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All Journal JURNAL EKONOMI AKUNTANSI DAN MANAJEMEN Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan JOURNAL OF HEALTHCARE TECHNOLOGY AND MEDICINE JURNAL EDUCATION AND DEVELOPMENT NUSANTARA : Jurnal Ilmu Pengetahuan Sosial HOSPITAL MAJAPAHIT (JURNAL ILMIAH KESEHATAN POLITEKNIK KESEHATAN MAJAPAHIT) Jurnal Penelitian IPTEKS JURNAL MANAJEMEN DAN BISNIS INDONESIA Health Information : Jurnal Penelitian Jurnal Sains Manajemen dan Bisnis Indonesia BUDGETING : Journal of Business, Management and Accounting Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Dynamic Management Journal Jurnal Ekonomi dan Bisnis GROWTH (JEBG) Jurnal Comparative : Ekonomi Dan Bisnis Jurnal Mahasiswa Entrepreneur West Science Journal Economic and Entrepreneurship Jurnal Inovasi Global Manajemen : Jurnal Ekonomi Ektasi : Jurnal Ekonomi, Akutansi dan Organisasi Jurnal El-Thawalib JURNAL MANAJEMEN DAN BISNIS INDONESIA
Nursaidah Nursaidah, Nursaidah
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Pengaruh Pendidikan, Pelatihan dan Komitmen Organisasi terhadap Kinerja Karyawan Universitas Muhammadiyah Jember Salsabila, Azza Aulia; Izzudin, Ahmad; Nursaidah, Nursaidah
BUDGETING : Journal of Business, Management and Accounting Vol 5 No 2 (2024): BUDGETING : Journal of Business, Management and Accounting
Publisher : Institut Penelitian Matematika Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/budgeting.v5i2.9267

Abstract

This research was conducted to determine the influence of education, training and organizational commitment on employee performance at Muhamadiyah University Jember (UNMUH Jember). This research uses a quantitative method with a purposive sampling method of 199 respondents, using an electronic survey distributed to employees at the Muhammadiyah University of Jember. The data analysis used is the multiple linear regression test, partial test (t test), and coefficient of determination test (R2). And the results of the analysis using SPSS version 25 show that the education variable has a significant effect on employee performance, while training and organizational commitment do not have a significant effect on employee performance. Keywords: Education, Employee Performance, Organizational Commitment, Training.
INCREASED SALES OF VENTALA SHOES IMPACT OF ADVERTISING, BRAND IMAGE, CELEBRITY ENDORSER ON FEB UNMUH JEMBER STUDENTS Mabrulifandi, Mabrulifandi; Setyowati, Trias; Nursaidah, Nursaidah
Dynamic Management Journal Vol 8, No 2 (2024): April
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v8i2.10629

Abstract

Para pelaku usaha saling berlomba-lomba memasarkan produknya dengan berbagai jenis promosi, salah satunya adalah kompetisi sepatu lokal Indonesia khususnya sepatu merek lokal ventela. Penelitian ini bertujuan untuk mempelajari dan menyiarkan bagaimana iklan, persepsi merek, dan dukungan selebriti mempengaruhi keputusan pembelian yang dilakukan oleh mahasiswa Universitas Ekonomi dan Bisnis Universitas Muhammadiyah Jember mengenai sepatu Ventela. Sampel yang dimasukkan dalam sampel berjumlah 80 responden, yang dipilih melalui teknik non-probabilitas, khususnya teknik purposive sampling. Untuk analisis statistik digunakan metode regresi linier berganda dengan menggunakan program SPSS 29. Berdasarkan temuan penelitian ini, keputusan pembelian (Y1) terkait produk sepatu Ventela yang tersedia secara lokal dipengaruhi secara signifikan oleh variabilitas iklan (X1), citra merek (X2) pendukung celebrity endorser (X3). Penelitian ini akan memberikan dampak dan manfaat di kemudian hari serta memberikan sedikit pengetahuan mengenai strategi pemasaran dalam penelitian ini. Penulis berharap penelitian ini dapat menjadi acuan rencana contoh penulisan penelitian ilmiah bagi peneliti selanjutnya.
WARPPLS APPLICATION FOR MARKETING MIX ANALYSIS OF CONSUMER LOYALTY WITH CONSUMER SATISFACTION AS AN INTERVENING VARIABLE AT PT BALI LUXE TRADA, BALI Lestari, Diah Ayu; Satoto, Eko Budi; Nursaidah, Nursaidah
Jurnal Comparative: Ekonomi dan Bisnis Vol 6, No 3 (2024): August
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v6i3.11407

Abstract

This study aims to determine and analyze the effect of the 4P marketing mix (product, price, location, and promotion) on customer loyalty with customer satisfaction as an intervening variable at PT Bali Luxe Trada, Bali. This type of research uses quantitative research methods with the population in the study, namely customers of PT Bali Luxe Trada. The sampling method used was purposive sampling using the calculation of the slovin formula of 120 respondents of PT Bali Luxe Trada. Data collection techniques include questionnaires and documentation. Hypothesis testing is done by variance-based SEM or Partial Least Square (SEM-PLS) testing with the help of the WarpPLS 8.0 program through descriptive analysis, outer model testing, inner model, and hypothesis testing. The results of the analysis obtained show that partially the variables of product, price, location have a positive and significant effect on customer loyalty and customer satisfaction. Promotions have a positive but not significant effect on customer loyalty or customer satisfaction. While on indirect influences, only product variables have a significant effect on customer loyalty through customer satisfaction of PT Bali Luxe Trada, Bali.
ANALYSIS OF THE INFLUENCE OF PRODUCT QUALITY, PRICE, AND DIGITAL MARKETING ON THE DECISION TO PURCHASE KRISTANABLE.ID HIJAB IN BANYUWANGI DISTRICT Amalia, Risma; Nursaidah, Nursaidah; Rahayu, Jekti
Jurnal Comparative: Ekonomi dan Bisnis Vol 6, No 3 (2024): August
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v6i3.11405

Abstract

This research aims to find out and analyze the influence of product quality, price and digital marketing on purchasing decisions at Kristanable.id in Banyuwangi. This type of research uses descriptive quantitative methods with a sample size of 95 respondents and uses data collection techniques in the form of questionnaires to respondents. The data analysis technique for this research uses instrument testing, classical assumptions and multiple linear regression. The analysis results obtained show that product quality, price and digital marketing have a positive and significant influence on purchasing decisions at Kristanable.id in Banyuwangi, with an influence contribution level of 0.574, which means 57.4%.
THE EFFECT OF PRICE DISCOUNTS, PRODUCT QUALITY, AND DIGITAL PROMOTIONS ON CUSTOMER SATISFACTION (CASE STUDY OF GOFOOD USERS IN JEMBER AREA) Amiliya, Nafia Nanda; Hermawan, Haris; Nursaidah, Nursaidah
Jurnal Comparative: Ekonomi dan Bisnis Vol 6, No 2 (2024): May
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v6i2.11358

Abstract

Along with increasing economic growth, MSMEs are encouraged to be more active, creative and innovative in trade. Trading via social media makes things easier for consumers with fast access and easy payments. Currently, smartphone technology facilitates access to applications such as Gojek which can be downloaded on Playstore, Gojek offers online services including Gofood. Gofood offers fast and efficient food delivery, making it easier for users to continue using Gofood features. This research aims to determine the effect of price discounts, product quality and digital promotions on customer satisfaction of Gofood users in the Jember area. This research uses associative techniques with a quantitative approach. The sample in this study consisted of 100 Gofood users in the Jember area. The sampling technique here uses non-probability sampling with a purposive sampling approach. Data collection techniques used literature studies and questionnaires. The hypothesis test from this research uses a partial test (t test) and is calculated using SPSS 22. The results of this research show that price discounts (X1), product quality (X2), and digital promotions (X3) partially have a positive and significant effect on satisfaction. customers of Gofood users in the Jember area.
PERENCANAAN JARINGAN DISTRIBUSI AIR BERSIH DI KELURAHAN CAMBAYA KOTA MAKASSAR DENGAN MENGGUNAKAN PROGRAM WATERCAD Antaria, Sukmasari; Indriyanti, Indriyanti; kasmawati, Kasmawati; Nursaidah, Nursaidah; Musyarafah, A. Hesty
NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Vol 11, No 12 (2024): NUSANTARA : JURNAL ILMU PENGETAHUAN SOSIAL
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jips.v11i12.2024.4850-4855

Abstract

Air merupakan sumber daya alam yang sangat penting bagi umat manusia. Kecamatan Cambaya Kota Makassar dengan luas 16,68 km2 memiliki layanan air bersih yang terbatas. Tingkat pelayanan yang hanya 29% atau 1.672 orang dari 5.733 jiwa menyebabkan kebutuhan akan air bersih, sehingga perlu direncanakan sistem jaringan pasokan air minum yang optimal di Kecamatan Cambaya, Kota Makassar. Perencanaan jaringan distribusi ini dibantu oleh software WaterCad. Perangkat lunak ini menggunakan potensi energi untuk melihat seberapa jauh air dari mata air dapat mengalir melalui jaringan distribusi. Mata air digunakan sebagai sumber air dengan debit pegas 1,5 L/s. Jaringan distribusi yang direncanakan merupakan sistem cabang dengan tipe aliran gravitasi, dan dapat memenuhi kebutuhan air bersih hingga tahun 2027. Kebutuhan air bersih dihitung berdasarkan proyeksi populasi menggunakan analisis aritmatika. Dari hasil perhitungan, kebutuhan air bersih pada tahun 2027 dengan populasi 417 jiwa akan mencapai 0.400 L/s. Selanjutnya, jaringan distribusi air bersih di Kecamatan Cambaya Kota Makassar dirancang menggunakan WATERCAD. Hasil analisis menggunakan WATERCAD adalah jaringan pipa memenuhi persyaratan tekanan minimum berdasarkan Kriteria Pipa Transmisi dan Distribusi sesuai Keputusan Menteri Pekerjaan Umum no. 18 tahun 2007, yang memiliki tekanan lebih dari 10 m dan kurang dari 75 m. Sementara itu, kecepatan aliran dalam pipa memenuhi persyaratan, yaitu kecepatan aliran di dalam pipa antara 0,3–0,6 m/s.
THE EFFECT OF SERVICE QUALITY, PRICE, AND BRAND IMAGE ON CUSTOMER SATISFACTION USING ONLINE OJEK TRANSPORTATION SERVICES Putri, Ghinadya Canceriani; Hafidzi, Achmad Hasan; Nursaidah, Nursaidah
Dynamic Management Journal Vol 8, No 4 (2024): October
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v8i4.12634

Abstract

This research aims to determine the influence of service quality, price and brand image on Gojek consumer satisfaction in the Tapal Kuda area. A sample of 150 respondents from the Gojek consumer population in the Tapal Kuda area was used for this research through a questionnaire. The sampling method used in this research was a non-probability sampling technique using purposive sampling with sample characteristics such as respondents who had used Gojek services, especially Go-Ride, at least twice, aged over 17 years and in the Tapal Kuda area. The test equipment used to test this research instrument consists of validity tests, reliability tests and classical assumption tests. The data analysis technique uses multiple linear analysis. To facilitate research, hypothesis testing was carried out using the t-test and SPSS version 29 software. The research results showed that the service quality variable had a significant influence on customer satisfaction. The price variable had a significant influence on customer satisfaction. The brand image variable had a significant influence on satisfaction customer
Optimizing the Role of Community-Based Enterprises to Improve Performance and Competitiveness in Indonesia Nihayah, Dyah Maya; Pujiati, Amin; Rahman, Yosi Aulia; Nihayah, Annis Nurfitriana; Nursaidah, Nursaidah; Damayanti, Anggita; Ridzuan, Abdul Rahim
Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan Vol 25, No 1 (2024): JEP 2024
Publisher : Muhammadiyah University Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/jep.v25i1.23597

Abstract

This study aims to identify the characteristics and roles of the village-owned enterprises (BUMDES) model and determine the appropriate development strategy to improve performance and competitiveness. This research is a qualitative study with a case study approach. Data were taken from key persons the director of BUMDES, village officials, and the community as BUMDES partners in Semarang Regency. Data were analyzed using Atlas.ti and Analytical Networking Process (ANP) methods. The results show that BUMDES in Semarang Regency leads to the community-based enterprises (CBE) model than social enterprises because some of the characteristics they have to include the purpose of establishing BUMDES is to contribute to the village economy through the village income (PADes), improving the welfare of rural communities; BUMDES strategy to gain profits, and have strong social capital. Strategies to improve attractive marketing techniques and increase competence through joint training and mentoring are top priorities to improve performance and competitiveness. The limitation of the study is the sample should include the differentiated BUMDES based on village typology so that models and behavior can be identified according to their respective roots.
Analisis Bauran Pemasaran Terhadap Loyalitas Pelanggan Untuk Meningkatkan Daya Saing di Kedai Cak Teot Situbondo Mulya Rescahyana, Tri Sulton; Hermawan, Haris; Nursaidah, Nursaidah
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 6 No. 1 (2025): Januari
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v6i1.2191

Abstract

Era bisnis yang semakin kompetitif, loyalitas pelanggan sangat penting bagi perusahaan karena dapat meningkatkan pendapatan jangka panjang dan keberlanjutan bisnis. Kedai Cak Teot Situbondo mengalami penurunan penjualan per-bulan Mei–Agustus. Dari data yang diperoleh penjualan pada bulan April sebesar 23%, pada bulan Mei sebesar 19%. Penelitian ini bertujuan untuk menganalisis pengaruh bauran pemasaran terhadap loyalitas pelanggan di Kedai Cak Teot. Metode penelitian ini menggunakan pendekatan kuantitatif deskriptif. Data yang digunakan dalam penelitian ini adalah data kuantitatif yang diperoleh dari kuesioner berskala Likert. Teknik pengambilan sampel yang digunakan adalah saturated sampling, sehingga jumlah sampel terdiri dari 50 responden. Metode analisis yang diterapkan mencakup serangkaian analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa variabel produk, tempat, manusia, proses, promosi dan bukti fisik berpengaruh positif dan signifikan terhadap loyalitas pelanggan di Kedai Cak Teot Situbondo. Sedangkan variabel harga berpengaruh negatif dan signifikan terhadap loyalitas pelanggan di Kedai Cak Teot Situbondo. Variabel produk, harga, tempat, manusia, proses, promosi, dan bukti fisik secara keseluruhan berkontribusi terhadap loyalitas pelanggan sebesar 94,1%. Sementara itu, sisanya sebesar 5,9% dipengaruhi oleh faktor lain yang berada di luar lingkup penelitian ini.
Analysis of the Influence of Brand Awareness, Brand Trust and Brand Experience on Purchasing Decisions in the Shoope Marketplace in Muhammadiyah University Students Faculty of Economics and Bussiness 2021-2023 Ekasari, Widia Aulia; Nursaidah, Nursaidah; Rusdiyanto, Rusdiyanto
West Science Journal Economic and Entrepreneurship Vol. 3 No. 01 (2025): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v3i01.1609

Abstract

The development of tecchnology and the internet has changed consumer behavior in shopping, especially through the Shopee marketplace. This has driven changes in people’s behavior patterns. As one of the largest marketplace in Indonesia, Shopee offers various conveniences in online transactions, a variety of product choices, and attractive promotions. This study aims the analyze brand awareness, brand trust and brand experience on purchasing decisions in the Shopee marketplace among student of the Muhammadiyah University of Jember Faculty of Economics and Business clas of 2021-2023. This study uses an associative quantitative method. The population used was student of the Muhammadiyah University of Jember Faculty of Economics and Business class of 2021-2023. The sample approach included purposive sampling of 99 students. The study's findings revealed that the variables brand awareness, brand trust, and brand experience had a positive and substantial effect on purchase decisions made through the Shopee marketplace with a result of 53.9%, with the remaining 46.1% influenced by other factors.
Co-Authors AA Sudharmawan, AA Achmad Hasan Hafidzi Ahsan, Abdullah Maulana Alif isroaini, Alif Amalia, Risma Amelya, Risma Amiliya, Nafia Nanda Amin Pujiati AMINATUS ZAHRO, AMINATUS Amir, Firman anggraeni, anggela eka Anggraeni, Anggela Eka Anggraeni Eka Anis Fauzi, Anis Antaria, Sukmasari Aviro, Iftitah Noranza Azhad, Muhamad Naely Damayanti, Anggita Diah Ayu Lestari, Diah Ayu Dwi Budi Santoso Dwiansyah, Ipung Dyah Maya Nihayah Eka Diah Kartiningrum Eka Kusfarini, Eka Ekasari, Widia Aulia Eko Budi Satoto Feryani, Feryani Feti Fatimah Halimi, Nafisah Hanafiyah, Ahmad Adrian Haris Hermawan, Haris Hasanah, Arifatul Hasanah, Milayatus Surur Hasibuan, zulfan Efendi Ida Ayu Putu Sri Widnyani Ikfani, Firsa Zerlinda Azza Indriyanti Indriyanti, Indriyanti Irsyandi, Achmad Izzudin, Ahmad Khalidah Khalidah, Khalidah Khofifah, Yunita Nur Khusniah, Khasin Mabrulifandi, Mabrulifandi Maryati Maryati Maulana, Fariz Rochman MUHAMMAD MASKUR, MUHAMMAD Mulya Rescahyana, Tri Sulton Murtaliningtyas, Wenny Musyarafah, A. Hesty Neneng Aminah Nihayah, Annis Nurfitriana Novitasari, Risma Dwi Putri, Ghinadya Canceriani Rahayu, Jekti Rahman, Yosi Aulia Ridzuan, Abdul Rahim Rimadani, Lianda Rusdiyanto Rusdiyanto, Rusdiyanto Salsabila, Azza Aulia Siti Rohma Tilla Suharto, Akhmad Supardi Supardi Tatit Diansari Reskiputri, Tatit Diansari Tilla, Siti Rohma Toni Herlambang Trias Setyowati, Trias Valiyana, Fidi Santri Ari Wahyu Eko Setianingsih Winahyu, Pawestri Zahroh, Aminatuz