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All Journal Jurnal Fakultas Ekonomi : OPTIMAL Journal The Winners Jurnal Computech & Bisnis (e-Journal) Jurnal Sosioteknologi Pro Bisnis Binus Business Review Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Jurnal Manajemen Indonesia FITRAH:Jurnal Kajian Ilmu-ilmu Keislaman Journal of Secretary and Business Administration Almana : Jurnal Manajemen dan Bisnis PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Ilmiah Administrasi Bisnis dan Inovasi Jurnal Manajemen Jurnal Administrasi dan Manajemen Jurnal Ilmiah Edunomika (JIE) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Madaniya International Journal Of Science, Technology & Management (IJSTM) Business Preneur : Jurnal Ilmu Administrasi Bisnis Jurnal Ilmiah Wahana Pendidikan Bina Ekonomi: Majalah Ilmiah Fakultas Ekonomi Universitas Katolik Parahyangan Journal of Applied Business, Taxation and Economics Reseach Kreatif : Jurnal Karya Tulis, Rupa, Eksperimental dan Inovatif East Asian Journal of Multidisciplinary Research (EAJMR) Indonesian Journal of Business Analytics (IJBA) Abiwara : Jurnal Vokasi Administrasi Bisnis caXra: Jurnal Pendidikan Sekolah Dasar Journal of the Community Development in Asia Adopsi Teknologi dan Sistem Informasi eProceedings of Management Innovative: Journal Of Social Science Research Managere: Indonesian Journal of Educational Management Jurnal Pengabdian kepada Masyarakat : Kreasi Mahasiswa Manajemen Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Management Studies and Business Journal Jurnal Indonesia : Manajemen Informatika dan Komunikasi

Citra Kusuma Dewi

Universitas Telkom

Author-ID : 500332

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PENGARUH HEDONIC SHOPPING MOTIVATION TERHADAP IMPULSE BUYING PADA TOKO ONLINE: STUDI PADA TOKO ONLINE ZALORA Lia Octaria Pasaribu; Citra Kusuma Dewi
Bina Ekonomi Vol. 19 No. 2 (2015)
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

Online shopping, including shopping for fashion goods, has become a trend in Indonesia. One of buyer’s motivations to do online-fashion-shopping is hedonic shopping motivation. This research aims to examine the influence of hedonic shopping motivation on impulse buying process. Using 100 buyers of Zalora (an online shop) as the respondents, this study confirms that hedonic shopping motivation has a significant influence on the impulse buying process. Keywords: Hedonic shopping motivation, impulse buying process, Zalora.

Pengaruh Shopping Orientation, Online Trust dan Prior Online Purchase Experience terhadap Online Purchase Intention (Studi pada Online Shop Hijabi House) Nurul Azifah; Citra Kusuma Dewi
Bina Ekonomi Vol. 20 No. 2 (2016)
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

Salah satu fashion yang semakin berkembang di kalangan masyarakat Indonesia khususnya wanita muslimah adalah jilbab. Hijabi House merupakan salah satu online shop yang menawarkan jilbab hasil produksinya melalui media sosial Instagram. Hasil wawancara awal, Hijabi House dinilai baik namun masih ada keluhan dari para followers berkaitan shopping orientation, online trust, dan prior online purchase experience. Penelitian yang bertujuan untuk mengetahui pengaruh ketiga variabel tersebut terhadap online purchase intention. Metode yang digunakan adalah metode kuantitatif dengan jenis penelitian deskriptif dan kausal. Pengambilan sampel digunakan dengan metode non-probability sampling jenis incidental sampling, dengan 126 responden. Teknik analisis data menggunakan anlisis deskriptif dan analisis regresi linier berganda. Penelitian ini menemukan bahwa shopping orientation, online trust, dan prior online purchase experience berpengaruh positif dan signifikan terhadap online purchase intention sebesar 53,1%, dan sisanya sebesar 46,9% dipengaruhi variabel lain yang tidak diteliti. Kata Kunci: shopping orientation, online trust, prior online purchase experience, online purchase intention.

PENGARUH GREEN PERCEIVED VALUE, GREEN PERCEIVED RISK, DAN GREEN TRUST TERHADAP GREEN PURCHASING BEHAVIOR STUDI PADA PENGGUNA TAS BELANJA/TOTE BAG RITEL DI KOTA BANDUNG Ratna Komala; Citra Kusuma Dewi
Business Preneur: Jurnal Ilmu Administrasi Bisnis Vol 2 No 1 (2020): Vol. 2 No. 1 Maret 2020
Publisher : Program Studi Ilmu Administrasi Bisnis FISIP UNPAS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Indonesia menjadi penyumbang sampah plastik di laut terbesar kedua di dunia, menyebabkan pemerintah mengeluarkan kebijakan untuk mengatasi sampah plastik. Asosiasi pengusaha ritel sebagai penyumbang sampah plastik terbesar mengikuti kebijakan tersebut dengan menyediakan tas belanja/tote bag yang ramah lingkungan. Begitu juga ritel di kota Bandung yang telah mengadopsi kebijakan tersebut adalah Hypermart, Superindo, Borma, Yogya Group, Carrefour, Transmart, Lottemart, Indomaret, dan Alfamart. Kebijakan tersebut mempengaruhi perilaku konsumen / green purchasing behavior. Green purchasing behavior dipegaruhi banyak faktor salah satunya green perceived value, green perceived risk, dan green trust. Penelitian ini bertujuan untuk mengetahui pengaruh green perceived value, green perceived risk, dan green trust terhadap green purchasing behavior pada pengguna tas belanja/tote bag ritel di kota bandung. Penelitian ini menggunakan metode kuantitatif dengan pendekatan deskriptif dan kausal. Kriteria populasi adalah masyarakat yang memakai tas belanja ritel dan sampel sebanyak 100 responden dengan menggunakan teknik nonprobability sampling (purposive sampling). Pengumpulan data dilakukan melalui penyebaran kuesioner kepada masyarakat di wilayah kota Bandung. Metode analisis yang digunakan adalah analisis deskriptif dan analisis regresi menggunakan partial least square. Penelitian ini menemukan bahwa green perceived value berpengaruh positif dan signifikan terhadap green trust, green perceived risk berpengaruh positif dan signifikan terhadap green trust, dan green trust berpengaruh positif dan signifikan terhadap green purchasing behavior pada pengguna tas belanja/tote bag ritel di kota Bandung.

Risks, Experience, Ease of Purchase Terhadap Purchase Intention Makanan Sehat dengan Moderator Fear Of COVID-19 Raihan Muslim Fajri Said; Citra Kusuma Dewi
Jurnal Manajemen Vol. 12 No. 1 (2022): Jurnal Manajemen
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/jm.v12i1.4360

This research is motivated by the COVID-19 pandemic, that has made Indonesians pay more attention to their health so they don't get infected with the virus. Efforts are made by consuming healthy foods. The increasing consumption of healthy food causes various kinds of problems ranging from risks that consumers must bear, unpleasant shopping experiences, to obstacles for consumers when obtaining healthy food. The purpose of this study was to examine the effect of Overall risk, Purchase experience, and Ease of purchase on Purchase intention, as well as examine how high the Moderation of Fear of COVID-19 is on the relationship between Ease of purchase and Purchase intention of Healthy Food. This type of research is included in quantitative and causal. The analysis used is descriptive analysis usingStructural Equation Model-Partial Least Square (SEM-PLS). Technique. The sampling used is non-probability sampling with purposive sampling type. Then the number of samples in this study were 385 respondents in the Jabodetabek and Bandung City communities who had consumed healthy food. The results of this research using SEM-PLS are all independent variables consisting of Overall risk, Purchase experience, and Ease of purchase have a positive and significant influence on the dependent variable, namely Purchase intention. In addition, the moderator of the Fear of COVID-19 study did not moderate the relationship between Ease of purchase and Purchase intention. Keywords : Overall risk, Purchase experience, Ease of purchase, Purchase intention, Fear of COVID-19 Keyword: Risk; Experience; Ease; Intention; COVID-19

Pengaruh Satisfaction terhadap Advocacy Merek Lokal dengan Loyalty sebagai Mediator (Studi pada the Executive) Atika Ansary Chairunnisa Mursalin; Citra Kusuma Dewi
Jurnal Sekretaris dan Administrasi Bisnis Vol 2 No 1 (2018): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

Tujuan penelitian ini adalah untuk mengetahui pengaruh Satisfaction terhadap Advocacy pada merek lokal dengan Loyalty sebagai mediator (Studi pada The Executive). Penelitian ini merupakan penelitian kuantitatif dengan analisis data deskriptif dan kausal, responden yang diteliti dalam penelitian ini berjumlah 100 konsumen yang pernah membeli produk The Executive. Data yang terkumpul dari 19 item pernyataan kuesioner kemudian diolah menggunakan IBM SPSS 24 dengan teknik analisis jalur. Hasil penelitian ini menunjukan bahwa satisfaction berada pada posisi angka 74,71% dengan kategori baik, loyalty berada pada posisi angka 69,67% dengan kategori baik, advocacy berada pada posisi angka 72,35% dengan kategori baik, satisfaction berpengaruh signifikan terhadap loyalty sebesar 60,68%, loyalty berpengaruh signifikan terhadap advocacy sebesar 21,43%, satisfaction berpengaruh signifikan terhadap advocacy sebesar 13,76%, dan satisfaction berpengaruh terhadap advocacy melalui loyalty sebesar 36,10%. Keywords: Satisfaction, Loyalty, Advocacy, Fashion

Pengaruh Customer Satisfaction, Calculative Commitment, dan Corporate Image terhadap Attitudinal Loyalty dan Behavioral Loyalty Pada Program Pasti Prima Pertamina (Studi Pada SPBU Pasti Prima Wilayah Jakarta) Rahma Sri Handayani; Citra Kusuma Dewi
Jurnal Sekretaris dan Administrasi Bisnis Vol 4 No 1 (2020): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

This research is motivated by a previous observation result which show that customer satisfaction in using Pertamina's gas station services has been stagnant for the past several years. From these results, Pertamina created the latest gas station program namely "Pasti Prima" which is a concept with the aim of increasing customer’s satisfaction in using Pertamina's services and products. This study aims to determine the impact of Customer Satisfaction, Calculative Commitment, Corporate Image on Behavioral Loyalty through Attitudinal Loyalty as a Stepwise variable model. This research uses quantitative methods and uses descriptive and causal research types. We collect the data using questionnaires that we have distributed at certain SPBU Pasti Prima gas stations in Jakarta. We took the sample data using non-probability sampling method with incidental sampling type to 100 respondents. Then Descriptive Analysis and Partial Least Square (PLS) analysis are used as data analysis techniques. Before conducting PLS analysis, the data was transformed using the Statistical Interval Method (MSI) to convert ordinal data into intervals data. The results of this study indicate that Customer Satisfaction has a positive and significant impact on Attitudinal Loyalty, Calculative Commitment does not have a positive and significant impact on Attitudinal Loyalty, Corporate Image has a positive and significant impact on Attitudinal Loyalty, and Attitudinal Loyalty has a positive and significant impact on Behavioral Loyalty.

Factors (Benefits, Trust, Self-Efficacy, Ease of Use, Security) Affecting Consumer’s Perception on E-Money in Indonesia Dinna Fatmy Pratiwi; Citra Kusuma Dewi
Jurnal Sekretaris dan Administrasi Bisnis Vol 2 No 2 (2018): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

This research based on the developments of technology on payment system which replaced the use of cash as a medium of exchange into the non-cash system. The use of e-money as a non-cash system was made to actualize less cash society by the increase of the use of instrument and non-cash channel. However, the government had made a rule by required various costs to use e-money. As the used of e-money seemed forced by a rule, therefore, costumers might have a bad perception toward it. Hence, this research made to know the factors that affected costumers’ perception toward e-money in Indonesia. The method used in this research was quantitative method with type of descriptive and causal research. The variables used in this research are benefits (X1), trust (X2), self-efficacy (X3), ease of use (X4), security (X5), and consumers’ perception (Y). The samples are 400 respondents and using the technique of non-probability sampling which covered purposive sampling and snowball sampling. The data analysis was using multiple linear regressions. The research showed that the factor of self-efficacy and security in partial didn’t significantly affect the consumers’ perception toward e-money in Indonesia, while the factors that significantly affected partially are factors of benefits, ease of use, and trust. However, simultaneously, all factors of Benefits (X1), Trust (X2), Self-efficacy (X3), Ease of Use (X4), and Security (X5) significantly affected consumers’ perception (Y) toward e-money in Indonesia.

Pengaruh Endorser Credibility terhadap Brand Equity ‘Shopee For Men’ dengan Self-Brand Connection sebagai Mediator Ade Multi Davista Sari; Citra Kusuma Dewi
Jurnal Sekretaris dan Administrasi Bisnis Vol 3 No 2 (2019): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

Shopee is one of the markets that provide online trading platforms in Indonesia. Shopee is known by consumers as a brand associated with brands only for women. Though Shopee is a neutral market and is aimed at all circles. Brand equity. This will have an impact on consumer preferences including male consumers of the Shopee brand. Shopee has a strategy by launching the "Shopee for Men" program and using Bambang Pamungkas and Vincent Rompies as supporters to change consumer perceptions that Shopee is a market for all people and forms Shopee brand equity. The factor that can shape the equity band is the credibility of endorsers and their own brand connections. Therefore the purpose of this study was to determine the effect of endorser credibility on brand equity with self-brand connection as a mediator. This study uses a quantitative method with a type of descriptive causal research. The sampling technique in this study was purposive sampling which is a part of non probability. Respondents from this study were 100 consumers with male sex living on the island of Java. This study uses SEM-PLS data analysis techniques. The results of this study are endorser credibility, brand equity and self-brand connections in Shopee For Men in the high category. There is a positive influence between credibility of endorsers and brand equity and self-brand connections have an indirect influence or as a mediator between credibility of endorsers and brand equity.

ANALISIS KELAYAKAN MEDIA PEMBELAJARAN HERBARIUM DALAM MENINGKATKAN KEMAMPUAN KREATIVITAS SISWA PADA PEMBELAJARAN IPA DI SEKOLAH DASAR Dea Asri Pujiasti; Citra Kusuma Dewi; Neni Nadiroti Muslihah
caXra: Jurnal Pendidikan Sekolah Dasar Vol 1, No 1 (2021)
Publisher : Institut Pendidikan Indonesia

In today’s information age, the ability for creativity is one of the competencies that every student must have. However, science learning in elementary schools has not provided many opportunities for students to develop this ability. Therefore, it is necessary to make efforts to improve students' creative abilities, one of which is by using herbarium learning media. The purpose of this study was to analyze the feasibility of herbarium learning media in increasing students' creativity in science learning in elementary schools. The method used in this research is descriptive qualitative. The research instrument consisted of a questionnaire, observation sheets, and interviews. The results of the questionnaire data processing show that the creativity of students when seen in general in science learning using herbarium learning media, as well as from each indicator, and the attitude scale of each individual shows creative interpretation with 70% of students getting the creative category and 30% of students getting the very category creative. Overall, the quality of herbarium learning media is very suitable to be used to support learning in increasing student creativity in science learning in elementary schools.Keyword: Herbarium Learning Media, Student Creativity Ability, Science Learning. Pada era informasi sekarang ini, kemampuan kreativitas merupakan salah satu kompetensi yang harus dimiliki setiap siswa. Namun demikian, dalam pembelajaran IPA di sekolah dasar selama ini belum banyak memberikan kesempatan kepada siswa untuk mengembangkan kemampuan ini. Oleh karena itu, perlu upaya dalam meningkatkan kemampuan kreativitas siswa salah satunya dengan menggunakan media pembelajaran herbarium. Adapun tujuan penelitian ini yaitu menganalisis kelayakan media pembelajaran herbarium dalam meningkatkan kreativitas siswa pada pembelajaran IPA di Sekolah Dasar. Metode yang digunakan dalam penelitian ini adalah kualitatif deskriptif. Instrumen penelitian terdiri dari angket, lembar observasi, dan wawancara. Hasil pengolahan data angket menunjukkan bahwa kreativitas siswa jika dilihat secara umum pada pembelajaran IPA dengan menggunakan media pembelajaran herbarium, maupun dari masing-masing indikator, dan skala sikap tiap individu menunjukkan interpretasi kreatif dengan 70% siswa mendapat kategori kreatif dan 30% siswa mendapat kategori sangat kreatif. Secara keseluruhan kelayakan media pembelajaran herbarium sangat layak digunakan untuk menunjang pembelajaran dalam meningkatkan kreativitas siswa pada pembelajaran IPA di Sekolah Dasar.Kata kunci: Media Pembelajaran Herbarium, Kemampuan Kreativitas Siswa, Pembelajaran IPA.

Pengaruh Efficiency, Privacy, Reliability, Emotional Benefit, dan Customer Service terhadap E-Satisfaction Pengguna Aplikasi Kereta Api Indonesia (KAI) Access Farhan Azmi; Citra Kusuma Dewi
Optimal: Jurnal Ekonomi dan Kewirausahaan Vol 14 No 1 (2020): Optimal: Jurnal Ekonomi dan Kewirausahaan
Publisher : Fakultas Ekonomi Universitas Islam 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/optimal.v14i1.2011

KAI Access is an official mobile application of PT.KAI that aims to facilitate customers for purchasing tickets or accessing information about the train online. However, this application still facing several issues and have some impact on customer satisfaction. The purpose of this study is to determine the effect of efficiency, privacy, reliability, emotional benefit, and customer service on e-satisfaction of KAI Access users. This research is using a quantitative method by using descriptive and causal approach. This study using non-probability sampling with purposive sampling technique and samples taken were 107 respondents who are KAI Access application’s active users. This study using multiple linear regression analysis. The results show that efficiency, privacy, reliability, emotional benefit, and customer service simultaneously have a positive and significant impact on e-satisfaction. Partially, only the variables efficiency, emotional benefit, and customer service have a positive and significant impact on the e-satisfaction variable.

Co-Authors Ade Multi Davista Sari Afriyani, Dessy Ahmad Ahid Mudayana Alrizki, Gilang Anisatul Farida Anita Silvianita Ardiansyah, Gifari Ardito Faiz Nur Firman Arif Surahman Arry Widodo Asha Amalia Atika Ansary Chairunnisa Mursalin Ayu, Dinda Bongso, Reky Wiryanto br Sinuraya, Despri Lolita Cahyani, Made Gita Dwi Carandy, Jeany Aurieal Liberty Darmadji, Reza Dea Asri Pujiasti Despri Lolita br Sinuraya Devi Fadlika Wulan Rahmadani Dewi, Nova Sari Dilansari, Vina Annisa Dinna Fatmy Pratiwi Dwi Hartanti Fadhila, Denissa Zalfa Fahira, Meylanda Mauludi fandy, Akhmad Faizal Al Farhan Azmi Febiyana, Christi Febrianto, Dendy Muhamad Galuh, Hendra Ghafari, Reihan Setyo Gilang Alrizki Gusfi, Dhiya Athaya Herdiansyah Gustira Pramudia Suryono Ilhamsyah, Muhammad Rafly Imanuddin Hasbi Indah Kurnia Isnaassaro, Maulinadia Nur Jabir, Muh. Agung Kaban, Abdullah Rahman Karina Indah Rohmatun Kurniatul Juhri Kusuma, Oksa Wijaya Lesmana, Cep Sunandar Lestari, Ririn Ari Dwi Lestariningsih, Nuri Lia Octaria Pasaribu Lianto, Fazrian Mahir Pradana Maola, Innayatul Marheni Eka Saputri Mochamad Arief Rahman Ramadhian Muh. Agung Jabir Nasywa Aribah Neni Nadiroti Muslihah Neshya Putri Firnandi Nur Aminah Nurhasna, Febryan Nurhayati, Elis Nurul Azifah Osa Omar Sharif Pambudi, Zidan Basyarahil Rais Patricy, Aklin Nindya Prabowo, Afriyan Randhi Pramesti, Tiara Pujiasti, Dea Asri Putra, Afwin Purnama Putu Nina Madiawati R. Nurafni Rubiyanti Rahma Sri Handayani Raihan Muslim Fajri Said Rasyid, Rafika Isya Ratna Komala Retno Widyaningrum, Retno Rizky, Nabila Saajida, Alya Sadewa, Devanka Elang Salsabila, Rania Saputera, Aditya Bayu Sari, Putri Amanda Septi Agus Pratiwi Shafa, Dhiya Silvia Tri Yuniar Sudiatna, Dwina Patricia Sugiono, Ovio Destiana Sunaryo, Dede Viera Andini Putri Wattimena, Michelle Evroline Wibowo, Lutfi Santiko Yassin, Roandika Pratama Yosa Fiandra

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