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All Journal Jurnal Ekonomi : Journal of Economic Scientific Journal of Informatics Journal of Education Technology Aptisi Transactions on Management Aptisi Transactions on Technopreneurship (ATT) International Journal of Community Service International Journal of Cyber and IT Service Management (IJCITSM) International Journal of Health and Pharmaceutical (IJHP) Startupreneur Business Digital (SABDA Journal) Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen International Transactions on Education Technology (ITEE) Prosiding Seminar Nasional Unimus Jurnal Manajemen Kewirausahaan dan Teknologi
Suryari Purnama
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Religion Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Public Health Social Sciences Other

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The Effect Of Service Quality, Product Quality, And Chatime Product Promotion On Customer Satisfaction (Case Study Of Chatime Customers In The Central Jakarta Region) Eka Erlinda, Ulfania; Tamzil, Fachmi; Purnama, Suryari
APTISI Transactions on Management (ATM) Vol 6 No 1 (2022): ATM (APTISI Transactions on Management: January)
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/atm.v6i1.1680

Abstract

This study aims to determine the effect of service quality, product quality, and promotion of Chatime products on customer satisfaction (a case study of Chatime customers in the Central Jakarta Region). The population in this study are all Chatime customers who make direct purchases at outlets. The sample in this study was taken by non-probability sampling method using purposive sampling technique as many as 185 respondents. The data collection method used in this study was through an online questionnaire—data processing using Multiple Regression Analysis. The results of this study indicate: (1) service quality has a positive and significant effect on customer satisfaction; (2) product quality has a positive and significant effect on customer satisfaction; (3) promotion has a positive and significant effect on customer satisfaction; (4) service quality, product quality, and promotion have a simultaneous positive, and significant effect on Chatime customer satisfaction in the Central Jakarta area; (5) the variable that has a dominant influence on Chatime customer satisfaction in the Central Jakarta area is the promotion variable.
Reinventing Human Resource Practices Through Digital Marketing Platforms and Remote Work Technologies Pramudito, Eko Sigit; Widayanti, Riya; Purnama, Suryari; Al-Farouqi, Kamal Arif
APTISI Transactions on Management (ATM) Vol 9 No 3 (2025): ATM (APTISI Transactions on Management: September)
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/m4qs8j08

Abstract

The digital era has transformed human resource (HR) management, with or- ganizations adopting digital platforms, remote work technologies, and digital marketing strategies to improve productivity, optimize talent management, and enhance employer branding. These innovations also support Sustainable Devel- opment Goals (SDGs), including SDG 4 (Quality Education), SDG 8 (DecentWork and Economic Growth), and SDG 9 (Industry, Innovation, and Infrastructure). This study examines how HR practices are reinvented through dig- ital tools and marketing-driven initiatives, focusing on recruitment, employee engagement, performance management, and training, while highlighting chal- lenges and opportunities. A qualitative descriptive approach analyzed sec- ondary data from peer-reviewed journals, case studies of multinational corpora- tions and SMEs, and industry reports published between 2021 and 2025. Con- tent analysis identified themes related to HR digital adoption, workforce en- gagement, marketing integration, and strategic implications. HR digitalization poses challenges such as employee resistance, digital literacy gaps, cybersecu- rity risks, and maintaining organizational culture. Opportunities include greater flexibility, cost efficiency, improved engagement, enhanced employer branding, and access to global talent pools. Digital platforms, remote work, and marketing strategies are strategic assets reshaping HR management and aligning practices with sustainability goals.
Analisis Sistem Manajemen Kinerja terhadap Kinerja Karyawan Caddy Golf Putri Mustika Anggraeny; Suryari Purnama
Jurnal Manajemen Kewirausahaan dan Teknologi Vol. 2 No. 4 (2025): Desember: Jurnal Manajemen Kewirausahaan dan Teknologi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumaket.v2i4.891

Abstract

In an era of increasingly intense business competition, an organization's success heavily depends on the quality of individual performance within it. Achieving optimal performance becomes key in realizing organizational goals. In the golf industry, the role of service staff, particularly caddies, is vital as the frontline service that directly interacts with customers. This ongoing research aims to analyze the influence of performance management systems on employee performance of golf caddies at Senayan golf Club. Using a quantitative approach, this research involved 167 respondents and employed multiple regression analysis. The research results show that goal setting, performance feedback, performance assessment, and rewards have a significant positive effect on employee performance, while training has a positive but low significant effect. Meanwhile, the simultaneous influence of independent variables positively affects employee performance. The implications of this research demonstrate the importance of developing a comprehensive performance management system focusing on goal setting, feedback, performance assessment, training, and effective reward systems
Co-Authors Ahsanitaqwim, Ridhuan Al-Farouqi, Kamal Arif Anwar, Muhammad Rehan Arman Harahap Aropria Saulina Panjaitan Baedowi, Hikmal Bangun, Cicilia S. Bangun, Cicilia Sriliasta Bhandari, Rahul Chairun Nisa, Puspita Cicilia Sriliasta Cicilia Sriliasta Bangun Eka Erlinda, Ulfania Erlina Puspitaloka Mahadewi Fachmi Tamzil Harahap, Arman Intan Silviana Mustikawati Millah, Shofiyul Mohamad Reza Hilmy Muhamad Yusup Nevizond, Reza Filander Nova Ardiyansyah Novera Kristiani Maharani Nuke Puji Lestari Santoso Nurm, Sirje Nurmawaty, Dwi Ogar Ady Syahputra Tampubolon Ozays , Mehmet Pamungkas, Ario Panjaitan, Arop Ria S. Panjaitan, Ria Pantja Djati, Sundring Pramudito, Eko Sigit Prihastiwi, Wahyu Yustika Puspitaloka Mahadewi, Erlina Putrasetia, Yansha Juliano Putri Mustika Anggraeny Qurotul Aini Ritta Setiyati Riya Widayanti S Bangun, Cicilia Safiani A. Faaroek Sampoerna, Sulthan Taqi Santoso, Nuke Puji Lestari Silviana Mustikawati, Intan Suhandi Sukmasari, Andyani Untung Rahardja