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All Journal Linguistika Humanus: Jurnal ilmiah Ilmu-ilmu Humaniora RETORIKA: Jurnal Ilmu Bahasa Diglossia Jurnal Arbitrer IDEAS: Journal on English Language Teaching and Learning, Linguistics and Literature E-Dimas: Jurnal Pengabdian kepada Masyarakat MUDRA Jurnal Seni Budaya Diglosia: Jurnal Kajian Bahasa, Sastra, dan Pengajarannya SPHOTA: Jurnal Linguistik dan Sastra LINGUISTIK : Jurnal Bahasa dan Sastra Linguistik Indonesia Yavana Bhasha : Journal of English Language Education Jurnal Pengabdian kepada Masyarakat Nusantara Journal of Humanities, Social Science, Public Administration and Management (HUSOCPUMENT) Kulturistik : Jurnal Bahasa dan Budaya Kibas Cenderawasih : Jurnal Ilmiah Kebahasaan dan Kesastraan TRAVERSE - Journal of Language and Applied Linguistics Journal of Education Research Jurnal Penelitan Mahasiswa Indonesia Jurnal Impresi Indonesia Austronesian: Journal of Language Science & Literature International Journal of English Learning and Applied Linguistics (IJELAL) Jurnal Abdi Dharma Masyarakat Elysian Journal : English Literature, Linguistics, and Translation Studies BINA CIPTA LOKATARA SARASWATI Journal of Business on Hospitality and Tourism SPHOTA: Jurnal Linguistik dan Sastra Fakultas Bahasa Asing Universitas Mahasaraswati Denpasar Journal of Linguistic and Literature Studies (JOLLES) Jurnalistrendi: Jurnal Linguistik, Sastra dan Pendidikan Litera : Jurnal Bahasa dan Sastra Abdi Humaniora: Jurnal Pengabdian Masyarakat Bidang Humaniora Open Access DRIVERset Humanis e-Journal of Linguistics Lingual: Journal of Language and Culture
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Expressive Illocutionary Act in the Little Mermaid 1989 Movie Ni Kadek Dian Trisnawati; Desak Putu Eka Pratiwi; I Putu Andri Permana
e-Journal of Linguistics Vol. 17 No. 1 (2023): January
Publisher : The Doctoral Studies Program of Linguistics of Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/e-jl.2023.v17.i01.p06

Abstract

This article discusses about expressive illocutionary act in The LittleMermaid 1989 Movie. This article analyzing the data used descriptivequalitative method. The aims of this article are to identify the types ofexpressive illocutionary act and the context of situation in the movie.This article used theory by Searle (1979) to identify the types ofexpressive illocutionary act and theory by Halliday and Hasan (1985)to analyze the context of situation. The result of this article showed 22utterances which are produced by the characters.
Pelanggaran Sendi-Sendi Gaya Bahasa Pada Iklan Tv Desak Putu Eka Pratiwi
RETORIKA: Jurnal Ilmu Bahasa Vol. 1 No. 1 (2015): April 2015
Publisher : Program Studi Magister Ilmu Linguistik Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jr.1.1.2015.81-93

Abstract

Gaya bahasa adalah cara mengungkapkan pikiran melalui bahasa secara khas yang memperlihatkan jiwa dan kepribadian penulis. Sebuah gaya bahasa yang baik harus mengandung tiga unsur berikut: kejujuran, sopan santun, dan menarik (Keraf, 1991: 113).  Bahasa iklan merupakan bahasa yang sangat kaya, baik gaya maupun pilihan katanya.  Penulis iklan terkenal senang bermain dengan kata-kata dan memanipulasi atau mengubah makna yang sebenarnya sehingga sering terjadi pelanggaran terhadap sendi-sendi gaya bahasa.  Penelitian ini bertujuan untuk menganalisis gaya bahasa yang digunakan pada iklan TV dan menelaah pelanggaran terhadap sendi-sendi gaya bahasa yang terdapat pada iklan TV.  Data pada penelitian ini diambil dari iklan makanan yang ditayangkan di stasiun TV swasta, yaitu iklan Mie Sedaap Cup, Wafer Tango, dan Energen Sereal.  Teori yang digunakan untuk menganalisis data adalah teori gaya bahasa dari Keraf (1991).  Hasil penelitian menunjukkan terjadi pelanggaran terhadap sendi-sendi gaya bahasa pada data iklan yang digunakan dalam penelitian ini.  Namun uniknya, pelanggaran tersebut justru membuat iklan-iklan tersebut menjadi lebih menarik.
Discovering Hidden Messages in Covid-19 Advertisement “Stay Home Save Lives”: A Semiotic Analysis Ni Made Desi Trisnayanti; Desak Putu Eka Pratiwi; Komang Dian Puspita Candra
RETORIKA: Jurnal Ilmu Bahasa Vol. 7 No. 1 (2021): April
Publisher : Program Studi Magister Ilmu Linguistik Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jr.7.1.2021.25-31

Abstract

COVID-19 (Coronavirus Disease 2019) is a disease caused by a new type of coronavirus. WHO officially declared COVID-19 as a global pandemic. Both government and non-government parties work together to educate people and provide information about COVID-19 through various ways. Advertisement is considered as one of the effective ways to provide education and understanding about COVID-19. This study aims to discover the hidden messages in COVID-19 advertisements by analyzing the verbal and non-verbal signs used in the advertisement entitled “Stay Home Save Live”. The data were collected by using observation method and note-taking technique. The data were analyzed by descriptive qualitative method using semiotic theory proposed by Saussure (1983) and the theory of meanings proposed by Barthes (1977). The analysis was presented by informal method. The finding shows that both verbal and visual signs in the advertisement “Stay Home Save Lives” have hidden message. Generally, it delivers a message that during this difficult time, people can defeat COVID-19 by staying at home, obeying the health protocol, and being positive.
Flouting of Grice’s Maxims in The Mitchells vs. The Machines Film Ni Kadek Debi Puspita Manggalita; Desak Putu Eka Pratiwi; Putu Nur Ayomi
RETORIKA: Jurnal Ilmu Bahasa Vol. 8 No. 2 (2022)
Publisher : Program Studi Magister Ilmu Linguistik Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jr.8.2.2022.151-159

Abstract

Obeying the cooperative principle is an important rule that must be done to attain a good and relevant conversation, which can be divided into four categories of maxims, such as maxim of quality, maxim of quantity, maxim of manner, and maxim of relation. However, in everyday life, there are still many people who flout these maxims which causes their conversation to be ineffective. This study aims to determine the types of flouting maxim found in The Mitchells vs. The Machines film is based on the Cooperative Principle theory of Grice (1975). This study also aims to analyze the reasons of flouting maxim committed by characters using Flouting Maxim Strategies theory from Cutting (2002) and Illocutionary Functions of Politeness theory from Leech (1983). The method used in this research is the descriptive qualitative method. The data were collected from the utterances of the characters that flout the maxims in the film through the observation method. The results showed that there were 45 cases of flouting maxim found in the film. The maxim that is flouted the most is the maxim of relation. There were several reasons the characters flouted the maxims. Related to strategies and functions, the most frequently used reasons are the strategy of being irrelevant and competitive function. This is because the characters tend to say things outside the topic being discussed with the intention of asking people to do something.
Beyond the Surface: Investigating Concealed Meanings in Drug Posters through Semiotic Analysis Desak Putu Eka Pratiwi; I Komang Sulatra; I Made Andika Dwi Jaya
RETORIKA: Jurnal Ilmu Bahasa Vol. 10 No. 2 (2024)
Publisher : Program Studi Magister Ilmu Linguistik Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jr.10.2.2024.455-465

Abstract

Drug posters are intricate communicative artifacts that carry hidden connotations, myths, and ideologies. This article employs semiotic analysis to explore the layers of symbolism in these posters. By examining both verbal and visual signs, this study aims to uncover the connotative meanings embedded in drug posters and reveal the underlying myths and ideologies. Using Saussure's semiotic theory and Barthes' theory of meaning as frameworks, various drug posters were analyzed qualitatively. The findings highlight the complex interplay between verbal and visual signs, uncovering connotations, myths, and ideologies. This research enhances our understanding of the persuasive strategies in drug posters, offering insights into their socio-cultural impact. Verbal signs often conveyed warnings about the negative impacts of drug use, while visual signs reinforced these messages with additional layers of meaning
Semiotic Perspectives of Indonesian Horror Movie Posters Komang Widya Udiani Dewi; Desak Putu Eka Pratiwi
RETORIKA: Jurnal Ilmu Bahasa Vol. 10 No. 3 (2024)
Publisher : Program Studi Magister Ilmu Linguistik Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jr.10.3.2024.730-743

Abstract

This research investigates the semiotic dimensions of horror movie posters and how they use signs and pictures to communicate their genre-specific messages. The poster was selected for a popular horror movie in Indonesia. The verbal and visual signs on these posters were analyzed using semiotic theory as explained by Chandler (2007), studying the meaning of verbal and visual signs in terms of connotative and denotative meaning by Barthes (1968) and Cerrato's (2012) theory for interpreting the meaning of colors. Observation and note-taking techniques were used to collect data for this study. The data of this research was analyzed using the descriptive qualitative method. This research shows that selected posters effectively use dark, sinister imagery and bold, jagged typography to convey their horror themes. For instance, the use of a giant skull formed by twelve wrapped corpses in the “Siksa Kubur” poster creates a ghoulish and creepy image that resonates with cultural fears of death and the supernatural. The posters expressed both connotative and denotative meanings. Combining these elements creates a persuasive and engaging narrative that resonates with the cultural and supernatural themes prevalent in Indonesian horror. The posters, beyond being elements of the story, also act as marketing tools, effectively capturing and holding the audience's attention by using meaningful cultural symbols and emotions. These discoveries have important implications for filmmakers and marketers, indicating that a thorough grasp of cultural semiotics can improve horror films' narrative impact and market appeal.
Political Contents Found in Verbal and Visual Signs of Tempo Magazine Covers I Putu Aris Sucipta; Desak Putu Eka Pratiwi
RETORIKA: Jurnal Ilmu Bahasa Vol. 10 No. 3 (2024)
Publisher : Program Studi Magister Ilmu Linguistik Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jr.10.3.2024.946-959

Abstract

This research aims to analyze how Tempo magazine uses verbal and visual signs on its covers to construct political narratives and shape public discourse related to the current political situation. Using semiotic analysis, the study examines the way Tempo magazine uses a combination of verbal and visual elements to convey complex political narratives. Two specific covers, “Cawe-Cawe Setelah Pencoblosan” and “Saling Kunci Kursi Menteri,” are analyzed to uncover the implicit messages and socio-political contexts represent. Qualitative methods are applied in this research. The research fr is based on Chandler's (2007) theory of signs, Barthes' (1968) concepts of connotation and denotation, and Cerrato's (2012) color analysis framework. The results indicate the selected magazine covers contain 22 verbal signs and 17 visual signs. Both covers use striking visuals and provocative text to illustrate complex political narratives and make power struggles clearer. Tempo effectively blends cultural language and visual metaphors to simplify these dynamics, highlighting the need for media literacy to understand such messages. The findings highlight how Tempo strategically employs strong imagery and provocative headlines to frame political events, thereby influencing public perceptions and contributing to the construction of political discourse in Indonesia. The conclusion emphasizes that media, through such visual and verbal strategies, not only reflects but actively shapes political realities, underscoring the significant role of the press in guiding public opinion and shaping socio-political narratives. These insights suggest a broader implication for the media’s role in both informing and influencing the political landscape in Indonesia.
A Semiotic Analysis In KFC Christmas Themed Advertisements Ni Luh Vira Nitya Rini; Desak Putu Eka Pratiwi
RETORIKA: Jurnal Ilmu Bahasa Vol. 11 No. 2 (2025)
Publisher : Program Studi Magister Ilmu Linguistik Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jr.11.2.2025.429-439

Abstract

In modern marketing, advertisements act not only as promotional tools but also as cultural texts rich in symbolic meaning. This study analyzes how KFC’s Christmas-themed advertisements employ semiotic signs to convey messages of warmth, celebration, and consumer engagement. Using a qualitative descriptive method with an observational approach, the research examines both verbal elements such as slogans and greetings and non-verbal components like imagery, color, and festive symbols. The analysis draws on Saussure’s (1983) theory of signifier and signified, Barthes’ (1972) concept of cultural myths, and Wierzbicka’s (1996) interpretations of color symbolism. Findings reveal that KFC effectively integrates textual and visual signs, including images of a fried chicken Christmas tree, red festive backgrounds, seasonal icons, and warm greetings to evoke emotional responses. These signs work together to associate the brand with traditional holiday values such as joy, togetherness, and generosity. By embedding its product within a culturally resonant and emotionally charged framework, KFC enhances the persuasive power of its advertisements. This study highlights the significance of analyzing both verbal and non-verbal elements to fully understand how meaning is constructed in advertising. It contributes to semiotic and marketing literature by illustrating how advertisements function as multidimensional texts that connect commercial aims with cultural narratives.
THE MEANING OF SIGNS IN “BREAST CANCER SURVIVOR’S FIRST HAIRCUT” ULTA BEAUTY ADVERTISEMENT Yugiastari; Eka Pratiwi Desak Putu; Devi Maharani Santika I Dewa Ayu
Kulturistik: Jurnal Ilmu Bahasa dan Budaya Vol. 5 No. 2 (2021): Juli 2021
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/kulturistik.5.2.2954

Abstract

The meaning of signs in advertisements is very important to make it easier for the audience to understand the content and purpose of the advertisement. This study aims to discover the meaning of verbal and nonverbal signs and discover the meaning of verbal and nonverbal signs found in the "Breast Cancer Survivor’s First Haircut" Ulta Beauty advertisement. Verbal signs are about text, either words or sentences while nonverbal signs are about pictures. The data were taken from Ulta Beauty Company YouTube account. The data were collected by observation method. In the research there are several theories used to analyze the data, semiotic theory by Saussure (1983) was used in analyzing verbal and visual signs in advertisement. The second is the theory of meaning proposed by Barthes (1964) to analyze the meaning of signs which consist of two layers, denotation and connotation. The last is the theory of Wierzbicka (1996) to analyze the meaning of colors. The finding shows that both verbal and visual signs have denotative and connotative meaning. Verbal and visual signs are both supporting each other to emphasize the message of the advertisement and to convince people to do particular actions Keywords: meaning, verbal signs, visual signs, advertisement
DISCOVERING THE IMPLIED MEANING OF SIGNS USED IN TOOTHPASTE ADVERTISEMENT VIDEOS I Ketut Kartiawan; Desak Putu Eka Pratiwi; I Wayan Juniartha
Kulturistik: Jurnal Ilmu Bahasa dan Budaya Vol. 6 No. 2 (2022): July 2022
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/kulturistik.6.2.3827

Abstract

Companies use advertisements to promote their products and send particular messages for the target audiences. An advertisement is a piece of text that tells people about something which includes persuading people to buy a product or service. In general, an advertisement is used to introduce a product by a certain company since it has the power to influence and persuade people to do particular action. Signs are commonly used in advertisements so that it is attractive and can convey messages efffectively. This study aimed to analyze the meaning of verbal and non-verbal signs which found in Colgate toothpaste advertisement videos. This study used Colgate toothpaste advertisement videos which taken from YouTube. The theories used in this study are the semiotic theory by Saussure (1983) to determine verbal and non-verbal signs and the theory of meaning by Barthes (1977) to discover the implied meaning of verbal and non-verbal signs found in Colgate toothpaste advertisements. This study uses the descriptive method to analyze the data. As the result, the advertisements show the verbal and visual signs support the company in promoting and informing its product. In this study, connotative meaning occurred dominantly rather that denotative meaning because the advertisements used more hidden meanings rather than literal meaning to convey the messages toward the audiences.
Co-Authors Adi Sucipta, I Ketut Adi Yudiyana Aditya Wiryanatha Kusuma, I Nyoman Adrianus Sudirman, Yakobus Adriano Lajar Anak Agung Ayu Dian Andriyani Andina, A.A. Diah Trisna Andriani, Ria Ariyaningsih, Ni Nyoman Deni Arnadi, I Wayan Redi Asako Shiohara Astawan, I Made Agus Astini, Ni Luh Putu Nur Sri Ayu Pujiastuti, Ni Komang Bagul, Apolinarius Bamagin Fatwansyah Barung, Lodovikus Budiantini, Ni Kadek Novita Cahyani Putri Utami, Ni Putu Casmita, Putu Darmapratiwi, Kadek Deni Krisnawan Dewi, Ni Luh Eka Trisna Dewi, Ni Luh Putu Septiadewi Dewi, Putu Diah Puspita Dian Nugraha, I Gusti Komang Dwi Putra, I Made Kembang Enos Bodu Saga Evantri Ngailo Gusti Ayu Arlinda Liestya Devi Heni, Monika I Dewa Ayu Devi Maharani Santika I Gede Agus Dewangga I Gede Dayuh Suryantara I Gede Suardana I Gusti Agung Ayu Sania Pradnyanita I Gusti Agung Sri Rwa Jayantini I Gusti Ayu Vina Widiadnya I Gusti Ayu Vina Widiadnya Putri I Gusti Bagus Wahyu Nugraha Putra I Kadek Adi Panaji I Kadek Bayu Parmawan I Ketut Kartiawan I Komang Sulatra I Komang Sulatra I Komang Sulatra I Made Andika Dwi Jaya I Made Andika Dwi Jaya I Made Tobi Arinata I Made Yogi Aditya Wiguna I Putu Ade Pratama I Putu Andri Permana I Putu Andri Permana I Putu Andri Permana I Putu Aris Sucipta I Wayan Arka I Wayan Juniarta I Wayan Juniartha I Wayan Restu Widiarta I Wayan, Juniartha Ida Ayu Mela Tustiawati Ida Ayu Putri Gita Ardiantari Janggur, Oktavianus Jaya, Made Dhaniswara Jayantini, IGA Sri Rwa Komang Dian Puspita Candra Komang Tobi Arindra, Agosta Komang Widya Udiani Dewi Komang Widya Udiani Dewi Lajar, Yakobus Adriano Legawa, I Gede Aditya Cipta Lembu, Eufronius Sarino Listaningsih, Ni Putu Heni Lutfiana, Dina Made Perdana Sekolastika Maria Alvita Nai Modok Ngadu, Dominikus Ni Gusti Ayu Putu Ananda Devi Ni Kadek Adelia Ega Pratiwi Ni Kadek Debi Puspita Manggalita Ni Kadek Dian Trisnawati Ni Kadek Dian Trisnawati Ni Kadek Dian Trisnawati Ni Kadek Kurnia Nareswari Dewi Ni Kadek Widya Putri Ni Ketut Puji Astiti Laksmi Ni Ketut Ria Agustina Ni Komang Ayu Suardani Ni Luh Emi Puspita Sari Ni Luh Gede Elsa Wiyanti Ni Luh Seri Wangi Ni Luh Sutjiati Beratha Ni Luh Vira Nitya Rini Ni Made Ayu Widiantari Ni Made Candra Sandita Dewi Ni Made Desi Trisnayanti Ni Made Sri Wahyuni Ni Made Verayanti Utami Ni Nyoman Ayu Manik Adnyani Ni Nyoman Sayun Trinadi Ni Nyoman Tri Jayanti Ni Putu Adik Mariani Ni Putu Mirah Handayani Ni Putu Risma Cahyani Ni Putu Wina Damayanti Ni Wayan Alan Mirani NI WAYAN SUASTINI Ni Wayan Suastini Norman Ferdinal Nova Winarta, Ida Bagus Gde Oktavianus Oktavianus Padmi, Ni Luh Indriyani Paramita Kristinadewi, Ni Made Ayu Patrisia Adma Renda Pratama Putra, Komang Yoshika Pratiwi Rusadi, Ni Made Puspasari, Ni Kadek Riska Putri Utami, Ni Putu Cahyani Putri, Ni Kadek Ayu Putu Nur Ayomi Rika, Ni Wayan Silvester Aman Skolastika, I Made Perdana Stefanus Dendy Prasetya Bere Suarsana R., I Wayan Suastini , Ni Wayan Sudarmini, Ni Kadek Ayu Suwitri, Ni Luh Nita System, Administrator Utami, Ni Putu Cahyani Putri Widia Astuti Wiyanti, Ni Luh Gede Elsa Yohanes Kapistrano Agung Yosefa Amung Yugiastari Yustina Juita Simarmata