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Anas Hidayat, Anas
Fakultas Ekonomi Universitas Islam Indonesia
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Transportation Other

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Journal : Jurnal Ecogen

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Anteseden Peran Influencer Dalam Consumer Purchase Intention Pada Platform Media Social Instagram Sari, Cindy Alifia; Hidayat, Anas
Jurnal Ecogen Vol 8, No 2 (2025): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v8i2.17336

Abstract

Influencers are a digital marketing channel that is now widely used by marketers by utilizing their influence in social media to advertise a product. This study objectives to examine the influence of customer experience, trust and perceived value which ultimately affect consumer purchase intention in social media influencer marketing in Indonesia. Data was collected by distributing online questionnaires to 250 respondents via google form using convenience sampling technique. This research was processed with SPSS and PLS-SEM (SmartPLS) applications. The criteria for respondents in this study are aged 17 years and over who are users of the Instagram platform and follow the fadil jaidi influencer account on Instagram. The results of this study indicate that customer experience significantly affects consumer purchase intention, with influencer trust and perceived value acting as mediators. This study found that a positive experience with a trusted influencer can increase purchase intention, and the perceived value of an influencer's recommendation has a positive impact on purchase intention
Co-Authors Aditya Ainurrisqi Rais Ahmad Sarifudin Alfath Ibrahim Andestari, Yonada Andika, Binarin Tirto Anisya Rahmadani Ardian Arief Bustaman, Jauhari Arundati, Rahajeng Asmai Ishak, Asmai Ayu Hema Ajeng Diwasasri, Ayu Hema Ajeng Catyanadika, Putra Endi D.C., Vebyola Indah Daffa, Muhammad Dessy Isfianadewi Dicky Firdaus Diego, Nadya Amanda Putri Efandaru, James Fitra, M. Riyanda Ghaissani, Afina Guruh Ghifar Zalzalah Halimah, Titi Harianto, Yohanes Kristianus Hastiar Kurniawan Headystya Wildan Taufiq, Bea Helmy Ilham Nugraha Huszár, Barbara Ibadi, Raden Mohamad Wisnu Isfianadewi, Desy Josephine Roosandriantini Kania Alayda Shafa Karima Tamara Khaerunisa Amalia Sofia, Khaerunisa Amalia Kristianto, Ryan Putranda Kurniawan, Adam Lazuardy, Ilman Taufiq Lhia Dwi Agustin Lhia Dwi Agustin, Lhia Dwi Lutters, Emmanuelle Litania Mazda Halim, Mazda Moh Nasuka Muafi Muhamed, Nurul Aini Muhammad Firdaus Muhammad Suyanto, Muhammad Nanda Pradwiningtyas Nia Yunia Lestari Nugraha, Helmy Ilham Panditatwa, Panduaji Pandu Kusuma Jati Peano, Axioma Phoebe S.P., Bernadeth Chiquita Priskila, Onny Purba, Lasman Parulian Purnama, Rava Fernanda Puteri Lefina, Ziyan Putra Endi Catyanadika Rafif Leksono, Agra Ratna Roostika Ratri, Shafira Fitri Cahyaning Roostika, Raden Roro Ratna Sabellah, Ria Eka Santi Budiman Sari, Cindy Alifia Sari, Weliya Aprita Wulan Setiadi, Widriyakara Setiadi, Y.A. Widriyakara Setiawan, Valerio Sultan Agni Shafira Fitri Cahyaning Ratri Shiddiq, Naufal Moh Siti Nursyamsiah Sri Rejeki Ekasasi, Sri Rejeki Suhada Suhada, Suhada Supardin, Lalu Sutrisno, Sutrisno Tony Wijaya Uswatun Chasanah Utiyati Utiyati Utomo, Ariel Suryo Veisz, Adrienn Windria Khoirunnisaa, Ulfah Yustiani, Sofia Zakky Fahma Auliya