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Journal : Proceeding ISETH (International Summit on Science, Technology, and Humanity)

Bridging the Language Gap: An ESP Needs Analysis for Batik Sellers at Beringharjo Market Rustananda, Dani; Kusumawardana, Kwica Guswantoro; Suharyanto, S; Haryanti, Dwi
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2024: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

Purpose: This study aims to explore the significance of English language proficiency among batik sellers in Beringharjo Market, Yogyakarta, in response to the rise of international tourism. It focuses on identifying specific English language needs that support effective communication with foreign tourists in daily business transactions. Methodology: This qualitative research involved four batik sellers as participants. Data were gathered through in-depth interviews to gain insights into their experiences, language use, and perceptions regarding the importance of English in their business activities. Results: The findings revealed varying perspectives among participants. Some sellers viewed English as essential to customer engagement, while others considered it less critical. The participants also demonstrated diverse levels of English proficiency, with speaking and listening as the most utilized skills. Common challenges included pronunciation difficulties and limited vocabulary. Applications/Originality/Value: This research offers practical insights for designing English for Specific Purposes (ESP) programs tailored to traditional market vendors. By aligning language training with real communicative needs, particularly in high-tourism areas, such initiatives can empower small business owners to interact confidently with international customers and enhance the competitiveness of local cultural economies.
The Effectiveness of a Senior High School English Immersion Program on Graduates Communicative Competence and Academic Achievement in Higher Education Yousef, Hateenah Ali Sulaiman; Muamaroh, M; Wijayanto, Agus; Hidayat, Nur; Sutopo, Anam; Nugroho, Abdillah; Haryanti, Dwi
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2025: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

Purpose: The purpose of this investigation is to explore the impact of Artificial Intelligence (AI) in English language education, focusing on teachers' perspectives on the positive and negative aspects of implementing AI in EFL classrooms; ways in which AI supports teachers' instructional practices, engages students in learning, and impacts teachers’ own pedagogical practices in addition to the ethical and professional implications of its use.Methodology: This study utilized a descriptive qualitative research methodology. The data were obtained through twelve semi-structured interviews with English language teachers working at one of the private universities in the English department in Indonesia. The participants were intentionally sampled based on their exposure to AI-supported instructional tools. The qualitative data were then analysed thematically to investigate the perceptions teachers had based on recurring themes and categories related to their experiences, challenges, and reflections about AI in education.Results: The findings indicated that AI offers remarkable advantages, including increased teaching efficiency, personalized support for learners, and heightened student motivation. However, the study identified several challenges, including limitations in teacher training, ethical implications related to data collection, technological constraints, and a potential reduction in human interaction. The findings suggest that the effectiveness of AI integration relies not only on teachers but also on administrators, policies, and ethical positions. Applications/Originality/Value: This research sheds light on the human-centered use of AI in language education. Utilizing Humanistic Learning Theory and the TPACK framework, it demonstrates how teachers can uphold empathy, authenticity, and pedagogical balance in the wake of emerging technology. These insights matter for policy design and professional development of eco-sustainable practices for using AI-enhanced instruction.
Co-Authors Abdillah Nugroho Abdul Ghofir Agus Wijayanto, Agus Amalia, Amrina Rosyadana Anam Sutopo Anggi Srimurdianti Sukamto, Anggi Srimurdianti Aningsih, Anissa Putri Antonius Budi Susanto Aryati Prasetyarini Ashom, Khatimul Assa, Indo Atiqa Sabardila Azizah, Mila Amelia Nur Bhagooli, Ranjeet Bramasta, Arrico Fathur Yudha Camalin, Dian Khasanto Chairunissa, Farasifa Darojah, Nisa Aula Dayani, Dona Nopi Delianis Pringgenies Desilawati, Fitria Devi Permata Sari Diah Permata Wijayanti Elis Indrayanti Fadhilla Tri Nugrahaini Farrah Zakiyah Anwar, Farrah Zakiyah Faruq, Asrul Faruq, Asrul Faruq Asrul Gita Permatasari, Kristina Gustinainah, Gustinainah Helfi Nasution Heni Widiastuti Heriawan, Fauzan Himmatul, Helina Indrawati Indrawati Indrayati, Novi Jamhar, Putri Yana Kencana, Dwike Cenderamata Khoiriah, Umul Fajar Kusumawardana, Kwica Guswantoro L, Maria Dominika Lomi Lubis, Sunarti Malikatul Laila Mansoor, Hafiza Sana Mariana, Silvia Maskur, Alif Maulina, Dinda Rizky Ayu Mauly Halwat Hikmat Muamaroh, M Munasik Munasik Musthofa, Zaini Na'mah, Lutfia Uli Ningsih, Nisa Kartika Nur Hidayat Nuraini, Ria Tri Azizah Nurhasan Nurhasan, Nurhasan Nurhilsa, Siti nurul latifah Orisu, Anthon Apolos Pamela, Elza Mega Prasetyorini, Aryati Pratiwi, Wenny Putri, Adiah Setia Putri, Amelia Putri, Aninda Ayu Putri, Avinda Putri, Deliya Salsabila Putri, Fitri Noor Sugiarto Qurrotul Aeni, Qurrotul Rahmah Rahmah Rahmawati, Shelfia Rahmawati, Wuri Ramadhan, Muhammad Fadhilah Retno Hartati Rian, Aristy Rini Hidayati Riya, Rosa Romli Romli, Romli Rosyidy, Luqman Rustananda, Dani Sanawiyah, Nelly Saputri, Nabila Ayu Sigit Haryanto Sinulingga, Wilhelmina br Suharyanto Sulastri Sulastri Susanti, Desy Syafma, Nidi Kurnia Thoyibi, M Thoyibi, Muhammad Triyanto, Handi Cahyo umi laelatul qomar Wijaya, Aditya Surya Wijaya, Nabila Rahindah Wiratmoko, Gandung Aulia Withasari, Yurinda Yanti, Maulida Yousef, Hateenah Ali Sulaiman Yulia Susanti, Yulia