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All Journal Jurnal Social Economic of Agriculture Agridevina : Berkala Ilmiah Agribisnis Forum Agribisnis Journal of Innovation and Applied Technology AGRISE Habitat Jurnal SEPA (Social Economic and Agribusiness Journal) JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Jurnal Ekonomi & Keuangan Islam Jurnal Teknologi & Industri Hasil Pertanian Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Agro Bali: Agricultural Journal Agriecobis : Journal of Agricultural Socioeconomics and Business JAS (Jurnal Agri Sains) SERUNAI Jurnal Dinamika Manajemen
Dwi Retno Andriani
Fakultas Pertanian, Universitas Brawijaya
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Forum Agribisnis

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Analisis Preferensi Konsumen Terhadap Atribut Produk Katering Sehat Di Kota Malang Rianzani, Dian Muji; Rayesa, Neza Fadia; Andriani, Dwi Retno
Forum Agribisnis Vol. 15 No. 2 (2025): FA Vol `15 No 2 September 2025
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.15.2.361-371

Abstract

This research aimed to analyze consumer preferences for healthy catering product attributes, including taste, calories, nutritional information, price, menu combinations, packaging, raw material quality, additional services, and halal certification labels. The research uses a descriptive quantitative method with conjoint analysis, where data processing is carried out through the Statistical Package for the Social Sciences (SPSS). Data were collected through questionnaires to respondents who had purchased heatlhy catering. A total of 100 respondents were successfully coected as research sampes. The resuts show that consumer preferences for healthy catering product attribute combinations are Indonesian taste, row calories (≤ 400 kcal), complete nutritional information, price ≤ Rp 35,000, three menu combinations, reusable packaging, organic raw material quality, nutritional consultation services, and halal certification labels. The nutritional information attribute has the highest level of importance (23,699). This study recommends developing product attributes, especially nutritional information and low-calorie menu variations, as we as utilizing social media and targeting advertisements at private employees to expand market reach. Future researchers are advised to expand the scope of the attributes studied.
Co-Authors Abdul Wahib Muhaimin Abdul Wahib Muhaimin Ach Ainur Rohman Agustina Shinta Hartati Wahyuningtyas Agustina Shinta Hartati Wahyuningtyas Ahmad Bagus Sudrajad, Ahmad Bagus Anam, Moch Alawy Syaiful ARMIETA AYU IRIANTI Artika, Siti Ary Rahmady Pratama, Ary Rahmady Attabik M. Amrillah Attabik Mukhammad Amrillah Budi Setiawan Budi Setiawan Budi Setiawan Budi Setiawan Budi Setiawan Demmy Filsafa Ratna Putra Diana Aisyah Djoko Koestiono Djoko Koestiono Djoko Koestiono Fadli Mulyadi Fitria Dina Riana Fitrotul Laili Fransiska Dwi L. Gilang Kurniawan Gutama, Wisynu A. H.W., Agustina Shinta Hamdayyuwaafi, M. Wildan Haried, Dio Nanda Hasna Luthfiyyan Febriandani Heru Santoso Hery Toiba Iwan Zuhdi Kusdianasari, Milla Febry Lukman Nurhuda Maulani, Ratri MOHAMAD FADJAR Mr. I Gede Eko Putra Sri Sentanu Nisrina Qotrunnada Noor, Arif Yustian Maulana Novi Setyaningrum Novia, Dian Ayu Nuhfil Hanani Parlindungan, Soaniton David Stefanus Prameswari, Syera Aqila Prasetya, Joko Agus Pratiwi S, Aprilia Desi Purba, Pebli Adenesli Puteri, Alya S. Putri, Rizkia Eka Ramadanti, Tanya Aulia Rayesa, Neza Fadia Riana, Fitria D. Rianzani, Dian Muji Rini Dwiastuti Rishona Hanael Tauran Riyadi, Sahrul Dwi Riyanti Isaskar Rosihan Asmara Sani, Evina Nahdiya Septia Purfadila Setyaningrum, Novi Shinta, Agustina Sinaga, Riska Elsa Rianty Siti Artika Sri Andayani Sri Sentanu, I Gede Eko Putra Syafrial Syafrial Wahyuningtyas, Agustina Shinta Hartati Yohana Anggriani yulianti, Nurdiana Yusti Mauriska Choirunnisa Zuhdi, Iwan