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Pengaruh Eksplorasi Trend Flexible Working Arrangement dan Penggunaan Teknologi Informasi Di Kalangan Generasi Z Nur Fatimah; Indra permana; Muhammad Ekhsan
Prosiding SEMANIS: Seminar Manajemen Bisnis Vol. 2 No. 1 (2024): Februari 2024
Publisher : Prosiding SEMANIS: Seminar Manajemen Bisnis

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Abstract

Abstract The Covid-19 pandemic has brought many changes to life, especially in terms of work. The limited space available during the pandemic means that many companies have to look for various ways to remain productive even in the face of many limitations. The company optimizes technological advances by implementing an all-digital work system, with this work system employees can still be productive even when they are far from each other. The purpose of this research is to find out how influential the Flexible Working Arrangement Trend and the use of technology are on Generation Z. This research method uses quantitative methods, namely distributing questionnaires to employees who fall into the criteria for Generation Z in the Jabodetabek area. The data obtained was then processed using SPSS. The results of this research are that the Flexible Working Arrangement variable (X1) has an influence on the generation z (Y) variable in the Jabodetabek area. And it was declared significant because of the t-statistic value (0.000<0.05). The Information Technology Use variable (X2) also has an influence on the generation z (Y) variable in the Jabodetabek area and is declared significant because of the t-statistic value (0.000<0.05). This research provides results that the Flexible Working Arrangement Trend and the use of technology have a positive influence. This is due to several factors, namely comfort, effectiveness, ease of discipline in carrying out tasks to achieve targets. Keywords: Flexible working, Technology, Generation Z
Penyuluhan dalam Pemanfaatan E-Commerce Digital Wallet, dan Online Delivery di era digitalisasi Dian Rachmawati Afandi; Indra Permana; Dwi Astuti; Arif Widodo Nugroho
ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat Vol. 3 No. 1 (2025): Jurnal Pengabdian dan Kemitraan Masyarakat (ALKHIDMAH)
Publisher : LP3M INSTITUT KH YAZID KARIMULLAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/alkhidmah.v3i1.1262

Abstract

The research explores the role of digital wallets and online delivery services in enhancing the competitive edge of Micro, Small, and Medium Enterprises (MSMEs) amidst rapid digitalization. With the growing importance of social capital and technological adoption, MSMEs can expand their business reach and improve their performance. The study highlights the significant increase in digital wallet utilization in Indonesia, where numerous platforms like Gopay and OVO have gained traction. Challenges such as a lack of digital literacy among MSME owners hinder their ability to leverage e-commerce effectively. This project involved direct support and consultation for MSMEs, aiming to address their challenges and identify strategic solutions. Findings indicate improved customer engagement through digital marketing, which allows MSMEs to build brand awareness without the need for extensive resources. Ultimately, the study advocates for increased digital presence and adaptability among MSMEs to thrive in the evolving market landscape.
Implementation of Apriori and Fp-Growth Algorithms on Car Dealer Parts Sales with Association Rules Wiyarno; Indra Permana; Erna Apriani; Fachrial Banyu Asmoro
Jurnal Ragam Pengabdian Vol. 3 No. 1 (Spesial Issue) (2026): "Dharma Samudera"
Publisher : Lembaga Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/kydh5r75

Abstract

Data mining is the process of discovering interesting and useful patterns and relationships in large volumes of data to produce valuable information. This information can help company leaders make decisions in various business areas. Company leaders can then develop strategies to face competition in the business world, one of which is the business of selling car parts. The availability of information systems related to car parts purchase transactions can be used to determine the association of parts stored in the database. The collection of transaction data can then be analyzed using the data mining process with the apriori and fp-growth algorithms using RapidMiner, which will produce information about a set of spare parts that are always purchased together more accurately, easily, and quickly. Using the information generated, management can use this information as one of the inputs in making strategic decisions in facing business competition, such as strategies for promotional needs, buyer segmentation, inventory stock, spare parts placement, or observing customer shopping patterns
The Effect Of Work Stress, Workload, And Work Environment On Turnover Rates At Pt Pesona Lazuardi Agung Riski Eko Ardianto; Wachid Hasyim; Rika Nurhidayah; Indra Permana
Journal of Research in Social Science and Humanities Vol 5, No 3 (2025)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v5i3.423

Abstract

High employee turnover remains a strategic challenge for many organizations, including PT Pesona Lazuardi Agung, a company operating in the international trade sector. This study aims to analyze the influence of job stress, workload, and work environment on employee turnover. Adopting a quantitative approach, the research employed the Partial Least Squares - Structural Equation Modeling (PLS-SEM) method, with data collected through structured questionnaires distributed to 44 employees. The findings indicate that all three independent variables positively affect turnover, with workload emerging as the most dominant factor significantly contributing to employees’ intention to leave. Job stress shows a smaller yet significant effect, while the work environment has a moderate impact, particularly when physical conditions and psychosocial relationships are not conducive. This study underscores the importance of managing workload and creating a healthy work environment as essential strategies to improve employee retention. The research is limited by its scope, focusing solely on a single company, and by the use of a quantitative method that does not fully capture the subjective experiences of employees. Future research is recommended to integrate qualitative methods and broaden the organizational scope to gain a more comprehensive and representative understanding of turnover drivers in various industrial contexts.
Pengaruh Motivasi Kerja, Lingkungan Kerja, Dan Displin Kerja Terhadap Kinerja Karyawan QC Perusahaan Otomotif Di Cikarang Wachid Hasyim; Indra Permana; Rustianah; Yuhelmis; Siti Komariah
Jurnal Ekonomi Syariah Pelita Bangsa Vol. 11 No. 01 (2026): JESPB Edisi April 2026
Publisher : DPPM Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37366/jespb.v11i01.3197

Abstract

This study aims to analyze the influence of work motivation, work environment, and work discipline on employee performance in the Quality Control Department of an Automotive Company in Cikarang. This study is motivated by the importance of human resource quality in maintaining product standards and achieving company targets, amidst challenges such as excessive working hours, a less than optimal work environment, and weak discipline among some employees. The research method used is quantitative with a survey approach through distributing questionnaires to 98 respondents, using a simple random sampling technique. Data were processed with the help of the IBM SPSS 27.0 program. The results of the study indicate that work motivation has no influence on employee performance. Meanwhile, the work environment and work discipline have a positive and significant influence on employee performance. These findings provide important implications for company management to pay more attention to these factors as a strategy to improve employee productivity and work quality in the future.
PENGARUH CASHLESS PAYMENT, BRAND IDENTITY, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK MIE GACOAN PADA KONSUMEN GEN Z DI KABUPATEN BEKASI Hasna Muthmainnah; Najwa Az-Zahro; Abdillah Dimas Pratama; Indra Permana; Erna Apriani
Prosiding SEMANIS: Seminar Manajemen Bisnis Vol. 4 No. 1 (2026): Februari 2026
Publisher : Prosiding SEMANIS: Seminar Manajemen Bisnis

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh cashless payment, brand identity, dan kualitas produk terhadap keputusan pembelian produk Mie Gacoan pada konsumen Gen Z di Kabupaten Bekasi. Penelitian menggunakan pendeketan kuantitatif. Teknik pengambilan sampel menggunakan teknik non-probability metode purposive sampling dengan responden sebanyak 100 responden. Teknik analisis data yang digunakan adalah SEMPLS dengan bantuan aplikasi SmartPls. Pengujian instrumen melalui uji validitas, reliabilitas, inner model, dan hipotesis. Hasil penelitian ini menunjukkan bahwa cashless payment tidak berpengaruh signifikan terhadap keputusan pembelian. Sedangkan brand identity dan kualitas produk berpengaruh positif signifikan terhadap keputusan pembelian. Implikasi dari penelitian ini menegaskan Mie Gacoan perlu memprioritaskan penguatan brand identity dan peningkatan kualitas produk serta tetap menyediakan opsi cashless payment untuk kenyamanan konsumen. Kata kunci : Cashless Payment, Brand Identity, Kualitas Produk, Keputusan Pembelian, Gen Z. This study aims to determine the effect of cashles payment, brand identity, and product quality on the purchasing decisions of Gen Z consumers in Kabupaten Bekasi regarding Mie Gacoan products. This study uses a quantitative approach. The sampling technique used is non-probability purposive sampling with 100 respondents. The data analysis technique used is SEMPLS with the help of the SmartPls application. The instruments were tested for validity, reliability, inner model, and hypothesis. The results of this study indicate that cashless payment does not have a significant effect on purchasing decisions. Meanwhile, brand identity and product quality have a significant positive effect on purchasing decisions. The implications of this study confirm that Mie Gacoan needs to prioritize strengthening its brand identity and improving product quality while continuing to provide cashless payment options for consumer convenience. Keyword: Cashless Payment, Brand Identity, Product Quality, Purchasing Decisions, Gen Z
PENGARUH STRATEGI PEMASARAN DIGITAL BERBASIS E-COMMERCE, DUKUNGAN PEMERINTAH, DAN LITERASI DIGITAL TERHADAP SUSTAINABILITY BUSINESS PADA UMKM DI KABUPATEN BEKASI Riana Sandi; Farhan Zuhayr Saputra; Bagas Restu Aji; Indra Permana; Windi
Prosiding SEMANIS: Seminar Manajemen Bisnis Vol. 4 No. 1 (2026): Februari 2026
Publisher : Prosiding SEMANIS: Seminar Manajemen Bisnis

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh strategi pemasaran digital berbasis e-commerce , dukungan pemerintah, dan literasi digital terhadap keberlanjutan bisnis pada UMKM di Kabupaten Bekasi. Penelitian ini menggunakan pendekatan kuantitatif dengan melibatkan 102 responden yang bergerak di bidang UMKM. Data yang dikumpulkan dianalisis dengan metode Partial Least Square–Structural Equation Modeling (PLS-SEM) menggunakan perangkat lunak SmartPLS versi 4. Hasil penelitian menunjukkan bahwa strategi pemasaran digital berbasis e-commerce serta tingkat literasi digital memiliki dampak yang positif dan signifikan terhadap keberlanjutan usaha UMKM. Berbeda dengan itu, dukungan pemerintah tidak menunjukkan pengaruh yang signifikan. Temuan ini menunjukkan bahwa kemampuan UMKM dalam menggunakan strategi pemasaran digital dan meningkatkan literasi digital sangat penting untuk menjaga keberlanjutan bisnis di masa kini.
Factor Analysis of Minimum Wage and Labor Force Participation Rate on Unemployment Rate in Indonesia Erna Apriani; Dian Rachmawati Afandi; Indra Permana; Fachrial Banyu Asmoro; Akfika Rizky Sabilla
Riwayat: Educational Journal of History and Humanities Vol 8, No 2 (2025): April
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v8i2.45311

Abstract

The increasingly massive unemployment rate is a very bad condition for the domestic economy; the role of the government is very important in minimizing unemployment. This condition is a very heavy burden for the community and the government; if it continues, it will continue to impact the decline in people's purchasing power. From this background, the purpose of this research is to analyze directly the minimum wage variable and the level of labor force participation in the unemployment rate, as well as the direct effect of the minimum wage on labor force participation, then the indirect effect of the minimum wage on the unemployment rate through the mediation of the level of labor force participation. The data analysis method used in the research is path analysis on the minimum wage variable, unemployment rate, and labor force participation rate as intervening variables. The results showed that the direct relationship between minimum wage and labor force participation rate had no effect. The direct relationship between minimum wage and unemployment rate had no effect. The direct relationship between the labor force participation rate and the unemployment rate had a positive effect. The indirect relationship between minimum wage and unemployment rate by the mediation dimension of labor force participation rate did not mediate the two.
An Interdisciplinary Bibliometric Review of the Symbiotic Relationship between Business Intelligence and Artificial Intelligence Loso Judijanto; I Wayan Karang Utama; Nita Priska Ambarita; Indra Permana
The Eastasouth Journal of Information System and Computer Science Vol. 1 No. 02 (2023): The Eastasouth Journal of Information System and Computer Science (ESISCS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esiscs.v1i02.183

Abstract

This research conducts an interdisciplinary bibliometric review to explore the symbiotic relationship between Business Intelligence (BI) and Artificial Intelligence (AI). Utilizing advanced bibliometric tools, we analyze a comprehensive dataset extracted from reputable databases, encompassing articles that meet predefined inclusion criteria. The study reveals thematic clusters, influential documents, and core keywords shaping the discourse within the BI-AI landscape. Thematic clusters highlight the multidisciplinary nature of research, ranging from the impact of AI on finance to business model innovation and sustainability. The top-ten cited documents provide a snapshot of seminal works guiding academic and practical understanding, while keyword analysis illuminates the central themes and areas of emphasis. The cross-analysis of these elements offers a nuanced view of the evolving landscape of BI-AI integration. The findings not only contribute to academic scholarship but also provide practical insights for organizations navigating the dynamic intersection of BI and AI.
Sosialisasi bahaya Bullying dan Pencegahannya di Kalangan Pelajar SMK Binamitra Cikarang Trias Saputra; Rahmiati Rahmiati; Indra Permana
Jurnal Pelita Pengabdian Vol. 3 No. 1 (2025): Januari 2025
Publisher : DPPM Universitas Pelita Bangsa

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Abstract

Perilaku bullying merupakan salah satu isu yang sering dibicarakan saat ini. Perilaku tersebut sering ditemukan di lingkungan yang tidak seharusnya seperti di sekolah dan keluarga. Perilaku bullying merupakan tindakan agresif atau kasar yang dapat menimbulkan konflik bagi pelaku dan korban. Kegiatan pengabdian masyarakat ini merupakan suatu tindakan sosialisasi yang bertujuan untuk memberikan edukasi dan pencegahan bullying di lingkungan SMK Binamitra Cikarang, agar tidak melakukan tindakan bullying di lingkungan kota. Metode yang digunakan dalam kegiatan ini adalah dengan memberikan materi berupa ceramah dan tanya jawab. Hasil dari kegiatan sosialisasi menunjukkan bahwa masyarakat sangat termotivasi dalam proses kegiatan dan dapat memahami materi serta informasi yang disampaikan oleh pemateri. Implikasi dari kegiatan ini adalah masyarakat menyadari dampak negatif dari perilaku bullying dan bertanggung jawab untuk mencegah perilaku tersebut dalam lingkungan sehari-hari