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Journal : Gema Wisata

Pengaruh Motivasi Internal Dan External Terhadap Niat Berkunjung Kembali Dimediasi Oleh Kepuasan Kusdaryana, Made Donny; Koerniawaty, Francisca Titing; Darsana, Made
Gemawisata: Jurnal Ilmiah Pariwisata Vol. 20 No. 3 (2024): Jurnal Ilmiah Pariwisata
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemawisata.v20i3.364

Abstract

This research aims to analyze the influence of internal motivation and external motivation on intention to revisit which is mediated by satisfaction with visiting Pualu Nusa Penida. This research uses a quantitative descriptive approach. Data was collected through observation, interviews and distributing questionnaires to tourists. The research sample was 100 tourists, while the sampling technique used purposive sampling. Data was collected from 100 respondents using a questionnaire and analyzed using SEM PLS. Evaluation of the PLS-based structural model, apart from looking at the R-square and Q-square values, can also be carried out by fulfilling several criteria such as the Chi-Square Test, GFI (Goodness of Fit Index), SRMR (Standardized Root Residual) and NFI (Normal Fit Index) . Based on the results of the analysis using statistical tests, the results of this research are, internal motivation has a significant positive effect on tourist satisfaction, external motivation has a significant positive effect on tourist satisfaction, tourist satisfaction also has a positive effect on tourists' intention to revisit, internal motivation has a significant positive effect on intention. Tourists' return visit and external motivation have a positive influence on tourists' intention to return.
Strategi Perencanaan Destinasi Tukad Bindu sebagai Daya Tarik Wisata di Kota Denpasar I Made Darsana; Francisca Titing Koerniawaty
Gemawisata: Jurnal Ilmiah Pariwisata Vol. 21 No. 1 (2025): Jurnal Ilmiah Pariwisata
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemawisata.v21i1.376

Abstract

Tukad Bindu, a river tourism site in Denpasar, Bali, attracts a significant number of domestic tourists. However, it currently lacks a well-defined strategic plan for sustainable development, which is crucial for establishing it as a competitive tourist destination in Denpasar City. This study aims to identify the development potential along Tukad Bindu, Denpasar, Bali, using qualitative methods and SWOT analysis. The research primarily focuses on river revitalization as a catalyst for tourism, enhancing agricultural productivity, tourist attractions, and fostering active community involvement. The findings suggest that the SO (Strengths-Opportunities) strategy can be employed by maintaining river revitalization as a key driver for tourism while also boosting agricultural productivity and tourist attractions. The ST (Strengths-Threats) strategy involves empowering the community through active participation to mitigate potential threats. The WO (Weaknesses-Opportunities) strategy is facilitated by providing educational programs through the Denpasar City Environmental Service to the surrounding community. Meanwhile, the WT (Weaknesses-Threats) strategy underscores the importance of collaboration with the government and private sector to improve tourism promotion, develop cultural and agricultural tourism attractions, and ensure the sustainability of future programs. This study recommends the adoption of these strategies as concrete steps to fully leverage the development potential around Tukad Bindu, Denpasar, Bali. The successful implementation of these strategies is anticipated to positively impact tourism, agriculture, and the welfare of the local community.