam wacana daring. Studi ini menegaskan efektivitas Bi-GRU dalam menangani teks informal dan kontekstual yang kompleks, serta menyoroti peran media sosial dalam mengartikulasikan emosi kolektif dan membentuk narasi publik selama konflik. Temuan ini memberikan kontribusi metodologis bagi bidang pemrosesan bahasa alami serta implikasi praktis bagi pemantauan krisis secara waktu nyata, pembuatan kebijakan, dan strategi komunikasi kemanusiaan
Accumulate Content About LGBTQ+ Towards Attitude of Muslims on Instagram Mahdalena, Vina; Utami, Riskha Fitriana; Nathanael, Garcia Krisnando
Islam Realitas: Journal of Islamic and Social Studies Vol. 9 No. 1 (2023): June 2023
Publisher : Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30983/islam_realitas.v9i1.6245

Abstract

This study examines the attitude of Instagram followers @taulebih.id towards LGBTQ+ content on the Instagram provides information about sexual education based on an Islamic point of view. One of them is the Instagram account @taulebih.id which often provides information about LGBTQ+ to give a complete picture of the LGBTQ+ community from an Islamic viewpoint. This study uses a quantitative method with an explanatory approach. The information integration theory states accumulate information has latent power and can influence individuals to have certain attitudes. Information Integration Theory focuses on how individuals collect and organize information about accumulate information to act positively or negatively towards attitude objects. Researchers used questionnaire on Instagram with 100 respondents. The results of hypothesis testing using the t-test show that the influence of LGBTQ+ content @taulebih.id with the valance and weight dimensions significantly affects followers' attitudes. The results obtained by Ha are accepted, which means that there is a significant influence on the attitude of followers or followers who agree with the statements in the @taulebih.id account. This can be proven from the data results of t count 14.789 which is greater than t table, namely 1.292 so that it can be concluded that the hypothesis is accepted.  
PROSES ADAPTASI MAHASISWA RANTAU DARI BATAM DALAM MENGHADAPI KOMUNIKASI ANTARBUDAYA DI UPNVJ: (Studi Deskriptif Mengenai Proses Adaptasi Mahasiswa Asal Batam Dalam Menghadapi Hambatan Komunikasi Antarbudaya Di UPNVJ) Rania Putri Faradyba; Yoga Sembada, Windhiadi; Krisnando Nathanael, Garcia
Communications Vol. 4 No. 1 (2022): COMMUNICATIONS
Publisher : Prodi S1 Ilmu Komunikasi, Fakultas Ilmu Sosial, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/communications.4.1.5

Abstract

This study aims to discuss the adaptation process of out-of-province students from Batam in UPN Veteran Jakarta in facing cross-cultural communication barriers using the Communication Accommodation Theory. The study used the qualitative descriptive method using primer and secondary data; the data collecting technique was done by purposive sampling. Then the researcher used the Miles and Huberman data analysis stages which are the data reduction stage, presenting data, then drawing conclusions and verification using the triangulation method. The final result of the study shows that out-of-province students from Batam experienced the five stages of the adaptation process according to Young Y. Kim. The five stages cover Planning Phase, Honeymoon Phase, Frustration Phase, Readjustment Phase, and Resolution Phase through each other’s different experiences. Although different, they experienced similar problems in facing cross-cultural communication barriers, which are cultural differences, especially languages, customs, and lifestyle, so they experience culture shock. Therefore, out-of-province students from Batam started to develop in various ways, thus making accommodations and convergence in facing cultural differences to be able to adapt and interact comfortably in the UPNVJ environment. Keywords; adaptation process, out-of-province students, cross-cultural communication, communication accommodation theory
Tanggung Jawab Sosial PT Suryanation Motorland Mempertahankan Citra Selama Masa Pandemi Siahaan, Putri; Nathanael, Garcia Krisnando
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research (Special Issue)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.11546

Abstract

Suryanation Motorland merupakan perusahaan yang fokus sebagai situs gaya hidup untuk para pecinta modifikasi motor di Indonesia. Aktivitas Touring menjadi salah satu agenda utama yang sudah dijalankan sejak tahun 2015 di PT. Suryanation Motorland. Pandemi Covid-19 yang terjadi di Indonesia pada tahun 2019-2022 berdampak pada kegiatan touring yang menjadi aktivitas utama para pencinta modifikasi motor di Indonesia termasuk program kerja PT. Suryanation Motorland. Tujuan dari penelitian ini adalah untuk mengetahui dasar kegiatan konser musik daring “Rockestra: Kita adalah Surya” dan mengetahui implementasi program CSR tersebut dalam mempertahankan citra PT Suryanation Motorland di era pandemi COVID-19. Metode penelitian yang digunakan ialah metode penelitian kualitatif dengan teknik pengumpulan data dari wawancara dan teknik analisa data. Berdasarkan hasil penelitian ini, ditemukan bahwa bentuk tanggung jawab social yang dilaksanakan oleh PT Suryanation Motorland melalui program kerja seni musik dalam bentuk konser dapat mempertahankan citra perusahaan di masa pandemic dan menginspirasi masyarakat untuk tetap dapat berkarya di masa pandemi Covid-19.
Relasi Antara Politik Identitas Terhadap Proteksi Perdagangan dibawah Pemerintahan Donald Trump Setiawan, M. Chairil Akbar; Ginting, Garcia Krisnando Nathanael; Ilmar, Anwar
Journal of Political Issues Vol 2 No 1 (2020): Journal of Political Issues
Publisher : Jurusan Ilmu Politik Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/jpi.v2i1.32

Abstract

This article seeks to explain the change in US foreign policy in the economy under Donald Trump's administration since 2017. The analysis will be based on the relationship between Identity Politics and Protectionist policies pursued by Trump. Trump's economic policy orientation shows a significant shift compared to some previous governments. The author will use a Qualitative method with the Explanatory analysis model. Protectionism approach becomes Trump's main platform, which is manifested in rejection of the framework of cooperation in the Trans Pacific Partnership (TPP), renegotiation of economic agreements with Canada and Mexico,or the recent tension of having Trade War against China since 2018. Nationalism sentiment, vigilance on the part of foreigners, or the reification of the identity of the United States are considered to be the main elements that have caused Trump to turn away from the global regime of Neoliberalism. The author wants to examine the relationship between Identity Politics and Trump's economic-political platform. The rise of Identity Politics is not a main cause toward Protectionism in the United States. Trump merely harnessed the failure of neoliberal policies from previous administrations by using the rhetoric of nationalism and identity politic.
Partisipasi Politik Masyarakat di Era Politik Siber Indrawan, Jerry; Rosa, Astin Julia; Ilmar, Anwar; Nathanael, Garcia Krisnando
Journal of Political Issues Vol 3 No 1 (2021): Journal of Political Issues
Publisher : Jurusan Ilmu Politik Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/jpi.v3i1.44

Abstract

Dalam perkembangan dunia masa kini banyak bermunculan teknologi-teknologi yang dapat mempermudah hidup manusia, salah satunya adalah internet yang berada dalam ranah siber. Perkembangan teknologi dalam internet saat ini memungkinkan aktivitas-aktivitas politik dijalankan melalui ranah tersebut. Perkembangan dalam bentuk kemudahan-kemudahan untuk mengakses informasi-informasi yang berkaitan aktivitas-aktivitas politik saat ini banyak dilakukan melalui medium siber tersebut, sehingga disebut dengan politik siber. Politik siber sangat mengandalkan platform digital untuk mendiseminasikan pesan-pesan politik. Dengan demikian, di tengah kencangnya arus teknologi informasi saat ini, diharapkan era politik siber dapat berpengaruh positif terhadap partisipasi politik masyarakat. Partisipasi politik masyarakat sangat diperlukan dalam menentukan pemimpin-pemimpin politik karena peran mereka sangat tinggi di dalam era politik siber. Hasil penelitian penulis menunjukkan bahwa partisipasi politik masyarakat di era siber mengalami peningkatan, khususnya melalui sarana-sarana daring. Sarana-sarana tersebut, adalah peningkatan kampanye daring yang banyak dilakukan melalui media sosial. Untuk itu, tulisan ini akan menjelaskan keterkaitan antara aktivitas politik di era politik siber dengan partisipasi politik masyarakat. Metode penelitian bersifat kualitatif dan teknik pengumpulan data dilakukan melalui studi literatur
Pengaruh Penggunaan Aplikasi Leads Terhadap Peningkatan Kualitas Pembelajaran Mahasiswa Kedokteran UPN Veteran Jakarta Nathanael, Garcia Krisnando
Indo-MathEdu Intellectuals Journal Vol. 5 No. 2 (2024): Indo-MathEdu Intellectuals Journal
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/imeij.v5i2.872

Abstract

Technological advances not only lie in the speed factor to get information but also multimedia facilities that can make learning more interesting to encourage students to learn optimally both in independent learning and in classroom learning. This study aims to determine the level of learning quality of UPN "Veteran" Jakarta 5th semester medical students on the use of the LeADS application. The type of research used is quantitative research with experimental methods. Research data were obtained using instruments (questionnaires) based on population and sample using quantitative data analysis to test hypotheses. Data collection techniques in this study were carried out by distributing questionnaires in the form of google forms containing checklists. The results of the analysis show that the use of the LeADS application to improve the quality of medical student learning is still not good when compared to the expectations of medical students in the future in improving the quality of learning. Recommendations for future research are that it is necessary to improve indicators that have not run well / effectively and find solutions to various obstacles in online learning, so that the quality of online learning increases
DAMPAK VIDEO #RACUNTIKTOK TERHADAP KEPUTUSAN PEMBELIAN PRODUK KECANTIKAN Sadjijo, Priyono; Nathanael, Garcia Krisnando; Adzkya, Habibah Sulhaeni
Jurnal Review Pendidikan dan Pengajaran Vol. 7 No. 1 (2024): Volume 7 No 1 Tahun 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v7i1.25424

Abstract

Masalah serius dapat timbul akibat dari banyak produk kecantikan yang tersebar di pasaran belum memiliki label BPOM, sebab terdapat informasi yang tidak konsisten dengan kandungan produk yang ditawarkan. Adanya ketidaksesuaian dan tidak konsisten antara fakta Ingredients dalam produk kecantikan yang ada dalam tayangan video #Racuntiktok yang dilihat penonton. Penelitian ini bertujuan untuk menginvestigasi pengaruh terpaan tayangan video #Racuntiktok terhadap keputusan pembelian pada produk kecantikan, dengan teori Elaboration Likelihood Model. Pengumpulan data dilaksanakan menggunakan kuesioner melalui Google Form kepada 100 responden dengan perhitungan populasi berdasarkan rumus Slovin dan pengambilan sampel menggunakan non probability sampling, lalu data diolah dengan uji regresi linear sederhana, uji koefisien determinasi, dan uji hipotesis. Hasil penelitian menunjukan bahwa terdapat hubungan yang signifikan antara Terpaan Tayangan Video dengan #Racuntiktok Terhadap Keputusan Pembelian Pada Produk Kecantikan. Nilai koefisien determinasi yang didapat menunjukan bahwa terdapat pengaruh sebesar 80,1% dari terpaan tayangan video #Racuntiktok terhadap keputusan pembelian pada produk kecantikan. Hasil uji hipotesis menunjukkan t hitung 19.945 > t tabel 1.984 yang mengandung arti Ho ditolak dan Ha diterima, kesimpulannya bahwa pengaruh variabel X terhadap variabel Y terdapat pengaruh yang signifikan.
Diplomasi Publik Korea Selatan Dalam Membina Hubungan Bilateral Dengan Korea Utara Tahun 2017-2020 Asi, Felicia Tarida; Maliki, Musa; Nathanael, Garcia Krisnando
Global Political Studies Journal Vol. 7 No. 1 (2023): Global Political Studies Journal
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/gpsjournal.v7i1.9385

Abstract

This study discusses public diplomacy efforts undertaken by South Korea with the aim of reconciliation and fostering good bilateral relations with North Korea during the 2017 – 2020 period. To answer the problem formulation, the writer uses the concept of public diplomacy and multitrack diplomacy. The author uses a qualitative-descriptive research method and conducts a literature study on official government documents as a data collection technique. The results showed that there were three types of public diplomacy activities carried out by South Korea against North Korea during the 2017 – 2020 period. First, sports diplomacy efforts carried out by South Korea to North Korea were carried out through the holding of the 2018 Winter Olympics, the formation of a joint demonstration team taekwondo, organizing inter-Korean basketball matches, and establishing a joint Korean sports team for international matches. Second, the cultural diplomacy efforts carried out were the holding of the “Spring is Coming” concert and the excavation of the Manwoldae historical site. Third, the distribution of humanitarian aid is a public diplomacy effort that is often carried out by South Korea to North Korea. Keywords— Bilateral Relations, North Korea, Public Diplomacy, South Korea