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ANALISIS STARTEGI PEMASARAN MELALUI DIGITAL MARKETING DALAM MENINGKATKAN PENJUALAN SAYUR HIDROPONIK (STUDI KASUS : VALEFARM HIDROPONIK SURAKARTA) Thea Nasywa Nathania; Didit Purnomo
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 3 No. 4 (2025)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v3i4.508

Abstract

This research analyzes the digital marketing strategies employed by Valefarm Hydroponics Surakarta to boost sales of hydroponic vegetables. With technological advancements and increased internet usage, digital marketing has become vital in agricultural product marketing. Using a participatory approach, the study involved in a collaborative research method involving researchers and community members. Findings reveal that Valefarm has effectively utilized social media, SEO, and online marketplaces to enhance visibility and sales, despite facing market competition and resource constraints. The study concludes that effective digital marketing is crucial for improving competitiveness and sales in the hydroponic vegetable sector.
The Role of Macroeconomic Indicators and Global Oil Prices in Influencing Indonesia’s Crude Oil Exports to South Korea Annisya Auliani; Didit Purnomo
Journal of Enterprise and Development (JED) Vol. 7 No. 2 (2025): May - August
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v7i2.13464

Abstract

Purpose: This study analyzes the impact of macroeconomic indicators and global oil prices on Indonesia's crude oil exports to South Korea, one of its strategic trading partners in the East Asia region.Method: A quantitative approach was employed using annual time series data comprising 24 observations from 2000 to 2023. Secondary data were obtained from official sources such as Statistics Indonesia (BPS), the World Bank, and Index Mundi. Data analysis was conducted using multiple linear regression with the Ordinary Least Squares (OLS) method.Results: The analysis indicates that South Korea’s inflation and GDP per capita growth positively affect Indonesia’s crude oil exports to the country. Conversely, the exchange rate and global oil prices negatively impact these exports.Practical Implications for Economic Growth and Development: These findings provide relevant policy insights for the Indonesian government in responding to global economic dynamics, including strategies for exchange rate stabilization, export market diversification, and strengthening economic diplomacy.Originality/Value: This study makes an original contribution by specifically examining the bilateral relationship of Indonesia’s crude oil exports to South Korea based on the dynamics of external variables. Its focus on a specific region and extended time coverage renders it a unique study that delivers tangible contributions rarely found in Indonesia’s international trade literature.
Analisis Strategi Marketing Mix 4P Pada Halal Bakery Tsabita Mellyka Sherly Nugraheni; Didit Purnomo
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 2 No. 4 (2024)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v2i4.356

Abstract

Industri kuliner merupakan industri kreatif yang ada di Indonesia dan sudah memberi keterlibatan bagi perekonomian nasional. Keterlibatan industri kuliner ke dalam industri kreatif juga dapat berarti adanya nilai tambah pada produk yang ditimbulkan oleh kreativitas para pelaku industri kuliner. Halal Bakery Tsabita melakukan strategi agar dapat bersaing dengan perusahan bakery yang lainnya dengan menggunakan strategi pemasaran marketing mix 4p: Product antara lain macam produk dan bentuk, pengembangan produk, penantaan produk. Price antara lain aspek yang mempengaruhi penetapan harga, tujuan penetapan harga. Place antara lain Distribusi langsung dengan adanya outlet-outlet yang tersedia di kota Surakarta dan Semarang. Promotion antara lain Sales Marketing, bundling product,dan social media.
Penerapan Data Sains Untuk Pertumbuhan Ekonomi Berkelanjutan Dalam MSIB 6 Di PT Inovasi Lentera Cipta Kreasi Arif Rahman Ayyubi; Didit Purnomo
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 3 No. 1 (2025)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v3i1.385

Abstract

Based on the Regulation of the Minister of Education and Culture of the Republic of Indonesia, number 3 of 2020 concerning National Standards for Higher Education, the Ministry of Education and Culture implements the Independent Learning Policy through the Independent Campus program which includes the Certified Independent Study and Internship (MSIB) program. Independent Campus collaborates with various industrial companies and other sectors throughout Indonesia to run the MSIB program. The purpose of this program is to provide experience, learning and opportunities for students in Indonesia to improve their skills and competencies in the world of work, so that they can adapt quickly to the demands of the times in the future. PT Inovasi Lentera Cipta Kreasi is one of the independent campus partners involved in implementing the Internship and Independent Study (MSIB) program. This company focuses on the field of data science and plays a role in developing superior human resources in information technology. This study discusses the application of data science for sustainable economic growth in the Batch 6 Independent Study program at PT Inovasi Lentera Cipta Kreasi. The research method used is Qualitative Descriptive by utilizing data, observations, researcher experiences during the Independent Study program, as well as information from books, journals and the website of the Ministry of Education and Culture. The results of the study show that the implementation of the Internship and Independent Study (MSIB) is in accordance with the Provisions of the Regulation of the Minister of Education and Culture of Indonesia number 3 of 2020 concerning National Standards for Higher Education. A total of 10 projects related to the application of science data in the MSIB program, all projects were successfully implemented.
Co-Authors Abdulloh Adlan Amirul Mulki Sulton Adzila, Choiry Viera Afandi, Hesa Putra Agung Slamet Sukardi Ahnaf Faiz Pratama Ahnaf Faiz Pratama Aisya Berliana Yustika Amalia, Alfida Nizar Ambariyanto Ambariyanto Ambarsari, Indah Anggyatika Mahda Kurnia Anggyatika Mahda Kurnia, Anggyatika Mahda Anita Puspitasari Annisya Auliani Aprilia Retno Safitri Ardiana, Wiwik Arif Rahman Ayyubi Arif Ramadhan Arum W, Nurani Ayudita, Salma Fitri Azhari, Wahid Fahmiza Bambang Setiaji Bastiyan David Hanifan Bernanda Arsita Putri Cahyaningsih, Pinaestri Chuzaimah Chuzaimah Chuzaimah Chuzaimah Chuzaimah Chuzaimah, Chuzaimah Daniswara, Rahma Hugo Daryono Subagyo Devi Istiqomah Devi Istiqomah, Devi Devi Sartikasari Dewi Puji Astuti Dewi Puji Astuti Dewi Sitoresmi N.K.A Diyan Utami Duwi Fadriyani Edy Purwo Saputro Eni Setyowati Erlin Oktavia F. X. Sugiyanto Fahila Kamara Winungga Fahrudin, Moris Favian Ardine Agathon Fereshti N. D. Fereshti N. D., Fereshti N. Firly Meidhita Berliandini Firmansyah, Refly Garnis Permata Sari H, Maulidyah Indira Hafiz Ammar Harun Harun Hesa Putra Afandi Imamuddin Fathany Imron Rosyadi Inda Fresti Puspitasari Indah Ambarsari Indah Susilowati Intan Istikharoh Irfan Budiyanto Irfan Wahab Sayekti Isnaeni Hasna Hanisah Jarwo, Reja Ale Jayawarsa, A.A. Ketut keisha Jenny Maulida Nugraha Khozin Zazid Ikhsanudin Kristopo, Mailan Bangun Kuntum Khoiru Nisa Miftah Ul Jannah Kusuma, Devinna Putri Vania Kusuma, Mahanara Puja Maulidyah Indira Hasmari Maulidyah Indira Hasmarini Mei Lina Saputri Mellyka Sherly Nugraheni Mochamad Hasan Makmur Farid Mohammad Arif Mohammad Arif Mohd Shahidan Shaari Muhammad Anas Muhammad Arif Muhammad Arif Muhammad Muhtarom Muhammad Muhtarom Mujiati Ningsih, Putri Ayu Novariani Putri Rienadi Nugroho Satriotomo Purnomo Nungki Kusumastuti Nur Hidayah Nur Hidayah Nurani Arum W Nurul Ares Lathifah Oktaviansyah Baranika Al Rovik Permatasari, Yuliana Ayu Pinaestri Cahyaningsih Prabasari, Rully Indra Prabawati Nur Utami Prayoga, Dyka Setyo Purnomo, Nugroho Satriotomo Puspitasari, Anita Puspitasari, Anita Putra, M. Farash Abbiyan Rafiuddin, Mohammad Rama Mukti Nautika Ramadhan, Arif Revialdo Kahfi Augovany Riyardi, Agung Sahid, Muhamad Salma Salsabila Darojati Salsagita Rahmadhani Savikri, Nando Shafa Nabila Siswahyudianto Siti Aisyah Siti Nurhayati Sitti Retno Faridatussalam Slamet Sukardi, Agung Sri Murwanti Suryanti Suryanti Syahrindra, Diony Kevin Tantiana Tantiana Thea Nasywa Nathania Triyono Triyono Utami, Diyan Utami, Prabawati Nur Winny Perwithosuci Winny Perwithosuci Wiwit Syifa Istiqomah Wulan Dewi Siti Khotimah Yudhistira Bagas Anggoro Yuni Prihadi Utomo