Article Per Year (5 Year)
p-Index From 2021 - 2026
3.956
P-Index
This Author published in this journals
All Journal Teknotan: Jurnal Industri Teknologi Pertanian Undagi : Jurnal Ilmiah Jurusan Arsitektur Universitas Warmadewa Innofarm Jurnal Inovasi Pertanian Attazakki: Jurnal Kajian Ilmu Pendidikan Islam dan Humaniora FIDUSIA : JURNAL KEUANGAN DAN PERBANKAN Jurnal STIE Semarang (Edisi Elektronik) Oto Rhino Laryngologica Indonesiana Jurnal Ilmiah Edunomika (JIE) Bubungan Tinggi: Jurnal Pengabdian Masyarakat Coopetition : Jurnal Ilmiah Manajemen Jurnal Pengabdian dan Pengembangan Masyarakat ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING MES Management Journal Jurnal Abdi Daya AT-TAZAKKI: Jurnal Kajian Ilmu Pendidikan Islam dan Humaniora Journal of Infrastructure Planning and Engineering Safari : Jurnal Pengabdian Masyarakat Indonesia Mutanaqishah: Journal of Islamic Banking Jurnal Teknik Mesin, Industri, Elektro dan Informatika Jurnal KaLIBRASI : Karya Lintas Ilmu Bidang Rekayasa Arsitektur, Sipil, Industri Journal Of Resource Management, Economics And Business (REMICS) Bukhori: Kajian Ekonomi dan Keuangan Islam Jurnal Pendidikan Tata Niaga (JPTN) Cendekia: Journal of Law, Social and Humanities ENVIBILITY: Journal of Environmental and Sustainability Studies Jurnal Media Akademik (JMA) Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Pengabdian Masyarakat Indonesia (JPMI) Jurnal Ekonomi, Akuntansi dan Perpajakan ADM : Jurnal Abdi Dosen dan Mahasiswa Advance Sustainable Science, Engineering and Technology (ASSET) Jurnal Dinamika Sosial dan Sains Jejak digital: Jurnal Ilmiah Multidisiplin Jurnal Jurisprudence
Agus Kurniawan Agus Kurniawan
Fakultas Ilmu Komputer, Universitas Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Public Health Social Sciences Other

Published : 36 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING

 1 
Pengaruh Konten TikTok terhadap Minat Beli Kuliner melalui Kepuasan dalam Perspektif Bisnis Islam Wila Bayu Femmya Angel; Femei Purnamasari; Agus Kurniawan
ARBITRASE: Journal of Economics and Accounting Vol. 6 No. 1 (2025): July 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/arbitrase.v6i1.2503

Abstract

This study seeks to examine the impact of TikTok content on consumers' purchasing intentions for culinary products in Bandar Lampung, with customer satisfaction acting as a mediating variable within the context of Islamic business ethics. The study examines the TikTok culinary account @alejenes, recognized for its significant interaction with local audiences. Utilizing a quantitative approach and an explanatory study design, data were gathered from 100 active followers via an online survey and analyzed employing the SEM-PLS technique. The results show that tiktok content has a significant effect on satisfaction (coefficient = 0.500; t = 7.090; p < 0.001), and satisfaction significantly affects purchase intention (coefficient = 0.487; t = 5.044; p < 0.001). However, the direct effect of tiktok content on purchase intention is not significant (coefficient = 0.069; p = 0.500), which indicates full mediation by the satisfaction variable (indirect effect = 0.244; t = 4.005; p < 0.001). The R-square value for satisfaction is 0.250 and for purchase intention is 0.275, indicating the contribution of the model in explaining the variance of the two variables. From an Islamic business standpoint, content that adheres to ethical ideals and Sharia standards fosters consumer trust and loyalty. This research emphasizes the significance of incorporating ethical and innovative digital marketing methods via social media to effectively enhance culinary purchasing interest in the digital age.
Co-Authors A.A. Ayu Dewi Larantika Abdul Wahab Agung Frasetya Amalia Ula Hazhiyah Ananda Elsa Pratiwi Anas Putra Ichsan Andri Irawan Andry Andry Anggis Prasetyaningsih Anggrayani, Viki Anis Amarwati Anton Pramonohadi Ardiyaningsih Puji Lestari Ari Andayani Ariyani Indriastuti, Ariyani Astrina Utami Bambang Imawan Bambang Respati Buhaira Buhaira Burhanudin Burhanudin Dahlia Dahlia Dani Durrahman Dede Martino Devi Oktaviana Latif Dyah Ayu Putriani Edi Handoko Endang Retnoningsih Erdi Suroso Fariz Primadi Femei Purnamasari, Femei Gian Fitralisma Gustika Nurmalia Haeran Hanif Hartanto Halim Heni Verawati Heru Budi Utomo Hotma Prawoto I Gusti Bagus Wiksuana I Ketut Sugihantara I Komang Agus Ari Setiawan I Nengah Sinarta I Wayan Budi Merta I Wayan Parwata I Wayan Runa Ibrahim Ida Bagus Komang Kresna Adi Pratama Surya ILHAM Iman Haryanto jefri Heridiansyah Joshua Septiyan Kadek Windy Candrayana Ketut Darma Komang Deddy Endra Prasandya Kuswanto Lava Himawan LINGGAWAN, STEPHANI Lusi Putri Pratiwi Mardiyah Hayati Mas’ad Mintasrihardi Muhammad Ali Muhammad Khalis Ilmi MUSLIMIN Ni Ketut Natalia Wulansari Ni Ketut, Suparmi Ni Komang Armaeni Nourma Wulanda Novie Al Muhairiah Novita Sari Nurhayati Nurhayati Nurhayati Nyoman Nuri Arthana Pratama Bimo Purwanto Renny Dwijayanti Reza Amanda Bahtiari Ria Astuti Safitri Ridho Margandi Rizka Rosydalina Putri Rus Suheryanto Sindu Nuranto Soehartono Soehartono Sri Hidayati Sugiandy M. Amin Suwardo Suwardo Talia Ramadhani Tati Herlina Ulul Azmi Mustofa, Ulul Azmi Wila Bayu Femmya Angel Yulia Alia