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All Journal Jurnal Promosi Pendidikan Ekonomi PROFIT : Jurnal Administrasi Bisnis Jurnal Manajemen dan Kewirausahaan (JMDK) Humanis : Jurnal Ilmu-Ilmu Sosial dan Humaniora PROFIT J-MACC : Journal of Management and Accounting Patria Artha Management Journal Jurnal Analisa Akuntansi dan Perpajakan Islamika: Jurnal Keislaman dan Ilmu Pendidikan Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) Amalee: Indonesian Journal of Community Research & Engagement Bisman (Bisnis dan Manajemen): The Journal of Business and Management JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Journal of Tourism Economics and Policy Khazanah Akademia Indonesian Community Journal Jurnal Pengabdian Kepada Masyarakat Penamas: Journal of Community Service BULETIN BISNIS & MANAJEMEN (BBM) Buletin Abdi Masyarakat (BAM) Jurnal Pengabdian Masyarakat: BAKTI KITA J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) Journal of Artificial Intelligence and Digital Business Diversity Logic Journal Multidisciplinary JURNAL RUMPUN MANAJEMEN DAN EKONOMI Jurnal Pengabdian Nasional (JPN) Indonesia EKOBIS ABDIMAS : Jurnal Pengabdian Masyarakat Jurnal Pengabdian Kepada Masyarakat Shof Journal of Social Impact Jurnal Pengabdian, Riset, Kreativitas, Inovasi, dan Teknologi Tepat Guna (Parikesit) International Journal of Multidisciplinary Reseach Fundamental and Applied Management Journal Academia Open
Siti Shoimah
Universitas Islam Darul 'Ulum
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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ANALISIS FAKTOR PENGGUNAAN MARKETING MIX SEBAGAI PERTIMBANGAN KONSUMEN DALAM MEMILIH PAVING DI CV. OPEN ARTO MADURAN – LAMONGAN Nawari Nawari; Siti Shoimah
Promosi: Jurnal Program Studi Pendidikan Ekonomi Vol 9 No 2 (2021): PROMOSI
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/pro.v9i2.4509

Abstract

This research was conducted to find out what factors are considered by consumers in choosing Paving CV Open Arto. In Maduran Lamongan which is always crowded with visitors even though there are many other paving productions standing around Paving CV Open Arto.. The purpose of this study is to find out which factors are the most dominant consumers consider among the 7P product marketing mix variables, price, location, promotion, people, processes and physical evidence in the CV Open Arto. Maduran - Lamongan. The research method used in the CV Open Arto. is a quantitative method with a population of 4,320 visitors and 100 samples to be examined. This study uses factor analysis with SPSS and the results show that the dominant factor considered by consumers in choosing Paving is a person factor with an eigen value of 6,887 and the lowest factor is a product with an eigen value of 1,541.Keywoords: Marketing Mix, Consumer Considerations, Factor Analysis.
Perceived Value as a Mediator of Service Experience, Atmosphere, and Customer Engagement on Customer Satisfaction: Evidence From Fitness Center Customers in Lamongan Nawari; Muhammad Hafidh Nashrullah; Siti Shoimah
Fundamental and Applied Management Journal Vol. 4 No. 2 (2026): June
Publisher : Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66314/famj.v4i2.864

Abstract

Indonesia’s expanding fitness industry has intensified competition, making customer satisfaction crucial for retention and sustainability. However, limited research explains how Service Experience, Atmosphere, and Customer Engagement influence satisfaction through Perceived Value in local fitness-center contexts. This study aims to analyze the effects of Service Experience, Atmosphere, and Customer Engagement on Customer Satisfaction, with Perceived Value as a mediating variable among fitness-center members in Lamongan. A quantitative explanatory design was applied using a cross-sectional survey. Structured questionnaires were distributed to 220 active members, and the proposed relationships were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS. The findings show that Service Experience, Atmosphere, and Customer Engagement positively and significantly affect Perceived Value. Customer Engagement and Perceived Value positively and significantly affect Customer Satisfaction. Atmosphere has no significant direct effect, while Service Experience has a significant negative direct effect on Customer Satisfaction. Perceived Value mediates the effects of all three antecedents on Customer Satisfaction. The study concludes that Perceived Value is a central mechanism linking service-related experiences to satisfaction and supporting stronger customer loyalty, competitiveness, and long-term relationships in Indonesia’s increasingly competitive local fitness service market today.
Strengthening Product Innovation, Managerial Capability, and Market Expansion to Enhance Revenue Generation of the ‘Putri’ Sapodilla Syrup Enterprise Siti Shoimah; Afril Efan Pajri; Fatichatur Rochmaniyah; Eka Fadlilatus Saadah; Muhammad Sholihin
Jurnal Pengabdian, Riset, Kreativitas, Inovasi, dan Teknologi Tepat Guna Vol 4 No 1 (2026): Mei
Publisher : Direktorat Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/parikesit.v4i1.27774

Abstract

Kegiatan pengabdian masyarakat dilaksanakan untuk memberdayakan Industri Rumah Tangga (IRT) Sirup Sawo ‘Putri’ di Desa Pangkatrejo, Kecamatan Sugio, Lamongan. Mitra menghadapi permasalahan pada tiga aspek utama: (1) kualitas produk yang belum konsisten dan tidak tahan lama akibat keterbatasan teknologi produksi, (2) lemahnya sistem manajemen usaha dan pencatatan keuangan, serta (3) pemasaran yang terbatas pada promosi konvensional. Metode pelaksanaan mencakup lima tahap: sosialisasi, pelatihan, penerapan teknologi tepat guna, pendampingan, dan evaluasi. Intervensi yang diberikan antara lain penggunaan mesin pasteurisasi, blender heavy duty, pH meter, refraktometer, serta vacuum sealer untuk meningkatkan higienitas dan daya simpan produk. Pada aspek manajemen, dilakukan pelatihan pencatatan keuangan digital, penyusunan identitas merek, dan pengarsipan usaha sederhana. Pada aspek pemasaran, diterapkan desain ulang kemasan melalui aplikasi Canva Pro, aktivasi akun media sosial (Instagram, TikTok), serta distribusi di e-commerce (Shopee, Tokopedia). Hasil kegiatan menunjukkan peningkatan signifikan: produk sirup mampu bertahan hingga 3 bulan tanpa pengawet, penjualan meningkat hingga 30% dalam 6 bulan, dan keterampilan manajerial mitra meningkat melalui pencatatan digital. Program ini berkontribusi pada pencapaian SDGs 8, 9, dan 12, serta mendukung penguatan ekonomi hijau berbasis potensi lokal
Sustainable Economic Empowerment through Serbuk Sawo Drajat as a Natural Sugar Substitute: A Participatory Action Research Approach in Lamongan, Indonesia Siti Shoimah; Nawari Nawari; Mahfud Sudarsono; Muhammad Tegar Bayu Pamukti; Muhammad Hanafi Fahmi
Jurnal Pengabdian Nasional (JPN) Indonesia Vol. 7 No. 2 (2026): Mei
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63447/jpni.v7i2.1740

Abstract

Desa Drajat in Lamongan Regency is a major producer of Sapodilla (Manilkara zapota), locally known as Sawo. Its high perishability, however, consistently results in 20–30% post-harvest losses, posing substantial economic challenges for farmers and local Micro, Small, and Medium Enterprises (MSMEs). This study aims to empower the community through the KKN Tematik program by Universitas Islam Darul 'Ulum (UNISDA) Lamongan, employing a Participatory Action Research (PAR) approach. The program centers on converting fresh Sapodilla into Serbuk Sawo Drajat, a natural powdered sweetener derived from local fruit that aligns with Green Economy and Circular Entrepreneurship principles. The methodology covered four stages: planning, action (training on processing and packaging), observation, and reflection. Findings indicate a marked increase in partner capacity: zero-waste understanding rose by 85%, processing proficiency by 90%, and digital marketing awareness by 80%. This product successfully extends the shelf life of Sawo to 12 months and raises its economic value, thereby strengthening community-based sustainable economic resilience.
Self Efficacy Mediates Green Education And Environmental Concern Towards Sustainable Entrepreneurial Intentions: Efikasi Diri Memediasi Pendidikan Hijau Dan Kepedulian Lingkungan Terhadap Niat Kewirausahaan Berkelanjutan Salman Awaludin; Siti Shoimah; Martha Laila Alisandra
Academia Open Vol. 11 No. 2 (2026): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.11.2026.14829

Abstract

General Background Environmental sustainability increasingly integrates with modern business development through sustainable entrepreneurship models. Specific Background Within higher education, university students demonstrate substantial potential to develop green commercial ventures supported by their academic competencies. Knowledge Gap However, the relationship connecting ecological education and environmental concern to sustainable business creation is not always direct, necessitating a psychological bridging mechanism. Aims This study investigates the formation of green entrepreneurial intentions among university students by positioning self-efficacy as a critical mediating variable. Results Utilizing Structural Equation Modeling-Partial Least Squares on purposively sampled students, the quantitative analysis demonstrates that both green entrepreneurship education and environmental concern positively determine self-efficacy and green entrepreneurial intentions. Furthermore, self-efficacy successfully mediates the relationship between educational exposure, ecological awareness, and the ultimate intention to establish sustainable ventures. Novelty This research distinctly integrates formal green business education and ecological concern within a specific self-efficacy mediation framework to explain the psychological progression of student entrepreneurial intentions. Implications Consequently, higher education institutions must systematically integrate ecological sustainability into business curricula to build self-efficacy and successfully cultivate a new generation of environmentally responsible entrepreneurs. Highlights Green entrepreneurship education and environmental concern positively determine student self-efficacy. Self-efficacy successfully mediates the relationship between ecological awareness and sustainable business intentions. Higher education institutions must integrate sustainability into business curricula to build entrepreneurial confidence. Keywords Green Entrepreneurial Intentions; Sustainable Entrepreneurship Education; Environmental Concern; Self Efficacy Mediation; Higher Education Curricula
ANALYSIS OF THE EFFECTIVENESS OF DIGITAL MARKETING: A CASE STUDY OF RAFISA LAMONGAN MSMEs Riska Apriliyanti; Ali Muhajir; Siti Shoimah
International Journal of Multidisciplinary Reseach Vol. 2 No. 4 (2026): Agustus
Publisher : International Journal of Multidisciplinary Reseach

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The rapid development of digital technology has encouraged micro, small, and medium enterprises (MSMEs) to adopt digital marketing strategies to enhance business competitiveness. This study aims to analyze the effectiveness of digital marketing at Rafisa MSME in Lamongan using the 9P marketing mix framework, including product, price, place, promotion, people, process, physical evidence, partnership, and personalization. A qualitative case study approach was employed involving eight purposively selected informants consisting of the business owner, employees, customers, and business partners. Data were collected through in-depth interviews, observation, and documentation, and analyzed using the interactive model of Miles, Huberman, and Saldaña with source, technique, and time triangulation. The findings indicate that digital marketing through WhatsApp, Facebook, Instagram, and TikTok has been implemented effectively, with WhatsApp and Facebook serving as the most effective platforms. The implementation of the 9P marketing mix has increased customer acquisition, purchase intention, and customer loyalty. However, challenges remain, including centralized social media management, delayed customer responses, and limited production capacity. The study concludes that digital marketing has positively contributed to Rafisa's business development.
Analisis Strategi Segmenting, Targeting, dan Positioning pada Perumahan Komersial PT Zamzam Deal Properti Lamongan Sinta Aisyah; Ali Muhajir; Siti Shoimah
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 3 No. 5 (2026): september
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v3i5.12436

Abstract

Persaingan industri properti yang semakin kompetitif menuntut perusahaan untuk menerapkan strategi pemasaran yang tepat agar mampu menciptakan keunggulan bersaing dan memperkuat posisi produk di pasar. Penelitian ini bertujuan untuk mengetahui dan menganalisis penerapan strategi Segmenting, Targeting, dan Positioning (STP) pada pemasaran perumahan komersial PT Zamzam Deal Properti Lamongan. Penelitian menggunakan pendekatan kualitatif dengan teknik penentuan informan secara purposive sampling. Data diperoleh melalui wawancara, observasi, dan dokumentasi, kemudian dianalisis menggunakan model analisis data Miles dan Huberman yang meliputi reduksi data, penyajian data, dan penarikan kesimpulan, serta diuji keabsahannya melalui triangulasi sumber. Hasil penelitian menunjukkan bahwa PT Zamzam Deal Properti Lamongan telah menerapkan strategi segmentasi berdasarkan aspek geografis, demografis, psikografis, dan perilaku konsumen sehingga pemasaran dapat dilakukan secara lebih terarah. Pada aspek targeting, perusahaan menerapkan strategi single-segment concentration dengan memfokuskan pemasaran pada masyarakat Kabupaten Lamongan yang memiliki pekerjaan tetap, penghasilan stabil, serta memenuhi persyaratan pembiayaan Kredit Pemilikan Rumah (KPR). Sementara itu, pada aspek positioning, perusahaan memosisikan diri sebagai pengembang perumahan komersial yang menawarkan legalitas yang aman, kualitas bangunan yang baik, harga yang kompetitif, lokasi strategis, serta pelayanan yang profesional sehingga mampu membangun citra positif di benak konsumen. Penerapan strategi Segmenting, Targeting, dan Positioning (STP) tersebut menunjukkan bahwa perusahaan telah mengembangkan strategi pemasaran yang sesuai dengan karakteristik pasar, mampu memperkuat posisi produk, serta meningkatkan daya saing pada pasar perumahan komersial di Kabupaten Lamongan.
Penguatan Kualitas Produk, Pengelolaan, dan Pemasaran Sirup Sapodilla 'Putri' Siti Shoimah; Afril Efan Pajri; Fatichatur Rochmaniyah; Eka Fadlilatus Saadah; Muhammad Sholihin
Amalee: Indonesian Journal of Community Research and Engagement Vol. 6 No. 2 (2025): Amalee: Indonesian Journal of Community Research and Engagement
Publisher : LP2M INSURI Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/amalee.v6i2.8124

Abstract

This community service program was carried out to empower the Home Industry (IRT) of “Putri” Sapodilla Syrup in Pangkatrejo Village, Sugio Subdistrict, Lamongan. The partner faced challenges in three main aspects: inconsistent product quality and a short shelf life due to limited production technology, weak business management systems and financial record-keeping, and a marketing strategy limited to conventional promotional methods. The implementation method consisted of five stages: socialization, training, application of appropriate technology, mentoring, and evaluation. Interventions included the use of pasteurization machines, heavy-duty blenders, pH meters, refractometers, and vacuum sealers to improve product hygiene and shelf life. In terms of management, training was provided on digital financial recording, brand identity development, and simple business archiving. In marketing, redesigned packaging was introduced through Canva Pro, the activation of social media accounts (Instagram and TikTok), and distribution via e-commerce platforms (Shopee). The results showed significant improvements: the syrup product can now last up to three months without preservatives, sales increased by up to 30% within six months, and the partner’s managerial skills improved through digital record-keeping. Specifically, the partner’s average monthly revenue increased from IDR 3,000,000 before the program to approximately IDR 4,000,000 - 4,200,000 after the interventions. This program contributes to the achievement of SDGs 8, 9, and 12, and supports the strengthening of a green economy based on local potential.  
Co-Authors Abdullahi Adio Babatunde Abidatus Suroya, Naela Afril Efan Pajri Agustiningtyas, Eka Ahmad Jemy Ahmad Sholikin Ahmed Oloruntobi Adekunle Aldhian Nur Isnaini Aldhian Nur Isnaini Ali muhajir, Ali Ana Fitriyatul Bilgies, Ana Fitriyatul Anis Nafiatul Umah Anjelika, Selfi Quraini Ari Rusnia Widhya F Widhya Avia Nur Kholifah Ayu, intan Bagas Satrio Wibowo Cinta Ayu Amaliyah Amaliyah Desy Putri Ayu Nurvita Sari Devi Nur Mayang Sari Dian Eka Kusumawati Eka Agustiningtias Eka Fadlilatus Saadah Eka Fadlilatus Saadah Eka Puspita Sari Maaidah Faiqotul Himma, Faiqotul Fatichatur Rachmaniyah Fatichatur Rochmaniyah Fatichatur Rochmaniyah Febrian Helmi Handariyatul Maimunah Hariyanti Hariyanti Hasmah Hasmah Have Zulkarnaen I Gede Iwan Suryadi Ismawati Ismawati Isnaini Anniswati Rosyida Istiqomah, Istiqomah Ita Aristia Sa'ida Khoirul Umam Khuriyah . Kristin Wulansari Laila Arisandra, Martha Latif Maulana Latif, Nashrudin Latifatul Ainiyah M. Donny Saputra Mahfud Sudarsono Martha Laila Alisandra Martha Laila Arisandra Martha Laila Arisandra, Martha Laila Martin Yehezkiel Sianipar Maulidia Putri, Ihza Zamzara Miftahul Huda Mochammad Al Musadieq Moh Ali Wafa Moh. Azus Shony Azar Moh. Azus Shony Azar Muhammad Hafidh Nashrullah Muhammad Hanafi Fahmi Muhammad Rosyid Muhammad Sholihin Muhammad Sholihin Muhammad Tegar Bayu Pamukti N i’ma turroviah Nafahatus Sahariyah Nawari Nawari Nawari Nawari Nawari Nawari Novi Darmayanti Novi Darmayanti Nur Faidzin Nur Qomariyah Nur Vinda Eka Sholikhatus Nurul Fauziyah Nurul Fauziyah Putri, Windy Anissa Amilia Rahajaan, Thomas Evi Viktor Ridho Bagus Setiawan Rifky Ardhana Kisno Saputra Riska Apriliyanti Rizal bahary, Achmad Robby Nur Akbar S. Syaiful Rosyid Sahri Sahri Salman Awaludin Shinta Maharani Trivena Sinta Aisyah Suhariyanto Suhariyanto Suryadi, I Gede Iwan Syaiful Amin Ardiansyah Tasya Lailatul Firdaus Thomas Evi Viktor Rahajaan Umar Nimran Wahyu Ginanjar A.S Wulansari, Kristin Yerisma Welly