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Communication Justice and Reactive Participation: Deconstructing Development Communication Patterns in Mandalika Garcia Krisnando Nathanael; Ravi Rabbani Basil; Muhamad Kafien Nibras; Hanna Syahidah; Salwa Rahmadani; Azmi Rafif Abdul Majid
DAWUH : Islamic Communication Journal Vol. 7 No. 2 (2026): July
Publisher : Yayasan Darussalam Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62159/dawuh.v7i2.2286

Abstract

The Mandalika Special Economic Zone is a new development area for the tourism sector, facing complex challenges in the form of social transformation between technocratic and hegemonic interests, and the agency of the Sasak indigenous community amidst resistance. The purpose of this study is to examine the dynamics of communicative interactions between actors and their impact on the quality of participation. A qualitative descriptive approach was used in this study, conducting in-depth interviews with 12 key informants. The findings demonstrate how the linear communication model implemented in Mandalika has largely failed. This study demonstrates the existence of "reactive participation," a high level of citizen involvement that appears to be a form of countermeasure against information injustice and economic exclusion. The practice of "post-fact information" has been shown to trigger a crisis of social legitimacy, resulting in citizen participation being associated with unfavorable perceptions of development success. This article contributes to theory by developing the Dialectical Communication Justice Model, which urges a redistribution of communicative power. Concrete recommendations include recognizing local cultural capital, such as sangkep beleq, in more formal decision-making systems. This research suggests that solutions exist; and the transformation towards a deliberative-transformative model is an inevitable prerequisite for global investment to be responsive to local community sovereignty, thus ensuring sustainable tourism.
Branding Strategies for Candy Products on Instagram: A Consumer Culture Analysis of “KIS MINT” through @kisduludong Kumala Hayati; Nurfarah Nidatya; Garcia Krisnando Nathanael
Soshum: Jurnal Sosial dan Humaniora Vol. 15 No. 1 (2025): March 2025
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/soshum.v15i1.19-28

Abstract

Kis Mint, traditionally known as a candy brand for children, aims to expand its market reach to teenagers and adults while maintaining a competitive position in the industry. With over 163 million users, Instagram serves as a strategic platform for branding and consumer engagement. This study examines Kis Mint’s branding strategy on Instagram (@kisduludong) through the lens of consumer culture. Using a qualitative case study approach, data were collected through unstructured interviews, participant observation, and digital document analysis. The findings reveal that Kis Mint employs three key branding strategies: (1) aligning its marketing with the lifestyles of teenagers and adults who carry candy as a daily necessity, (2) catering to diverse taste preferences by offering fresh and sweet flavours for teenagers and sour variations for adults mindful of sugar intake, and (3) utilizing individual packaging to maintain a mature appeal for adult consumers. Additionally, Kis Mint maximizes Instagram’s features, particularly its feed, to highlight product benefits such as breath-freshening properties while fostering social interaction through interactive content like quizzes. These strategies collectively enhance Kis Mint’s brand positioning and engagement on social media.