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ANALISIS PENGARUH KUALITAS PELAYANAN, HARGA, DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN (Studi Kasus pada Bengkel Mobil Larasati Lumajang) Maskur, Muhammad; Qomariah, Nurul; Nursaidah, Nursaidah
Jurnal Sains Manajemen dan Bisnis Indonesia Vol 6, No 2 (2016): Jurnal Sains Manajemen dan Bisnis Indonesia
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2667.817 KB) | DOI: 10.32528/smbi.v6i2.361

Abstract

Penelitian ini dilakukan pada pelanggan Bengkel Mobil Larasati Lumajang. Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan, harga, dan kepuasan pelanggan terhadap loyalitas pelanggan Bengkel Mobil Larasati Lumajang. Dalam penelitian ini data dikumpulkan dengan alat bantu berupa observasi, wawancara dan kuesioner terhadap 70 responden dengan teknik purpossive sampling, yang bertujuan untuk mengetahui persepsi responden terhadap masing-masing variabel. Analisis yang digunakan meliputi uji instrumen data (uji validitas, dan uji reliabilitas), analisis regresi linear berganda, uji asumsi klasik (uji normalitas, uji multikolinearitas, uji heteroskedastisitas), dan uji hipotesis (uji F,uji t, koefisien determinasi). Dari hasil analisis menggunakan regresi dapat diketahui bahwa variabel kualitas pelayanan (0,191), harga (0,215) dan kepuasan pelanggan (0,352), semuanya berpengaruh positif terhadap loyalitas pelanggan. Dari uji F diperoleh hasil kualitas pelayanan, harga dan kepuasan pelanggan, semuanya berpengaruh signifikan (0,000) secara simultan terhadap loyalitas pelanggan. Dari uji t diperoleh hasil kualitas pelayanan (0,043), dan kepuasan pelanggan (0,003), berpengaruh signifikan terhadap loyalitas pelanggan sedangkan harga (0,071) tidak berpengaruh signifikan terhadap loyalitas pelanggan.
PENGARUH IMPLEMENTASI TOTAL1QUALITY MANAJEMEN TERHADAP KINERJA1OPERASIONAL PADA CV AL-MAIDAH Aviro, Iftitah Noranza; Fatimah, Feti; Nursaidah, Nursaidah
Growth Vol 21 No 1 (2023): Mei
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v21i1.4094

Abstract

This study was conducted at CV Al-Maidah in Jember, aiming to assess the impact of variables such as Customer Satisfaction (X1), Employee Empowerment (X2),1Continuous Quality Improvement (X3), and1Management Based on Facts (X4) on Operational Performance (Y). Data collection took place in December 2023, involving 82 employees of CV Al-Maidah through a saturated sample method. The research adopts a quantitative approach with an explanatory research design, utilizing data from surveys, observations, and secondary sources related to CV Al-Maidah. The analysis of the data reveals that all four independent variables significantly influence Operational Performance. Customer Satisfaction, Employee1Empowerment, and Continuous Quality Improvement exhibit positive effects, while Fact-Based Management demonstrates a negative impact. Classical assumption tests affirm that the data is normally distributed and free from multicollinearity1and1heteroscedasticity. Hypothesis testing and the coefficient of determination indicate that, collectively, the independent variables explain 78% of the variance observed in Operational Performance.
PENGARUH BRAND AMBASSADOR, BRAND IMAGE, DAN PRODUCT QUALITY TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINCARE MS GLOW DI KABUPATEN JEMBER Hasanah, Arifatul; Setyowati, Trias; Nursaidah, Nursaidah
Growth Vol 21 No 1 (2023): Mei
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v20i1.2021

Abstract

This study aims to determine whether there is an influence of brand ambassador, brand image, and product quality on purchasing decisions of MS Glow skincare products in Jember Regency. The population used in this study are consumers in the Jember Regency area who make purchases and use MS Glow skincare products. The sampling technique in this study used purposive sampling with a total sample of 80 respondents. The data collection method uses a questionnaire that is distributed online to buyers and users of MS Glow skincare products. The analytical technique used in this study is multiple linear regression with SPSS 25 (Statistical Product and Service Solution) application tools. The results of statistical testing of respondents based on gender, it is known that male respondents are 17 respondents with a percentage of 21.3% while respondents with female sex are 63 with a percentage of 78.8%. It can be concluded that there are more female respondents. Because most of those who use MS Glow skincare products for facial care tend to be used by women. The results of statistical testing of respondents based on age, it is known that respondents aged 17-22 years amounted to 51 respondents with a percentage of 63.8%. Age 23-28 years jumalh 23 respondents with a percentage of 28.8%. There are 3 respondents aged 29-34 years with a percentage of 3.8%. While the age> 35 years amounted to 3 respondents with a percentage of 3.8%. It can be concluded that the majority of respondents are aged 17-22 years because the average user of MS Glow skincare products in Jember Regency is dominated by young people and students. The results of statistical testing of respondents based on work, it is known that the respondents as students amounted to 48 respondents with a percentage of 60.0%. Respondents who were still students amounted to 8 respondents with a percentage of 10.0%. Respondents who worked as employees amounted to 8 respondents with a percentage of 10.0%. Self-employed amounted to 8 respondents with a percentage of 10.0%. Meanwhile, there are 8 households with a percentage of 10.0%. It can be concluded that the majority of respondents by occupation are dominated by students. The test results show that the coefficient of determination (R2) is 0.680 or 100%. So it can be said that 68% of purchasing decisions are influenced by brand ambassadors, brand image, and product quality, and 32% are influenced by other factors. The test results of multiple linear regression analysis show that the brand ambassador, brand image, and product quality variables have a positive and significant effect on purchasing decisions. This shows that the hypothesis in this study is accepted. This research has implications for companies in making policies and preparing strategies. Several strategies that can be developed by the company are using brand ambassadors as a promotional tool to promote their products, form and create a good brand image, attractive, easily recognizable, and easy to remember by consumers, and continue to innovate to improve product quality and quality.
ANALISIS PENGARUH VARIASI PRODUK DAN KUALITAS LAYANAN TERHADAP KEPUASAN KONSUMEN (STUDY PADA UMKM BAKSO SOPONYONO BANYUWANGI) Valiyana, Fidi Santri Ari; Azhad, Muhamad Naely; Nursaidah, Nursaidah
Growth Vol 21 No 1 (2023): Mei
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v21i1.2809

Abstract

Perkembangan bisnis industri makanan dan minuman di Indonesia saat ini berkembang sangat pesat, salah satunya dalam bisnis kuliner. Hal ini terlihat pada banyak industri yang saat ini berjuang merebut hati konsumen dengan meningkatkan pilihan produk dan kualitas pelayanan. Kota Banyuwangi adalah sala satu kota yang terletak di Propinsi Jawa Timur, Banyuwangi terkenal dengan beberapa masakan kuliner salah satunya yaitu Bakso. Makanan bakso yang terkenal salah satuya yaitu Bakso Soponyono yang terletak di kota Banyuwangi. Bakso Soponyono Banyuwangi ini mampu bersaing di pasaran dengan menerapkan beberapa strategi pemasaran yang baik, dengan melengkapi variasi produk pada menu bakso, dimana konsumen dapat memilih menu bako yang beragam, sehingga konsumen tidak merasa bosan dengan menu bakso yang biasa saja. Bakso Soponyono Banyuwangi saat ini mengalami fluktuasi dalam jumlah omset penjualan yang cukup signifikan. Tujuan dari penelitian ini adalah untuk mengetahui dan menganalisis pengaruh variasi produk dan kualitas pelayanan yang berpengaruh signifikan terhadap kepuasan konsumen Bakso Soponyono Banyuwangi. Jenis penelitian ini adalah penelitian sebab akibat. Populasi penelitian ini adalah konsumen Bakso Soponyono Banyuwangi. Sampel terdiri dari 120 responden dengan purposive sampling. Alat analisis menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa pemilihan produk dan kualitas pelayanan berpengaruh signifikan terhadap kepuasan konsumen Bakso Soponyono Banyuwangi.
PELNGARUH PROGRAM KELSELLAMATAN DAN KELSELHATAN KELRJA (K3), LINGKUNGAN KELRJA SELRTA KOMITMELN ORGANISASIONAL TELRHADAP KINELRJA PELGAWAI CV. SIDO GANGSAR Novitasari, Risma Dwi; Nursaidah, Nursaidah; Murtaliningtyas, Wenny
Growth Vol 21 No 2 (2023): November
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v21i2.3468

Abstract

Perusahaan diciptakan untuk bertahan, berkembang dan menghasilkan laba. Untuk mencapai tujuan tersebut, pihak perusahaan perlu mengoptimalkan faktor-faktor yang ada dalam kelgiatan produksinya, seperti sumber daya manusia, sumber daya alam dan modal serta faktor produksi lainnya. Faktor sumber daya manusia merupakan salah satu faktor yang harus diperhatikan ketika berusaha bersaing dengan perusahaan lain. Tujuan dari penelitian ini adalah mengetahui pengaruh program Keselamatan dan Kesehatan Kerja (K3), lingkungan kerja serta komitmen organisasional terhadap kinerja pegawai CV. Sido Gangsar. Metode yang digunakan adalah kuantitatif. Sampel penelitian ini adalah 36 orang yang sesuai dengan populasi pegawai lapangan CV. Sido Gangsar. Metode analisis yang digunakan adalah analisis regresi linier berganda menggunakan aplikasi SPSS versi 25. Berdasarkan hasil uji koefisien determinasi menunjukkan bahwa Kesehatan Kerja (K3), lingkungan kerja serta komitmen organisasional berpengaruh telrhadap kinerja pegawai sebesar 65,7%. Hasil uji t menunjukkan bahwa Keselamatan dan Kesehatan Kerja (K3) tidak berpengaruh signifikan terhadap kinerja pegawai CV. Sido Gangsar. Lingkungan kerja dan komitmen organisasional secara parsial berpengaruh signifikan terhadap kinerja pegawai CV. Sido Gangsar.
Faktor-Faktor yang Berhubungan dengan Pemberian Asi Eksklusif di Wilayah Kerja Puskesmas Poasia Kota Kendari Provinsi Sulawesi Tenggara Feryani, Feryani; Nursaidah, Nursaidah
Health Information : Jurnal Penelitian Digitalisasi Versi Cetak
Publisher : Poltekkes Kemenkes Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (53.596 KB) | DOI: 10.36990/hijp.v10i1.57

Abstract

Breast milk (ASI) is the best source of nutrition for babies because it contains various nutrients needed in the growth and development of babies. Giving breast milk is highly recommended until the baby is 6 months old (Utami, 2005). Data on Exclusive Breastfeeding at Poasia Health Center in 2015 amounted to 77.07% and based on the results of surveys in several Posyandu in the Poasia Community Health Center working area, most of the visiting babies were given formula milk and complimentary food for breast milk. This shows that the practice of exclusive breastfeeding is still low which can affect the growth and development of infants so that it will affect the quality of human resources. Research Objectives: To find out the factors related to exclusive breastfeeding at Posyandu in the working area of Poasia Health Center, Kendari City, Southeast Sulawesi Province in 2016. Research methods: The research conducted was analytical research with an approach cross-sectional. The study sample was mothers who had babies aged 7 to 24 months in the working area of Poasia Health Center with a total of 77 people. The sampling technique is an accidental sampling. The results of the study: the results of this study were the education of mothers who gave exclusive breastfeeding 80.8% of secondary education (SMA) mothers and those who did not provide exclusive breastfeeding 100% of mothers with higher education. Employment of mothers who provide exclusive breastfeeding 54.8% of working mothers and those who do not provide exclusive breastfeeding 100% of working mothers. The parity of mothers who gave exclusive breastfeeding was 67.7% in mothers with no risk (parity 2-3) and those who did not give exclusive breastfeeding 58.7% in mothers at risk parity (parity 1 and 4), and there was a relationship between education, employment and maternal parity with exclusive breastfeeding in the working area of Kendari City Poasia Health Center with a value of value <0.05.
PENGARUH KUALITAS PELAYANAN, KUALITAS PRODUK, DAN KEPERCAYAAN TERHADAP LOYALITAS PELANGGAN PADA CV. SURYA BAROKAH MANDIRI BANYUWANGI Amelya, Risma; Izzudin, Ahmad; Nursaidah, Nursaidah
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 4 (2024): APRIL 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i4.4882

Abstract

This research aims to determine the influence of service quality, product quality and trust on customer loyalty at CV. Surya Barokah Mandiri Banyuwangi. The type of research used was quantitative research and data collection techniques used observation, interviews and questionnaires for 136 respondents using purposive sampling techniques. The analytical tools used in this research are validity test, reliability test, classical assumption test, multiple linear regression analysis, T test, and simultaneous R2 test and F test. The results of testing the first hypothesis (H1) show that the service quality variable is 0.173, which is greater than 0.05, which means that the service quality variable has no influence on customer loyalty. The results of testing the second hypothesis (H2) show that the product quality variable is 0.610, where this value is greater than 0.05, so it can be concluded that the product quality variable has no influence on customer loyalty. The results of testing the third hypothesis (H3) show that the trust variable is 0.00 where the value is smaller than 0.05, so it can be concluded that the trust variable has a variable on customer loyalty.
PENGARUH HARGA, KEBERAGAMAN PRODUK dan BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN (STUDY KASUS PADA UD MEBEL ALUMUNIUM KASIYAN KECAMATAN PUGER) Khofifah, Yunita Nur; Suharto, Akhmad; Nursaidah, Nursaidah
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 2 (2023): FEBRUARI 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (650.11 KB) | DOI: 10.36841/jme.v2i2.2667

Abstract

Perkembangan di Indonesia dalam bidang perekonomian sangat pesat seperti bidang properti rumah tangga yang juga mengalami perkembangan sangat pesat. apalagi persaingan di dalam perusahaan yang sangat ketat dan tinggi, memungkinkan para pengusaha membuat terobosan terbaru agar bisa laku di pasaran. Melihat perkembangan mebel alumunium di Jember sangat meningkat banyak produsen mebel alumunium di antaranya UD Mebel Alumunium Kasiyan Kecamatan Puger. Namun disisi lain UD Mebel Alumunium memiliki permasalahan mengenai harga, keberagaman produk dan brand image ini menyebabkan konsumen masih berpikir kembali untuk melakukan keputusan pembelian. Jenis penelitian yang digunakan pada penelitian ini adalah kuantitatif. Sampel dalam penelitian ini berjumlah 112 responden. Teknik pengambilan sampel menggunakan purposive sampling. Metode pengumpulan data dengan observasi dan penyebaran kuesioner langsung di lapangan. Analisis data yang digunakan adalah regresi berganda dan hipotesis diuji dengan menggunakan uji-t dan uji-f. Hasil penelitian menunjukkan bahwa variabel harga tidak berpengaruh signifikan terhadap keputusan pembelian secara parsial. Variabel keberagaman produk dan brand image berpengaruh signifikan terhadap keputusan pembelian secara parsial. Serta harga, keberagaman produk dan brand image secara simultan berpengaruh positif dan signifikan terhadap keputusan pembelian. Saran untuk peneliti selanjutnya untuk menambah variabel independen lainnya selain harga, keberagaman produk, dan brand image yang tentunya dapat mempengaruhi variabel dependen keputusan pembelian.
PENGARUH FANATISME, CITRA MEREK, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK EIGER DI LIPPO PLAZA MALL JEMBER Halimi, Nafisah; Hafidzi, Achmad Hasan; Nursaidah, Nursaidah
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 2 (2023): FEBRUARI 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (489.936 KB) | DOI: 10.36841/jme.v2i2.2669

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh fanatsime, citra merek, dan kualitas produk terhadap keputusan pembelian produk Eiger di LIppo Plaza Mall Jember. aktivitas outdoor atau berpetualang di alam bebas sudah menjadi trend hobi dikalangan pemuda, seperti kegiatan mountaineering, climbing, caving, dan rafting. faktor yang pertama yang dilakukan oleh konsumen yaitu bagi para pecinta alam yang sudah tidak asing lagi dengan produk Eiger sehingga ada juga yang biasa berpetualang di alam bebas yang sudah banyak juga yang setia menggunakan produk Eiger mulai dari tas, sepatu, Baju dan produk perlengkapan outdoor Eiger lainnya. Fanatisme mampu mempengaruhi para konsumen fanatiknya untuk selalu setia menggunakan produk-produk kesukaannya yaitu produk Eiger untuk menunjukkan rasa cintanya yang begitu dalam terhadap merek maupun produk. Faktor yang kedua yaitu Citra merek adalah sekumpulan asosiasi merek yang terbentuk dibenak konsumen. Teknik pengambilan sampel dalam penelitian ini menggunakan teknik purposive sampling dengan jumlah sampel sebanyak 90 responden. Berdasarkan hasil analisis uji t dapat dijeslaskan bahwa fanatisme dalam penelitian ini tidak memiliki pengaruh yang signifikan terhadap keputusan pembelian, sedangkan citra merek , dan kualita produk berpengaruh signifikan terhadap keputusan pembelian produk Eiger di Lippo Plaza Mall Jember, dimana masing-masing variabel indepeneden yakni fanatisme memiliki nilai t lebih dari 0,05 dan variabel citra merek, dan kualitas produk memiliki nilai t kurang dari 0,05. Berdasarkan dari hasil analisis R2 dapat dijelaskan bahwa perhitungan regresi bahwa koefisien determinasi yng diproleh sebesar 0,777. Hal ini berarti 77,7%. Variabel-variabel keputusan pembelian dapat dijelaskan oleh fanatisme, citra merek dan kualitas produk, sedangkan sisanya 0,223 atau 22,3% diterangkan oleh variabel lain, seperti Harga, Promosi, Design Porduk dan lain-lain.
Analisis Kualitas Produk, Kepuasan Pelanggan dan Promosi terhadap Keputusan Pembelian Ulang Produk (Studi Kasus pada Larissa Skincare Jember) Irsyandi, Achmad; Fatimah, Feti; Nursaidah, Nursaidah
BUDGETING : Journal of Business, Management and Accounting Vol 5 No 2 (2024): BUDGETING : Journal of Business, Management and Accounting
Publisher : Institut Penelitian Matematika Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/budgeting.v5i2.7935

Abstract

This study aims to analyze product quality, customer satisfaction, and the promotion concept of repurchasing decisions for Larissa Skin Care products in Jember. The type of data to be used is quantitative data. The primary data source that will be used in this study comes from a list of questions (questionnaires) that will be distributed to respondents. The questionnaire contains data on the characteristics of the respondents in the form of gender, age, profession, status, number of product purchases, number of treatments. The questionnaire also contains questions regarding the variables of product quality, customer satisfaction, promotions and repurchase decisions. The results showed that product quality has a significant effect on repurchasing decisions for Larissa Skin Care products in Jember. Then the customer has a significant effect on the repurchase decision of Larissa Skin Care product satisfaction in Jember. Lastly, promotions have a significant effect on repurchasing decisions for Larissa Skin Care products in Jember. Keywords: Customer Satisfaction, Product Quality, Promotion, Repurchasing Decisions.