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Pengaruh Rachel Vennya Sebagai Seorang Influencer Terhadap Loyalitas Dalam Social Media Pada Suatu Merek Sudiatna, Dwina Patricia; Dewi, Citra Kusuma
eProceedings of Management Vol. 10 No. 4 (2023): Agustus 2023
Publisher : eProceedings of Management

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Abstract

Social media merupakan media yang dimanfaatkan untuk kebutuhan sehari-hari hal ini oleh pembisnis untukmepromosikan produknya melalui social media menggunakan influencer untuk meningkatkan penjualan dan brandawareness. Penelitian ini bertujuan untuk mengetahui besarnya pengaruh variabel influencer interactivity daninfluencer authenticity terhadap variabel loyalty dan dimediasi oleh variabel brand trust. Penelitian inimenggunakan metode kuantitatif dengan jenis Explanatory dan kausal. Teknik sample menggunakan adalah nonprobabilitysampling dan purposive memakai rumus slovin dan teknik analisis data menggunakan Partial LeastSquare Structural Equation Modeling (PLS-SEM). Bedasarkan pengujian hipotesis secara partial (uji t) hasil ujimediasi variabel influencer authenticity terhadap variabel loyalty dapat memediasi penuh oleh variabel brand trustdan variabel influencer interactivity terhadap variabel loyalty dapat memediasi penuh variable brand trust.Kesimpulan penelitian ini, loyalitas followers Rachel Vennya termasuk kedalam kategori baik, dan ditingkatkanagar dapat meningkatkan bawasannya influencer interactivity, influencer authenticity sangat memiliki pengaruhuntuk menarik kepercayaan berbagai merek kerena timbul dari konten yang dibuat oleh seorang InfluencerKata Kunci-influencer interactivity, influencer authenticity, brand trust, loyalty.
Image Satisfaction dan Advertising Trust terhadap Purchase Intention dimediasi oleh Self-Brand Connection (Studi Kasus pada produk Scarlett Whitening) Fadhila, Denissa Zalfa; Dewi, Citra Kusuma
eProceedings of Management Vol. 10 No. 5 (2023): Oktober 2023
Publisher : eProceedings of Management

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Abstract

Meningkatnya penggunaan internet dan media sosial Indonesia membuat pelaku usaha memanfaatkan hal tersebutuntuk kegiatan pemasaran bisnisnya menjadi lebih kreatif dan inovatif. Pelaku bisnis menggunakan media sosialsebagai tempat untuk mempromosikan bisnisnya dan bekerja sama dengan para celebrity endorsement. Penelitianini bertujuan untuk mengetahui seberapa besar pengaruh image satisfaction dan advertising trust pada purchaseIntention dimediasi oleh self-brand connection. Penelitian ini menggunakan pendekatan deskriptif dan kuantitatifdengan teknik pengumpulan data melalui penyebaran kuesioner secara online. Jumlah responden sebanyak 411orang, dan metode pengambilan sampel adalah non-probability dengan purposive sampling. Metode analisis dataadalah analisis deskriptif dengan SEM-PLS (Structural Equation Model-Partial Least Square). Hasil temuan inimemperlihatkan bahwa image satisfaction memberikan pengaruh postif dan signifikan pada self-brandconnection, advertising trust memberikan pengaruh positif dan signifikan pada self-brand connection dan selfbrandconnection juga memberikan pengaruh positif dan signifikan pada purchase intention. Image satisfactionmemberikan pengaruh positif dan signifikan pada purchase intention, dan advertising trust juga memberikanpengaruh positif dan signifikan.Kata Kunci-Image Satisfaction, Advertising Trust, Purchase Intention, Self-Brand Connection, CelebrityEndorsement
Pengaruh Perceived Disease Threats Terhadap Continuance Intention Yang Dimediasi Self Efficacy (Studi Pada Pengguna Aplikasi Halodoc) Sadewa, Devanka Elang; Dewi, Citra Kusuma
eProceedings of Management Vol. 10 No. 5 (2023): Oktober 2023
Publisher : eProceedings of Management

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Abstract

Perkembangan teknologi tidak perlu diragukan lagi dan semakin cepat. Peralihan teknologi dari konvensional keonline menjadi salah satu bentuk kecepatan perubahan. Seperti e-medicine/telemedicine, memadukan teknologidengan bidang Kesehatan. Halodoc merupakan salah satu platform e-medicine yang menjadi layanan paling banyakdigunakan di Indonesia. Mereka menyediakan sarana kesehatan untuk penggunanya. Ancaman dari adanya penyakitmerupakan hal menjadi ketakutan bagi seseorang, terlebih ditambah dengan adanya pandemi covid-19 belakanganmenjadi ketakutan terbesar bagi semua orang di dunia. Penelitian ini bertujuan untuk melihat adanya "PengaruhPerceived Disease Threats terhadap Continuance Intention yang Dimediasi Self Efficacy (Studi pada PenggunaAplikasi Halodoc)". Metodologi dalam Research yang dilaksanakan peneliti yaitu kuantitatif menggunakanpendekatan deskriptif kausal, analisis Partial Least Square (PLS) digunakan sebagai teknik yang diuji melalui softwareSmartPLS. Jumlah sample yang dipakai oleh peneliti yakni 400 responden. Hasil riset memperlihatkan bahwa variabelPerceived Disease Threats secara positif dan signifikan berpengaruh langsung terhadap Continuance Intention,Perceived Disease Threats secara positif dan signifikan berpengaruh langsung terhadap Self Efficacy, Self Efficacysecara positif dan signifikan berpengaruh langsung terhadap Continuance Intention, dan Perceived Disease Threatssecara positif dan signifikan berpengaruh terhadap Continuance Intention melalui Self Efficacy. Kesimpulanpenelitian, Perceived Disease Threats pada pengguna aplikasi Halodoc cukup tinggi dan untuk Self Efficacy danContinuance Intention pada pengguna Halodoc pada kategori tinggi.Kata Kunci-Perceived Disease Threats, Self Efficacy, Continuance Intention, SmartPLS, Halodoc.
Pengaruh Perceived Easiness Dan Promotional Program Terhadap Excessive Spending Behavior (Studi Pada Pengguna ShopeePay di Kota Bandung) Ghafari, Reihan Setyo; Dewi, Citra Kusuma
eProceedings of Management Vol. 10 No. 5 (2023): Oktober 2023
Publisher : eProceedings of Management

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Abstract

Penelitian ini dilakukan untuk mengetahui pengaruh perceived easiness dan promotional program terhadapexcessive spending behavior studi pada pengguna ShopeePay di Kota Bandung. Tujuanya dilakukan penelitianini adalah untuk mengetahui dan menganilisis bagaimana perceived easiness dan promotional programberpengaruh secara parsial dan simultan terhadap excessive spending behavior pada pengguna ShopeePay di KotaBandung. Penelitian ini menggunakan metode kuantitatif dengan jenis penelitian deskriptif. Pengambilan sampeldilakukan dengan metode pengambilan sampel sebanyak 106 responden. Teknik analisis data yang digunakanadalah analisis deskriptif dan analisis regresi linear berganda. Berdasarkan hasil pengujian hipotesis secarasimultan (Uji F), didapat bahwa variabel perceived easiness dan promotional program berpengaruh signifikanterhadap excessive spending behavior pada pengguna ShopeePay di Kota Bandung. Hal ini dibuktikan denganFhitung > Ftabel (44,085 > 3,09) dengan tingkat signifikansinya 0,000 < 0,005. Berdasarkan hasil uji hipotesissecara parsial (Uji T) didapat bahwa variabel perceived easiness dan promotional program berpengaruh signifikanterhadap excessive spending behavior pada pengguna ShopeePay di Kota Bandung. Berdasarkan koefisiendeterminasi didapat bahwa perceived easiness dan promotional program terhadap excessive spending behaviorpada pengguna ShopeePay di Kota Bandung sebesar 46,1% dan sisanya sebesar 53,9% dipengaruhi oleh faktorfaktorlain yang tidak diteliti dalam penelitian ini.Kata Kunci-Perceived Easiness, Promotional Program, Excessive Spending Behavior, E-Wallet, ShopeePay.
Pengaruh Perceived Congruence, Social Influence Dan Motivation Terhadap Funding Intention (Studi Pada Campaign Crowdfunding Rachel Venya Di Kitabisa.Com) Ayu, Dinda; Dewi, Citra Kusuma
eProceedings of Management Vol. 11 No. 1 (2024): Februari 2024
Publisher : eProceedings of Management

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Abstract

Akses terhadap berbagai barang dan jasa keuangan dapat difasilitasi oleh pertumbuhan internet dalam bidang teknologi informasi yang digunakan dalam industri keuangan. Maraknya crowdfunding merupakan penerapan fintech yang semakin dikenal saat ini. Studi yang mengamati kampanye crowdfunding Rachel Vennya di Kitabisa.com ini mencoba menentukan seberapa besar pengaruh persepsi kesesuaian, pengaruh sosial, dan motivasi terhadap niat mendanai. Kuesioner Google Formulir yang dikirimkan kepada peserta penelitian menggabungkan metodologi kuantitatif dan deskriptif. Peneliti menggunakan pendekatan non-probability sampling dengan metode purposive sampling sebagai strategi pengambilan sampelnya. Analisis deskriptif dan analisis regresi linier berganda menggunakan SPSS merupakan metode analisis data yang digunakan dalam penelitian ini. Hasil penelitian berdasarkan uji t menghasilkan perceived congruence, social influence dan motivation berpengaruh signifikan secara parsial terhadap funding intention pada campaign crowdfunding Rachel Vennya di Kitabisa.com. Berdasarkan uji F mengasilkan perceived congruence, social influence dan motivation secara bersamaan berpengaruh signifikan secara simultan terhadap funding intention pada campaign crowdfunding Rachel Vennya di Kitabisa.com. Kata Kunci-perceived congruence, social influence, motivation, funding intention
Wawasan Berbasis Gender terhadap Niat Berkelanjutan dalam Penggunaan Aplikasi Kesehatan Seluler di Indonesia: Studi Pascapandemi tentang Persepsi Ancaman Penyakit dan Efikasi Diri Dewi, Citra Kusuma; Saputri, Marheni Eka; Sadewa, Devanka Elang
Jurnal Sosioteknologi Vol. 24 No. 1 (2025): MARCH 2025
Publisher : Fakultas Seni Rupa dan Desain ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/sostek.itbj.2025.24.1.5

Abstract

The sustained use of mobile health applications (mHealth) in the post-pandemic era is increasingly relevant due to ongoing health concerns and perceived disease threats (PDT). This study addresses significant gaps in understanding how self-efficacy and gender differences influence continuance intention (CI) to use mHealth applications. Guided by the Protection Motivation Theory (PMT), the research examines therelationships between PDT, self-efficacy, and CI, with gender as a moderating variable. Data from 415 mHealth users in Indonesia were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that PDT significantly influences CI, while self-efficacy directly enhances CI. Gender moderates the PDT-CI relationship, with female users showing a stronger connection. However, self-efficacydoes not mediate the PDT-CI relationship. The study highlights practical implications for mHealth developers, including the need for user-friendly and gender-sensitive designs to enhance self-efficacy and engagement. Limitations include the cross-sectional design and focus on Indonesian users, suggesting future research should adopt longitudinal approaches and explore diverse demographic and cultural contexts. The findings extend PMT's theoretical application and provide actionable insights for improving mHealth application adoption and retention in diverse populations.
Pengaruh Green Marketing terhadap Green Buying Behavior Melalui Environmental Knowledge: Studi pada Unilever Indonesia Gilang Alrizki; Citra Kusuma Dewi
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 5 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i5.1779

Abstract

In resolving the issues looked by the world and the sustainability of life, including climate change, a shared commitment has been formulated in the form of the Sustainable Development Goals (SDGs). One of the companies in Indonesia contributing to the SDGs is Unilever. Unilever has been focused on launching the Unilever Sustainable Living Plan (USLP) since 2010. The reason for this study is to decide the impact of Green Promotion on Green Purchasing Behavior through Ecological Information on Unilever products in Indonesia. Eco-Labeling, Green Advertising, and Green Branding are the three dimensions used in Ali's previous research (2021) to describe environmentally friendly marketing strategies. Eco-Marking is an external confirmation carried out by an organization, taking actions to preserve the climate, and is also included in the eco-label category. Environmental-friendly promotion intends to urge shoppers to utilize harmless to the ecosystem items fully intent on working on ecological security. In the concept of the green marketing, labeling becomes the core of the advertising system in the contemporary business world. This exploration employs a quantitative strategy through various tests, such as legitimacy tests, dependency tests, model fairness tests, speculation tests with intervention factors, and descriptive tests. Based on the results of the mediation analysis, the environmental knowledge variable doesn't intercede the connection  between the eco-labeling variable and green buying behavior. The environmental knowledge variable completely intercede the connection between the green advertising variable and green buying behavior. The environmental knowledge variable completely intercede the connection between the green branding variable and green buying behavior.
Pengaruh Service Quality terhadap Repurchase Intention melalui Customer Satisfaction: Perspektif Penumpang Lion Air Nur Aminah; Dewi, Citra Kusuma
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 10 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i10.3117

Abstract

The development of air transportation in Indonesia is increasingly rapid, and low-cost airlines (low-cost carriers) dominate the market share of domestic airline passengers in Indonesia. Lion Air is one of the leading low-cost airlines (LCC), which has a high number of passengers. This research aims to test the influence of service quality on customer satisfaction, service quality on repurchase intention, and the relationship between service quality on repurchase intention which is mediated by customer satisfaction. The research methodology used is descriptive-quantitative causality. The data analysis technique uses structural equation modeling with partial least squares (SEM-PLS) with SMARTPLS 3 software. The results of hypothesis testing show that service quality (PV, RD, SI) has a statistically significant influence on customer satisfaction and also state that service quality (EC, SA) does not have a significant influence statistically on customer satisfaction. Service quality has a direct impact on the likelihood of customers making repeat purchases, just as customer satisfaction also influences the likelihood of repeat purchases. Customer satisfaction is influenced by service quality, which in turn influences repurchase intentions.
Satisfaction With the Use of a Mobile Application: Adopsi Teknologi pada Aplikasi Mobile PLN Lestariningsih, Nuri; Dewi, Citra Kusuma
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 11 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i11.3644

Abstract

The development of information technology has an impact on business growth in Indonesia. One example is PT PLN developing the PLN mobile application to facilitate customers in accessing the services provided. The purpose of this study is to determine the influence of Barriers (Resistance to change and Technological Complexity) and Facilitators (Technical Support, Compatibility, Performance Expectancy, and Easy of use) on Satisfaction with the use of a mobile application in the Mobile PLN app. The research method used in this study is a quantitative method by distributing questionnaires to users of the PLN mobile app. The results of the study indicate that resistance to change positively affects user satisfaction with the mobile PLN application, as users feel more satisfied when the application does not disrupt their routines. Conversely, technological complexity negatively affects user satisfaction; the higher the complexity, the lower the satisfaction. A stable and easy-to-use application increases satisfaction. Effective and responsive technical support also enhances user satisfaction. The application's compatibility with users' lifestyles has a significant impact; an application integrated with users' routines increases satisfaction. Fulfilled performance expectations, such as tangible benefits, efficiency, and productivity, also positively affect user satisfaction. Easy of use has a significant influence; an intuitive and user-friendly application increases overall user satisfaction.
Pengaruh Perceived Credibility, Trust, Subjective Norms, Perceived Behavioral Control, dan Perceived Expertise terhadap Attitude toward the Influencer dan kaitannya dengan Purchase Intention pada Doctor Influencer Avoskin Putra, Afwin Purnama; Dewi, Citra Kusuma
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 12 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i12.4957

Abstract

Influencer marketing is an effective strategy in the digital era, the use of doctor influencers in skincare promotions increases sales and purchasing intention. Doctors are the most trusted figures in providing health solutions in Indonesia. This study aims to determine and see the effect of perceived credibility, trust, subjective norms, perceived behavioral control, and perceived expertise on attitudes toward the influencer and the effect of attitudes toward the influencer on purchase intention. The method used in this study is descriptive and quantitative, with the contribution of 400 audience respondents who have watched Avoskin promotions using doctor influencers as talents or brand ambassadors for their promotions. The sampling technique used is non probability sampling with a purposive sampling type. Data processing and analysis techniques use PLS-SEM on the SmartPLS 4.0. The results of this study indicate that there is a favorable correlation between perceived credibility, trust, subjective norms, perceived behavioral control, and perceived expertise, on attitudes toward the influencer, which have an impact on the positive attitude of the audience towards product promotions using doctor influencers. In addition, the correlation of attitudes toward the influencer to purchase intention triggers the emergence of audience purchase intentions for products promoted by doctor influencers.
Co-Authors Ade Multi Davista Sari Afriyani, Dessy Ahmad Ahid Mudayana Alrizki, Gilang Anisatul Farida Anita Silvianita Ardiansyah, Gifari Ardito Faiz Nur Firman Arif Surahman Arry Widodo Asha Amalia Atika Ansary Chairunnisa Mursalin Ayu, Dinda Bongso, Reky Wiryanto br Sinuraya, Despri Lolita Cahyani, Made Gita Dwi Carandy, Jeany Aurieal Liberty Darmadji, Reza Dea Asri Pujiasti Despri Lolita br Sinuraya Devi Fadlika Wulan Rahmadani Dewi, Nova Sari Dilansari, Vina Annisa Dinna Fatmy Pratiwi Dwi Hartanti Fadhila, Denissa Zalfa Fahira, Meylanda Mauludi fandy, Akhmad Faizal Al Farhan Azmi Febiyana, Christi Febrianto, Dendy Muhamad Fitriani Nur Utami Galuh, Hendra Ghafari, Reihan Setyo Gilang Alrizki Gusfi, Dhiya Athaya Herdiansyah Gustira Pramudia Suryono Herdiansyah Gustira Pramudia Suryono Ilhamsyah, Muhammad Rafly Imanuddin Hasbi Indah Kurnia Isnaassaro, Maulinadia Nur Jabir, Muh. Agung Kaban, Abdullah Rahman Karina Indah Rohmatun Kurniatul Juhri Kusuma, Oksa Wijaya Lesmana, Cep Sunandar Lestari, Ririn Ari Dwi Lestariningsih, Nuri Lia Octaria Pasaribu Lianto, Fazrian Mahir Pradana Maola, Innayatul Marheni Eka Saputri Mochamad Arief Rahman Ramadhian Muh. Agung Jabir Nasywa Aribah Neni Nadiroti Muslihah Neshya Putri Firnandi Nur Aminah Nurhasna, Febryan Nurhayati, Elis Nurul Azifah Osa Omar Sharif Pambudi, Zidan Basyarahil Rais Paramadwipa, Christano Damar Patricy, Aklin Nindya Prabowo, Afriyan Randhi Pramesti, Tiara Pujiasti, Dea Asri Putra, Afwin Purnama Putu Nina Madiawati R. Nurafni Rubiyanti Rahma Sri Handayani Raihan Muslim Fajri Said Rania Salsabila Rasyid, Rafika Isya Ratna Komala Retno Widyaningrum, Retno Rizky, Nabila Saajida, Alya Sadewa, Devanka Elang Saputera, Aditya Bayu Sari, Putri Amanda Septi Agus Pratiwi Shafa, Dhiya Silvia Tri Yuniar Sudiatna, Dwina Patricia Sugiono, Ovio Destiana Sunaryo, Dede Viera Andini Putri Wattimena, Michelle Evroline Wibowo, Lutfi Santiko Yassin, Roandika Pratama Yosa Fiandra