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All Journal IJHCM (International Journal of Human Capital Management) Jurnal Pendidikan Ekonomi & Bisnis Scientific Journal of Reflection : Economic, Accounting, Management and Business Business, Economics and Entrepreneurship ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat Jurnal Manajemen dan Ilmu Administrasi Publik (JMIAP) Jurnal Simki Economic Jurnal Abdi Masyarakat Multidisiplin Jurnal Pijar : Studi Manajemen dan Bisnis Cerdika: Jurnal Ilmiah Indonesia KELOLA: Jurnal Ilmiah Manajemen Indo-Fintech Intellectuals: Journal of Economics and Business
Zahera Mega Utama, Zahera Mega
Faculty of Economic, University of Borobudur, Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Public Health Social Sciences

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FAKTOR-FAKTOR PENENTU STRATEGI MARKETING UNTUK MENINGKATKAN PENJUALAN PADA PERUSAHAAN ALAS FOTO PROPS Tirtorahardjo, Darren; Marwan, Jubery; Utama, Zahera Mega
KELOLA: Jurnal Ilmiah Manajemen Vol 11, No 2 (2025)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/kelola.v11i2.6748

Abstract

In a business environment, increasing sales is a priority for companies to maintain profitability and competitiveness. Adaptation and innovation are essential for success. Sales growth requires an understanding of market dynamics, consumer behavior, and industry trends. Implementing an effective marketing strategy is key, involving analysis, planning, implementation, and evaluation. Market research and analysis help companies identify opportunities to boost sales. Jerome McCarthy introduced the 4P marketing mix consisting of product, price, place, and promotion. Kotler and Keller later expanded it to 8P, adding people, process, physical evidence, and productivity. Other factors such as word of mouth, social media, and influencer. This study examines these 11 factors to analyze determining factors in marketing strategy that impact sales and to identify relevant factors to increase sales. Data was collected through questionnaires distributed to 130 respondents using random sampling. Data analysis was conducted using SPSS. The result indicate that price has t-value of 2.377 > t-table of 1.98, with a significance level of .019. Physical evidence has t-value of 2.384 > t-table of 1.98, with a significance level of .019. price has t-value of 2.279 > t-table of 1.98, with a significance level of .024
Strategi Pemberdayaan Perempuan dalam Menunjang Ekonomi Kreatif dalam Perspektif UKM Marwan, Jubery; Franky, Franky; Nugroho, Michael Adhi; Utama, Zahera Mega; Rasdan, Rathoyo; Rahayu, Rahayu
ABDI MOESTOPO: Jurnal Pengabdian Pada Masyarakat Vol 9, No 1 (2026): Januari 2026
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/abdimoestopo.v9i1.6275

Abstract

This Community Service Program aims to formulate a women's empowerment strategy to support the creative economy based on small and micro enterprises in urban areas. Through a participatory and contextual approach, this activity was carried out in Pondok Labu Village, South Jakarta, involving women micro-entrepreneurs as active partners. The implementation methodology included identifying community needs, designing training modules, conducting training and mentoring, and evaluating the activity's outcomes qualitatively and quantitatively. The results indicated that women SMEs face significant barriers in digital literacy, online marketing, access to capital, and business networks. Interventions through locally based training and community mentoring resulted in a 63% increase in digital knowledge and participants' success in utilizing e-commerce platforms such as TikTok Shop and Shopee. Furthermore, this program encouraged the formation of community business networks, strengthened local product identity, and increased women's self-confidence and leadership. The program's impact extends beyond individual impacts to strengthening an inclusive and sustainable local economic ecosystem. These results confirm that a holistic, contextual, and participatory women's empowerment strategy is highly effective in driving SME-based socio-economic transformation.
Co-Authors Abdullah, Thamrin Apriani, Ari Apriyana Apriyana Armen , Muhammad Yudi Aryani, Ricca Dwi Astanto, M. Tony Andy Darmayanti, Ratna Tri Dyandra, Zarach Ade Eveline, Sunniasi Fajarusman, Bambang Febriyanti, Ni Putu Diana FRANKY, FRANKY Hutagalung, Erikson Chandra Rianto Ismayanti, Silvia Johannes Maruli Tua Laksana, I Gusti Ayu Putu Sandra Crisna Madison, Melvin Marwan, Jubery Meiliyah Ariani, Meiliyah Meirianita, Aldina Melinda Muhammad Ishaq Mustika, Anna Mustikawati, Rani Nasution, Ibnu Haris Nugroho, Michael Adhi Nur, Auliah Ichwan Nuraeny, Virna Nurafiah, Siti Puspitarini, Lusie Prasetyawati Puspitasari, Yuli Putri, Irna Anggraeni R Luki Karunia Rahayu Rahayu Rahmat Rahmawati, Ami Rathoyo Rasdan Rizal, Izzati Rizki, Lutfi Nur Safura, Siti Samad, Abdul Wahab Santika, Agnes Riris Saputro, Andriyanto Sintanis, Dini Sulandri, Sulandri Suprakto, Reza Pratiknyo Suprayitno, Agung Suryana, Nana Ade SURYANI Syahbana, Azwin Firman Tirtorahardjo, Darren Uniariny, Uniariny Watriningsih Yosie, Yosie Zuhrofi, Ahmad Zulhawati