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Strategi Pemasaran Pasca Pandemi Covid-19 Pada UMKM Mie Nyaman Rembangan, Jember Dwiansyah, Ipung; Santoso, Budi; Nursaidah, Nursaidah
Jurnal Penelitian IPTEKS Vol 8, No 2 (2023): JURNAL PENELITIAN IPTEKS
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/ipteks.v8i2.20680

Abstract

Pada saat pasca pandemic covid-19 di indonesia sangat berdampak pada kelangsungan kehidupan masyarakat, salah satunya pada sektor perekonomian seperti para pelaku usaha mikro, kecil serta menengah (UMKM). Agar usaha Mie Nyaman dapat bertahan dan bersaing untuk mencapai tujuan yang tepat, maka dibutuhkan strategi. Strategi yang dirumuskan dengan mengidentifikasi lingkungan internal dan eksternal dari usaha UMKM tersebut. Tujuan dari penelitian ini adalah untuk mengidentifikasi faktor-faktor internal dan eksternal yang digunakan untuk merumuskan alternatif strategi bisnis yang tepat untuk diterapkan oleh Mie Nyaman. Metode yang digunakan dalam penelitian ini adalah matriks IFE, matriks EFE, matriks IE, matriks SWOT, dan matriks QSPM. Matriks IFE dan EFE menunjukkan respon terhadap kondisi internal yang kuat dengan selisih nilai 1,66 dimana faktor kekuatan lebih dominan dan respon terhadap kondisi eksternal yang tinggi dengan selisih nilai 0,99 dimana dominan terhadap peluang. Matriks IE menunjukkan posisi Mie Nyaman berada pada kuadran satu yaitu tumbuh dan membangun. Matriks SWOT menghasilkan tujuh alternatif strategi dengan prioritas strategi yaitu melakukan pengembangan dan inovasi produk yang diperoleh dari hasil analisis matriks QSPM
Pengaruh Faktor Predisposis Terhadap Kejadian Preeklamsi Pada Ibu Hamil di Praktik Mandiri Bidan Ida Iriani, S.Sit Kecamatan Tanah Jambo Aye Kabupaten Aceh Utara Khalidah, Khalidah; Nursaidah, Nursaidah
JOURNAL OF HEALTHCARE TECHNOLOGY AND MEDICINE Vol 8, No 2 (2022): OKTOBER 2022
Publisher : Universitas Ubudiyah Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33143/jhtm.v8i2.2345

Abstract

Faktor resiko yang berhubungan dengan kejadian preeklamsi pada ibu hamil yaitu usia, paritas. ibu hamil yang berusia kurang dari 20 tahun dan diatas 35 tahun sangat beresiko terjadinya preeklamsi, karena usia dibawah 20 tahun organ-organ yang berfungsi untuk bereproduksi belum sempurna, sedangkan usia diatas 35 tahun semakin bertambahnya usia ibu hamil, dapat terjadi proses degeneratif yang menyebabkan terjadinya pengerasan dinding pembuluh darah. Paritas memiliki pengaruh terhadap persalinan dikarenakan ibu hamil memiliki resiko lebih tinggi untuk mengalami gangguan selama masa kehamilannya terlebih pada ibu yang pertama kali mengalami masa kehamilan. Tujuan penelitian ini untuk mengetahui apakah ada hubungan antara faktor usia dan paritas terhadap kejadian preeklamsi pada ibu hamil di bidan Ida Iriani, S.SiT Kecamatan Tanah Jambo Aye Kabupaten Aceh Utara. Metode penelitian bersifat analitik dengan studi observasional. Sampel penelitian sebanyak 41 responden. Tehnik pengambilan sampel total sampling. Hasil uji statistik yang digunakan dalam penelitian ini adalah chi square. Kedua faktor ada pengaruh terhadap terjadinya preeklamsi pada ibu hamil. Faktor usia dengan nilai pvalue 0,000 dan faktor paritas dengan nilai pvalue 0,015. Saran bagi tempat penelitian agar dapat meingkattkan kualitas pelayanan bagi ibu hamil.Kata Kunci : Faktor Usia, Faktor Paritas, PreeklamsiThe risk factors associated with the incidence of preeclampsia in pregnant women are age, parity. Pregnant women who are less than 20 years old and over 35 years are very at risk of preeclampsia, because under 20 years the organs that function to reproduce are not yet perfect, while those over 35 years old are getting older, a degenerative process can occur that causes it to occur. hardening of the walls of blood vessels. Parity has an effect on childbirth because pregnant women have a higher risk of experiencing problems during their pregnancy, especially for mothers who are experiencing pregnancy for the first time. The purpose of this study was to determine whether there was a relationship between age and parity factors on the incidence of preeclampsia in pregnant women in midwives Ida Iriani, S.SiT, Tanah Jambo Aye District, North Aceh Regency. The research method is analytic with observational study. The research sample was 41 respondents. Sampling technique total sampling. The result of statistical test used in this research is chi square. Both factors have an influence on the occurrence of preeclampsia in pregnant women. Age factor with p-value 0,000 and parity factor with p-value 0.015. Suggestions for research sites in order to improve the quality of services for pregnant women.Keywords: Age Factor, Parity Factor, Preeclampsia
ANALISIS KEBIJAKAN KESETARAAN AKSES DAN MUTU PENDIDIKAN STUDI MULTIDIMENSI PADA SEKOLAH MENENGAH UMUM, MADRASAH DAN PENDIDIKAN TINGGI PESANTREN Supardi, Supardi; Fauzi, Anis; Aminah, Neneng; Maryati, Maryati; Nursaidah, Nursaidah
JURNAL EDUCATION AND DEVELOPMENT Vol 13 No 1 (2025): Vol 13 No 2 Mei 2025
Publisher : Institut Pendidikan Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37081/ed.v13i1.7080

Abstract

Penelitian ini bertujuan untuk menganalisis implementasi kebijakan kesetaraan akses dan mutu pendidikan dengan pendekatan multidimensi pada tiga jenis lembaga pendidikan: Sekolah Menengah Umum, Madrasah, dan Pendidikan Tinggi Pesantren. Studi ini dilatarbelakangi oleh adanya kesenjangan akses dan mutu pendidikan antar lembaga pendidikan tersebut di Indonesia. Penelitian dilakukan menggunakan metode literature review dengan mengkaji berbagai dokumen kebijakan, laporan penelitian, dan publikasi ilmiah tentang kesetaraan akses dan mutu pendidikan pada ketiga lembaga pendidikan. Hasil penelitian menunjukkan bahwa terdapat disparitas signifikan dalam hal akses dan mutu pendidikan antara ketiga jenis lembaga, yang dipengaruhi oleh faktor kebijakan pendanaan, infrastruktur, kualifikasi tenaga pendidik, dan kurikulum. Penelitian ini menemukan bahwa kebijakan yang memperhatikan karakteristik khas masing-masing lembaga pendidikan dan memberikan afirmasi khusus pada lembaga yang tertinggal dapat meningkatkan kesetaraan akses dan mutu pendidikan. Studi ini merekomendasikan formulasi kebijakan pendidikan yang inklusif, berkeadilan, dan mempertimbangkan keunikan masing-masing lembaga pendidikan untuk mewujudkan kesetaraan akses dan mutu pendidikan di Indonesia.
Analysis of the Influence of Brand Awareness, Brand Trust and Brand Experience on Purchasing Decisions in the Shoope Marketplace in Muhammadiyah University Students Faculty of Economics and Bussiness 2021-2023 Ekasari, Widia Aulia; Nursaidah, Nursaidah; Rusdiyanto, Rusdiyanto
West Science Journal Economic and Entrepreneurship Vol. 3 No. 01 (2025): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v3i01.1609

Abstract

The development of tecchnology and the internet has changed consumer behavior in shopping, especially through the Shopee marketplace. This has driven changes in people’s behavior patterns. As one of the largest marketplace in Indonesia, Shopee offers various conveniences in online transactions, a variety of product choices, and attractive promotions. This study aims the analyze brand awareness, brand trust and brand experience on purchasing decisions in the Shopee marketplace among student of the Muhammadiyah University of Jember Faculty of Economics and Business clas of 2021-2023. This study uses an associative quantitative method. The population used was student of the Muhammadiyah University of Jember Faculty of Economics and Business class of 2021-2023. The sample approach included purposive sampling of 99 students. The study's findings revealed that the variables brand awareness, brand trust, and brand experience had a positive and substantial effect on purchase decisions made through the Shopee marketplace with a result of 53.9%, with the remaining 46.1% influenced by other factors.
DETERMINANTS OF BRIMO CUSTOMER SATISFACTION: ANALYSIS OF FEATURES, SECURITY, AND QUALITY OF SERVICE Rimadani, Lianda; Suharto, Akhmad; Nursaidah, Nursaidah
Jurnal Comparative: Ekonomi dan Bisnis Vol 7, No 2 (2025): May
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v7i2.13752

Abstract

This study investigates the factors influencing customer satisfaction with BRImo digital banking services, with a specific focus on feature usage, security, and service quality. The research is particularly urgent given the rapid digital transformation in Indonesia's banking sector and the lack of studies examining digital banking adoption in rural areas. Using a quantitative approach, this study collected data through questionnaires distributed to 95 BRImo users at BRI Unit Suboh Situbondo, selected through simple random sampling. Multiple regression analysis was employed to analyze the relationships between the independent variables (features, security, and service quality) and customer satisfaction. The findings reveal that service quality emerges as the most significant factor affecting customer satisfaction, while feature usage and security show no substantial impact. These results provide novel insights by highlighting the distinct dynamics of digital banking adoption in rural contexts, where service quality outweighs technological features in driving user satisfaction. The study contributes to the existing literature by offering empirical evidence from an underbanked region and challenging conventional assumptions about digital banking adoption drivers. For practitioners, the findings suggest that banks should prioritize service reliability and responsiveness when expanding digital services to rural customers, rather than focusing solely on feature-rich applications.
IMPORTANCE PERFORMANCE ANALYSIS AT ABU SAAD GUMUKMAS CLINIC Ikfani, Firsa Zerlinda Azza; Setianingsih, Wahyu Eko; Nursaidah, Nursaidah
Jurnal Comparative: Ekonomi dan Bisnis Vol 7, No 2 (2025): May
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v7i2.13847

Abstract

This study was conducted with the aim of measuring the level of customer satisfaction with the quality of service at the Abu Saad Gumukmas Clinic, Jember. The dimensions used to measure service quality are tangible evidence, reliability, responsiveness, assurance, empathy. The population used in this study were outpatients and inpatients at the Abu Saad Gumukmas Clinic, Jember. The sampling method used was purposive sampling using the Slovin formula of 100 respondents. Data collection techniques were carried out through the distribution of questionnaires and documentation. The data analysis method used was quantitative descriptive analysis, validity test, reliability test, Importance Performance Analysis which contained a Cartesian diagram to determine the level of performance and importance. The results of this study indicate that the level of suitability of respondents from all attributes of patient satisfaction at the Abu Saad Gumukmas Clinic, Jember to service quality was 93-110% with an average of 100% and can be said to be satisfactory. In the assessment of Importance Performance Analysis using the Cartesian diagram, 5 attributes were obtained in Quadrant I, which need to be made the main priority of the Abu Saad Gumukmas Clinic, Jember to be improved and 7 attributes were obtained in Quadrant II, which need to be maintained because they are in accordance with patient expectation.
WORK PERFORMANCE IN THE RETAIL INDUSTRY: AN ANALYSIS OF THE ROLE OF WORK EXPERIENCE, EMPLOYEE ENGAGEMENT, AND EXTRINSIC MOTIVATION Khusniah, Khasin; Winahyu, Pawestri; Nursaidah, Nursaidah
Jurnal Comparative: Ekonomi dan Bisnis Vol 7, No 2 (2025): May
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v7i2.13992

Abstract

Human resources play a key role in achieving an organization's competitive advantage. This study analyzes the influence of work experience, organizational commitment, and extrinsic motivation on employee performance at Dira Pontang Shopping Center. This study contributes to the human resource management literature by examining integrative models in the context of Indonesian retail which is still limited in research. The quantitative method was applied using multiple linear regression analysis on primary data collected through questionnaires and observations of 76 employees (saturated sampling). The results show that work experience, organizational commitment, and extrinsic motivation have a significant positive effect on employee performance. These findings strengthen the HR theory by affirming the importance of a holistic approach in improving performance. The novelty of the research lies in the unique combination of the three variables in a local retail setting. Practically, management can improve performance through the development of training programs, strengthening organizational commitments, and optimizing the reward system. This study recommends further studies by adding mediator variables to enrich the model.
Pengaruh Harga, Promosi Dan Kualitas Produk Pada Keputusan Pembelian Makanan Bakso Londo Beringin Kalisat Hasanah, Milayatus Surur; Suharto, Akhmad; Nursaidah, Nursaidah
Jurnal Ekonomi, Akutansi dan Organisasi Vol. 2 No. 3 (2025): Edisi Bulan April 2025
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/ektasi.v2i3.2168

Abstract

Penelitian ini bertujuan untuk mengidentifikasi pengaruh harga, promosi, dan kualitas produk terhadap keputusan konsumen dalam membeli makanan Bakso Londo Beringin di Kalisat. Subjek dalam penelitian ini adalah konsumen Bakso Londo Beringin di wilayah Kalisat. Teknik pengambilan sampel yang digunakan adalah purposive sampling, dengan jumlah sampel sebanyak 104 responden. Penelitian ini melibatkan tiga variabel independen dan satu variabel dependen. Data yang digunakan merupakan data primer yang diperoleh melalui penyebaran kuesioner. Untuk menganalisis pengaruh antar variabel, digunakan metode analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa variabel harga, promosi, dan kualitas produk secara parsial berpengaruh positif dan signifikan terhadap keputusan pembelian produk Bakso Londo Beringin di Kalisat.
Rencana dan Implementasi Manajemen Risiko Berbasis HSE dalam Proyek Seismik Migas di PT XYZ Amir, Firman; Hanafiyah, Ahmad Adrian; Maulana, Fariz Rochman; Nursaidah, Nursaidah; Ahsan, Abdullah Maulana
Jurnal Inovasi Global Vol. 3 No. 6 (2025): Jurnal Inovasi Global
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jig.v3i6.365

Abstract

The oil and gas industry, particularly during the exploration stage such as seismic projects, faces high risks related to occupational safety and environmental impact. This study aims to identify and evaluate risk management strategies based on Health, Safety, and Environment (HSE) in a seismic oil and gas project at PT XYZ. Employing a descriptive qualitative approach, data were collected through field observations, in-depth interviews with key stakeholders, and analysis of HSE documents such as HIRARC and incident reports. The research was conducted across PALI, Muara Enim, and Musi Banyuasin Regencies in South Sumatra. The findings reveal that the primary risks include workplace accidents, social disturbances due to land conflict, and environmental pollution. Key implementation barriers of the HSE Plan include weak supervision in remote areas, uneven safety training, and the lack of a digital incident reporting system. Nevertheless, mitigation strategies such as work rotation schedules, emergency drills, and the involvement of local community leaders have proven effective in reducing risk exposure. This study highlights the importance of an adaptive HSE approach that considers geographic and social contexts and the need to digitize risk monitoring systems. The implications suggest that the risk management model developed from this research can serve as a practical reference for planning HSE strategies in other oil and gas exploration projects in Indonesia.
PENGARUH MODAL KERJA, PEMBERIAN KREDIT DAN MANAJEMEN RISIKO TERHADAP KINERJA KEUANGAN KOPERASI SIMPAN PINJAM DAUN EMAS NUSANTARA PERIODE TAHUN 2021-2024 Siti Rohma Tilla; Tilla, Siti Rohma; Hafidzi, Achmad Hasan; Nursaidah, Nursaidah
Manajemen: Jurnal Ekonomi USI Vol 7 No 2 (2025): Manajemen : Jurnal Ekonomi (Special Issue)
Publisher : Fakultas Ekonomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/9cqv7n46

Abstract

Penelitian ini bertujuan menganalisis pengaruh modal kerja, pemberian kredit, dan manajemen risiko terhadap kinerja keuangan Koperasi Simpan Pinjam Karyawan Daun Emas Nusantara periode tahun 2021–2024. Data yang digunakan dalam bentuk bulanan. Penelitian ini menggunakan sampel jenuh/sampel total dengan jumlah 46 data. Pendekatan kuantitatif dengan data sekunder dianalisis menggunakan regresi linier berganda melalui SPSS, variabel independen: modal kerja yang di proksikan Working Capital Turnover (WCT), pemberian kredit diproksikan oleh Loan to Deposit Ratio (LDR), dan manajemen risiko yang diproksikan oleh Capital Adequacy Ratio (CAR); variabel dependen: kinerja keuangan diproksikan oleh Return on Assets (ROA). Hasil menunjukkan bahwa WCT berpengaruh positif dan signifikan terhadap ROA, yang menegaskan bahwa efisiensi pengelolaan modal kerja meningkatkan profitabilitas koperasi. Sebaliknya, LDR berpengaruh negatif dan signifikan terhadap ROA, menandakan penyaluran kredit agresif tanpa dukungan likuiditas dan manajemen modal kerja yang memadai menurunkan efektivitas aset. Sementara itu, CAR tidak berpengaruh signifikan terhadap ROA, menunjukkan bahwa praktik manajemen risiko formal belum berdampak pada profitabilitas. Temuan ini implikatif bagi pengurus koperasi untuk memperkuat pengelolaan modal kerja, menerapkan seleksi kredit yang hati-hati, dan meningkatkan implementasi manajemen risiko agar dampak positif terhadap kinerja keuangan koperasi dapat terjadi secara berkelanjutan