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All Journal Jurnal Penyuluhan Jurnal Ilmu Komunikasi Jurnal Ilmu Komunikasi Wacana, Jurnal Sosial dan Humaniora Interaktif: Jurnal Ilmu-Ilmu Sosial AGRISE Habitat AGRIVITA, Journal of Agricultural Science Komunikator Nomosleca Jurnal PIKOM (Penelitian Komunikasi dan Pembangunan) Science and Technology Indonesia International Journal of Artificial Intelligence Research Jurnal Studi Komunikasi Jurnal Ilmiah Universitas Batanghari Jambi Jurnal SEPA (Social Economic and Agribusiness Journal) Syntax Literate: Jurnal Ilmiah Indonesia JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Sahafa Journal of Islamic Communication JURNAL EDUCATION AND DEVELOPMENT SANGKEP: Jurnal Kajian Sosial Keagamaan MEDIAKOM: Jurnal Ilmu Komunikasi Sang Pencerah: Jurnal Ilmiah Universitas Muhammadiyah Buton Jurnal Riset Komunikasi Bricolage : Jurnal Magister Ilmu Komunikasi LINIMASA: JURNAL ILMU KOMUNIKASI Communicare : Journal of Communication Studies Agro Bali: Agricultural Journal Musamus Journal of Public Administration Jurnal Riset Mahasiswa Dakwah dan Komunikasi (JRMDK) Devotion: Journal of Research and Community Service JURNAL ILMIAH GLOBAL EDUCATION International Journal of Science and Society (IJSOC) AGRIEKSTENSIA Ranah Research : Journal of Multidisciplinary Research and Development Jurnal Indonesia : Manajemen Informatika dan Komunikasi
Reza Safitri
Universitas Brawijaya
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Public Health Social Sciences Transportation Veterinary Other

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Journal : Habitat

 1 
Analisis Struktur Jaringan Komunikasi dan Peran Aktor Dalam Penerapan Teknologi Budidaya Kentang (Petani Kentang Desa Ngantru Kecamatan Ngantang Kabupaten Malang) Hertanto, Dedy; Sugiyanto, Sugiyanto; Safitri, Reza
HABITAT Vol 27, No 2 (2016)
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (539.435 KB) | DOI: 10.21776/ub.habitat.2016.027.2.7

Abstract

Dalam rangka peningkatan mutu dan hasil produksi kentang diperlukan informasi bagi petani tentang teknologi budidaya yang menjadi rujukan dalam berusahatani. Penelitian ini menyajikan analisis tentang bagaimana upaya petani kentang dalam mendapatkan informasi yang dibutuhkan melalui pendekatan jaringan komunikasi. Tujuan penelitian adalah (1) mendeskripsikan struktur jaringan komunikasi dan peran aktor (2) Mendeskripsikan karakteristik individu dan karakteristik usahatani (3) Menganalisis hubungan antara jaringan komunikasi dan penerapan teknologi budidaya kentang. Hasil penelitian menunjukkan (1) Struktur jaringan bersifat menyebar dan memusat dengan tingkat keterhubungan antar aktor yang rendah, sedangkan aktor yang berperan penting pada aspek (bibit dan panen) adalah aktor 10, 12, 35, 61 dan pada aspek (pemupukan dan HPT) adalah aktor 11, 76, 60, dan 50. (2) Karakteristik individu dan usahatani merupakan faktor pendukung dalam meningkatkan keterhubungan antar aktor dan peranan aktor dalam jaringan komunikasi. (3) Hubungan antara jaringan komunikasi dengan penerapan teknologi budidaya kentang menunjukkan hubungan yang positif dan nyata.
Effectiveness of Interpersonal Communication of Head of Farmer Group To Maintaining Existence Sidodadi Farmer Group Prasetyo, Agus Subhan; Safitri, Reza; Hidayat, Kliwon
HABITAT Vol 28, No 3 (2017)
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (270.836 KB) | DOI: 10.21776/ub.habitat.2017.028.3.14

Abstract

The success of the farmer group depends on communication skills of the head of farmer group. Hence, the head of Sidodadi farmer group need a right communication to convey the information to group members. Appropriate communication will affect the members to receive a message delivered by the head of Sidodadi farmer group properly. Either communication do by the head of the Sidodadi farmer group is interpersonal communication. This research aims to describe the farmer’s group effectiveness of interpersonal communication to keep Sidodadi farmers’ group maintained. The analysis method that used in this research was descriptive analysis. The result of this research shows that interpersonal communication the head of Sidodadi farmer group has been effective. Effectiveness of interpersonal communication the head of Sidodadi farmer group can be seen from the attitude of the head of Sidodadi farmer group such as open attitude, empathy attitude, support attitude, positive attitude and equality attitude. With the effectiveness of interpersonal communication, the head of the farmer group made the existence of head of Sidodadi farmer group to be maintained.
An Analysis of Millennial Farmers’ Communication Networks on Hydroponic Vegetable Marketing Topics Via Whatsapp Application (Hydroponic Farmers in Situbondo) Sandis Wahyu Prasetiyo; Edi Dwi Cahyono; Reza Safitri
HABITAT Vol. 32 No. 2 (2021): August
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2021.032.2.12

Abstract

The large-scale social restrictions during the COVID-19 pandemic have hampered the communication process for millennial hydroponic farmers in Situbondo. The farmers could not have their regular offline meetings. As such, they started to switch to the Whatsapp messaging application to communicate. However, the switch was done without prior need analysis, so there was no guarantee of whether the application could meet their need to communicate. This study aimed to analyze the interpersonal communication network, WA media gratification, and the relationship between the two. The communication network method was used in this study by interviewing 108 respondents through a nominalist approach and positional strategy, small group sampling followed by intact sampling. Data were analyzed using the Communication Network Analysis program UCINET Version 6.0, descriptive analysis, and analysis of variable relationships using the SPSS Version 21. The results showed that the whole network consisted of actors from various professions and backgrounds from Situbondo and outside Situbondo. The communication network structure formed a wheel with the dominance centrality degree, closeness, betweenness, and eigenvector actors by three hydroponic farmers with codes 41, 47, and 105. The level of WA media gratification, included the use and satisfaction obtained by hydroponic farmers, was very high on information, socialization, and social support. The relationship between interpersonal communication networks and WA media gratification showed a significant and very significant relationship for socialization and social support.
Persuasion Over Time: A Longitudinal Analysis of Message Strategy and Engagement in B2B Instagram using ELM Astaningrum, Meita Dinar; Safitri, Reza; Oktaviani, Fitri Hariana
HABITAT Vol. 36 No. 2 (2025): August
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2025.036.2.15

Abstract

The rise of mobile-first platforms has transformed how Business-to-Business (B2B) communication operates, including the persuasive mechanisms involved. Instagram, a platform typically associated with lifestyle content, is increasingly used by professionals and enterprises for branding and talent marketing. However, most persuasion models, including the Elaboration Likelihood Model (ELM), have not accounted for such digital shifts. ELM traditionally views persuasion as a single-message effect, underestimating the role of repetition, platform structure, and cumulative engagement. This study aims to examine the persuasive architecture of B2B content on Instagram through the case of @AcademyBINAR, an Indonesian digital education platform that adopted an enterprise communication strategy between June and December 2024. The research employs content analysis and linear trend regression to measure the prevalence of rational vs. emotional appeals and central vs. peripheral cues, alongside engagement trends over time. The findings reveal a dominance of rational appeals and central cues, coupled with statistically significant growth in likes, saves, and shares indicating that elaboration is not immediate, but cumulative. This study contributes to the theoretical refinement of ELM by proposing a temporally responsive framework in which professional persuasion is driven by consistency, message utility, and platform-specific repetition. It also offers practical insights for B2B content strategists operating in visual-first digital environments.
Co-Authors A.A. Ketut Agung Cahyawan W Airlangga, Muhammad Hafidz Daros Ansahnarmi, Annisa Arief, Muhammad Dimas Sulthan Astaningrum, Meita Dinar Atma Amanda Putri Avicenna, Fitria Azahar Kasim Bambang Dwi Prasetyo Budi Sawitri Chandra Sari, Rohmah Nia Darmawati, Surya Daros Airlangga, Muhammad Hafidz Darsono Wisadirana Edi Dwi Cahyono Eka Pradesti Eleonora Rumengan, Angelina Elsa Badriyya Erizal Zaini Febiola, Intri Fiaji, Noveria Anggraeni Firmannandya, Ade Fitri Avicenna Hanim, Faridha Hanindita Basmatulhana Hertanto, Dedy Iftita, Hasanatul Ihsan, Ikhwanul INDRAYANI INDRAYANI Ismi Aulil Wardani Jessica, Adhitya Kanto, Sanggar Kasim, Azahar Keppi Sukesi Keppi Sukesih Kliwon Hidayat kurniawan, jihan Kuswanto Kuswanto Lisda Veronika M.Pd S.T. S.Pd. I Gde Wawan Sudatha . Mashita Putri Hatama Maulina Pia Wulandari Monica Trivena Nainggolan Muhammad Hafidz Daros Airlangga Muhammad Syukri Nainggolan, Monica Trivena Nanang Krisdinanto Nelci Batlolona Ningtias, Iin Nisa Alfira Noor Aziah Abdullah Norhadi Norhadi Normahfuzah Ahmad Noveria Anggraeni Fiaji Noviadhista, Ulwan Fakhri Oktaviani, Fitri Hariana Patricia Baliana Da Costa Pramesthi, Hanum Kanthi Prasetyo, Agus Subhan Purwandi, Edeliya Relanika Putri Nila Rahmataini Putri Sadayi, Delila Putri, Atma Amanda Rachmat Kriyantono Rachmat Kriyantono Rilo Pambudi Riski Amalia Rizky Trisna Putri Rohmah Nia Chandra Sari Rois, Aulia Nur Rosaini, Henni Saafrida Said, Moch Fauzie Saleh, Ahmad Muwafik Salsabila, Laluna Sandis Wahyu Prasetiyo Sari, Rohmania Chandra Satriawan, Pravasta Wahyu Sinta Swastikawara Siti Noer Tyas Tuti Sujoko, Anang Sundoko Sundoko Surya Darmawati Susanto, Amin Heri Sylvatri, Hapsari Dian Trida, Mutiara Tristania Puspa Kintani Tyas Tuti, Siti Noer Ulwan Fakhri Noviadhista Uswatul Hasanah, Uswatul Utomo, Pradita Eko Prasetyo Wahyuni, Silvia Santi Warda Firdausi Karimah Wijanarko, Wisnu Wisnu Widjanarko Yandi Aulia Rahman Yayuk Yulianti Yeni Pramita Yuliza, Sukma