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All Journal Kinerja Proceeding Seminar LPPM UMP Tahun 2014 DERIVATIF Jurnal Pengabdian UntukMu NegeRI Jurnal Maneksi (Management Ekonomi Dan Akuntansi) JURNAL MANAJEMEN MOTIVASI Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Agritech: Jurnal Fakultas Pertanian Universitas Muhammadiyah Purwokerto International Journal of Economics, Business and Accounting Research (IJEBAR) Dinamika Journal : Pengabdian Masyarakat Jurnal Ilmiah Edunomika (JIE) Jurnal ABDINUS : Jurnal Pengabdian Nusantara International Journal of Business, Humanities, Education and Social Sciences (IJBHES) Jurnal Ilmu Manajemen Advantage Proceedings Series on Physical & Formal Sciences East Asian Journal of Multidisciplinary Research (EAJMR) Media Ekonomi Master: Jurnal Manajemen dan Bisnis Terapan Asian Journal of Management Analytics Prosiding Seminar Nasional Hasil-hasil Penelitian dan Pengabdian Pada Masyarakat International Journal of Business and Applied Economics (IJBAE) Jurnal Manajemen Bisnis, Akuntansi dan Keuangan El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam IJMA Jurnal Pengabdian Kepada Masyarakat Kalam EKOBIMA Ekonomi Bisnis dan Manajemen Jurnal Ekonomi, Manajemen, Akuntansi Journal of Society, Community and Business Development
Tri Septin Muji Rahayu, Tri Septin
Fakultas Ekonomi Dan Bisnis Universitas Muhammadiyah Purwokerto
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The Influence of Brand Experience, Brand Trust, Brand Satisfaction, and Complaint Handling on Brand Loyalty for MS Glow Skincare products Zakiyah, Hanifa Shafa; Rahayu, Tri Septin Muji; Handayani, Erna; Zamakhsyari, Luthfi
Jurnal Manajemen Bisnis, Akuntansi dan Keuangan Vol. 3 No. 2 (2024): November 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jambak.v3i2.12357

Abstract

This research aims to examine the influence of brand experience, brand trust, brand satisfaction, and complaint handling on MS Glow Skincare brand loyalty. This type of research is quantitative, using a purposive sampling technique, by collecting data through an online questionnaire distributed via goggle form to MS Glow Skincare consumers. Descriptive verification analysis uses multiple linear regression analysis, with a sample size of 150 respondents for this research. The method used is SPSS version 26. The results of the research are (X1) Brand experience has a positive and significant influence on brand loyalty, (X2) Brand trust has a negative and no significant influence on brand loyalty, (X3) Brand satisfaction has a positive and significant influence on loyalty brand, (X4) Complaint handling has also been proven to have a positive and significant effect on brand loyalty
PENGARUH ONLINE CUSTOMER RIVIEW, E-SERVICE QUALITY, LIVE STREAMING TERHADAP MINAT BELI PRODUK FASHION DI E-COMMERCE SHOPEE Fauzan Fananny; Muji Rahayu, Tri Septin; Muhammad Agung Miftahuddin; Luthfi Zamakhsyari
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 3 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i3.17903

Abstract

This study aims to analyze the influence of online customer reviews, e-service quality, live streaming on purchase intention in fashion products on e-commerce shopee. This study uses a quantitative approach. The population in this study is generation Z in Purwokerto City. The sample used was 126 respondents. The sampling technique in this study used purposive sampling technique. Data analysis was carried out using SmartPLS 3.0 to determine the relationship between variables. The results of this study indicate that the e-service quality and live streaming variables have a positive and significant effect on purchase intention. While the online customer review variable does not affect purchase intention.
The STUDENT INNOVATION IN EXPORT-BASED ENTREPRENEURSHIP BY RECYCLING PLASTIC WASTE INTO HIGH-VALUE PRODUCTS Tri Septin Muji Rahayu; Aqila Jihan Putri Rahardin Rahardin; Nisa Hidayah Hidayah; Ridho Nurrohman Nurrohman
Journal of Society, Community and Business Development Vol. 3 No. 2 (2025): Oktober
Publisher : Universitas Muhammadiyah Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/scbd.v3i2.354

Abstract

The entrepreneurship project competition is a student creativity program in creating business activities In this activity, the student team practices to create creativity in business products needed by the community (market) made from plastic waste. Through this program, students have ample opportunities to realize creative product ideas, innovate to create new products, and improve their competence, insight and experience in entrepreneurship. This activity was carried out using observation/experiment methods and documentation. The results of the activity include students' ability to carry out the export process, including understanding the dynamics of export document management (Packing list, COO, Invoice, bild of lading and Shipping Instruction, PEB), Marketing kit (company profile, brochure, catalog product, name card), mastering the use of platforms (Google Maps, Go4wordbusiness, Trade Map, Indianmart), export correspondence (Introduction letter, Inquiry, Offering letter, Negotiation letter, Confirming letter, Purchase order, Sales contract). Through this activity, it is hoped that students can carry out export activities in accordance with the correct procedures so that they can be competitive and sustainable by utilizing digital technology. Keywords: Plastic Waste, Export, Entrepreneurship Projects.
Peran E-Trust dalam Memediasi Pengaruh Social Media Marketing, E-WOM, dan Brand Image terhadap Purchase Intention Produk Fashion Jimshoney Ekta Ratri Pramudita; Tri Septin Muji Rahayu
Jurnal Ekonomi Bisnis dan Manajemen Vol. 4 No. 1 (2026): EKOBIMA: Jurnal Ekonomi Bisnis dan Manajemen - Juni 2026
Publisher : POLITEKNIK LP3I

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/ekobima.v4i1.2989

Abstract

The rapid growth of the online fashion industry intensifies competition among local brands in the women's bags and wallets category. In regional markets like Purwokerto, consumers often face challenges regarding product quality doubts and digital transaction security. Therefore, this study aims to explore the effect of Social Media Marketing, Electronic Word of Mouth (e-WOM), and Brand Image on Purchase Intention, mediated by E-Trust, using the Stimulus-Organism-Response (SOR) framework. A quantitative approach was employed using online questionnaires distributed to 155 respondents in Purwokerto. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) assisted by SmartPLS. The results reveal that Social Media Marketing, e-WOM, and Brand Image positively and significantly impact Purchase Intention. Furthermore, E-Trust successfully mediates the relationship between these three marketing variables and the purchase intention for Jims Honey products. In conclusion, building consumer trust through effective digital marketing and a strong brand image is crucial for local businesses to boost online purchase intentions. These findings provide practical insights for fashion brands to optimize their digital presence and minimize consumer perceived risks.
Pengaruh Persepsi Manfaat, Persepsi Kemudahan Penggunaan, Persepsi Risiko, Gaya Hidup dan Kepercayaan Terhadap Minat Menggunakan QRIS pada Gen-Z di Purwokerto Muhammad Fadhiil Maulana; Herni Justiana Astuti; Tri Septin Muji Rahayu; Fatmah Bagis
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 3 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i3.11250

Abstract

This study aims to analyze the influence of perceived usefulness, perceived ease of use, perceived risk, lifestyle, and trust on the intention to use QRIS-based electronic money among Generation Z in Purwokerto. The research employs a quantitative approach with a purposive sampling method. The sample size was determined based on Hair’s criteria, namely five times the number of indicators (5 × 22 indicators), resulting in 110 samples, which were then rounded up to 150 respondents to enhance data accuracy. Data analysis was conducted using Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) 4.0 approach. The results indicate that perceived usefulness and trust have a positive and significant effect on the intention to use QRIS among Generation Z. However, perceived ease of use and lifestyle were found to have no significant effect on this intention. Furthermore, perceived risk was also found to have no significant influence on the intention to use QRIS. This finding is attributed to the high level of digital literacy and self-efficacy among Generation Z, which leads them to perceive risks as tolerable compared to the benefits offered. The implications of this study suggest that financial service providers should focus their development strategies on strengthening cybersecurity infrastructure to maintain user trust and enhancing functional benefit features that support daily transaction efficiency. Theoretically, this study confirms that for digital natives, ease of use is no longer a major barrier due to their high digital literacy capacity. In addition, as QRIS usage has become an inclusive necessity rather than merely a lifestyle symbol, MSME actors are encouraged to provide this system to meet the public’s need for practical daily transactions
Analisis Pengaruh Religiusitas, Pengetahuan Halal, Norma Subjektif, dan Online Customer Review terhadap Niat Beli Makanan Jepang pada Konsumen Muslim di Purwokerto Ai Sinta Rosita; Tri Septin Muji Rahayu; Suyoto Suyoto; Totok Haryanto
Ekonomis: Journal of Economics and Business Vol 10, No 1 (2026): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v10i1.2764

Abstract

This study aims to analyze the influence of religiosity, halal knowledge, subjective norms, and online customer reviews on the purchase intention of Japanese food among Muslim consumers in Purwokerto. The study used a quantitative approach with a survey method of 160 respondents selected through purposive sampling. The research instrument was a 5-point Likert-scale questionnaire, and the data were analyzed using multiple linear regression. The results showed that the variables of religiosity, halal knowledge, subjective norms, and online customer reviews had a positive and significant influence on the purchase intention of Japanese food among Muslim consumers in Purwokerto.
The Influence of Influencer Marketing, Electronic Word of Mouth, and Brand Trust on Purchasing Decisions for Sunscreen Facetology in Generation Z in East Purwokerto Tri Septin Muji Rahayu; Putri Rizky Aulia; Dian Widyaningtyas; Meydy Fauziridwan
Ekonomis: Journal of Economics and Business Vol 10, No 1 (2026): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v10i1.2533

Abstract

This study aims to determine the effect of Influencer Marketing, Electronic Word of Mouth, and Brand Trust on Purchasing Decisions for Sunscreen Facetology in Generation Z in East Purwokerto. The research instrument used a questionnaire to collect data on Generation Z in East Purwokerto. The sampling approach used was purposing sampling with a non-probability method. Data were analyzed using multiple linear regression tests. Influencer marketing (X1) has a positive but insignificant effect on piurchasing decisions (Y). Meanwhile, electronic word of mouth (X2) and brand trust (X3) have a significant positive effect on purchasing decisions (Y) for Facetology Sunscreen.
PENGARUH USER INTERFACE, BRAND IMAGE, DIGITAL LITERACY, DAN USER EXPERIENCE TERHADAP MINAT PENGGUNAAN SEABANK PADA MAHASISWA GENERASI Z DI PURWOKERTO Mar'atun Sururiyah; Tri Septin Muji Rahayu; Hermin Endratno; Irawan Randikaparsa
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 4 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/x61mpa74

Abstract

Transformasi teknologi digital telah mengubah lanskap industri perbankan secara signifikan, salah satunya ditandai dengan kehadiran layanan bank digital seperti SeaBank yang mempermudah proses transaksi keuangan. Penelitian ini bertujuan untuk mengetahui pengaruh user interface, brand image, digital literacy, dan user experience terhadap minat penggunaan aplikasi Seabank pada mahasiswa Generasi Z di Purwokerto. Penelitian ini menggunakan pendekatan kuantitatif, dengan pengumpulan data melalui kuesioner dan dianalisis menggunakan SEM-PLS 3.0. Populasi dalam studi ini mencakup mahasiswa dari tiga perguruan tinggi di Purwokerto yang berjumlah 51.389 orang, dengan 119 responden yang dipilih menggunakan teknik proportional random sampling. Hasil analisis menunjukkan bahwa keempat variabel memiliki pengaruh positif dan signifikan terhadap minat menggunakan SeaBank. Temuan ini menunjukkan pentingnya pengembangan layanan perbankan digital yang sesuai dengan karakteristik generasi muda masa kini.
PENGARUH ELECTRONIC WORD OF MOUTH DAN REPUTASI PENJUAL TERHADAP KEPUTUSAN PEMBELIAN GENERASI Z DENGAN KEPERCAYAAN KONSUMEN SEBAGAI MEDIASI Prisca Restu Triana; Muchammad Agung Miftahuddin; Tri Septin Muji Rahayu; Meydy Fauziridwan
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 15 No. 1 (2026): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v15i1.3742

Abstract

Introduction: The increasing use of online shopping platforms among young consumers has elevated the importance of understanding the determinants of purchasing decisions. In this context, Electronic Word of Mouth (e-WOM) and seller reputation serve as essential sources of information that help shape consumer evaluations before making a purchase. This research aims to analyze the influence of these two factors on purchasing decisions and to examine the mediating role of consumer trust among Shopee users in Purwokerto.Methods: This quantitative study involved 120 Shopee users in Purwokerto who completed an online structured survey. The study applied PLS-SEM as an analytical approach to assess direct causal effects and mediation pathways among the research variables.Results: The analysis indicates that both e-WOM and seller reputation significantly impact consumer trust and purchasing decisions. Furthermore, consumer trust was identified as a partial mediator in the relationships between e-WOM and seller reputation on purchasing decisions. These results suggest that the quality of information and sellers’ images on online platforms play a crucial role in enhancing consumer confidence before completing a transaction. Keywords: Customer Trust, Electronic word of mouth, Purchase Decisions. Seller Reputation.
PENGARUH KUALITAS PRODUK, CITRA MEREK, PERSEPSI HARGA DAN DESAIN PRODUK TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK WARDAH PADA MAHASISWA UNIVERSITAS MUHAMMADIYAH PURWOKERTO Nadya Nur Alifa; Dian Widyaningtyas; Tri Septin Muji Rahayu; Totok Haryanto
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 15 No. 2 (2026): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v15i2.3752

Abstract

Introduction: This study aims to investigate the impact of product quality, brand image, price perception, and product design on students’ purchase decisions for Wardah cosmetics at Muhammadiyah University Purwokerto.Methods: Purposive sampling was used, with a total of 130 respondents who had purchased and used Wardah cosmetic products. Results: Product quality, price perception, and product design have a positive and significant effect on purchasing decisions. This suggests that consumers prioritize good quality, a reasonable price, and attractive product design when making purchasing decisions. Meanwhile, brand image does not have a significant effect on purchasing decisions. Although consumers have certain perceptions of the Wardah brand, its brand image is not strong enough to influence purchasing decisions. Consumers generally focus more on the direct benefits of Wardah cosmetics.Conclusion and Suggestion: This study demonstrates that companies must prioritize enhancing product quality, offering prices that align with the benefits provided, and developing more appealing product designs to influence purchasing decisions, as these factors have been proven to drive purchasing decisions. Keywords: Brand Image, Price Perception, Product Design, Product Quality, Purchase Decision,
Co-Authors Agnes Hidiani Ahmad Musyaffa` Ai Sinta Rosita Aisya Fadyla Akbar Rakhman Akhmad Darmawan Alfalisyado Alfalisyado Amalia Romadhani Anggara, Ali Akbar Annisa Ilma Hartikasari Aqila Jihan Putri Rahardin Rahardin Ari Ardi Susanto Arini Hidayah, Arini Aulia, Putri Rizky Biky, Muh Amir Dian Widyaningtyas Dumasari Dumasari, Dumasari Ekta Ratri Pramudita Erny Rachmawati Fatmah Bagis Fauzan Fananny Fauziridwan, Meydy Febrianti, Esa Rahmah Handayani, Erna Haryanto, Totok Hermin Endratno Herni Justiana Astuti Ika Yustina Rahmawati Kharismasyah, Alfato Yusnar Lusiana Suprapti Luthfi Zamakhsyari Mar'atun Sururiyah Maulida Nurul Inayah Maulida Nurul Innayah Meydy Fauziridwan Miftahuddin, Muchammad Agung Muchammad Agung Miftahuddin Mudjiyanti, Rina Muhammad Agung Miftahuddin Muhammad Fadhiil Maulana Mutiara Fitri Rahmadani Nadya Nur Alifa Najri Aziz Nisa Hidayah Hidayah Nurhikmah, Salma Tiana Prisca Restu Triana Purnadi Purnadi Purnadi, Purnadi Putri Rizky Aulia Randikaparsa, Irawan Resti Handayani, Resti Restu Frida Utami Retno Dwiyanti Ridho Nurrohman Nurrohman Rizqullah, Naufal Arkan Rizqullah, Naufal Khosyi Salsa Bila, Meisya Noor Selamat Eko Budi Santoso Setiawan, Miko Slamet Budi Santoso Sulistyani Budiningsih Suyoto Suyoto Syifaramadan, Choiruddin Totok Haryanto Tubastuvi, Naelati Tubastuvi Utami , Restu Frida Utami, Restu Frida Utami Vyna Monicca Widiastuty Watemin, Watemin Wida Purwidianti Wida Purwidiyanti, Wida Widyaningtyas, Dian Wiranti, Elza Devi Zakiyah, Hanifa Shafa