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All Journal Linguistika Humanus: Jurnal ilmiah Ilmu-ilmu Humaniora RETORIKA: Jurnal Ilmu Bahasa Diglossia Jurnal Arbitrer IDEAS: Journal on English Language Teaching and Learning, Linguistics and Literature E-Dimas: Jurnal Pengabdian kepada Masyarakat MUDRA Jurnal Seni Budaya Diglosia: Jurnal Kajian Bahasa, Sastra, dan Pengajarannya SPHOTA: Jurnal Linguistik dan Sastra LINGUISTIK : Jurnal Bahasa dan Sastra Linguistik Indonesia Yavana Bhasha : Journal of English Language Education Jurnal Pengabdian kepada Masyarakat Nusantara Journal of Humanities, Social Science, Public Administration and Management (HUSOCPUMENT) Kulturistik : Jurnal Bahasa dan Budaya Kibas Cenderawasih : Jurnal Ilmiah Kebahasaan dan Kesastraan TRAVERSE - Journal of Language and Applied Linguistics Journal of Education Research Jurnal Penelitan Mahasiswa Indonesia Jurnal Impresi Indonesia Austronesian: Journal of Language Science & Literature International Journal of English Learning and Applied Linguistics (IJELAL) Jurnal Abdi Dharma Masyarakat Elysian Journal : English Literature, Linguistics, and Translation Studies BINA CIPTA LOKATARA SARASWATI Journal of Business on Hospitality and Tourism SPHOTA: Jurnal Linguistik dan Sastra Fakultas Bahasa Asing Universitas Mahasaraswati Denpasar Journal of Linguistic and Literature Studies (JOLLES) Jurnalistrendi: Jurnal Linguistik, Sastra dan Pendidikan Litera : Jurnal Bahasa dan Sastra Abdi Humaniora: Jurnal Pengabdian Masyarakat Bidang Humaniora Open Access DRIVERset Humanis e-Journal of Linguistics Lingual: Journal of Language and Culture
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THE ANALYSIS OF SEMIOTIC SIGNS IN THE NUDES EYE SHADOW PALETTE ADVERTISEMENT BY MAYBELLINE NEW YORK I Gusti Agung Ayu Sania Pradnyanita; Desak Putu Eka Pratiwi; Putu Nur Ayomi
Kulturistik: Jurnal Ilmu Bahasa dan Budaya Vol. 6 No. 2 (2022): July 2022
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/kulturistik.6.2.4702

Abstract

Language is something that we use to communicate with others. The function of language has an important role in addressing people’s intent or purpose. Thus, the use of language should be right and fit with the situation and the goal to do. In doing the communication, some people would be delivering their message explicitly. But some of them deliver the message implicitly, they tend to use signs and symbols. One of the studies that talked about the meaning of the language in a certain sign is semiotic. Semiotic is the study that discusses the signs, which signs are divided into verbal and visual signs. The purpose of this study is to investigate the verbal and visual signs and the meaning itself in the advertisement this research is needed because some of the advertisers put the message behind their advertiser, which means that the message is not only delivered explicitly. The method used in this study is a qualitative method. The data utilized in this study were taken from YouTube. To investigate the information, this review utilized the theory of Semiotic by Saussure (1983), the theory of meaning from Barthes (1976), and the supporting theory of color by Cerrato (2012). The analyst tracked down 8 verbal signs and 9 visual signs.
Myth as Ritual Foundation: A Semiotic Analysis of the Mayadenawa Narrative in Balinese Religious Practice Ni Luh Sutjiati Beratha; Desak Putu Eka Pratiwi; Ni Ketut Puji Astiti Laksmi
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 16 No. 1 (2026): Bali Beyond Bali
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2026.v16.i01.p08

Abstract

This article examines the Mayadenawa myth as a semiotic foundation of Balinese Hindu ritual, with particular attention to the Galungan festival. Galungan is a major religious celebration held every 210 days in Bali to commemorate the victory of dharma (cosmic order) over adharma (disorder) and to mark the return of ancestral spirits to the human realm. Employing Barthes’ theory of two-order signification, this study analyzes the Mayadenawa narrative at the levels of denotation, connotation, and myth. The findings show that the myth functions not merely as a narrative of divine conflict, but as a cultural sign system that legitimizes ritual practice and naturalizes moral and religious values. By applying a semiotic approach, this study moves beyond descriptive interpretations and demonstrates how myth operates ideologically to sustain Balinese Hindu identity through rituals.
Code-Mixing: A Strategic Communication Practice Found in Cinta Laura’s Podcast I Komang Sulatra; Desak Putu Eka Pratiwi
IDEAS: Journal on English Language Teaching and Learning, Linguistics and Literature Vol. 14 No. 1 (2026): IDEAS: Journal on English Language Teaching and Learning, Linguistics and Lite
Publisher : Universitas Islam Negeri Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/ideas.v14i1.11011

Abstract

This study examines the phenomenon of code-mixing in contemporary digital discourse, specifically focusing on narrative podcasts. The study mainly aims to find out type of code mixing and analyzing the function of code-mixing in podcast. Using a descriptive qualitative approach, the study analyzes an episode of the iWil Network podcast featuring Cinta Laura Kiehl, a prominent bilingual figure in Indonesia. The data were collected through observation method by applying several techniques, such as; making verbatim transcription, taking notes and categorizing the data of code-mixing according to Hoffman (1991) typology of intra-lexical mixing, intra-sentential mixing, and code-mixing involving a change of pronunciation. Audience Design Theory by Bell (1984) was applied to explore the functions of code-switching. The findings reveal a total of 124 instances of code-mixing, dominated by intra-Sentential mixing (21%) and followed by intra-lexical mixing (79 %). Meanwhile code-mixing involving a change of pronunciation did not occur in Cinta’s Utterances, since she is very fluent in English, therefore there was no pronunciation interference. These results indicate that code-mixing serves as a functional communication strategy to enrich Indonesian conversation through lexical borrowing and discourse tags while maintaining interactional fluency. The findings show that code-switching is used strategically to emphasize important information, express identity and solidarity, clarify meaning, and index modernity and expertise
PENINGKATAN KOMPETENSI STAF NON-INTERPRETER BALI INTERPRETING DALAM PENGUASAAN BAHASA INGGRIS I Komang Sulatra; Desak Putu Eka Pratiwi; Ni Luh Seri Wangi
LOKATARA SARASWATI Vol 5 No 1 (2026): Lokatara Saraswati: Jurnal Pengabdian kepada Masayarakat
Publisher : Fakultas Bahasa Asing

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This community service program was carried out to strengthen the professional capacity of non-interpreter staffs at Bali Interpreting. Based on the fact that many staffs of Bali Interpreting still lacked adequate mastery of English grammar. The program aimed to improve staff competence in using English within real work contexts through structured learning focused on Present, Past, and Future tenses. The implementation method involved needs assessment, interactive teaching, and both formative and summative evaluations. Pre-test results showed that participants had a basic understanding of grammar with an average score of 77.5, but needed further improvement in sentence structure and communication confidence. After the training, the post-test average increased to 87.5, reflecting significant progress in linguistic skills as well as enhanced confidence in speaking and writing. Overall, the program proved effective in addressing the identified needs and contributed to improving the professionalism of Bali Interpreting staffs.
PENYUSUNAN MODUL BAHASA INGGRIS DALAM PROGRAM KURSUS GRATIS KABUPATEN BADUNG: PENGABDIAN KOLABORATIF BERSAMA DISDIKPORA KABUPATEN BADUNG, BALI Desak Putu Eka Pratiwi; I Komang Sulatra
LOKATARA SARASWATI Vol 5 No 1 (2026): Lokatara Saraswati: Jurnal Pengabdian kepada Masayarakat
Publisher : Fakultas Bahasa Asing

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The free English course program organized by the Disdikpora of Badung Regency represents a strategic effort to improve community communication skills from an early age, particularly in a tourism-based region. This community service activity aims to develop an English learning module tailored to the characteristics of learners at the kindergarten, elementary, and junior high school levels. The program was conducted collaboratively between English Hive and Disdikpora Badung using a participatory approach, which included needs analysis, material design, and module development. Data were collected through observations, interviews with program coordinators and instructors, and identification of learners’ developmental levels and learning needs. The findings indicate that learners require communicative, contextual, and interactive materials adapted to their age levels, such as visual aids, language games, and simple dialogues based on daily situations. Based on these findings, the module was designed using a communicative approach that emphasizes speaking skills and basic language comprehension. Initial implementation showed positive responses from both learners and instructors, as well as increased engagement and confidence in using English. Therefore, the developed module is expected to enhance the effectiveness of the free course program and contribute to improving the quality of English learning for young learners in Badung Regency.
Subliminal Messages in Bintang Beer Advertisements: a Semiotic Study Desak Putu Eka Pratiwi; I Komang Sulatra; I Gede Suardana
JURNALISTRENDI : JURNAL LINGUISTIK, SASTRA, DAN PENDIDIKAN Vol 7 No 2 (2022)
Publisher : Universitas Nahdlatul Wathan Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51673/jurnalistrendi.v7i2.1162

Abstract

Advertising is a form of communication for marketing and is used to encourage and persuade people to take an action. As well as news, advertisements are also used to convey messages. This study aims to analyze verbal and visual signs in Bintang beer advertisements in order to discover the subliminal messages delivered by the company. The data were taken from three selected Bintang beer advertisements. They are Bintang Pilsener, Bintang Zero 0.0% and Bintang Radler. This study used observation method and note-taking technique in collecting the data. The data were analyzed by descriptive qualitative method using theory of Semiotics proposed by Barthes (1998). By conducting this study, it is found that there are interesting unseen messages in Bintang beer advertisements. The finding shows that both verbal and visual signs play crucial roles in presenting meaningful and interesting advertisement to succesfully deliver messages to the target consumers. Keywords: advertisement, sign, meaning, verbal, visual
Derivational Affixation In English Beauty Product Advertising Slogans: A Morphological Analysis I Komang Sulatra; Desak Putu Eka Pratiwi; Widia Astuti; Ni Nyoman Ayu Manik Adnyani
Journal of Language and Applied Linguistics Vol. 7 No. 2 (2026): Journal of Language and Applied Linguistics July 2026
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/traverse.v7i2.265

Abstract

Language plays strategic role in advertising, particularly through slogans used in the advertisement. Slogan as one aspect in advertisement summarizes complex brand messages into brief and memorable expressions. This study aims to examine the types of derivational affixes used in commercial slogans and to analyze their meanings and communicative purposes in advertisement. Employing a qualitative descriptive method, this research analyzes seven English slogans taken from seven beauty product advertisements, such as; Nivea, Silkygirl, Garnier, Olay, Wardah, LAKME, and Estée Lauder. These data source were taken by applying purposive sampling method through searching beauty product advertisements in the internet. The data were collected through observation method and documentation techniques by selecting words with derivational affixes found in the slogans. The data were analyzed qualitatively using Katamba’s (1993) theory of derivational morphology, particularly to derivational process using tree diagrams. The findings reveal that kinds of derivational affixes used in the slogans are prefix un- and suffix -ly, -ful, -al, -ic, -less, and -able. The finding shows suffixes are dominantly used with eight (9) data compared to prefix with only three (3) data The study concludes that derivational affixation enables advertisers to construct powerful slogans by applying derivative word to enhance persuasive language therefore future research is recommended to investigate derivational morphology in a larger corpus of advertising slogans across various product categories or digital advertising platforms.
Decoding Verbal and Non-Verbal on Falala Chocolate’s Advertisements: Ni Kadek Adelia Ega Pratiwi; Desak Putu Eka Pratiwi
Humanis Vol. 30 No. 1 (2026): Volume 30 No 1, Februari 2026
Publisher : Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JH.2026.v30.i01.p03

Abstract

This study aims to analyze the verbal and nonverbal signs in Falala Chocolate’s Instagram advertisements and to understand the implicit meanings within them. The background of this study is the important role of social media advertising in shaping audience perceptions and conveying emotional and cultural messages. The analysis uses Roland Barthes’ media semiotics (1986) to explore meaning through denotation and connotation. This study applies a qualitative approach through systematic data collection, classification of signs, and interpretation of verbal and nonverbal elements. Barthes’ analysis reveals connotative meanings such as luxury, warmth, and cultural values expressed through facial expressions, gestures, and the interaction between text and visuals. Therefore, Falala Chocolate’s advertisements not only provide product information but also build emotional appeal and communicate cultural values.
Co-Authors Adi Sucipta, I Ketut Adi Yudiyana Aditya Wiryanatha Kusuma, I Nyoman Adrianus Sudirman, Yakobus Adriano Lajar Anak Agung Ayu Dian Andriyani Andina, A.A. Diah Trisna Andriani, Ria Ariyaningsih, Ni Nyoman Deni Arnadi, I Wayan Redi Asako Shiohara Astawan, I Made Agus Astini, Ni Luh Putu Nur Sri Ayu Pujiastuti, Ni Komang Bagul, Apolinarius Bamagin Fatwansyah Barung, Lodovikus Budiantini, Ni Kadek Novita Cahyani Putri Utami, Ni Putu Casmita, Putu Darmapratiwi, Kadek Deni Krisnawan Dewi, Ni Luh Eka Trisna Dewi, Ni Luh Putu Septiadewi Dewi, Putu Diah Puspita Dian Nugraha, I Gusti Komang Dwi Putra, I Made Kembang Enos Bodu Saga Evantri Ngailo Gusti Ayu Arlinda Liestya Devi Heni, Monika I Dewa Ayu Devi Maharani Santika I Gede Agus Dewangga I Gede Dayuh Suryantara I Gede Suardana I Gusti Agung Ayu Sania Pradnyanita I Gusti Agung Sri Rwa Jayantini I Gusti Ayu Vina Widiadnya I Gusti Ayu Vina Widiadnya Putri I Gusti Bagus Wahyu Nugraha Putra I Kadek Adi Panaji I Kadek Bayu Parmawan I Ketut Kartiawan I Komang Sulatra I Komang Sulatra I Komang Sulatra I Made Andika Dwi Jaya I Made Andika Dwi Jaya I Made Tobi Arinata I Made Yogi Aditya Wiguna I Putu Ade Pratama I Putu Andri Permana I Putu Andri Permana I Putu Andri Permana I Putu Aris Sucipta I Wayan Arka I Wayan Juniarta I Wayan Juniartha I Wayan Restu Widiarta I Wayan, Juniartha Ida Ayu Mela Tustiawati Ida Ayu Putri Gita Ardiantari Janggur, Oktavianus Jaya, Made Dhaniswara Jayantini, IGA Sri Rwa Komang Dian Puspita Candra Komang Tobi Arindra, Agosta Komang Widya Udiani Dewi Komang Widya Udiani Dewi Lajar, Yakobus Adriano Legawa, I Gede Aditya Cipta Lembu, Eufronius Sarino Listaningsih, Ni Putu Heni Lutfiana, Dina Made Perdana Sekolastika Maria Alvita Nai Modok Ngadu, Dominikus Ni Gusti Ayu Putu Ananda Devi Ni Kadek Adelia Ega Pratiwi Ni Kadek Debi Puspita Manggalita Ni Kadek Dian Trisnawati Ni Kadek Dian Trisnawati Ni Kadek Dian Trisnawati Ni Kadek Kurnia Nareswari Dewi Ni Kadek Widya Putri Ni Ketut Puji Astiti Laksmi Ni Ketut Ria Agustina Ni Komang Ayu Suardani Ni Luh Emi Puspita Sari Ni Luh Gede Elsa Wiyanti Ni Luh Seri Wangi Ni Luh Sutjiati Beratha Ni Luh Vira Nitya Rini Ni Made Ayu Widiantari Ni Made Candra Sandita Dewi Ni Made Desi Trisnayanti Ni Made Sri Wahyuni Ni Made Verayanti Utami Ni Nyoman Ayu Manik Adnyani Ni Nyoman Sayun Trinadi Ni Nyoman Tri Jayanti Ni Putu Adik Mariani Ni Putu Mirah Handayani Ni Putu Risma Cahyani Ni Putu Wina Damayanti Ni Wayan Alan Mirani NI WAYAN SUASTINI Ni Wayan Suastini Norman Ferdinal Nova Winarta, Ida Bagus Gde Oktavianus Oktavianus Padmi, Ni Luh Indriyani Paramita Kristinadewi, Ni Made Ayu Patrisia Adma Renda Pratama Putra, Komang Yoshika Pratiwi Rusadi, Ni Made Puspasari, Ni Kadek Riska Putri Utami, Ni Putu Cahyani Putri, Ni Kadek Ayu Putu Nur Ayomi Rika, Ni Wayan Silvester Aman Skolastika, I Made Perdana Stefanus Dendy Prasetya Bere Suarsana R., I Wayan Suastini , Ni Wayan Sudarmini, Ni Kadek Ayu Suwitri, Ni Luh Nita System, Administrator Utami, Ni Putu Cahyani Putri Widia Astuti Wiyanti, Ni Luh Gede Elsa Yohanes Kapistrano Agung Yosefa Amung Yugiastari Yustina Juita Simarmata