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Journal : The Indonesian Journal of Computer Science

Enhancing Vocational Education Through Digital Marketing Strategies: A Prototype Approach Yullindo; Nandra; Idris, Iswandi
The Indonesian Journal of Computer Science Vol. 13 No. 6 (2024): The Indonesian Journal of Computer Science (IJCS)
Publisher : AI Society & STMIK Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33022/ijcs.v13i6.4491

Abstract

This study investigates the challenges faced in digital marketing transformation within vocational education at Politeknik LP3I PSDKU Campus Padang. The problem stems from traditional marketing methods being less effective in attracting prospective students in a digital era. Employing the Software Development Life Cycle (SDLC) prototype methodology, the research aims to develop a responsive marketing information system tailored to user needs. Objectives include identifying key marketing tools and enhancing user engagement through interactive platforms. Results demonstrate improved enrollment figures and user satisfaction, validating the effectiveness of digital marketing strategies. The findings contribute to a framework that vocational institutions can utilize to modernize their marketing approaches effectively
Scrum-Based Mobile Application Development for Patient Satisfaction Assessment in Class 'B' Hospitals in Padang Nabilla, Regina; Dian, Yulef; Idris, Iswandi
The Indonesian Journal of Computer Science Vol. 13 No. 6 (2024): The Indonesian Journal of Computer Science (IJCS)
Publisher : AI Society & STMIK Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33022/ijcs.v13i6.4506

Abstract

The assessment of patient satisfaction is a critical aspect of healthcare services, providing valuable insights into the quality of care and service delivery. In Padang's Class "B" hospital, traditional satisfaction assessment methods are inefficient and time-consuming. This research explores the implementation of the Scrum methodology in the development of a mobile application for real-time patient satisfaction assessment. The objective is to enhance feedback collection, improve service quality, and provide hospital management with actionable insights. The mobile application allows patients to rate services on various parameters instantly, enabling quicker responses and continuous improvement of hospital operations. This study discusses the technical implementation, the advantages of using Scrum in the development process, and the potential impact on service quality in the hospital