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All Journal Admisi dan Bisnis Jurnal Sains Sosio Humaniora Jurnal Abdimas Mandiri Al-Kharaj: Journal of Islamic Economic and Business Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Ekuilnomi Jurnal Ekonomi Indonesian Journal of Business Analytics (IJBA) Jurnal Hilirisasi Technology kepada Masyarakat (SITECHMAS) Prapanca : Jurnal Abdimas Journal of Economics, Entrepreneurship, Management Business and Accounting Jurnal Pengabdian Masyarakat dan Riset Pendidikan International Journal of Economics, Business and Innovation Research Sasambo: Jurnal Abdimas (Journal of Community Service)
Bagus Yunianto Wibowo
Jurusan Administrasi Bisnis Politeknik Negeri Semarang
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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Enhancing Batik SME`s Competitive Advantage Through Sustainable Performance, Big Data, SCM, e-CRM, and Circular Economy Nanang Adie Setyawan; Novitasari Eviyanti; Mona Inayah Pratiwi; Hadiahti Utami; Sri Eka Sadriatwati; Destine Fajar Wiedayanti; Bagus Yunianto Wibowo
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 2 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i2.10547

Abstract

This study examines how Big Data Analytics Capabilities (BDAC) enhance sustainable performance and competitive advantage among batik MSMEs in Central Java. Grounded in the Resource-Based View (RBV), the research explores the mediating roles of Supply Chain Management Capabilities (SCMC), Electronic Customer Relationship Management (e-CRM), and Circular Economy Practices (CEP). Using a quantitative explanatory approach, survey data were collected from 150 batik MSME owners and managers and analyzed through Structural Equation Modeling (SEM) with AMOS. The findings reveal that BDAC significantly improves SCMC, e-CRM, and CEP, while also directly influencing sustainable performance. SCMC, e-CRM, and CEP partially mediate the relationship between BDAC and sustainable performance. In addition, sustainable performance significantly strengthens competitive advantage. The study confirms that data-driven capabilities alone are insufficient to create long-term competitiveness unless supported by effective supply chain integration, digital customer management, and circular economy implementation. This research contributes to sustainable supply chain and MSME literature by integrating big data analytics, sustainability, and competitive advantage within traditional creative industries. Practically, the findings offer strategic insights for batik MSMEs and policymakers in supporting sustainable digital transformation.
OPTIMALISASI DIGITAL MARKETING GUNA MENINGKATKAN KINERJA PEMASARAN PADA LPK HARUKI NIHONGO GAKKOU DI KELURAHAN CETAN KECAMATAN CEPER, KABUPATEN KLATEN Jati Nugroho; Andi Setiawan; Alya Hasna Fauziyyah; Azizah Azizah; Bagus Yunianto Wibowo; M. Nahar; Rif’ah Dwi Astuti; Slamet Slamet; Saptianing Saptianing; Dika Vivi Widyanti; Noor Suroija; Isnaini Nurkhayati; Harly Nur Zamzam; Martha Velia Andini; Sri Wahyuni
Jurnal Hilirisasi Technology kepada Masyarakat (SITECHMAS) Vol. 7 No. 1 (2026): Vol. 7 No. 1 April 2026
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/sitechmas.v7i1.7685

Abstract

Kegiatan Pengabdian kepada Masyarakat Unggulan Program Studi ini bertujuan meningkatkan kapasitas pemasaran digital pada Lembaga Pelatihan dan Kompetensi (LPK) Haruki Nihongo Gakkou di Kelurahan Cetan, Kecamatan Ceper, Kabupaten Klaten. Permasalahan yang dihadapi meliputi belum optimalnya kemampuan staf dalam memanfaatkan teknologi digital serta masih terbatasnya inovasi dan kreativitas dalam memasarkan jasa pelatihan. Metode pelaksanaan dilakukan melalui sosialisasi, pelatihan, dan pendampingan mengenai strategi digital marketing, pemanfaatan media sosial, pembuatan konten promosi, pengelolaan akun YouTube, serta optimalisasi promosi berbayar pada platform digital. Hasil kegiatan menunjukkan adanya peningkatan pengetahuan dan keterampilan peserta dalam mengelola media pemasaran digital, menghasilkan konten promosi yang lebih menarik, serta memperluas jangkauan promosi hingga di luar daerah. Penerapan strategi digital marketing juga meningkatkan kesiapan LPK dalam memanfaatkan teknologi sebagai sarana pemasaran yang lebih efektif dan efisien. Kegiatan ini memberikan kontribusi terhadap penguatan daya saing lembaga melalui peningkatan kapasitas sumber daya manusia dan optimalisasi pemasaran digital, sehingga berpotensi mendukung peningkatan jumlah peserta pelatihan, pendapatan, serta keberlanjutan usaha.
Building Brand Image through Social Media Marketing and Service Quality to Improve Marketing Perfomance Destine Fajar Wiedayanti; Karnowahadi; Bagus Yunianto Wibowo; Subandi
Admisi dan Bisnis Vol. 26 No. 2 (2025): JUNI 2025
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v26i2.6204

Abstract

Marketing by utilizing internet media or electronic marketing (e-marketing) has increased significantly. This is supported by technological developments that are growing rapidly because of the internet which helps make it easier to find information, communicate without limits, and distance. This study aims to determine how the Effect of Social Media Marketing and Service Quality on Brand Image in Food Processed MSMEs in Semarang City. While the sampling technique used in this research is the Purposive Sampling Method. The number of research samples was 100 samples from the total population of respondents. This research technique uses two approaches: 1). Confirmatory factor analysis, on Structural Equation Modeling (SEM); and 2). Regression Weight on Structural Equation Modeling (SEM). The model output in this study can make a positive contribution to Food Processed MSMEs in Semarang City in an effort to realize the continuity and sustainability of their business in marketing performance, both in the form of managerial implication suggestions and formulation of scientific articles and measurement instruments. Managerial advice is aimed at food processing MSMEs in formulating strategies to maintain their business so that consumers come back to buy food processing MSME products.   Pemasaran dengan media internet atau electorinc marketing (e-marketing) mengalami peningkatan signifikan. Hal ini didukung oleh perkembangan teknologi yang semakin berkembang dengan pesat karena adanya internet yang membantu mempermudah mencari informasi, berkomunikasi tanpa batas, dan jarak. Penelitian ini bertujuan untuk mengetahui bagaimana Pengaruh Social Media Marketing dan Service Quality Terhadap Brand Image pada UMKM Olahan Pangan di Kota Semarang. Sedangkan Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah Metode Purposive Sampling. Untuk jumlah sampel penelitian adalah 100 sampel dari total populasi responden. Teknik penelitian ini mengunakan dua pendekatan: 1). Confirmatory factor analysis, pada Structural Equation Modeling (SEM); dan 2). Regression Weight pada Structural Equation Modeling (SEM). Luaran model pada penelitian ini dapat memberikan konstribusi positif bagi UMKM Olahan Pangan di Kota Semarang dalam upaya untuk dapat mewujudkan continuity dan Sustainibility usaha mereka dalam kinerja pemasaran, baik dalam bentuk saran implikasi manajerial dan rumusan artikel ilmiah serta instrumen pengukuran. Saran manajerial ditujukan bagi UMKM Olahan Pangan dalam merumuskan strategi guna mempertahankan bisnisnya agar konsumen kembali lagi untuk membeli produk UMKM Olahan Pangan
Building Islamic Morality Partnership With Gen-Z in Business Performance Sinar Hubtriyan Ade; Rokhmad Budiyono; Edy Purwanto; Bagus Yunianto Wibowo
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 4 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i4.8666

Abstract

Focusing on relationships and collaborations as a research imperative, this study analyzes batik micro, small, and medium-sized enterprises (MSMEs) owned by Generation Z in Central Java, Indonesia. This study introduces an innovative concept, the Islamic Morality Partnership, to enhance relationship quality in business performance, thereby addressing the empirical gap between relational capital and commercial performance. This study aims to investigate how Personal Openness and Personal Reputation contribute to the development of Islamic Morality Partnership and Relationship. The impact of the Islamic Morality Partnership on relationship quality and the relationship quality on business results, in addition to quality. The participants in this study were 100 batik MSME business owners from Generation Z in Central Java, Indonesia. The Path Analysis technique was employed with SEM software (LISREL) to analyze data collected through surveys of batik MSME owners from Generation Z. According to the findings, MSME owners from Generation Z who possess a high degree of Personal Openness are considerably better able to form Islamic moral partnerships. Islamic Morality Equality, Islamic Morality Mutual Benefit, and Islamic Morality Sustainability are the defining characteristics. On the other hand, the development of moral collaborations and the quality of relationships are unaffected by one's personal reputation. Additionally, it has been demonstrated that Islamic Morality Partnerships have a significant impact on relationship quality, which in turn leads to better business outcomes for batik MSMEs owned by Generation Z. In conclusion, a company's success depends more on the caliber of its relationships and partnerships based on Islamic values than on the owner's public image alone. As a result, strategies for promoting ethical relationships and enhancing relationship quality are essential components of Islamic Marketing and Relationship Marketing
Internal Control Systems And Financial Accountability In Public Sector Enterprises Alvianita Gunawan Putri; Musyafa Al Farizi; Novitasari Eviyanti; Bagus Yunianto Wibowo; Destine Fajar Wiedayanti
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 4 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i4.8797

Abstract

Main Purpose - This study aims to evaluate the effectiveness of the Internal Control System (ICS) in improving financial accountability, transparency, and operational efficiency in regional public enterprises. Method - The methodology used is a qualitative approach, combining interviews with key stakeholders and a systematic literature review (SLR) to assess the implementation of ICS and its impact on financial management. Main Findings - The results show that well-implemented ICS significantly contributes to improving financial accountability and transparency, as well as reducing the risk of public funds being misused. However, challenges were identified in implementing ICS, including a lack of staff training, inadequate technological infrastructure, and discrepancies between the planned budget and actual expenditures. Theory and Practical Implications - This study recommends strengthening staff training, enhancing technological infrastructure, and reinforcing internal control procedures to ensure optimal implementation of ICS. These steps are expected to improve financial governance in the public sector. Novelty - The novelty of this research lies in the approach that combines interviews with stakeholders and systematic literature review (SLR) to evaluate the implementation of the Internal Control System (SPI) in regional public companies, as well as identifying the challenges faced and providing recommendations to strengthen SPI in improving accountability and financial transparency in the public sector.
Big Data Analytics Capabilities and Competitive Advantage in Batik SMEs: The Mediating Roles of SCM and E-CRM Nanang Adie Setyawan; Bagus Yunianto Wibowo; Novitasari Eviyanti; Irin Mirrah Luthfia; Eva Purnamasari
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 2 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i2.9654

Abstract

This study contributes to sustainable supply chain literature by integrating organizational and institutional perspectives within the context of traditional creative industries. This study examines how Big Data Analytics Capabilities (BDAC) contribute to sustainable performance and competitive advantage among batik micro, small, and medium enterprises (MSMEs) in Central Java. Grounded in the Resource-Based View (RBV), the research investigates the mediating roles of Supply Chain Management Capabilities (SCMC), Electronic Customer Relationship Management (e-CRM), and Circular Economy Practices (CEP) in translating data-driven capabilities into sustainability outcomes. A quantitative explanatory approach was employed using survey data collected from 150 batik MSME owners and managers across major batik-producing regions in Central Java. Data were analyzed using Structural Equation Modeling (SEM) with AMOS. The results demonstrate that BDAC has a significant positive effect on SCMC, e-CRM, and CEP. Furthermore, BDAC directly influences sustainable performance, while SCMC, e-CRM, and CEP partially mediate this relationship. Sustainable performance, in turn, significantly enhances competitive advantage. The structural model exhibits strong goodness-of-fit indices, indicating robustness and explanatory power. These findings confirm that data-driven capabilities alone are insufficient to generate competitive advantage unless they are operationalized through supply chain integration, digital customer relationship management, and circular economy practices. This study contributes to the literature by integrating big data analytics, sustainability, and competitive advantage within the context of traditional creative MSMEs. Practically, the results provide strategic guidance for MSME owners and policymakers in leveraging digital transformation to achieve sustainable and competitive business performance
The Influence of Social Commerce Adoption and Visual Content Quality on MSME Sales Performance with Consumer Trust as a Mediating Variable: Penelitian Bagus Yunianto Wibowo; Irin Mirrah Luthfia; Nanang Adie Setyawan; Destine Fajar Wiedayanti; Mona Inayah Pratiwi
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.4960

Abstract

The rapid integration of social media and e-commerce, known as social commerce (s-commerce), has fundamentally reshaped the operational landscape for Micro, Small, and Medium Enterprises (MSMEs). This study investigates the impact of social commerce adoption and visual content quality on the sales performance of MSMEs, with consumer trust serving as a critical mediating variable. In the highly competitive digital market of 2026, MSMEs face the challenge of not only adopting new technologies but also masterfully crafting visual narratives that capture consumer attention. Utilizing a quantitative research design with a sample of 450 MSME owners in Indonesia, this study employs Structural Equation Modeling (SEM-PLS) via SmartPLS 4.0 to analyze the relationships between variables. The results indicate that both social commerce adoption and visual content quality have a significant positive direct effect on MSME sales performance. Furthermore, consumer trust is found to partially mediate these relationships, suggesting that the effectiveness of digital tools and aesthetics is heavily contingent upon the brand's ability to foster a sense of security and reliability among digital consumers. This research provides a strategic roadmap for MSME owners to prioritize high-fidelity visual assets and trust-building mechanisms within their social commerce frameworks to ensure sustainable growth in a volatile digital economy.
IMPLEMENTASI MESIN PENGOLAH SLURRY MENGGUNAKAN ENERGI BIOMASSA KAPASITAS 30 KG UNTUK MENINGKATKAN PRODUKSI PUPUK KOMPOS BAGI BUMP PT LUMPANG SEMAR SEJAHTERA Friska Ayu Fitrianti; Adeguna Ridlo Pramurti; Ahmad Mamba'udin; irin Mirrah Luthfia; Bagus Yunianto Wibowo
Jurnal Hilirisasi Technology kepada Masyarakat (SITECHMAS) Vol. 7 No. 1 (2026): Vol. 7 No. 1 April 2026
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/sitechmas.v7i1.7062

Abstract

Kegiatan pengabdian kepada masyarakat ini dilaksanakan untuk mengatasi permasalahan limbah slurry dari aktivitas peternakan yang berpotensi mencemari lingkungan. Slurry memiliki kandungan unsur hara yang bermanfaat, namun pemanfaatannya masih terbatas karena belum tersedianya teknologi pengolahan yang praktis dan efisien. Solusi yang ditawarkan adalah implementasi mesin pengolah slurry berbasis energi biomassa dengan kapasitas 30 kg. Metode pelaksanaan meliputi sosialisasi teknologi pengolahan slurry, penyerahan bantuan mesin pengolah slurry, serta pendampingan pelatihan pengoperasian dan perawatan kepada kelompok mitra. Hasil kegiatan menunjukkan bahwa mesin mampu beroperasi optimal serta menghasilkan ±25 kg pupuk organik per siklus. Selain itu, peserta pelatihan dapat mengoperasikan mesin secara mandiri setelah mengikuti dua kali praktik langsung. Implementasi teknologi ini tidak hanya menekan potensi pencemaran akibat pembuangan slurry langsung ke lingkungan, tetapi juga memberikan nilai tambah ekonomi melalui produksi pupuk organik serta mendorong kemandirian energi masyarakat.
Co-Authors Adeguna Ridlo Pramurti Ahmad Mamba'udin Alvianita Gunawan Putri Alya Hasna Fauziyyah Andi - Setiawan Azizah - Azizah Destine Fajar Wiedayanti Dika Vivi Widyanti Edy Purwanto Eva Purnamasari Evinta Amalia Nurhidayah Eviyanti, Novitasari Friska Ayu Fitrianti Hadiahti Utami Harly Nur Zamzam Irawan Malebra Irin Mirrah Luthfia Isnaini Nurkhayati Jati Nugroho Karnowahadi Kusmayadi Lastri Sagita M. Nahar Martha Velia Andini Mellasan Ayuwardani Mellasanti Ayuwardani Mellasanti Ayuwardani Misbakhul Arrezqi Misbakhul Arrezqi Mona Inayah Pratiwi Musyafa Al Farizi Nanang Adie Setyawan Noor Suroija Puji Wahyuningrum Rif’ah Dwi Astuti Riyadi Riyadi Rokhmad Budiyono Saptianing - Saptianing Saptianing Saptianing Sinar Hubtrian Ade Sinar Hubtriyan Ade Slamet Slamet Sri Eka Sadriatwati Sri Wahyuni Subandi Vinda Setya Kartika