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All Journal Economic Journal of Emerging Markets Jurnal Sosial Ekonomi Pertanian JEJAK Ekonomikawan : Jurnal Ilmu Ekonomi dan Studi Pembangunan Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Mirai Management Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Journal of Economic, Bussines and Accounting (COSTING) Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan SEIKO : Journal of Management & Business International Journal of Supply Chain Management Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Journal of Enterprise and Development (JED) Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) wacana equiliberium (jurnal pemikiran penelitian ekonomi) Jurnal Ekuilnomi Economics and Digital Business Review Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Bulletin of Economic Studies (BEST) Jurnal Ekonomi Abdi Psikonomi Cakrawala: Jurnal Studi Islam Educate: Journal of Community Service in Education Journal of Economics Research and Policy Studies Jurnal Pengabdian Masyarakat Bestari (JPMB) Proceeding ISETH (International Summit on Science, Technology, and Humanity) Prosiding University Research Colloquium IIJSE Majapahit Journal of Islamic Finance dan Management Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Majapahit Journal of Islamic Finance dan Management SENMEA Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Balance: Jurnal Ekonomi
Didit Purnomo
Universitas Muhammadiyah Surakarta
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences Transportation Other

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Digitalisasi dan Kondisi Makroekonomi terhadap Ketahanan Pangan Lokal Mei Lina Saputri; Didit Purnomo
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 1 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i1.9952

Abstract

Penelitian ini mengeksplorasi pengaruh digitalisasi serta variabel makroekonomi terhadap food resilience lokal, dengan fokus pada produksi ubi jalar di Indonesia. Analisis menggunakan panel data 34 provinsi periode 2020–2022, memungkinkan observasi simultan lintas waktu dan ruang untuk estimasi ekonometrik lebih robust. Data bersumber dari BPS, APJII, BDSP, dan Kementerian Pertanian RI, mencakup household internet access, economic growth per province, internet penetration, serta ubi jalar output. Temuan mengindikasikan bahwa produksi ubi jalar bersifat subsisten; inflasi dan akses internet rumah tangga tidak memberikan dampak signifikan. Digitalisasi belum mampu mengakselerasi produktivitas karena literacy digital rendah dan penggunaan internet untuk manajemen pertanian, knowledge acquisition, maupun marketing masih minim. Selain itu, pertumbuhan PDRB justru berasosiasi negatif dengan output ubi jalar, kemungkinan akibat land conversion dan migrasi tenaga kerja dari agrikultur. Temuan ini menegaskan bahwa digital adoption dan economic expansion tidak otomatis memperkuat ketahanan pangan lokal tanpa policy intervention, peningkatan digital literacy, dan perlindungan sektor pertanian.
Peran Digitalisasi Aplikasi Mobile JKN Terhadap Angka Harapan Hidup Masyarakat Afandi, Hesa Putra; Purnomo, Didit
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 5 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i6.9536

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh digitalisasi dan kebijakan fiskal terhadap angka harapan hidup (AHH) di kabupaten/kota Provinsi Jawa Tengah selama periode 2021–2023. Tiga variabel utama yang digunakan yaitu pengguna aplikasi Mobile JKN, belanja pemerintah, dan akses internet. Metode yang digunakan adalah analisis regresi data panel dengan pendekatan Fixed Effect Model (FEM), yang dipilih berdasarkan hasil Uji Chow dan Uji Hausman. Hasil penelitian menunjukkan bahwa secara simultan ketiga variabel berpengaruh signifikan terhadap AHH, dengan nilai koefisien determinasi (R²) sebesar 0,2606. Secara parsial, akses internet berpengaruh positif signifikan terhadap AHH, sedangkan belanja pemerintah berpengaruh negatif signifikan, dan pengguna aplikasi Mobile JKN tidak berpengaruh signifikan. Temuan ini mengindikasikan bahwa perluasan infrastruktur digital dapat memperkuat akses layanan kesehatan dan meningkatkan kualitas hidup masyarakat, sementara efektivitas belanja publik perlu ditingkatkan melalui pengelolaan yang lebih tepat sasaran. Penelitian ini menegaskan pentingnya sinergi antara transformasi digital, kebijakan fiskal yang efisien, serta peningkatan literasi kesehatan untuk mewujudkan pembangunan kesehatan yang inklusif dan berkelanjutan.
REBRANDING UMKM KERANJANG BAMBU TO BAMBU SEBAGAI UPAYA PENGEMBANGAN PRODUK EKSPOR DI PASAR ASEAN Putri, Bernanda Arsita; Purnomo, Didit
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 1 No. 3 (2023)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v1i3.60

Abstract

Every province in Indonesia has bamboo crops, either grown wildly or grown in plantations, because Indonesia is a large bamboo producing country. Anyaman bamboo is one of Indonesia’s traditional products and has great potential to be developed and exported. PT Putri Tropika Karya performs rebranding on bamboo basket products from the company Keranjang Bambu To Bambu. Rebranding includes the creation of new brands, product logos, taglines, packaging, and brochures. The aim of this program is to increase the productivity of the company, reach international markets, improve marketing, and brand awareness. The result of the implementation of the export product development program is to meet the demand from ASEAN countries, expand the range of available products by adding basket variants, extend the market coverage of export products to the ASEAN region, enhance the understanding for partners in basic financial records, allowing them to easily track business progress and set company guidelines, add partner insights to provide partners with valuable knowledge to leverage market opportunities, thereby encouraging sustainable product innovation and market expansion for partners. This study uses a qualitative approach with case studies. The outer part of the program is the enhancement of relationships between partners, the provision of some ideas for innovation, the safety of production processes, branding, social media accounts, and the improvement of product packaging.
Analisis Strategi Marketing Mix 4P Pada Halal Bakery Tsabita Nugraheni, Mellyka Sherly; Purnomo, Didit
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 2 No. 4 (2024)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v2i4.356

Abstract

Industri kuliner merupakan industri kreatif yang ada di Indonesia dan sudah memberi keterlibatan bagi perekonomian nasional. Keterlibatan industri kuliner ke dalam industri kreatif juga dapat berarti adanya nilai tambah pada produk yang ditimbulkan oleh kreativitas para pelaku industri kuliner. Halal Bakery Tsabita melakukan strategi agar dapat bersaing dengan perusahan bakery yang lainnya dengan menggunakan strategi pemasaran marketing mix 4p: Product antara lain macam produk dan bentuk, pengembangan produk, penantaan produk. Price antara lain aspek yang mempengaruhi penetapan harga, tujuan penetapan harga. Place antara lain Distribusi langsung dengan adanya outlet-outlet yang tersedia di kota Surakarta dan Semarang. Promotion antara lain Sales Marketing, bundling product,dan social media.
Analisis Strategi Pengembangan Produk Crunchy Martabite Dengan Pendekatan Business Model Canvas (BMC) Khotimah, Wulan Dewi Siti; Purnomo, Didit
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 3 No. 4 (2025)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v3i4.524

Abstract

This research is motivated by the increasingly rapid development of the culinary industry in Indonesia, as well as the emergence of product innovations such as Crunchy Martabite, a dry martabak variant that offers practicality, crunchy texture and a longer shelf life than traditional martabak. The aim of this research is to analyze the Crunchy Martabite product development strategy using the Business Model Canvas (BMC) approach, so that it can help MSMEs in designing and improving their business models amidst intense culinary market competition. The method used in this research is descriptive qualitative with a Participatory Action Research (PAR) approach. This approach involves direct participation of students and stakeholders in data collection and evaluation of business strategies. The research results show that nine BMC elements ranging from customer segments to cost structure play an important role in identifying business strengths and weaknesses, so that they can help optimize product development and marketing strategies. These findings support the use of BMC as an effective tool in developing innovation and competitiveness of culinary MSMEs.
Peran Digitalisasi Terhadap Pembangunan Pertanian dalam Rangka Mewujudkan Ketahanan Pangan Yudhistira Bagas Anggoro; Didit Purnomo
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 9 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i9.8717

Abstract

This research aims to determine the impact of digitalization in the form of internet usage, computer usage, and E-commerce on agricultural production, specifically rice production in Indonesia. The data used are secondary data from 34 provinces in Indonesia for the period 2020 to 2023. This study uses the panel data linear regression analysis method with the E-views 12 application to process the data. The dependent variable used is the amount of rice production, while the independent variables include the number of internet users, the number of computer users, and e-commerce in the agricultural sector. The research results show that internet usage and computer usage significantly affect rice production in Indonesia. Meanwhile, e-commerce in the agricultural sector does not significantly affect rice production in Indonesia. The government needs to continue supporting the development of digitalization as one of the efforts to encourage the growth of rice production in Indonesia.
Co-Authors Abdulloh Adlan Amirul Mulki Sulton Adzila, Choiry Viera Afandi, Hesa Putra Agathon, Favian Ardine Agung Slamet Sukardi Ahnaf Faiz Pratama Ahnaf Faiz Pratama Aisya Berliana Yustika Amalia, Alfida Nizar Ambariyanto Ambariyanto Ambarsari, Indah Anggyatika Mahda Kurnia Anggyatika Mahda Kurnia, Anggyatika Mahda Anita Puspitasari Aprilia Retno Safitri Ardiana, Wiwik Arif Ramadhan Arum W, Nurani Augovany, Revialdo Kahfi Auliani, Annisya Ayudita, Salma Fitri Ayyubi, Arif Rahman Azhari, Wahid Fahmiza Bambang Setiaji Cahyaningsih, Pinaestri Chuzaimah Chuzaimah Chuzaimah Chuzaimah Chuzaimah Chuzaimah, Chuzaimah Daniswara, Rahma Hugo Daryono Subagyo Devi Istiqomah Devi Istiqomah, Devi Devi Sartikasari Dewi Puji Astuti Dewi Puji Astuti Dewi Sitoresmi N.K.A Diyan Utami Duwi Fadriyani Edy Purwo Saputro Eni Setyowati F. X. Sugiyanto Fahila Kamara Winungga Fahrudin, Moris Fereshti N. D. Fereshti N. D., Fereshti N. Firly Meidhita Berliandini Firmansyah, Refly Garnis Permata Sari H, Maulidyah Indira Hanifan, Bastiyan David Harun Harun Harun Harun Ikhsanudin, Khozin Zazid Imamuddin Fathany Imron Rosyadi Inda Fresti Puspitasari Inda Fresti Puspitasari Indah Ambarsari Indah Susilowati Intan Istikharoh Irfan Budiyanto Isnaeni Hasna Hanisah Istiqomah, Wiwit Syifa Jannah, Kuntum Khoiru Nisa Miftah Ul Jarwo, Reja Ale Jayawarsa, A.A. Ketut keisha Jenny Maulida Nugraha Khotimah, Wulan Dewi Siti Kristopo, Mailan Bangun Kusuma, Devinna Putri Vania Kusuma, Mahanara Puja Maulidyah Indira Hasmari Maulidyah Indira Hasmarini Mei Lina Saputri Mochamad Hasan Makmur Farid Mohammad Arif Mohammad Arif Mohd Shahidan Shaari Muhammad Anas Muhammad Arif Muhammad Arif Muhammad Muhtarom Muhammad Muhtarom Mujiati Nathania, Thea Nasywa Ningsih, Putri Ayu Novariani Putri Rienadi Nugraheni, Mellyka Sherly Nungki Kusumastuti Nur Hidayah Nur Hidayah Nurani Arum W Nurul Ares Lathifah Oktaviansyah Baranika Al Rovik Permatasari, Yuliana Ayu Perwithosuci, Winny Pinaestri Cahyaningsih Prabasari, Rully Indra Prabawati Nur Utami Prayoga, Dyka Setyo Purnomo, Nugroho Satriotomo Puspitasari, Anita Putra, M. Farash Abbiyan Putri, Bernanda Arsita Rafiuddin, Mohammad Rama Mukti Nautika Ramadhan, Arif Riyardi , Agung Sahid, Muhamad Salma Salsabila Darojati Salsagita Rahmadhani Savikri, Nando Shafa Nabila Siswahyudianto Siti Aisyah Siti Nurhayati Sitti Retno Faridatussalam Sitti Retno Faridatussalam Slamet Sukardi, Agung Sri Murwanti Suryanti Suryanti Syahrindra, Diony Kevin Triyono Triyono Utami, Diyan Utami, Prabawati Nur Winny Perwithosuci Yudhistira Bagas Anggoro Yuni Prihadi Utomo