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All Journal Economic Journal of Emerging Markets Jurnal Sosial Ekonomi Pertanian JEJAK Ekonomikawan : Jurnal Ilmu Ekonomi dan Studi Pembangunan BISNIS: Jurnal Bisnis dan Manajemen Islam Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Mirai Management Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Journal of Economic, Bussines and Accounting (COSTING) Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan SEIKO : Journal of Management & Business International Journal of Supply Chain Management Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Journal of Enterprise and Development (JED) Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) wacana equiliberium (jurnal pemikiran penelitian ekonomi) Jurnal Ekuilnomi Economics and Digital Business Review Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Bulletin of Economic Studies (BEST) Jurnal Ekonomi Abdi Psikonomi Cakrawala: Jurnal Studi Islam Educate: Journal of Community Service in Education Journal of Economics Research and Policy Studies Jurnal Pengabdian Masyarakat Bestari (JPMB) Proceeding ISETH (International Summit on Science, Technology, and Humanity) Prosiding University Research Colloquium IIJSE Majapahit Journal of Islamic Finance dan Management Majapahit Journal of Islamic Finance dan Management SENMEA Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Balance: Jurnal Ekonomi
Didit Purnomo
Universitas Muhammadiyah Surakarta
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences Transportation Other

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ANALISIS STARTEGI PEMASARAN MELALUI DIGITAL MARKETING DALAM MENINGKATKAN PENJUALAN SAYUR HIDROPONIK (STUDI KASUS : VALEFARM HIDROPONIK SURAKARTA) Nathania, Thea Nasywa; Purnomo, Didit
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 3 No. 4 (2025)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v3i4.508

Abstract

This research analyzes the digital marketing strategies employed by Valefarm Hydroponics Surakarta to boost sales of hydroponic vegetables. With technological advancements and increased internet usage, digital marketing has become vital in agricultural product marketing. Using a participatory approach, the study involved in a collaborative research method involving researchers and community members. Findings reveal that Valefarm has effectively utilized social media, SEO, and online marketplaces to enhance visibility and sales, despite facing market competition and resource constraints. The study concludes that effective digital marketing is crucial for improving competitiveness and sales in the hydroponic vegetable sector.
Implementation of Quickbooks for Financial Management for the Aisyiah Colomadu Bustanul Teachers Association (IGABA) Didit Purnomo; Mujiati; Setyowati, Eni; Yuni Prihadi Utomo; Daryono Subagyo; Maulidyah Indira Hasmari; Firly Meidhita Berliandini; Keisha Jenny Maulida Nugraha; Salma Salsabila Darojati; Novariani Putri Rienadi; Isnaeni Hasna Hanisah; Dewi Puji Astuti; Shafa Nabila; Siti Nurhayati
Abdi Psikonomi Vol 6, No 3 (2025): Desember 2025
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/psikonomi.v6i3.13333

Abstract

This community service was carried out at IGABA Aisyiah Colomadu Karanganyar. The problem faced by IGABA is the lack of insight and management of financial administration by the HR Teachers and managers of TK Bustanul Atfal Aisyiah. Therefore, this community service is highly expected by partners. The target audience needs support in terms of infrastructure and human resources in realizing useful financial administration and can provide an example for other schools. The purpose of this community service activity is 1. to assist the target audience in carrying out activities 2. Help partners improve financial administration 3. Accompany partners in improving their ability to manage finances, The method used in this activity is the Focus Group Discussion method, direct practice, training, and mentoring. The output of this community service is in the form of published articles in journals, HAKI Posters, HAKI Videos, community service reports, news in the media and documentation that will be uploaded on online media.
Digitalisasi dan Kondisi Makroekonomi terhadap Ketahanan Pangan Lokal Saputri, Mei Lina; Purnomo, Didit
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 1 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i1.9952

Abstract

Penelitian ini mengeksplorasi pengaruh digitalisasi serta variabel makroekonomi terhadap food resilience lokal, dengan fokus pada produksi ubi jalar di Indonesia. Analisis menggunakan panel data 34 provinsi periode 2020–2022, memungkinkan observasi simultan lintas waktu dan ruang untuk estimasi ekonometrik lebih robust. Data bersumber dari BPS, APJII, BDSP, dan Kementerian Pertanian RI, mencakup household internet access, economic growth per province, internet penetration, serta ubi jalar output. Temuan mengindikasikan bahwa produksi ubi jalar bersifat subsisten; inflasi dan akses internet rumah tangga tidak memberikan dampak signifikan. Digitalisasi belum mampu mengakselerasi produktivitas karena literacy digital rendah dan penggunaan internet untuk manajemen pertanian, knowledge acquisition, maupun marketing masih minim. Selain itu, pertumbuhan PDRB justru berasosiasi negatif dengan output ubi jalar, kemungkinan akibat land conversion dan migrasi tenaga kerja dari agrikultur. Temuan ini menegaskan bahwa digital adoption dan economic expansion tidak otomatis memperkuat ketahanan pangan lokal tanpa policy intervention, peningkatan digital literacy, dan perlindungan sektor pertanian.
Co-Authors Abdulloh Adlan Amirul Mulki Sulton Adzila, Choiry Viera Agathon, Favian Ardine Agung Slamet Sukardi Ahnaf Faiz Pratama Ahnaf Faiz Pratama Al Rovik, Oktaviansyah Baranika Amalia, Alfida Nizar Ambariyanto Ambariyanto Ambarsari, Indah Anggyatika Mahda Kurnia Anggyatika Mahda Kurnia, Anggyatika Mahda Anita Puspitasari Aprilia Retno Safitri Ardiana, Wiwik Arif Ramadhan Arum W, Nurani Augovany, Revialdo Kahfi Auliani, Annisya Ayudita, Salma Fitri Ayyubi, Arif Rahman Azhari, Wahid Fahmiza Bambang Setiaji Cahyaningsih, Pinaestri Chuzaimah Chuzaimah Chuzaimah Chuzaimah Chuzaimah Chuzaimah, Chuzaimah Daniswara, Rahma Hugo Daryono Subagyo Devi Istiqomah Devi Istiqomah, Devi Devi Sartikasari Dewi Puji Astuti Dewi Puji Astuti, Dewi Puji Dewi Sitoresmi N.K.A Diyan Utami Duwi Fadriyani Edy Purwo Saputro Eni Setyowati F. X. Sugiyanto Fahila Kamara Winungga Fahrudin, Moris Fereshti N. D. Fereshti N. D., Fereshti N. Firly Meidhita Berliandini Firmansyah, Refly Garnis Permata Sari H, Maulidyah Indira Hanifan, Bastiyan David Harun Harun Harun Harun Imamuddin Fathany Imron Rosyadi Inda Fresti Puspitasari Inda Fresti Puspitasari Indah Ambarsari Indah Susilowati Intan Istikharoh Irfan Budiyanto Isnaeni Hasna Hanisah Istiqomah, Wiwit Syifa Jannah, Kuntum Khoiru Nisa Miftah Ul Jarwo, Reja Ale Jayawarsa, A.A. Ketut keisha Jenny Maulida Nugraha Kristopo, Mailan Bangun Kusuma, Devinna Putri Vania Kusuma, Mahanara Puja Maulidyah Indira Hasmari Maulidyah Indira Hasmarini Mochamad Hasan Makmur Farid Mohammad Arif Mohammad Arif Mohd Shahidan Shaari Muhammad Anas Muhammad Arif Muhammad Arif Muhammad Muhtarom Muhammad Muhtarom Mujiati Nathania, Thea Nasywa Ningsih, Putri Ayu Novariani Putri Rienadi Nugraheni, Mellyka Sherly Nungki Kusumastuti Nur Hidayah Nur Hidayah Nurani Arum W Nurul Ares Lathifah Permatasari, Yuliana Ayu Perwithosuci, Winny Pinaestri Cahyaningsih Prabasari, Rully Indra Prabawati Nur Utami Prayoga, Dyka Setyo Purnomo, Nugroho Satriotomo Puspitasari, Anita Putra, M. Farash Abbiyan Putri, Bernanda Arsita Rafiuddin, Mohammad Rama Mukti Nautika Ramadhan, Arif Riyardi , Agung Sahid, Muhamad Salma Salsabila Darojati Salsagita Rahmadhani Saputri, Mei Lina Savikri, Nando Shafa Nabila Siti Aisyah Siti Nurhayati Sitti Retno Faridatussalam Sitti Retno Faridatussalam Slamet Sukardi, Agung Sri Murwanti Suryanti Syahrindra, Diony Kevin Triyono Triyono Utami, Diyan Utami, Prabawati Nur Winny Perwithosuci Yuni Prihadi Utomo Yustika, Aisya Berliana zazid ikhsanudin, khozin