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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) JUTI: Jurnal Ilmiah Teknologi Informasi Media Wisata Jurnal Online Mahasiswa (JOM) Bidang Keguruan dan Ilmu Pendidikan Jurnal Pangan dan Agroindustri Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi JURNAL MANAJEMEN (EDISI ELEKTRONIK) KOMIK (Konferensi Nasional Teknologi Informasi dan Komputer) Dinasti International Journal of Education Management and Social Science JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Jurnal Industri Pariwisata Yayasan Cita Cendikiawan Al Khwarizmi Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Edusoshum: Jurnal Pendidikan Islam dan Sosial Humaniora Journal Of Human And Education (JAHE) Room of Civil Society Development Conference on Community Engagement Project (Concept) Social Engagement: Jurnal Pengabdian Kepada Masyarakat Room of Civil Social Development
Ratih Anggraini, Ratih
Jurusan Teknologi Hasil Pertanian Fakultas Teknologi Pertanian Universitas Brawijaya
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Pengaruh Brand Loyalty Terhadap Purchase Intention Dengan Brand Image Sebagai Variabel Mediasi Pada Toko Roti Di Kota Batam Anggraini, Ratih; Chin, Grace; Fasha, Andina; Sudhartio, Lily
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi Vol. 4 No. 3 (2024): Artikel riset Periode Nopember 2024
Publisher : Yayasan Cita Cendikiawan Al Kharizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebma.v4i3.4173

Abstract

Toko roti merupakan industri manufaktur yang menjalankan bisnisnya dengan membuat dan menjual roti. Perkembangan toko roti yang sangat pesat menjadikan setiap industri harus meningkatkan daya saing serta kualitas yang unggul untuk dapat menghasilkan produk yang sesuai dengan keinginan pelanggan, salah satu faktornya terdapat pada kegiatan produksi, dimana proses produksi yang berlangsung baik maka akan berdampak baik pula bagi perusahaan. Sebagai salah satu makanan yang banyak diminati karena praktis dan enak, setiap toko roti pastinya harus konsisten dalam menjaga citra rasa pada produk yang dijual, sehingga dari penelitian ini berfokus kepada purchase intention. Penelitian menggunakan metode kuantitatif dengan pengumpulan sampel dilakukan melalui metode sampling. Pengujian data dilakukan dengan menggunakan uji PLS-SEM dengan menyebarkan kuesioner kepada warga kota batam yang sering mengkonsumsi roti. Sebanyak 450 responden ikut serta dalam mengisi kuesioner untuk menguji hipotesis dan pengaruh antar variabel dalam penelitian ini. Hasil penelitian menunjukkan bahwa brand loyalty berpengaruh positif dan signifikan terhadap brand loyalty yang dimediasi oleh citra merek. Oleh karena itu, setiap toko roti pastinya memiliki brand image seperti menciptakan suatu produk yang berinovasi dan dikembangkan agar dapat bersaing dengan toko roti lainnya.
REMARKETING MEDIA ALTERNATIVES BASED ON CUSTOMER PREFERENCES Ahmadiyah, Adhatus Solichah; Aidah, Faridatul; Meutia, Navinda; Rahmadina, Denise; Lumbantobing, Daniel; Anggraini, Ratih
JUTI: Jurnal Ilmiah Teknologi Informasi Vol. 18, No. 2, July 2020
Publisher : Department of Informatics, Institut Teknologi Sepuluh Nopember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12962/j24068535.v18i2.a1007

Abstract

Remarketing is a powerful tool for marketers to offer products over and over to existing customers or potential customers. By using remarketing, the marketers target to further down their sales funnel. As in traditional marketing, most online marketers find it challenging to deliver the best way of advertising their products according to what customers need or like. This research aims to achieve the right promotional media alternatives based on customer preferences. A clustering method was used to perform behavior segmentation on sales data. Then, customer reviews on the purchased products collected from online platforms were analyzed to obtain customer preferences. Finally, customer preference was mapped to some suitable promotion media. The experiment result showed that pipelining sales data and product reviews could obtain definite and distinct promotional media based on customer preference. Overall, this research may help online marketers bundle specific remarketing content into promotional media that matches to customer favorites.
Pengaruh Sustainable Leadership terhadap Sustainable Performance dengan Mediasi Variabel Social Innovation Anggraini, Ratih; Phang, Selina; Sudhartio, Lily
Jurnal Akuntansi, Keuangan, dan Manajemen Vol. 6 No. 2 (2025): Maret
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v6i2.3762

Abstract

Purpose: This research was conducted with the aim of seeing the influence of Sustainable Leadership on Sustainable Performance with the mediation of Social Innovation. Research methodology: The method used in this research was a quantitative method with questionnaire to collect data. The population consisted of manufacturing companies in Batam. The questionnaire was distributed through google forms and hypothesis testing was performed using a Structural Equation Model (SEM). Results: The results of this research show that Sustainable Leadership has a significant and positive influence on Social Innovation, Social Innovation has a significant and positive influence on Sustainable Performance, Sustainable Leadership has a significant and positive influence on Sustainable Performance and Sustainable Leadership has a positive and significant influence on Sustainable Leadership with the mediation of Social Innovation. Conclusion: The study concludes that sustainable leadership has a significant impact on sustainable performance, with social innovation serving as a mediating variable. The findings highlight the importance of integrating leadership practices focused on sustainability to enhance long-term organizational performance through innovation in social practices. Limitations: This research didn’t use a larger sample size and multiple data sources to validate these empirical findings. Contribution: This research contributes to the development of academic knowledge also by integrating sustainable research development, higher education, leadership and innovation.
PENGARUH DESTINATION IMAGE TERHADAP DESTINATION LOYALTY YANG DI MEDIASI OLEH TOURIST SATISFACTION Anggraini, Ratih; Novera, Ira
Jurnal Industri Parawisata Vol 7 No 1 (2024): Jurnal Industri Pariwisata JULY 2024
Publisher : Universitas Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/pariwisata.v7i1.1952

Abstract

Pariwisata merupakan salah satu industri yang terdampak dari terjadinya wabah Covid-19 dan menyebabkan menurunnya jumlah wisatawan mancanegara ke destinasi-destinasi yang paling banyak dikunjungi di Indonesia. Akibatnya pemberhentian aktivitas massal pada kegiatan pariwisata menjadikan trend pariwisata massal ke beralih menjadi pariwisata alternatif. Penelitian ini bertujuan untuk mengetahui faktor-faktor yang memengaruhi destination loyalty Desa Wisata Mangrove Pandang Tak Jemu di Kampung Tua Bakau Serip, Kecamatan Nongsa, Kelurahan Sambau, Batam. Metode yang digunakan pada penelitian ini adalah kuantitatif dengan menggunakan SEM PLS yang melibatkan 200 wisatawan sebagai sampel pada penelitian ini. Hasil dari penelitian ini menunjukkan bahwa Destination Image berpengaruh positif terhadap Destination Loyalty. Selain itu, Tourist Satisfaction juga berhasil memediasi pengaruh antara Destination Image terhadap Destination Loyalty.
PENGARUH VIRAL MARKETING DAN BRAND AWARENESS TERHADAP MINAT REPURCHASE INTENTION PADA PRODUK FROZEN FOOD DENGAN PURCHASE DECISION SEBAGAI VARIABEL MEDIASI Anggraini, Ratih; Linardo, Vincent; Alinadrina, Dessy
Equilibrium : Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Vol 14, No 1 (2025): April
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/equili.v14i1.2285

Abstract

ABSTRAKFrozen food menawarkan kemudahan bagi masyarakat untuk menyimpan makanan lebih lama dan proses memasak yang mudah. Namun ganggunan kesehatan seperti obesitas, diabetes, dan penyakit kardiovaskular dapat terjadi akibat konsumsi frozen food secara berlebih. Penelitian ini bertujuan untuk menganalisis pengaruh Viral Marketing dan brand awareness terhadap preferensi pembelain kembali pada produk frozen food, dengan Purchase Decision sebagai variabel mediasi. Metode penelitian yang digunakan bersifat dasar dan dilakukan dalam lingkungan akademis. Oleh karena itu, penelitian ini diharapkan dapat memberikan kontribusi terhadap pemahaman faktor-faktor yang mempengaruhi niat pembelain kembali pada frozen food. Tujuh pertanyaan penelitian diajukan, termasuk dampak signifikan dari Viral Marketing dan brand awareness terhadap Purchase Decision dan niat membeli kembali. Penelitian ini menggunakan tiga perspektif ketika mempelajari perilaku konsumen terhadap produk: pengambilan keputusan, pengalaman, dan pengaruh perilaku. Hasil penelitian manajemen perusahaan diharapkan dapat berkontribusi dalam meningkatkan niat Repurchase Intention konsumen dan menjadi referensi bagi para ilmuwan yang mempelajari perilaku konsumen.ABSTRACTFrozen food offers people the convenience of longer storage and easy cooking. However, health problems such as obesity, diabetes, and cardiovascular disease can occur due to excessive consumption of frozen food. This research aims to analyze the impact of Viral Marketing and brand awareness on repurchase intention for frozen food products, with purchase decision as a mediating variable. The research methodology employed is fundamental and conducted in an academic setting. Therefore, this study is expected to contribute to understanding the factors influencing repurchase intentions for frozen food products. Seven research questions were posed, including the significant effects of Viral Marketing and brand awareness on purchase decisions and repeat purchase intentions. The study adopts three perspectives when studying consumer behavior towards products: decision-making, experience, and behavioral influence. The findings of this research are expected to contribute to management practices in enhancing consumer repurchase intentions and serve as a reference for scholars studying consumer behavior
THE IMPACT OF INFLUENCER INTERACTIVITY ON LOCAL SKINCARE PURCHASE INTENTION IN BATAM CITY WITH TRUST AS MEDIATION Putra, Edy Yulianto; Khesi, Khesi; Purwianti, Lily; Anggraini, Ratih
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol 13, No 3 (2024): Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK)
Publisher : Fakultas Ekonomi dan Bisnis, UNTAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jebik.v13i3.82136

Abstract

This study investigates the impact of influencer interactivity, influencer authenticity, motivation to use, online consumer behavior, and brand trust on purchase intention among local skincare users in Batam, utilising the technology acceptance model (TAM) as its theoretical framework. Conducted as a quantitative study, data was gathered via an online questionnaire distributed to 310 respondents and analysed using PLS-SEM. The findings reveal influencer interactivity positively impacts influencer authenticity, motivation to use, and online consumer behavior. While influencer authenticity positively affects motivation to use, it does not directly impact online consumer behavior. Motivation to use positively affects both online consumer behavior and brand trust, with online consumer behavior positively influencing brand trust. Furthermore, brand trust significantly impacts purchase intention and is a mediating variable. These findings offer practical implications for local skincare companies, emphasising the importance of leveraging influencer marketing strategies and adopting a technology acceptance approach to enhance business performance and consumer engagement.JEL: L82, M31, M37.
The Influence of Motivation and Satisfaction on Event Return in Cycling Tourism Events Anggraini, Ratih; Lingga, Rimba Zulkarnain; Aliandrina, Dessy Aliandrina
Media Wisata Vol. 23 No. 1 (2025): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Sport tourism has rapidly developed as a global phenomenon, making significant contributions to the tourism sector across various countries. In Indonesia, sport tourism shows substantial growth with major sporting events such as the Bali Marathon and Tour de Singkarak attracting both domestic and international tourists. This study aims to explore the role of motivation and satisfaction in driving repeat participation in cycling tourism events in Indonesia. Using a quantitative approach and regression analysis, the results indicate that participant satisfaction has a significant positive impact on repeat participation, with a coefficient value of 0.51, while motivation also has a positive effect but with a smaller coefficient value of 0.191. This research model explains 40.1% of the variability in repeat participation, demonstrating a moderate predictive power. The findings emphasize the importance of prioritizing participant satisfaction and understanding motivational factors to design effective marketing strategies.
Tourism Village Development Strategy through Community-Based Tourism and Women’s Empowerment for Sustainable Development in Bakau Serip. Anggraini, Ratih; Arianto, Hepy Hefri; Putra, Edy Yulianto; Nainggolan, Ferdinand; Sudhartio, Lily; Purwianti, Lily; Setyawan, Agustinus; Aliandrina, Dessy; Chandra, Budi; Ivone, Ivone
ConCEPt - Conference on Community Engagement Project Vol. 4 No. 1 (2024): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study focuses on the development strategy of tourism villages through the implementation of Community Based Tourism (CBT) and women's empowerment as an effort to achieve Sustainable Development Goals (SDGs) in Kampung Tua Bakau Serip, Nongsa District. Tourism villages are crucial drivers of sustainable economic and environmental development in Indonesia, yet challenges remain in optimizing human resources and managing village potential. Through partnerships between Batam International University, local communities, and corporate social responsibility (CSR) programs, various capacity-building initiatives were implemented, particularly emphasizing women's participation in creative economy activities. The development roadmap envisions Kampung Tua Bakau Serip as a "Smart Village" and Mangrove Education Study Center over the next five years. Initial results indicate that community empowerment, infrastructure improvement, and educational tourism development can significantly contribute to economic growth and environmental conservation. The research highlights the importance of sustainable community engagement in achieving long-term tourism village viability.
The Role Of Transformational Leadership On Sustainable Performance Mediated By Innovation Anggraini, Ratih; Andrian; Nainggolan, Ferdinand
Jurnal Manajemen (Edisi Elektronik) Vol. 16 No. 2 (2025): Jurnal Manajemen (Edisi Elektronik)
Publisher : UPT Jurnal & Publikasi Ilmiah SPs Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/jm-uika.v16i2.18804

Abstract

Innovation is a crucial factor for the sustainability of MSMEs, especially in facing market dynamics and increasing competition. This study aims to examine the impact of transformational leadership on the sustainable performance of MSMEs in Batam, considering innovation as a mediating variable and external social capital as a moderating variable. Data were collected through a survey and analyzed using a structural model with the Smart-PLS method. The results of the study indicate that transformational leadership significantly enhances innovation, which subsequently has a positive impact on the sustainable performance of organizations. External social capital strengthens the relationship between transformational leadership and sustainable performance. Innovation serves as a strong mediator in this relationship. The reliability of the research model is supported by high Cronbach's Alpha and Composite Reliability values, as well as R Square values that indicate the variation explained by the model. The validity of the model is also supported by AVE, outer loading, and HTMT values that meet the standards. The low SRMR value and high GoF value reflect the model's fit with the observed data. This study accepted all seven hypotheses with significant p-values (<0.05). Transformational leadership significantly influences innovation and sustainable performance. Innovation also significantly affects sustainable performance. External social capital significantly moderates the influence of transformational leadership on sustainable performance, both directly and through innovation.
Antecedent Analysis and Consequences of Organizational Citizenship Behavior in PPPK Teachers in High School Mon, Muhammad Donal; Hidayat, Weddy Febrianto; Anggraini, Ratih
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 6 (2025): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i6.4952

Abstract

The goal of this finding is to look at how work motivation and transformational leadership affect organisational citizenship behaviour and how this affects the performance of PPPK teachers at Riau Islands Provincial High School.  A quantitative method was applied by giving out questionnaires to 217 people.  SmartPLS 4 and PLS-SEM were used to analyse the data.  The findings demonstrated that work motivation had a big and good influence on both organisational citizenship behaviour and teacher performance, either directly or via OCB mediation.  Transformational leadership, on the other hand, does not have a big effect on OCB or teacher performance. The conclusions of this study confirm the importance of work motivation as a major factor in improving teacher performance, while transformational leadership styles have not been effective in encouraging extra-role behaviors. These findings provide practical implications in the management of educational human resources to strengthen the role of PPPK teachers in increasing school effectiveness.
Co-Authors Adhatus Solichah Ahmadiyah, Adhatus Solichah Aidah, Faridatul Aliandrina, Dessy Alinadrina, Dessy Andina Fasha, Andina Andrian Arianto, Hepy Hefri Ariyanto, Hepy Hefri Bustami Usman, Bustami Chandra, Budi Chin, Grace Elok Zubaidah Fince Tinus Waruwu Golan Hasan, Golan Henny Indrawati Hidayat, Weddy Febrianto Hisham, Muhammad Rivaldy Ivone, Ivone Khesi, Khesi Kho, Karen Kurniawaty, Dewi Kwok, Sherly Lily Purwianti Linardo, Vincent Lingga, Rimba Zulkarnain Lumbantobing, Daniel Marheni, Dewi Khornida Meliawati Meutia, Navinda Mon, Muhammad Donal Muhammad Yunan, Muhammad Nainggolan, Ferdinand Nelly Astuti Hasibuan Novera, Ira Oda Ignatius Besar Hariyanto, Oda Ignatius Besar Phang, Selina Piandi Prabowo, Muhammad Ilham Putro Purba, Hilarius Raditya Priambada Putra, Edy Yulianto Putra, Herman Eka Rahmadina, Denise Ramadani, Arienda Gitty Sari Wahyuni, Lily Sudhartio, Septiana, Jennyfer Setyawan, Agustinus Sharon Sihombing, Dame Afrina Siti Rohani Sri Intan, Debora Suginam Sumarno . Winnerko, Figo