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All Journal Kinerja Proceeding Seminar LPPM UMP Tahun 2014 DERIVATIF Jurnal Pengabdian UntukMu NegeRI Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Agritech: Jurnal Fakultas Pertanian Universitas Muhammadiyah Purwokerto International Journal of Economics, Business and Accounting Research (IJEBAR) Dinamika Journal : Pengabdian Masyarakat Jurnal Ilmiah Edunomika (JIE) Al-Kharaj: Journal of Islamic Economic and Business Jurnal ABDINUS : Jurnal Pengabdian Nusantara International Journal of Business, Humanities, Education and Social Sciences (IJBHES) Proceedings Series on Physical & Formal Sciences East Asian Journal of Multidisciplinary Research (EAJMR) Media Ekonomi Master: Jurnal Manajemen dan Bisnis Terapan Asian Journal of Management Analytics Prosiding Seminar Nasional Hasil-hasil Penelitian dan Pengabdian Pada Masyarakat International Journal of Business and Applied Economics (IJBAE) Jurnal Manajemen Bisnis, Akuntansi dan Keuangan Jurnal Ekonomi Pembangunan, Manajemen & Bisnis, Akuntansi Paradoks : Jurnal Ilmu Ekonomi IJMA Jurnal Pengabdian Kepada Masyarakat Kalam Journal of Society, Community and Business Development
Tri Septin Muji Rahayu, Tri Septin
Fakultas Ekonomi Dan Bisnis Universitas Muhammadiyah Purwokerto
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ORGANIZATIONAL DYNAMIC : THE ROLE OF PERCEIVED SUPPORT, EMPLOYEE ENGAGEMENT, COMMITMENT AND PROFESSIONALISM ON PERFORMANCE Wiranti, Elza Devi; Darmawan, Akhmad; Muji Rahayu, Tri Septin; Haryanto, Totok
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 1 (2024): IJEBAR : Vol. 8, Issue 1, March 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i1.12459

Abstract

This study aims to analyze the effect of perceived organizational support, employee engagement, organizational commitment and professionalism on the performance of Banyumas Health Office employees. The population in this study were all employees of the Banyumas Health Office, totaling 145 employees. The sampling technique used a non-probability samp ling method with data collection using purposive sampling with the criteria that employees do not have a leadership position and must have worked at the institution for at least one year. therefore Data were collected through a questionnaire containing Likert scale questions with values from 1 to 5. SmartPLS 3.2.9 was used to analyze the data that had been collected. The results showed that the perceived organizational support variable had an insignificant effect on employee performance, employee engagement had an insignificant effect on employee performance, organizational commitment had no effect on employee performance, and professionalism had a positive and significant effect on employee performance. Keywords: Perceived Organizational Support, Employee Engagement, Organizational Commitment, Performance
The Influence of Brand Experience, Brand Trust, Brand Satisfaction, and Complaint Handling on Brand Loyalty for MS Glow Skincare products Zakiyah, Hanifa Shafa; Rahayu, Tri Septin Muji; Handayani, Erna; Zamakhsyari, Luthfi
Jurnal Manajemen Bisnis, Akuntansi dan Keuangan Vol. 3 No. 2 (2024): November 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jambak.v3i2.12357

Abstract

This research aims to examine the influence of brand experience, brand trust, brand satisfaction, and complaint handling on MS Glow Skincare brand loyalty. This type of research is quantitative, using a purposive sampling technique, by collecting data through an online questionnaire distributed via goggle form to MS Glow Skincare consumers. Descriptive verification analysis uses multiple linear regression analysis, with a sample size of 150 respondents for this research. The method used is SPSS version 26. The results of the research are (X1) Brand experience has a positive and significant influence on brand loyalty, (X2) Brand trust has a negative and no significant influence on brand loyalty, (X3) Brand satisfaction has a positive and significant influence on loyalty brand, (X4) Complaint handling has also been proven to have a positive and significant effect on brand loyalty
PENGARUH ONLINE CUSTOMER RIVIEW, E-SERVICE QUALITY, LIVE STREAMING TERHADAP MINAT BELI PRODUK FASHION DI E-COMMERCE SHOPEE Fauzan Fananny; Muji Rahayu, Tri Septin; Muhammad Agung Miftahuddin; Luthfi Zamakhsyari
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 3 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i3.17903

Abstract

This study aims to analyze the influence of online customer reviews, e-service quality, live streaming on purchase intention in fashion products on e-commerce shopee. This study uses a quantitative approach. The population in this study is generation Z in Purwokerto City. The sample used was 126 respondents. The sampling technique in this study used purposive sampling technique. Data analysis was carried out using SmartPLS 3.0 to determine the relationship between variables. The results of this study indicate that the e-service quality and live streaming variables have a positive and significant effect on purchase intention. While the online customer review variable does not affect purchase intention.
The STUDENT INNOVATION IN EXPORT-BASED ENTREPRENEURSHIP BY RECYCLING PLASTIC WASTE INTO HIGH-VALUE PRODUCTS Tri Septin Muji Rahayu; Aqila Jihan Putri Rahardin Rahardin; Nisa Hidayah Hidayah; Ridho Nurrohman Nurrohman
Journal of Society, Community and Business Development Vol. 3 No. 2 (2025): Oktober
Publisher : Universitas Muhammadiyah Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/scbd.v3i2.354

Abstract

The entrepreneurship project competition is a student creativity program in creating business activities In this activity, the student team practices to create creativity in business products needed by the community (market) made from plastic waste. Through this program, students have ample opportunities to realize creative product ideas, innovate to create new products, and improve their competence, insight and experience in entrepreneurship. This activity was carried out using observation/experiment methods and documentation. The results of the activity include students' ability to carry out the export process, including understanding the dynamics of export document management (Packing list, COO, Invoice, bild of lading and Shipping Instruction, PEB), Marketing kit (company profile, brochure, catalog product, name card), mastering the use of platforms (Google Maps, Go4wordbusiness, Trade Map, Indianmart), export correspondence (Introduction letter, Inquiry, Offering letter, Negotiation letter, Confirming letter, Purchase order, Sales contract). Through this activity, it is hoped that students can carry out export activities in accordance with the correct procedures so that they can be competitive and sustainable by utilizing digital technology. Keywords: Plastic Waste, Export, Entrepreneurship Projects.
PENGARUH ELECTRONIC WORD OF MOUTH DAN REPUTASI PENJUAL TERHADAP KEPUTUSAN PEMBELIAN GENERASI Z DENGAN KEPERCAYAAN KONSUMEN SEBAGAI MEDIASI Triana, Prisca Restu; Miftahuddin, Muchammad Agung; Rahayu, Tri Septin Muji; Fauziridwan, Meydy
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 15 No. 1 (2026): Maret
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v15i1.3742

Abstract

Introduction: The increasing use of online shopping platforms among young consumers has elevated the importance of understanding the determinants of purchasing decisions. In this context, Electronic Word of Mouth (e-WOM) and seller reputation serve as essential sources of information that help shape consumer evaluations before making a purchase. This research aims to analyze the influence of these two factors on purchasing decisions and to examine the mediating role of consumer trust among Shopee users in Purwokerto.Methods: This quantitative study involved 120 Shopee users in Purwokerto who completed an online structured survey. The study applied PLS-SEM as an analytical approach to assess direct causal effects and mediation pathways among the research variables.Results: The analysis indicates that both e-WOM and seller reputation significantly impact consumer trust and purchasing decisions. Furthermore, consumer trust was identified as a partial mediator in the relationships between e-WOM and seller reputation on purchasing decisions. These results suggest that the quality of information and sellers’ images on online platforms play a crucial role in enhancing consumer confidence before completing a transaction. Keywords: Customer Trust, Electronic word of mouth, Purchase Decisions. Seller Reputation.
The Influence of Product Quality, Brand Image, and Promotion on Purchase Decisions (A Study of Consumer Purchases of Coconut Pudding in the Barlingmascakeb Region) Abiansyah, Iqbal Nafis; Randikaparsa, Irawan; Rahayu, Tri Septin Muji; Kharismasyah, Alfato Yusnar
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 1 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i1.9292

Abstract

This study aims to examine the influence of product quality, brand image, and promotion on purchase decisions of coconut pudding products, employing cognitive and affective theories as the grand theoretical framework. A quantitative research design was applied, with data collected through purposive sampling involving 267 respondents. The data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) to assess the relationships among variables. The findings indicate that product quality, brand image, and promotion have a positive and significant effect on purchase decisions. These results highlight the importance of implementing an integrated marketing strategy that emphasizes product quality enhancement, effective brand management, and promotional effectiveness to stimulate consumer purchase decisions.
Pengaruh Celebrity Endorser, Brand Image dan Labelisasi Halal Terhadap Minat Beli Konsumen Skincare MS Glow Hartika, Aliza Dwi; Rahayu, Tri Septin Muji; Widhiandono, Hengky; Hidayah, Arini
Paradoks : Jurnal Ilmu Ekonomi Vol. 9 No. 1 (2026): November - Januari
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v9i1.2127

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh celebrity endorser, brand image, dan labelisasi halal terhadap minat beli konsumen skincare MS Glow. Penelitian ini menggunakan metode kuantitatif. Populasi dalam penelitian ini adalah masyarakat kota Purwokerto. Teknik pengambilan sampel dengan teknik purposive sampling. Total sampel penelitian ini berjumlah 104 sampel. Metode analisis menggunakan regresi linear berganda dengan alat (SPSS) versi 26. Hasil penelitian menunjukkan bahwa celebrity endorser tidak memiliki pengaruh signifikan terhadap minat beli konsumen, brand image memiliki pengaruh positif dan signifikan terhadap minat beli konsumen dengan citra merek premium sebagai faktor dominan, serta labelisasi halal berpengaruh positif dan signifikan terhadap minat beli konsumen terutama melalui kepercayaan konsumen Muslim. Secara simultan, ketiga variabel ini berpengaruh signifikan terhadap minat beli konsumen skincare MS Glow, sehingga diperlukan strategi penguatan brand image, optimalisasi labelisasi halal, dan seleksi celebrity endorser yang lebih relevan guna meningkatkan daya saing produk di pasar skincare halal. Penelitian ini memberikan implikasi praktis bagi pelaku industri skincare halal untuk memprioritaskan pengembangan citra merek yang kuat, sehingga menciptakan reputasi yang positif bagi merek skincare MS Glow, dan sertifikasi halal yang kredibel, sehingga membangun kepercayaan konsumen Muslim terhadap kehalalan produk. Selain itu, temuan ini memperkaya literatur pemasaran halal di Indonesia dengan bukti empiris dari konteks lokal Purwokerto.
Pengaruh Flash Sale, Gratis Ongkir, Motivasi Belanja Hedonis Terhadap Pembelian Impulsive Dengan Emosi Positif Sebagai Variabel Intervening Pangesti, Navrila Aida; Rahayu, Tri Septin Muji; Astuti, Herni Justiana; Endratno, Hermin
Paradoks : Jurnal Ilmu Ekonomi Vol. 9 No. 1 (2026): November - Januari
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v9i1.2158

Abstract

Perkembangan marketplace mendorong perubahan perilaku belanja Generasi Z, terutama kecenderungan melakukan pembelian impulsive. Penelitian ini bertujuan untuk menganalisis pengaruh flash sale, gratis ongkir, dan motivasi belanja hedonis terhadap pembelian impulsive dengan emosi positif sebagai variabel mediasi pada Generasi Z pengguna Shopee di Purbalingga. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Metode pengambilan sampel menggunakan teknik purposive sampling dengan jumlah sampel 177 responden. Analisis data dilakukan menggunakan Structural Equation Modeling–Partial Least Squares (SEM-PLS). Hasil penelitian menunjukkan bahwa flash sale tidak berpengaruh signifikan terhadap pembelian impulsive, sedangkan gratis ongkir dan motivasi belanja hedonis berpengaruh positif dan signifikan. Tidak terdapat pengaruh langsung antara emosi positif dengan pembelian impulsive serta emosi positif tidak berperan sebagai variabel mediasi dalam hubungan antara variabel flash sale, gratis ongkir, dan motivasi belanja hedonis terhadap pembelian impulsive. Temuan ini mengindikasikan bahwa pembelian impulsive Generasi Z lebih dipengaruhi oleh pertimbangan keuntungan berbelanja dan dorongan kesenangan secara langsung dibandingkan kondisi emosional sesaat. Oleh sebab itu, strategi promosi marketplace sebaiknya lebih menekankan pada gratis ongkir dan pengalaman pengguna yang positif, daripada hanya bergantung pada sesi flash sale. Penelitian ini menyimpulkan bahwa model Stimulus–Organism–Response belum sepenuhnya mendukung perilaku pembelian impulsive pada Generasi Z.
Co-Authors Abiansyah, Iqbal Nafis Agnes Hidiani Akbar Rakhman Akhmad Darmawan Alfalisyado Alfalisyado Annisa Ilma Hartikasari Aqila Jihan Putri Rahardin Rahardin Ari Ardi Susanto Arini Hidayah, Arini Aulia, Putri Rizky Biky, Muh Amir Dumasari Dumasari, Dumasari Erny Rachmawati Fauzan Fananny Fauziridwan, Meydy Febrianti, Esa Rahmah Handayani, Erna Hartika, Aliza Dwi Haryanto, Totok Hengky Widhiandono, M.Si. S.E. Hermin Endratno Herni Justiana Astuti Ika Yustina Rahmawati Kharismasyah, Alfato Yusnar Kurnia Widi Setianingsih Lusiana Suprapti Luthfi Zamakhsyari Miftahuddin, Muchammad Agung Mudjiyanti, Rina Muhammad Agung Miftahuddin Najri Aziz Nisa Hidayah Hidayah Nurhikmah, Salma Tiana Pangesti, Navrila Aida Purnadi, Purnadi Randikaparsa, Irawan Resti Handayani, Resti Restu Frida Utami Retno Dwiyanti Ridho Nurrohman Nurrohman Rizqullah, Naufal Arkan Rizqullah, Naufal Khosyi Salsa Bila, Meisya Noor Selamat Eko Budi Santoso Setiawan, Miko Slamet Budi Santoso Sulistyani Budiningsih Syifaramadan, Choiruddin Triana, Prisca Restu Tubastuvi, Naelati Tubastuvi Utami , Restu Frida Utami, Restu Frida Utami Vyna Monicca Widiastuty Watemin, Watemin Wida Purwidianti Wida Purwidiyanti, Wida Widyaningtyas, Dian Wiranti, Elza Devi Zakiyah, Hanifa Shafa Zamakhsyari, Luthfi