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CULTURAL IDENTITY AS TOURISM BRANDING FOR EAST JAVA PROVINCE IN INSTAGRAM CONTENT @DISBUDPARJATIMPROV Utomo, Sulistyo Budi; Suharmono, Soni; Nathanael, Garcia Krisnando; Mahmudin, Tono; Wahyono, Tugas Tri
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11077

Abstract

This research aims to (1) find out how the cultural identity displayed by the East Java culture and tourism department as East Java tourism branding in the Instagram content @disbudparjatimprov; and (2) determine the effectiveness of the East Java culture and tourism agency's tourism branding by highlighting East Java's cultural identity. This research is qualitative-descriptive research. The primary data source used in this research is East Java Disbudpar Instagram content. The data analysis technique in this research uses the Miles and Huberman perspective in the form of data presentation, data reduction, and drawing conclusions. The results of this research show that (1) Cultural identity as East Java tourism branding in Instagram @disbudparjatimprov content contains dimensions of entertainment, interaction, trends and customization; and (2) East Java Disbudpar takes advantage of tourism promotion opportunities through social media along with the advantages of the Instagram platform which is easy, global and interactive, being an effective and cheap way compared to promoting tourism through other media.
Analisis Strategi Komunikasi Digital Kementerian Pertahanan dalam Menjalankan Fungsi Media Relation melalui Website dan Media Sosial Kemhan RI Ramadanty, Andina Mutiara; Nathanael, Garcia Krisnando
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 8 No 4 (2025)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v8i4.5053

Abstract

Communication transformation requires agencies, including the Ministry of Defense (Kemhan RI), to maximize the use of their official websites as communication channels, especially in the context of media relations. Kemhan has unique information characteristics, namely high information sensitivity that requires a balance between transparency and information security. This study aims to analyze the Ministry of Defense's digital communication strategy in carrying out its media relations function. This study uses a descriptive qualitative method with data collection techniques of observation and interviews, as well as Miles and Huberman's data analysis technique with the help of the Nvivo 12 application. This study uses Frank Jefkins' Digital Communication and Media Relations theory. The findings of this study indicate that the Ministry of Defense utilizes both platforms as its main communication channels, with the website serving as a source of accurate official information, while social media functions as a means of disseminating interactive and wide-ranging content. This strategy is supported by the provision of accurate information, timely content adjustments, and collaboration to serve the needs of the media in line with Frank Jefkins' media relations theory. This study presents a novelty in examining the media relations practices of the Ministry of Defense, which has high information sensitivity, a new perspective from the literature dominated by other agencies that do not have limitations on public information.
THE IMPACT OF TIKTOK TOURISM CONTENT ENGAGEMENT ON VISITING INTENTION: A SURVEY OF @JKTGO FOLLOWERS Cinta Arthamevia Nasikah; Garcia Krisnando Nathanael
SOSIOEDUKASI Vol 14 No 4 (2025): SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universaitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/sosioedukasi.v14i4.6698

Abstract

TikTok has become an influential platform for discovering tourism recommendations in Indonesia, particularly through high-engagement accounts such as @jktgo. Despite its engagement rate of 4.27%, tourist visits to Jakarta have declined, indicating a potential gap between online engagement and behavioral intention. This study investigates the effect of engagement with TikTok tourism promotional content on followers’ intention to visit Jakarta. Guided by the Elaboration Likelihood Model (ELM), this research employed a quantitative explanatory design and surveyed 400 @jktgo followers selected using purposive sampling. The study analyzes data using validity and reliability tests, normality testing, correlation analysis, simple linear regression, and the coefficient of determination. The results show that content engagement significantly influences visiting intention, with an R Square value of 0.711, showing that 71.1% of the variance in visiting intention is explained by engagement. The findings confirm that TikTok engagement can shape behavioral intention via both central and peripheral processing routes. This study highlights the strategic role of TikTok as a tourism promotion tool and offers insights for stakeholders to enhance digital tourism marketing initiatives.