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Journal : Journal of Humanity Studies

The Rationality Of Malay Employees Working For Chinese Entrepreneurs Yuhelna, Yuhelna; Isnaini, Isnaini; Elfemi, Nilda
Journal of Humanity Studies Vol 3, No 1 (2024)
Publisher : Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/jhs.2024.v3i1.8349

Abstract

This research aims to describe how the social relations of the Malay ethnic group work with Chinese ethnic entrepreneurs in Baran Barat Village, Meral District, Karimun Regency. The theory used is Max Weber's concept of social action. The approach taken is a qualitative approach with a descriptive type. Data collection techniques are purposive sampling and snowball sampling. The types of data are primary data and secondary data. Data collection techniques were carried out using document study, observation and in-depth interviews. Data analysis, data reduction, data presentation and drawing conclusions. The results of field research can be concluded that the rationality of the Malays working for Chinese entrepreneurs who worked for the Chinese ethnic group because of the job opportunities provided at that time, then the work given was in accordance with the abilities possessed and the results obtained by the workers were in accordance with the needs. There is a relationship of mutual need between Malay and Chinese ethnicities.
Creative Marketing Strategies to Increase MSME Telur Gulung Sales Ningrum, Elsa Dita; Sholehah, Shoffie Ayu; Harmi, Marisa; Octaviani, Erdela; Rian, Deta; Elfemi, Nilda; Yuhelna, Yuhelna
Journal of Humanity Studies Vol 3, No 1 (2024)
Publisher : Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/jhs.2024.v3i1.8356

Abstract

This research discusses the importance of economic growth in achieving prosperity for a country through the development of Micro, Small and Medium Enterprises in the food sector, with a focus on the egg roll business. Culinary is a growing and promising industry, and eggs are a popular base in many dishes. Egg rolls are an interesting dish and have a wide variety of flavors and textures. Aje Egg Roll Trading Business, one of the business actors in this field, uses creative marketing strategies by utilizing social media such as TikTok to attract consumer attention. Determining the optimal selling price is also an important factor in this business competition. In this context, Telur Guling Aje offers variations of jumbo egg rolls that attract consumers' interest.
The Phenomenon Of Community Diseases (Beggars) On The Seafront Of Padang Beach Yuhelna, Yuhelna; Erningsih, Erningsih; Izzati, Fahira Nur; Ardila, Ardila; Syahira, Vaura; Pratama, Karel Gusmin Rahmat; Huwaida, Wulan Ariqah
Journal of Humanity Studies Vol 3, No 2 (2024)
Publisher : Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/jhs.2024.v3i1.8269

Abstract

Community ills such as beggars on the waterfront (seaside) in Padang are a social issue that requires special attention.  This research aims to determine the factors that cause the presence of beggars on Padang beaches, the factors that cause beggars to quit their profession, the life patterns of beggars on Padang beaches, and the impact that beggars have on visitors to Padang beaches.  The research method used is a qualitative approach using observation, interview and documentation study techniques.  The socio-economic impact that arises is the emergence of social inequality, decreased community productivity, and an increase in the government's burden in dealing with these social problems.  Comprehensive efforts are needed from the government and community to overcome the phenomenon of begging on the Padang seafront, such as empowering the community's economy, increasing access to education and skills training, as well as strict law enforcement.
Algorithms, Filter Bubbles, and Information Consumption Patterns: Implications of Mass Communication In Digital Platforms Yuhelna, Yuhelna; Huwaidah, Wulan Ariqah; Novia, Novia; Ardila, Ardila; Rahmat, Karel Gusmin; Mulyadi, Akbar
Journal of Humanity Studies Vol 3, No 2 (2024)
Publisher : Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/jhs.2025.v4i1.9567

Abstract

The development of digital technology and algorithms used by social media platforms has transformed the patterns of information consumption in society. The phenomenon of the filter bubble, where users are exposed only to information that aligns with their preferences and beliefs, has narrowed the space for public discourse. This study aims to explore the impact of algorithms on mass communication and its implications for information consumption patterns. The research utilizes a literature review with a descriptive qualitative approach, analyzing various articles and studies related to the influence of algorithms and the filter bubble on media interactions and audiences. The findings reveal that algorithms play a significant role in directing and limiting the types of information users are exposed to. This reinforces the formation of echo chambers, where individuals are more likely to receive information that confirms their existing beliefs, reducing the diversity of perspectives. The study also finds that this phenomenon may exacerbate social polarization, shrink the space for constructive dialogue, and influence political and social behavior. As a result, mass communication in the digital era faces new challenges in creating an inclusive and open public space. This research is expected to provide insights for the development of media policies and digital literacy to address the evolving landscape of mass communication in the future.