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Journal : Jurnal Mantik

Application Quality, Product Innovation, and Popularity in Influencing Shopee Consumer Satisfaction and Repurchase Intentions in Indonesia Alfath Ibrahim; Anas Hidayat
Jurnal Mantik Vol. 6 No. 3 (2022): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v6i3.3005

Abstract

The use of e-commerce as a medium for online goods and service transactions has increased every year, including shopping. In its application, the quality of the application, product innovation, and product popularity is of concern to various parties. This study aims to analyze the correlation between application quality, product innovation, and popularity influencing the satisfaction and repurchase intentions of Shopee consumers in Indonesia. Quantitative research with a statistical approach was used in this study. Primary data came from Indonesia, where 314 people filled out questionnaires sent through google forms. The data was taken using non-probability sampling, and the data analysts used structural equations models with AMOS. The results showed that the satisfaction and repurchase intentions of shopping consumers in Indonesia were influenced by product quality (p = 0.000) and popular products (p = 0.000) but not influenced by product innovation (p = 0.071). Consumer satisfaction directly affects repurchase intentions of Shopee consumers in Indonesia. Hence, shopping service providers need to improve the quality and popularity of their products and support them with new ideas to make customers happier and more likely to buy again.
Co-Authors Aditya Ainurrisqi Rais Ahmad Sarifudin Alfath Ibrahim Andestari, Yonada Andika, Binarin Tirto Anisya Rahmadani Ardian Arief Bustaman, Jauhari Arundati, Rahajeng Asmai Ishak, Asmai Ayu Hema Ajeng Diwasasri, Ayu Hema Ajeng Bea Headystya Wildan Taufiq Catyanadika, Putra Endi D.C., Vebyola Indah Daffa, Muhammad Dessy Isfianadewi Dicky Firdaus Diego, Nadya Amanda Putri Efandaru, James Fitra, M. Riyanda Ghaissani, Afina Guruh Ghifar Zalzalah Halimah, Titi Harianto, Yohanes Kristianus Hastiar Kurniawan Helmy Ilham Nugraha Huszár, Barbara Ibadi, Raden Mohamad Wisnu Isfianadewi, Desy Josephine Roosandriantini Kania Alayda Shafa Karima Tamara Khaerunisa Amalia Sofia, Khaerunisa Amalia Kristianto, Ryan Putranda Kurniawan, Adam Lazuardy, Ilman Taufiq Lhia Dwi Agustin Lhia Dwi Agustin, Lhia Dwi Lutters, Emmanuelle Litania Mazda Halim, Mazda Moh Nasuka Muafi Muhamed, Nurul Aini Muhammad Firdaus Muhammad Suyanto, Muhammad Nanda Pradwiningtyas Nia Yunia Lestari Nugraha, Helmy Ilham Panditatwa, Panduaji Pandu Kusuma Jati Peano, Axioma Phoebe S.P., Bernadeth Chiquita Priskila, Onny Purba, Lasman Parulian Purnama, Rava Fernanda Puteri Lefina, Ziyan Putra Endi Catyanadika Rafif Leksono, Agra Rama Rama Ratna Roostika Ratri, Shafira Fitri Cahyaning Roostika, Raden Roro Ratna Sabellah, Ria Eka Santi Budiman Sari, Cindy Alifia Sari, Weliya Aprita Wulan Setiadi, Widriyakara Setiadi, Y.A. Widriyakara Setiawan, Valerio Sultan Agni Shafira Fitri Cahyaning Ratri Shiddiq, Naufal Moh Siti Nursyamsiah Sri Rejeki Ekasasi, Sri Rejeki Suhada Suhada, Suhada Supardin, Lalu Sutrisno, Sutrisno Tony Wijaya Uswatun Chasanah Utiyati Utiyati Utomo, Ariel Suryo Veisz, Adrienn Windria Khoirunnisaa, Ulfah Yustiani, Sofia Zakky Fahma Auliya