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All Journal JURNAL TEKNOLOGI LINGKUNGAN Techno (Jurnal Fakultas Teknik, Universitas Muhammadiyah Purwokerto) Rancang Bangun Jurnal Rekayasa Lingkungan Jurnal Pengabdian kepada Masyarakat Nusantara Community Empowerment CIVeng : Jurnal Teknik Sipil dan Lingkungan Prosiding Seminar Nasional Hasil-hasil Penelitian dan Pengabdian Pada Masyarakat E-JRM Amkop Management Accounting Review (AMAR) Al-Zayn: Jurnal Ilmu Sosial & Hukum Abdinesia: Jurnal Pengabdian Kepada Masyarakat El-Mu'Jam. Jurnal Kajian Al Qur'an dan Al-Hadis REKAYASA DAN INOVASI TEKNIK SIPIL
M. Agus Salim Al Fathoni
Universitas Muhammadiyah Purwokerto
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Transportation Other

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Journal : E-JRM

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Pengaruh Keterampilan Kewirausahaan Dan Saluran Distribusi Terhadap Minat Beli Susu Kambing Etawa Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Islam Malang Angkatan 2021 Sujarwo, Revi Moury Putri; Salim, Muhammad Agus; Saraswati, Ety
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study was to determine and analyze the influence of entrepreneurial skills and distribution channels simultaneously on the interest in buying Etawa goat's milk among students of the Faculty of Economics and Business, Islamic University of Malang, Class of 2021. The population in the study were students of the Faculty of Economics and Business, Islamic University of Malang, Class of 2021 who had an interest in buying Etawa goat's milk whose number was not known for certain. The approach method used a non-probability sampling technique, namely purposive sampling, which is a sample collection technique based on certain criteria using a questionnaire distributed to 72 respondents and using the SPSS analysis tool. The results of the study showed that entrepreneurial skills and distribution channels simultaneously influenced the interest in buying Etawa goat's milk among students of the Faculty of Economics and Business, Islamic University of Malang, Class of 2021. Partially, entrepreneurial skills and distribution channels influenced the interest in buying Etawa goat's milk among students of the Faculty of Economics and Business, Islamic University of Malang, Class of 2021. Keywords: Entrepreneurial Skills, Distribution Channels, And Buying Interest  
Analisis Pengaruh Perspektif Brand Ambassador, Electronic Word Of Mouth (e-WOM) Dan Citra Merek Terhadap Minat Beli Konsumen Pada Sunscreen Azarine (Studi pada Mahasiswa Universitas Islam Malang 2021) Oktaviani, Alycia Rahma; Salim, Muhammad Agus; Millaningtyas, Restu
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study is to examine how consumer purchase intentions for Azarine sunscreen products are influenced by brand ambassadors, electronic word-of-mouth (e-WOM), and brand image. Azarine sunscreen has been a popular option in Indonesia due to the emergence of several new marketing methods brought about by the growing usage of social media, especially among younger consumers. The methodology employed is quantitative research involving 97 respondents from the 2021 cohort of Universitas Islam Malang, determined using the Slovin formula. Using SPSS 26 and multiple linear regression analysis, it was discovered that brand ambassadors, e-WOM, and brand image all significantly and simultaneously influence consumers' intentions to make purchases.. With a β coefficient of 0.404, the e-WOM variable produced the most significant results, suggesting that e-WOM has a stronger effect on purchase intention than other components. Keywords: Brand Ambassador, Electronic Word of Mouth (e-WOM), Brand Image, Buying Interest, Azarine Sunscreen 
Pengaruh Faktor Internal Terhadap Kinerja Karyawan Destinasi Wisata: Studi pada Flora Wisata Santerra De Laponte Putri, Riris Septia; Salim, Muhammad Agus; Hardaningtyas, Ratna Tri
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Pengaruh Kompetensi, Motivasi Kerja, dan Kepuasan Kerja Terhadap Produktivitas Kerja Pegawai Kantor Badan Pertanahan Nasional Kabupaten Sampang Hatami, Muhammad; Salim, Muhammad Agus; Novianto, Abdullah Syakur
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Work productivity reflects the effectiveness and efficiency of human resource performance. This study analyzes the impact of competence, work motivation, and job satisfaction on employee productivity at the Badan Pertanahan Nasional (BPN) Office in Kabupaten Sampang, driven by a decline in productivity marked by tardiness and low initiative. Using a quantitative explanatory design, data were collected from 34 employees through questionnaires and analyzed using multiple linear regression with simultaneous and partial hypothesis testing.The results indicate that competence, motivation, and job satisfaction together significantly affect productivity, but only competence has a partial significant impact. Competence covering knowledge, skills, and attitude supports task performance. Although motivation and satisfaction contribute to a positive work environment, they show no direct effect. These findings emphasize the need for holistic HR management focused on competence development and employee well-being to enhance productivity and service quality. Keywords: Competence, Work Motivation, Job Satisfaction, Work Productivity, Human Resources. 
Pengaruh Kualitas Pelayanan, Kualitas Produk, Dan Suasana Toko Terhadap Keputusan Pembelian Konsumen Pada Toko Cahaya Bulan Di Malang Alistin, Dita Putri; Salim, Muhammad Agus; Rizal, Mohammad
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThis study aims to examine  the influence of service quality, product quality, and store atmosphere on consumer purchasing decisions at Cahaya Bulan building materials store in Malang. The method used is descriptive research analysis with quantitative data. The sample in this study consisted of 100 respondents, selected using purposive sampling technique. The results indicate that service quality, product quality, and store atmosphere have a significant influence on purchasing decisions. Service quality significantly affects purchasing decisions. Product quality significantly affects purchasing decisions. Store atmosphere significantly affects purchasingidecisions.  Keywords: Service Quality, Product Quality, Store Atmosphere, Purchasing Decisions
Pengaruh Price Perception, Discount, Dan Customer Experience Terhadap Customer Loyalty (Studi Pada Pelanggan Di Toko Basmalah Kecamatan Ranuyoso Kabupaten Lumajang) Gufron, Muhamad Riyanto; Salim, Muhammad Agus; Rahman, Fahrurrozi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to examine the effect of price perception, discount, and customer experience on customer loyalty among customers of Toko Basmalah in Ranuyoso District, Lumajang Regency. The background of this research is based on the importance of building customer loyalty amid the intense competition in the retail industry. The research employs a quantitative approach with an explanatory research type. The sample consists of 108 respondents selected using purposive sampling technique. Data were collected through questionnaires and analyzed using multiple linear regression with the help of SPSS. The results show that price perception, discount, and customer experience simultaneously have a significant effect on customer loyalty. Partially, each of the three variables also has a positive and significant influence on customer loyalty. These findings indicate that customer experience is the most dominant factor in building customer loyalty at Toko Basmalah. Keywords: Price Perception, Discount, Customer Experience, Customer Loyalty
Pengaruh Influencer Marketing, Content Marketing, Online Consumer Review Terhadap Keputusan Pembelian Studi Pada Mahasiswa Kota Malang Pembeli Moisturizer Glad To Glow (G2G) Zakiyah, Putri; Salim, Muhammad Agus; Primanto, Alfian Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to examine the effects of influencer marketing, content marketing, and online consumer reviews on purchase decisiouns among university students in Malang City who have purchased Glad2Glow moisturizer products. This study employs a quantitative method using multiple lineaar regression analysis. Data were collected from 110 respondentss through a questionnaire, consisting of university students in Malang City who had previously purchased Glad2Glow moisturizer. Instrument testing included validity and reliability tests, as well as normality testing, classical assumption tests, F-tests, t-tests, and coefficient of determination analysis to evaluate the proposed hypotheses. The findings indicate that, both individually and simultaneously, influencer marketing, content marketing, and online consumer reviews have a significant effect on purchase decisions. Among these variables, influencer marketing demonstrates the strongest influence, suggesting that students tend to be more responsive to recommendations and the perceived credibility of influencers when making purchasing decisions for skincare products. Keywords: Influencer Marketing, Content Marketing, Online Consumer Review, Keputusan Pembelian, Glad2Glow
Co-Authors AA Sudharmawan, AA Abdila, Selvy Aulia Putri Abdullah Syakur Novianto Achmad Agus Priyono Afi Rachmat Slamet Ahmat Hidayat, Ahmat Alfian Budi Primanto Alistin, Dita Putri Amalia, Annisa Luthfi Aminulloh, Mohammad Faris Amir Lutfi Awwalu S Amris Azizi Amriz Azizi, Amriz Anggi Harystama Anggraeni, Karina Apriyanto, Guntur Apsari, Ismi Yulinda Ayu Arianto Arianto Arif Dwi Santoso Asnawati, Zubaidah Ajeng Bastomi, Mohamad Besty Afriandini Damasya Haptakirana Sukmaningtyas Dian Yusri Eggy Nazar Dwi Saputro Fahmi, M. Khairul Fahrurrozi Rahman Fitri, Elysia Gilang Ramadhon Gufron, Muhamad Riyanto Hadi Sunaryo Haerani, Khuldatul Hamdani Hamdani Harini, Restu Widya Hartini, Devi Hasibuan, Nuricha Putri Hatami, Muhammad Helmi, Hidayatul Heru Dwi Wahjono Hery Widijanto Indra, Agustian Islamiyah, Haiza Isnaini, Eka Hikmatul Fajar Khalikussabir, Khalikussabir Kustianto, Irwan Luthfi Chandra Amarullah Ma'rufatin, Anies Maharani, Sonia Millaningtyas, Restu Miranda, muhammad Mohammad Rizal, Mohammad Muhamad Bahtiar Abdilah MUHAMMAD MANSUR Muhazab, Ahmad Ningtyas, Defi Fironika Ayu Nisa'us Sholikah Nuriyanti, Ika Oktaviani, Alycia Rahma Pratama, Dianita Gadis Prayoga, Ahmad Danang Putri, Riris Septia Ratna Tri Hardaningtyas, Ratna Tri Rini Rahayu Kurniati Rizqa Zain Rizqi Purnama Putra Saputra, Muhammad Shendy Tessario Yunas Saraswati, Ety Sari, Nabila Aisyara Fatiha Sartika, Novi Dewi Sa’diyah, Chalimatus Slamet, Afi Rahmat Suaib Lubis Suharto, M. Khoirul Anwarudin Broto Sujarwo, Revi Moury Putri Sulfah Anjarwati Syafi, Ahmad Toti, Fastion Wahyuningtyas, Nanik Zakiyah, Putri Ziyanti, Nada Warla