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All Journal Journal of Business & Banking Jurnal Online Mahasiswa (JOM) Bidang Ilmu Hukum JIKSI (Jurnal Ilmu Komputer dan Sistem Informasi) Jurnal SOLMA BASIS (BAHASA DAN SASTRA INGGRIS) Journal Of Management Science (JMAS) Jurnal Pengabdian Kepada Masyarakat MEMBANGUN NEGERI Dinasti International Journal of Management Science Jurnal Sistem Komputer dan Informatika (JSON) Journal De Facto Journal of Judicial Review Jurnal Pengkajian Dhamma JURIDICA : Jurnal Fakultas Hukum Universitas Gunung Rinjani TEKIBA : Jurnal Teknologi dan Pengabdian Masyarakat Jurnal Komputer Teknologi Informasi Sistem Komputer (JUKTISI) Tarumanagara Medical Journal Cakrawala: Jurnal Pengabdian Masyarakat Global Jurnal Pengabdian Masyarakat Bunda Delima Jurnal Ekonomi dan Bisnis JUDIKAT: Jurnal Pengabdian Kepada Masyarakat Journal of Community Service (Abdisci) Science and Technology: Jurnal Pengabdian Masyarakat Baktimu : Jurnal Pengabdian Kepada Masyarakat Jurnal Sains dan Teknologi Skena Teknologi AbdiMuh: Jurnal Pengabdian Masyarakat
Johan Johan
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Journal : Journal of Business

 1 
Pengaruh brand image dan brand trust sebagai variabel intervening dalam memilih universitas Juliana Juliana; Johan Johan
Journal of Business & Banking Vol 9, No 2 (2019): November 2019 - April 2020
Publisher : STIE Perbanas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jbb.v9i2.1978

Abstract

The purpose of this research is to analyze the effect of brand image on purchase intention in selecting a desired University, the effect of brand image on brand trust and the effect of brand trust as the intervening variable on purchase intention when selecting the desired University. The data collection is done by having a survey using questionnaires sent to 100 students in three different high schools who are in  their senior year. This research is using quantitative approach with PLS-SEM method using the assistance of SmartPLS 3.2.7 software to evaluate the outer model and the inner model. The result shows that brand image and brand trust as the intervening variable have significant effect on purchase intention when selecting the desired University by students.
Co-Authors Aan Kunaedi Achmad Tavip Junaedi Adam Rizki Firdaus Aditya Daffa Syahputra Afridho, Afridho Ikhsan Agus Hermana Putra, Muhammad Alexander Halim Santos Alfia, Alfia Meilani Putri Ananta, Ananta Ziaurohman Az Zaki Annisya Dwi Chaerani Ari, Ari Rizwan Arif Nurudin Arlends Chris Bastian, Norman Bunga Khoeriah Utami Cahyani, Mutiara Dwi Destra, Edwin Diyatrie Muhammad Bilal Ekawati, Hana Novita Erdianto Effendi Fadrul Fadrul Farell Christian Gunaidi Fazrin Ardiansyah Fitri Dian Perwitasari Fredi , Heru garno, Garno Gea, Empiter Geoffrey Christian Lo Gunaidi, Farell Christian Gunawan, Devina Gusman, Tania Avianda Hutabarat, Pebruarianto Idris Dwi Affandi Irnanda, M. Agung Isomudin Isomudin Juliana Juliana, Juliana Kartini, Nuri Laia, Bualazatulo Lina Lina Lusiana, Desy M. Syahrul Ibrahim Maheswara, Maheswara Abhista Hamdan Hafiz MAKSUM, HAIRUL Martinus, Agust Isa Miko Prasetyo Mimelientesa Irman Muhamad Jeni Krisyanto Muhammad Farhan Pratama Susilo Muhammad Rizqi Fajri Mukhlis R Muljadi Muljadi Mulyani, Basri Nainggolan, Nora Pitri Nanda Setiawan, Nanda Negoro, Wahyu Saptha Nurdianti, Dewi Nurdiyanti, Dewi Nurlia Hermawati, Tania Nurul Chamidah Okalesa Okalesa Onny Setywan Pamuji Hari Santoso Panjaitan, Erwin Parapat, Andreas Parapat, Andreas Jorghy Prasetyo, M Putra, Muhammad Dzakwan Dwi PutraAdi, Krisna Putri, Elysia Fadhilah Raj, Bill Risma, Risma Auliya Salsabilla Santoso, Alexander Halim Sari, Dwi Revita Sarli Rahman Setiawan, Adil Setiawan, Fiona Valencia Siti Illafiatunnisa Suharti Suharti Surya Oktaviero Teddy Chandra Trisolvena, Muhamad Nana Trisolvena, Muhammad Nana Utami, Arie Susetio Wijaya, Bryan Anna Wishnu Kurniawan yanto, heri Yeni Wulandari Yulina, Indah Karina Zagoto, Yiska Dayanti