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Agus Kurniawan Agus Kurniawan
Fakultas Ilmu Komputer, Universitas Indonesia
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Journal : Journal of Infrastructure Planning and Engineering

 1 
IDENTIFICATION OF JOGGING TRACK POTENTIAL BASED ON 4A IN BAHA TOURISM VILLAGE, MENGWI SUB-DISTRICT Ni Ketut, Suparmi; I Wayan Runa; Agus Kurniawan
Journal of Infrastructure Planning and Engineering (JIPE) Vol. 3 No. 1 (2024)
Publisher : Master Program of Infrastructure and Environmental Engineering, Postgraduate Program, Warmadewa University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jipe.3.1.2024.5-11

Abstract

Baha Village is one of eleven other villages in Badung Regency designated as a Tourism Village by the Badung regional government. Baha Village has a tracking path as one of its tourist attractions. Located in a rice field area of 273 hectares with a length of 6 km tracking lane, it allows tourists to visit rice fields, travel by bicycle, exercise, enjoy natural beauty and feel the beautiful rural atmosphere. With its potential, it allows the development of jogging track tourism in Baha Tourism Village in a sustainable manner. The purpose of this research is to identify the potential of the jogging track based on 4A (Attracktion, Accessibility, Amenity, Ancilliary), The analysis method that can be used is the SWOT matrix, this matrix can clearly describe how the external opportunities and threats faced are aligned with its strengths and weaknesses. This matrix can generate four sets of alternative strategies as follows: 1) The SO (Strenght - Opportunity) strategy concluded that the location of Baha Tourism Village is considered strategic with the existence of tracking paths, rice field views, and the Balai Subak museum as the main potential. The support of the Badung Regency government in financing development is a significant advantage. This conclusion shows that Baha Tourism Village can take advantage of its internal strengths to optimize existing external opportunities. 2) The WO (Weaknes-Opportunity) strategy concludes that despite limitations in supporting facilities and electrical infrastructure, Baha Tourism Village can maximize its potential by utilizing financial support from the Badung Regency government. Utilizing external financing can help overcome internal weaknesses and create conditions that are more conducive to the development of jogging track tourism. 3) Strategy ST (Strenght - Threats) then obtained the conclusion Although there is competition with other tourist villages that have similar concepts, Baha Tourism Village can develop by maximizing its unique potential. The addition of artificial tourism such as mushroom restaurants, fishing parks, and the tradition of metekap by farmers can create its own attraction, differentiate Baha Tourism Village from competitors and overcome potential external threats.4) WT Strategy (Weakness - Threats) It is concluded that facing challenges from similar tourist village concepts, Baha Tourism Village needs to create new icons to attract tourists. This approach involves developing uniqueness such as flower gardens as photo spots, metekap attractions from farmers, and mushroom restaurants. Thus, Baha Tourism Village can overcome internal limitations and potential external threats by presenting something new and interesting.
Co-Authors A.A. Ayu Dewi Larantika Abdul Wahab Agung Frasetya Amalia Ula Hazhiyah Ananda Elsa Pratiwi Anas Putra Ichsan Andri Irawan Andry Andry Anggis Prasetyaningsih Anggrayani, Viki Anis Amarwati Anton Pramonohadi Ardiyaningsih Puji Lestari Ari Andayani Ariyani Indriastuti, Ariyani Astrina Utami Bambang Imawan Bambang Respati Buhaira Buhaira Burhanudin Burhanudin Dahlia Dahlia Dani Durrahman Dede Martino Devi Oktaviana Latif Dyah Ayu Putriani Edi Handoko Endang Retnoningsih Erdi Suroso Fariz Primadi Femei Purnamasari, Femei Gian Fitralisma Gustika Nurmalia Haeran Hanif Hartanto Halim Heni Verawati Heru Budi Utomo Hotma Prawoto I Gusti Bagus Wiksuana I Ketut Sugihantara I Komang Agus Ari Setiawan I Nengah Sinarta I Wayan Budi Merta I Wayan Parwata I Wayan Runa Ibrahim Ida Bagus Komang Kresna Adi Pratama Surya ILHAM Iman Haryanto jefri Heridiansyah Joshua Septiyan Kadek Windy Candrayana Ketut Darma Komang Deddy Endra Prasandya Kuswanto Lava Himawan LINGGAWAN, STEPHANI Lusi Putri Pratiwi Mardiyah Hayati Mas’ad Mintasrihardi Muhammad Ali Muhammad Khalis Ilmi MUSLIMIN Ni Ketut Natalia Wulansari Ni Ketut, Suparmi Ni Komang Armaeni Nourma Wulanda Novie Al Muhairiah Novita Sari Nurhayati Nurhayati Nurhayati Nyoman Nuri Arthana Pratama Bimo Purwanto Renny Dwijayanti Reza Amanda Bahtiari Ria Astuti Safitri Ridho Margandi Rizka Rosydalina Putri Rus Suheryanto Sindu Nuranto Soehartono Soehartono Sri Hidayati Sugiandy M. Amin Suwardo Suwardo Talia Ramadhani Tati Herlina Ulul Azmi Mustofa, Ulul Azmi Wila Bayu Femmya Angel Yulia Alia