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PERANCANGAN STORYBOARD VIDEO DOKUMENTASI VISUAL KKN TEMATIK BUDAYA KERATON SUMEDANG LARANG Devi Fadlika Wulan Rahmadani; Citra Kusuma Dewi; Yosa Fiandra
Kreatif : Jurnal Karya Tulis, Rupa, Eksperimental dan Inovatif Vol. 4 No. 2 (2022): KREATIF : Jurnal Karya Tulis, Rupa, Eksperimental dan Inovatif
Publisher : Sekolah Tinggi Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53580/files.v4i2.45

Abstract

Penelitian ini dilatarbelakangi oleh data observasi perolehan hasil kegiatan Kuliah Kerja Nyata (KKN) Tematik Budaya di Keraton Sumedang Larang. Keraton Sumedang Larang adalah salah satu Kerajaan islam yang berpusat di Tatar Pasundan yang berlokasi di Jalan Prabu Geusan Ulun No. 40 B, Srimanganti - Kabupaten Sumedang, 45311, Jawa Barat. Keraton Sumedang larang berada di pusat kota sumedang dekat dengan alun – alun Sumedang, masjid agung Sumedang, dan 6 kantor pemerintahan daerah Kota Sumedang. Permasalahan atau kendala yang sedang dihadapi oleh Keraton Sumedang Larang ialah masih minimnya wawasan masyarakat Indonesia terkait keberadaan Keraton Sumedang Larang, sehingga solusi yang diperoleh tim KKN Tematik Budaya dokumentasi visual terhadap kendala tersebut adalah dengan memvisualisasikan Keraton Sumedang Larang dalam bentuk video dokumentasi visual secara informatif terkait keberadaan Keraton Sumedang Larang itu sendiri. Penelitian ini bertujuan untuk memberikan wawasan terkait hasil rancangan storyboard pada video dokumentasi visual Keraton Sumedang Larang. Metode penelitian yang digunakan penulis ialah kualitatif dengan pendekatan naratif. Teknik pengumpulan data informasi yang digunakan ialah wawancara sumber primer dan studi literatur. Penelitian ini menunjukkan hasil olah storyboard dalam video dokumentasi visual. Konsep video ini ialah menyajikan informasi seputar Keraton Sumedang Larang yang dikemas dengan menarik agar meningkatkan eksistensi Keraton Sumedang Larang di tengah kehidupan masyarakat.
Pengaruh Perceived Quality, Brand Image, Perceived Value Terhadap Perception Of Masstige Pada Produk Apple Viera Andini Putri; Citra Kusuma Dewi
Innovative: Journal Of Social Science Research Vol. 3 No. 4 (2023): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v3i4.3988

Abstract

Perkembangan teknologi dapat membawa perubahan dalam perilaku konsumen, gadget adalah salah satu produk yang dapat membawa perubahan tersebut seperti, menciptakan rasa prestige  sehingga banyak perusahaan menempatkan positioning mereknya sebagai merek yang prestige. Dikenal sebagai brand Masstige atau mass-prestige karena memiliki harga yang tinggi dengan kualitas yang bagus meskipun produk yang mereka buat itu termasuk banyak dan permintaan pelanggan yang banyak juga sehingga harga yang mereka ciptakan termasuk tinggi sebanding dengan kualitas nya, Apple juga memiliki design yang unik. Apple adalah salah satu perusahaan yang memproduksi beragam alat teknologi (gadget), beroperasi di pasar massal menyebabkan Apple berusaha untuk mengadopsi strategi diferensiasi sebagai basis keunggulan kompetitif diantaranya melalui produk yang memiliki value added dari sisi kualitasnya, Perceived Quality, Brand Image dan Perceived Value pengguna produk Apple terhadap brand Apple dapat menciptakan rasa prestige kepada penggunanya. Penelitian ini adalah penelitian kuantitatif yang bertujuan untuk menganalisis pengaruh Perceived Quality (X1) Brand Image (X2) Perceived Value (X3) terhadap Perception of Masstige pada produk Apple (Y). Pengumpulan data menggunakan teknik penyebaran kuisioner dengan jumlah sampel sebanyak 184 responden diambil dengan teknik Non Probability Sampling. Data diambil menggunakan skala likert dan dianalisis dengan SPSS versi 26. Berdasarkan hasil penelitian didapatkan bahwa Perceived Quality, Brand Image dan Perceived Value berpengaruh secara Parsial dan Simultan terhadap Perception of Masstige dengan persentase sebesar 61,6 % sedangkan sebesar 38,4 % dipengaruhi oleh faktor lain.
PENYULUHAN DAN PEMAHAMAN PENTINGNYA MANFAAT 3M (MEMAKAI MASKER, MENCUCI TANGAN, DAN MENJAGA JARAK) UNTUK MEMUTUS RANTAI PENULARAN COVID-19 DI MASYARAKAT Asha Amalia; Citra Kusuma Dewi; Nasywa Aribah; Neshya Putri Firnandi; Silvia Tri Yuniar; Arif Surahman
Jurnal Pengabdian kepada Masyarakat : Kreasi Mahasiswa Manajemen Vol 1, No 2 (2021): Jurnal Pengabdian kepada Masyarakat : Kreasi Mahasiswa Manajemen
Publisher : Unpam Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/kmm.v1i2.11006

Abstract

Tujuan Pengabdian Kepada Masyarakat (PKM) Mahasiswa ini adalah untuk memberikan penyuluhan, pengetahuan dan pemahaman kepada adik-adik Taman Baca UFO yang beralamat di Jalan Kemandoran 4 Kedaung - Tangerang Selatan. Adapun metode kegiatan ini adalah mendatangi taman baca tersebut dan memberikan penyuluhan, pengetahuan dan pemahaman pentingnya manfaat 3M (memakai masker, mencuci mangan dan menjaga jarak) untuk memutus rantai penularan Covid-19 di masyarakat. Hasil dari kegiatan tersebut adalah adik-adik menjadi lebih mengerti dan paham bahaya virus Covid-19 tersebut dan bagaimana cara agar terhidar dari virus tersebut.Kata Kunci: Kesehatan dan Kebersihan
PENGARUH SERVICE QUALITY TERHADAP CUSTOMER SATISFACTION (STUDI KASUS LAYANAN AFTER SALES SERVICE ASTRA DAIHATSU CABANG SETIABUDI BANDUNG) Muh. Agung Jabir; Citra Kusuma Dewi
JURNAL ILMIAH EDUNOMIKA Vol 8, No 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.12486

Abstract

Along with the number of sales and research on consumers, Astra Daihatsu also compensates with innovation and quality improvement from before consumers buy products to after sales services. The primary objective of the company is to optimize customer satisfaction. This research endeavors to examine the extent of the impact of service quality on customer satisfaction within the after-sales service context at the Astra Daihatsu Setiabudi Bandung branch. The data for this research was gathered through the distribution of questionnaires, employing a quantitative data analysis approach within the framework of descriptive-causal research. Sampling was conducted using a non-probability sampling method, specifically employing the purposive sampling technique. There were 245 samples used and analysed with multiple linear regression. The research revealed that when considered collectively (simultaneously), service quality dimensions such as tangibles, reliability, responsiveness, assurance, and empathy exhibited a positive and substantial impact on customer satisfaction. However, when analyzed individually (partially), it was observed that only assurance and empathy demonstrated a significant influence, whereas tangibles, reliability, and responsiveness did not exhibit a significant effect on customer satisfaction. Keywords: Tangibles, Reliability, Responsiveness, Assurance, Empathy.
Pengaruh Attitudes Toward Shopping Dan COVID-19 Impact Terhadap Frekuensi Berbelanja Online Dengan Kategori Terlaris Selama Pandemi Sebagai Moderator Saajida, Alya; Kusuma Dewi, Citra
JURNAL ADMINISTRASI & MANAJEMEN Vol 12, No 1 (2022): Jurnal Administrasi dan Manajemen
Publisher : Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/jam.v12i1.1943

Abstract

Penelitian ini dilakukan untuk mengetahui pengaruh dari pandemi COVID-19 di Indonesia terhadap attitudes toward shopping dan impact nya terhadap frekuensi berbelanja online di Indonesia, yang diwakili oleh Pulau Jawa karena menurut data dari kompasmedia.com [1] pada tahun 2021 pengguna terbesar internet di Indonesia berada di Pulau Jawa sebesar 55,7%. Selain itu penelitian ini juga dilakukan untuk mengetahui kebiasaan berbelanja online dan impact dari COVID-19 tersebut terhadap ketertarikan konsumen pada kategori terlaris selama pandemi COVID-19 yaitu kategori kesehatan dan makanan&minuman sebagai moderator.Penelitian menggunakan metode kuantitatif dengan jenis penelitian deskriptif, data didapatkan melalui survey yang disebar secara online melalui googleform. Teknik sampling yang digunakan dalam penelitian memakai teknik non probability sampling dengan jenis purposive sampling dengan responden sebanyak 400 orang. Sedangkan teknik analisa data menggunakan analisis deskriptif dan menggunakan Partial Least Square (PLS) untuk mengolah datanya.Hasil dari analisa ini menunjukan bahwa Attitudes Toward Shopping memiliki pengaruh positif dan signifikan terhadap Frekuensi Berbelanja Online di Indonesia dengan t-value sebesar 7,858>1,96. COVID-19 Impact memiliki pengaruh positif dan signifikan terhadap Frekuensi Berbelanja Online di Indonesia dengan t-value sebesar 3,159>1,96. Kategori terlaris selama pandemi  COVID-19 yaitu kesehatan dan makanan&minuman tidak memoderasi pengaruh Attitudes Toward Shopping dan COVID-19 impact terhadap Frekuensi Berbelanja Online di Indonesia dengan t-value masing-masing sebesar 1,231<1,96 dan 0,383<1,96.Kata Kunci : Attitudes Toward Shopping, COVID-19, Frekuensi Berbelanja Online, Kategori Terlaris
MANAJEMEN PROGRAM TAHFIDZ AL-QUR’AN DI MA’HAD AL-JAMI’AH Nurhayati, Elis; Afriyani, Dessy; Dewi, Citra Kusuma
Managere: Indonesian Journal of Educational Management Vol. 4 No. 2 (2022): Mei-Agustus
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (331.274 KB) | DOI: 10.52627/managere.v4i2.137

Abstract

The purpose of this study was to describe the management of the Tahfidz Al-Qur'an Ma'had Al-jami'ah STIT program in Bekasi Regency. The research method used is a qualitative research in the form of descriptive evaluation, namely an evaluation evaluation that identifies educational values or practices by collecting information and analyzing data systematically. Based on the results of the study, the management of the Tahfidz Al-Qur'an Ma'had Al-jami'ah STIT Bekasi Regency program includes program planning, program implementation and program control. The planning stage begins with deliberation or meetings between supervisors, setting the planned goals, formulating methods, and implementing the implemented strategies. The implementation of the tahfidz program is carried out by determining the time and place of program implementation, the stages of program activities which include coordination with related parties and orientation between the committee, supervisors and tutors, as well as orientation among students participating in tahfidz Al Qur'an. And the system and pattern of program implementation which includes the person in charge, supervisor, examiner, and participants. The control of the tahfidz program is carried out by directing the students who are carried out after the planning and implementation are determined.
Pengaruh Green Marketing terhadap Green Buying Behavior Melalui Environmental Knowledge: Studi pada Unilever Indonesia Alrizki, Gilang; Kusuma Dewi, Citra
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 3 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i3.6208

Abstract

In resolving the issues looked by the world and the sustainability of life, including climate change, a shared commitment has been formulated in the form of the Sustainable Development Goals (SDGs). One of the companies in Indonesia contributing to the SDGs is Unilever. Unilever has been focused on launching the Unilever Sustainable Living Plan (USLP) since 2010. The reason for this study is to decide the impact of Green Promotion on Green Purchasing Behavior through Ecological Information on Unilever products in Indonesia. Eco-Labeling, Green Advertising, and Green Branding are the three dimensions used in Ali's previous research (2021) to describe environmentally friendly marketing strategies. Eco-Marking is an external confirmation carried out by an organization, taking actions to preserve the climate, and is also included in the eco-label category. Environmental-friendly promotion intends to urge shoppers to utilize harmless to the ecosystem items fully intent on working on ecological security. In the concept of the green marketing, labeling becomes the core of the advertising system in the contemporary business world. This exploration employs a quantitative strategy through various tests, such as legitimacy tests, dependency tests, model fairness tests, speculation tests with intervention factors, and descriptive tests. Based on the results of the mediation analysis, the environmental knowledge variable doesn't intercede the connection between the eco-labeling variable and green buying behavior. The environmental knowledge variable completely intercede the connection between the green advertising variable and green buying behavior. The environmental knowledge variable completely intercede the connection between the green branding variable and green buying behavior.
ANALISIS KELAYAKAN MEDIA PEMBELAJARAN HERBARIUM DALAM MENINGKATKAN KEMAMPUAN KREATIVITAS SISWA PADA PEMBELAJARAN IPA DI SEKOLAH DASAR Pujiasti, Dea Asri; Dewi, Citra Kusuma; Muslihah, Neni Nadiroti
caXra: Jurnal Pendidikan Sekolah Dasar Vol. 1 No. 1 (2021): Juni 2021
Publisher : IPI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31980/caxra.v1i1.796

Abstract

In today’s information age, the ability for creativity is one of the competencies that every student must have. However, science learning in elementary schools has not provided many opportunities for students to develop this ability. Therefore, it is necessary to make efforts to improve students' creative abilities, one of which is by using herbarium learning media. The purpose of this study was to analyze the feasibility of herbarium learning media in increasing students' creativity in science learning in elementary schools. The method used in this research is descriptive qualitative. The research instrument consisted of a questionnaire, observation sheets, and interviews. The results of the questionnaire data processing show that the creativity of students when seen in general in science learning using herbarium learning media, as well as from each indicator, and the attitude scale of each individual shows creative interpretation with 70% of students getting the creative category and 30% of students getting the very category creative. Overall, the quality of herbarium learning media is very suitable to be used to support learning in increasing student creativity in science learning in elementary schools.
Pengaruh User experience Terhadap Customer Satisfaction dengan E-service quality Sebagai Mediator pada Blibli: A Conceptual Paper Gusfi, Dhiya Athaya; Widodo, Arry; Dewi, Citra Kusuma; Rubiyanti, Nurafni; Silvianita, Anita
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 5 No. 2 (2024): Mei
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jimik.v5i2.843

Abstract

The rapid development of the internet in Indonesia is driving the growth of e-commerce. Blibli, one of the leading e-commerce platforms, has experienced fluctuations in the number of visits in recent years. This study aims to investigate the relationship between User experience (UX), Customer Satisfaction (CS), and E-service quality (ESQ) among Blibli consumers in Indonesia. This study uses a correlational approach used to analyze data collected from all consumers who have made at least one Blibli purchase in Indonesia. The research sample was selected using the purposive sampling method, which involves incorporating certain criteria into the sampling process. The Partial Least Square (PLS) approach to Structural Equation Modeling (SEM) was used to analyze the data.
Pengaruh Hubungan Kesadaran, Inisiatif, serta Perilaku Konsumen akan Green Packaging dalam Kepedulian Terhadap Lingkungan Jabir, Muh. Agung; Dewi, Citra Kusuma; Widodo, Arry; Silvianita, Anita
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 24 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Konsumen di seluruh dunia mulai sadar akan pentingnya menjaga kelestarian lingkungan, salah satu solusinya adalah dengan menggunakan kemasan yang ramah lingkungan atau green packaging. Tujuan dari penelitian ini berfokus pada menilai peranan individu dalam menunjukkan perilaku pembelian produk dengan green packaging. Green packaging diidentikkan dengan menyampaikan tugas menuju keberlanjutan, kegiatan ekologi organisasi, dan karakteristik produk ramah lingkungan di pasar. Penelitian ini dilakukan dengan mempertimbangkan faktor kesadaran, inisiatif, dan perilaku green packaging serta kepedulian terhadap lingkungan. Dengan strategi dan solusi dari penelitian ini, maka diharapkan dapat tercipta kelestarian lingkungan yang baik.
Co-Authors Ade Multi Davista Sari Afriyani, Dessy Ahmad Ahid Mudayana Alrizki, Gilang Anisatul Farida Anita Silvianita Ardiansyah, Gifari Ardito Faiz Nur Firman Arif Surahman Arry Widodo Asha Amalia Atika Ansary Chairunnisa Mursalin Ayu, Dinda Bongso, Reky Wiryanto br Sinuraya, Despri Lolita Cahyani, Made Gita Dwi Carandy, Jeany Aurieal Liberty Darmadji, Reza Dea Asri Pujiasti Despri Lolita br Sinuraya Devi Fadlika Wulan Rahmadani Dewi, Nova Sari Dilansari, Vina Annisa Dinna Fatmy Pratiwi Dwi Hartanti Fadhila, Denissa Zalfa Fahira, Meylanda Mauludi fandy, Akhmad Faizal Al Farhan Azmi Febiyana, Christi Febrianto, Dendy Muhamad Fitriani Nur Utami Galuh, Hendra Ghafari, Reihan Setyo Gilang Alrizki Gusfi, Dhiya Athaya Herdiansyah Gustira Pramudia Suryono Herdiansyah Gustira Pramudia Suryono Ilhamsyah, Muhammad Rafly Imanuddin Hasbi Indah Kurnia Isnaassaro, Maulinadia Nur Jabir, Muh. Agung Kaban, Abdullah Rahman Karina Indah Rohmatun Kurniatul Juhri Kusuma, Oksa Wijaya Lesmana, Cep Sunandar Lestari, Ririn Ari Dwi Lestariningsih, Nuri Lia Octaria Pasaribu Lianto, Fazrian Mahir Pradana Maola, Innayatul Marheni Eka Saputri Mochamad Arief Rahman Ramadhian Muh. Agung Jabir Nasywa Aribah Neni Nadiroti Muslihah Neshya Putri Firnandi Nur Aminah Nurhasna, Febryan Nurhayati, Elis Nurul Azifah Osa Omar Sharif Pambudi, Zidan Basyarahil Rais Paramadwipa, Christano Damar Patricy, Aklin Nindya Prabowo, Afriyan Randhi Pramesti, Tiara Pujiasti, Dea Asri Putra, Afwin Purnama Putu Nina Madiawati R. Nurafni Rubiyanti Rahma Sri Handayani Raihan Muslim Fajri Said Rania Salsabila Rasyid, Rafika Isya Ratna Komala Retno Widyaningrum, Retno Rizky, Nabila Saajida, Alya Sadewa, Devanka Elang Saputera, Aditya Bayu Sari, Putri Amanda Septi Agus Pratiwi Shafa, Dhiya Silvia Tri Yuniar Sudiatna, Dwina Patricia Sugiono, Ovio Destiana Sunaryo, Dede Viera Andini Putri Wattimena, Michelle Evroline Wibowo, Lutfi Santiko Yassin, Roandika Pratama Yosa Fiandra