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All Journal Jurnal Administrasi Bisnis Jurnal Bisnis dan Manajemen JURNAL EKONOMI AKUNTANSI DAN MANAJEMEN UNEJ e-Proceeding Jurnal Manajemen Pelayanan Publik Jurnal Inovasi Bisnis (Inovbiz) Journal of Humanities and Social Studies Jurnal MEBIS (Manajemen dan Bisnis) INTEGRITAS : Jurnal Pengabdian Jurnal ABDINUS : Jurnal Pengabdian Nusantara Jurnal Bakti Masyarakat Indonesia Jurnal Pengabdian kepada Masyarakat Nusantara Nusantara Science and Technology Proceedings Jurnal Pengabdian Masyarakat Asia International Journal of Environmental, Sustainability, and Social Science ARSY : Jurnal Aplikasi Riset kepada Masyarakat SINTA Journal (Science, Technology, and Agricultural) Jurnal Pengabdian Kepada Masyarakat Patikala Jurnal Ekonomi dan Bisnis GROWTH (JEBG) Bussman Journal : Indonesian Journal of Business and Management Al-Ijtima: Jurnal Pengabdian Kepada Masyarakat Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Jurnal Ekonomika Manajemen Dan Bisnis Jurnal Riset Hukum, Ekonomi Islam, ekonomi, Manajemen dan Akuntansi Journal of Entrepreneurial and Business Diversity Integration: Journal Of Social Sciences And Culture IIJSE JER Management Analysis Journal Al-Ijtimā: Jurnal Pengabdian Kepada Masyarakat
Nanik Hariyana
Universitas Pembangunan Nasional Veteran Jawa Timur
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Journal : Nusantara Science and Technology Proceedings

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Marketing Mix and Community Product Purchase Behavior During Covid-19 Pandemic in Surabaya Nanik Hariyana; Wilma Cordelia Izaak
Nusantara Science and Technology Proceedings 4th Economics, Business, and Government Challenges 2021
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2022.2303

Abstract

During stable times, firms will generally aim to create reliable B2B relationships that provide increased efficiency and profitability. However, tumultuous times, such as the time during a major pandemic, cause many significant disruptions in both internal and external environmental domains. Thus, we argue that it is critical during this time to reevaluate the company's business relationships as a whole. While long-term partnerships are great for handling incremental changes during stable times, disruptive environmental changes may require managers to consider disruptive changes to their businesses. A pandemic may also present opportunities for establishing new relationships as there may be other partners/suppliers who are better equipped to help the company address urgent short-term needs and to capitalize on significant long-term opportunities. In this paper, we design a new relationship audit template to help B2B firms weather the immediate crisis at hand and position themselves more strategically for the future. We explore this idea about the coronavirus outbreak, introduce the idea of a B2B crisis relationship audit, and offer potential steps forward for firms.
Marketing Training Through Social Media in Increasing Sales of MSME Products in Tanggulangin Sidoarjo Nanik Hariyana; G. Oka Warmana
Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2023.3310

Abstract

A Based on initial observations in Kedensari RT.17 RW.05 there is a Home Industry driven by MSMEs that produce handicrafts and bags. However, the business is still underdeveloped in terms of: 1) Product Marketing Activities 2) Limited marketing, 3) Marketing distribution channels whose reach is still limited 4) Business management that is not well organized. Therefore the Pikat Team seeks to provide knowledge transfer in the form of how to make product development and increase product diversity and diversification as well as how to packaging that has a certain appeal and branding in order to attract consumers as well as opportunities to be marketed to various MSME areas in Kedensari RT.17 RW.05. With a solution to the problems faced by the MSME group in Kedensari RT.17 RW.05, Tanggulangin, Sidoarjo, Pikat has the following objectives: 1) Improve quality through the use of supporting production process equipment 2) Increase food added value and producer income through variety and product diversification, 3) increasing the reach of product marketing distribution channels 4) Providing knowledge transfer on business management. Implementation method with: focus group discussion, demonstration and practice or exercise. The output targets resulting from the activity are: 1) Improving the quality and quantity of products produced 2) The use of online marketing. 3) Increased marketing activities that can increase sales 4) Improved business management with better financial records and business activities.
Application of Virtual Reality Tourism for Consumer Satisfaction in Marketing Activities Nanik Hariyana; Nurjanti Takarini
Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2023.33108

Abstract

The tourism sector has always faced both praise and criticism due to the negative environmental impacts associated with travel and activities at tourist destinations. Therefore, management researchers must identify environmentally friendly tourism solutions that minimize the negative effects of these tours while still being profitable. In particular, virtual reality tourism (VRT) has emerged as a new trend, especially after the COVID-19 pandemic. This form of digital travel has captured the interest of many governments seeking sustainable tourism options. However, the perceptions and motivations of consumers regarding the use of VRT as a sustainable tourism solution are not yet fully understood. To address this research gap, the study aims to leverage expectancy theory and propose goal difficulty and reduced tourism environmental impact (REI) as hope-related motivations. Achievement is considered a motivation related to tools, while willingness to take action to achieve results is seen as motivation related to valence. The researchers anticipate that these motivations will drive two outcomes: low-effort and high-effort pro-environmental behavior. By analyzing data collected from 350 individuals residing in the East Java region, the study found support for all positive associations, except for the relationship between goal difficulty and pro-environmental behavior, as well as between REI and both pro-environmental behaviors. The study also examines and confirms the moderating effect of the number of children in a household and everyday green behavior on some of the proposed associations. These findings provide valuable insights for future research and practical applications in the tourism sector.
Creative Elderly Productive Elderly Flower Arranging activities with the Elderly in Manukan, Tandes District, Surabaya City Hariyana, Nanik; Takarini, Nurjanti; Mandasari, Virginia
Nusantara Science and Technology Proceedings 8th International Seminar of Research Month 2023
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2024.4131

Abstract

Healthy and Independent Elderly Health. Viewed from the health aspect, the elderly group will experience a decline in their health status both naturally and as a result of disease. Therefore, as the number of elderly people increases, it is necessary from the start to prepare and plan various health programs aimed at the elderly. This activity aims to increase public knowledge in Manukan Kulon Village, Tandes District, Surabaya City about how to maintain the health of the elderly. Health education activities were carried out using the lecture method using PPT slides and leaflets, located in Manukan Kulon Village, Tandes District, Surabaya City. This activity, which was attended by 32 elderly people, ran smoothly and interactively. Health education activities ran smoothly and the community looked enthusiastic. The implementation of health education activities has gone smoothly according to the plans made, and the targets appear enthusiastic in participating in these activities.
Application of Experiential Marketing as Brand Insight Development Mandasari, Virginia; Hariyana, Nanik; Naufal, Ilham
Nusantara Science and Technology Proceedings 8th International Seminar of Research Month 2023
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2024.4145

Abstract

Branding has become a very popular approach to managing and driving the development of products or services. To make the process more efficient, it is necessary to define the brand base correctly. One of the key elements in defining brand insight is consumer insight, which has recently become increasingly popular. The main prerequisite for the importance of consumer insight is dynamic changes in consumer needs and behavior, which determine their decisions. Customers not only judge products and services based on their quality but also through marketing strategies. Marketing strategies can be carried out aggressively through an experiential approach and an emotional approach to customers. Simultaneously, the author shows the strategic meaning of consumer insight in the process of forming brand insight to find the right branding according to the desired target market.
Effectiveness of Implementing Green Financing as an Alternative Sustainable Financing Mandasari, Virginia; Mawardi, Alfiandi Imam; Hariyana, Nanik
Nusantara Science and Technology Proceedings 8th International Seminar of Research Month 2023
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2024.4165

Abstract

Many businesses in the past prioritized high profits over the detrimental effects on the economy, environment, and society. The performance of businesses that do not emphasize adverse effects on the economy, environment, and society is unpopular with the general public. Finally, businesses are beginning to consider sustainability-related challenges. The goal of sustainability is to satisfy current needs without jeopardizing the ability of future generations to satisfy their own. Economic, environmental, and social factors make up the three pillars that make up the notion of sustainability. Through sustainability reports, businesses can inform the public about their sustainability performance. The Global Reporting Initiatives (GRI) are the standards used to produce sustainability reports. According to the Financial Services Authority's (OJK) roadmap for sustainable finance, banking also helps to promote sustainability. The activities are carried out by putting green financial products into practice. Green financing products are those that take environmental considerations into account. The Green Finance concept is based on a balance of three points of view (Triple Bottom Line), namely Profit, People, and Planet, which emphasizes not only optimizing economic factors but also paying attention to sustainability and preserving environmental factors. The public also demands that companies follow the Green Finance concept to achieve environmental improvements which must go hand in hand with economic development.
Consumer Responses to Scarcity Appeals in Online Ordering Hariyana, Nanik; Izaak, Wilma Cordelia; Sholihah, Dienni Ruhjatini
Nusantara Science and Technology Proceedings 8th International Seminar of Research Month 2023
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2024.4166

Abstract

Scarcity appeals, which highlight how a commodity or service is scarce due to "high demand" or "limited supply," are frequently used in the tourism industry. However, not all scarcity appeals have the same ability to persuade consumers. The current study investigates the combined effects of consumers' power perceptions and the supply- or demand-framed nature of scarcity appeal in the context of online booking. The results show that when presented with a demand-framed scarcity appeal vs a supply-framed one, customers with a strong sense of power are more likely to make a purchase; however, this difference is less noticeable for customers with a low sense of power. Furthermore, mediation analysis reveals perceived risk as the psychological mechanism behind these effects. The managerial ramifications of online booking systems are discussed.
Creative Elderly Productive Elderly Flower Arranging activities with the Elderly in Manukan, Tandes District, Surabaya City Nanik Hariyana; Nurjanti Takarini; Virginia Mandasari
Nusantara Science and Technology Proceedings 8th International Seminar of Research Month 2023
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2024.4131

Abstract

Healthy and Independent Elderly Health. Viewed from the health aspect, the elderly group will experience a decline in their health status both naturally and as a result of disease. Therefore, as the number of elderly people increases, it is necessary from the start to prepare and plan various health programs aimed at the elderly. This activity aims to increase public knowledge in Manukan Kulon Village, Tandes District, Surabaya City about how to maintain the health of the elderly. Health education activities were carried out using the lecture method using PPT slides and leaflets, located in Manukan Kulon Village, Tandes District, Surabaya City. This activity, which was attended by 32 elderly people, ran smoothly and interactively. Health education activities ran smoothly and the community looked enthusiastic. The implementation of health education activities has gone smoothly according to the plans made, and the targets appear enthusiastic in participating in these activities.
Application of Experiential Marketing as Brand Insight Development Virginia Mandasari; Nanik Hariyana; Ilham Naufal
Nusantara Science and Technology Proceedings 8th International Seminar of Research Month 2023
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2024.4145

Abstract

Branding has become a very popular approach to managing and driving the development of products or services. To make the process more efficient, it is necessary to define the brand base correctly. One of the key elements in defining brand insight is consumer insight, which has recently become increasingly popular. The main prerequisite for the importance of consumer insight is dynamic changes in consumer needs and behavior, which determine their decisions. Customers not only judge products and services based on their quality but also through marketing strategies. Marketing strategies can be carried out aggressively through an experiential approach and an emotional approach to customers. Simultaneously, the author shows the strategic meaning of consumer insight in the process of forming brand insight to find the right branding according to the desired target market.
Effectiveness of Implementing Green Financing as an Alternative Sustainable Financing Virginia Mandasari; Alfiandi Imam Mawardi; Nanik Hariyana
Nusantara Science and Technology Proceedings 8th International Seminar of Research Month 2023
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2024.4165

Abstract

Many businesses in the past prioritized high profits over the detrimental effects on the economy, environment, and society. The performance of businesses that do not emphasize adverse effects on the economy, environment, and society is unpopular with the general public. Finally, businesses are beginning to consider sustainability-related challenges. The goal of sustainability is to satisfy current needs without jeopardizing the ability of future generations to satisfy their own. Economic, environmental, and social factors make up the three pillars that make up the notion of sustainability. Through sustainability reports, businesses can inform the public about their sustainability performance. The Global Reporting Initiatives (GRI) are the standards used to produce sustainability reports. According to the Financial Services Authority's (OJK) roadmap for sustainable finance, banking also helps to promote sustainability. The activities are carried out by putting green financial products into practice. Green financing products are those that take environmental considerations into account. The Green Finance concept is based on a balance of three points of view (Triple Bottom Line), namely Profit, People, and Planet, which emphasizes not only optimizing economic factors but also paying attention to sustainability and preserving environmental factors. The public also demands that companies follow the Green Finance concept to achieve environmental improvements which must go hand in hand with economic development.
Co-Authors -, miftahul huda Agam Syahreza Putra Aisyi Ainaya Akbar Bintang Permana Aldien Ramadhan Alfiandi Imam Mawardi Andini Novianti Anggraini, Dea Agita ANIKAWATI, Vika Anugrah Bayu Santoso Ardham Hardi Saputra Ardyanfitri, Helmina Arifiana Nur Hanifah Arrosi, M. Masykur Asrorun Niam Az Zuhra, Aqilah Mahda Bagus Wahyu Tri Pambudi Bintang Ulul Albab Boru Manihuruk, Olivia Margareta Purnama Juwita Cinta Lasya Deffiani Aktaviani Putri Dewi Deniaty Sholihah Dienni Ruhjatini Sholihah Dienni Ruhjatini Sholihah Diva Dhotin Fajriyah Efendi Efendi Eko, Andriansyah Wahyu Elsa Nabella Emiliana Nisa Syahniar Erlang Virdiansyah Fadhil, Moh. Nauval Fatmah Rahmawati, Olga FATMAWATI, Vindi Atika Ferdy Setiyawan Fithriyani, Aufi Jazilah Fitri Wulandari Fortuna Sukiran Putri, Evi G. Oka Warmana G. Oka Warmana Gilang Permana Hadi Raharjo, Raden Johnny Hayyina Rahma Hendra Syahputra Ida Ayu Putu Sri Widnyani Ilham Naufal Imani, Najwa Maulida Rizqi Indra Gunawan Ircha Olifia Ismiatul Ilmiah Izaak, Wilma Codelia Izaak, Wilma Cordelia Izaak, Wilma Cordelia Karima Sahranafa Kevin Vansa Ernanda2 Khansa , Ghaitsa Kamilia Kurratul Aini, Kurratul Lingga Nurwidyasari Lita Permata Sari Lita Permata Sari Mafaza, Moch. Shodikin Mahendra Alfatoni Hadinata Mandasari, Virginia Mawardi, Alfiandi Imam Mikhael Agustinus Mitha Astriana Mohammad Naja Iqbal Hanif Muhammad Irham Adhitya Mukandar Idris Nabilah Amani SALSABILA Nanda Nova Nur Diana Naufal, Ilham Nevari, Shintya Rizky Nurjanti Takarini Nurjanti Takarini Nurjanti Takarini Nurkholish Majid Nuruni Ika K.W Nuruni Ika Kusuma Wardani Nuruni Ika Kusuma WARDANI Pahleivi, Arya Duta Reza Puspita Sari, Magdalena Dini Wahyu Putri Indah Rachmawati Qoriroh Putri Amelinda Raden Johnny Hadi Raharjo Raden Johnny Hadi Raharjo Ramadhan, Muhammad Rizky Awwalul Ramadhani, Moh. Nailur Rizqi Rendy Brahmastra, I Bagus Rifqi Putra Al Ghifari Rusmansyah, Robi Ganda Novianto Salma Dea Nabilla Santoso, Fidelio Bintang Saputra, David Sari, Ajeng Dea Novita Sari, Rini Kartika Sholihah, Dienni R. Siti Aminah SUPRIYONO Syarifah, Hidayatus Tri Palupi Robustin, Tri Palupi Ulum, Libasul Virginia Mandasari Wilma Cordelia Izaak Wiwik Handayani YULIANI, Handita Rizki