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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Proceedings of Annual International Conference Syiah Kuala University - Social Sciences Chapter Journal The Winners JAM : Jurnal Aplikasi Manajemen Jurnal Akuntansi Multiparadigma Indonesian Journal of Business and Entrepreneurship (IJBE) Neo-Bis International Journal of Artificial Intelligence Research AKRUAL: Jurnal Akuntansi Jurnal Manajemen Indonesia Jurnal Inovasi Bisnis (Inovbiz) International Journal of Supply Chain Management Share : Journal of Service Learning EQIEN - JURNAL EKONOMI DAN BISNIS Business and Finance Journal JABM JOURNAL of ACCOUNTING - BUSINESS & MANAGEMENT Jurnal Aplikasi Akuntansi Akurasi : Jurnal Studi Akuntansi dan Keuangan International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) Business Management Journal Program Studi Manajemen Review of Management and Entrepreneurship Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Enrichment : Journal of Management Media Akuntansi dan Perpajakan Indonesia (MAPI) Bima Journal : Business, Management and Accounting Journal Jurnal Riset Akuntansi dan Keuangan Jurnal Riset Manajemen dan Bisnis Jurnal Akuntansi AKUNESA Journal Community Service Consortium Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah International Journal of Review Management Business and Entrepreneurship Journal of Business and Information System Jurnal Akuntansi Kontemporer
Wirawan ED Radianto
Universitas Ciputra Surabaya
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Social Sciences Transportation Other

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Journal : Business Management Journal Program Studi Manajemen

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PROSES PERANCANGAN STRATEGI PROMOSI: Studi Kasus pada Sebuah Start-up Business Cindy Amelia; Wirawan ED Radianto
Business Management Journal Vol 11, No 2 (2015): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (731.108 KB) | DOI: 10.30813/bmj.v11i2.626

Abstract

The purpose of this study is to formulate promotion strategy for start-up business. In order to get comprehensive and deeper understanding this study uses qualitative approach. There are three categories of informant namely competitors, consumers, and expert. In depth interview and observation are used in collecting important data. Validity come from triangulation technique and data is analyzed by Miles and Huberman method. This study shows that there are five strategies for promotion namely social media, photography, discount, endorse, and website. Finally, attending exhibition is very important for this business in order to get many customers.Key words:promotion, strategy, start-up business, social media
Co-Authors Abednego Oematan, Ricky Imanuel Agus Sugiharto Agusta, Christina Amalia Putri Ghassani Anastasia Filiana Ismawati Anastasia Filiana Ismawati Andrina, Anak Agung Ayu Puty Chalidana, Moehamad Yunus Cindy Amelia Cindy, Victoria Citra Ayuningtyas Citra Ayuningtyas, Citra Cliff Kohardinata Damelina B. Tambunan Dedy Haning Denny Bernardus Dwi Sunu Widyo Pebruanto Efata, Kevin Budi Effendy, Junko A. Eko Budi Santoso Evi Octavia Faiza Husnayeni Nahar Fanny Septina Felicia Katherine Geonawan Georgius Pranayogi Hanum, Nabila Fahhilma Hapsari, Yunita Dwi Hari Minantyo Helena Sidharta Hengky, Alexander Wahyudi Hermawan, Singgih Bayu Indra Herni Manik Ivanne, Queen Fiona Jennifer Jennifer Jessica Wijaya Jovi Vachel Kazia Laturette Kelvin Danendra Kenley Maccauley Riyono Kevin Budi Efata KHOMSIYAH Kristanti, Essha Paulina Kristian Agung Nugraha Laij Victor Effendi Laura Mahendratta Tjahjono Liestya Padmawidjaja Liliana Dewi Lucky Cahyana Subadi Luky Patricia Widianingsih Marceline Livia Hedynata Maria Asumpta Evi Marlina Marlina, Maria A. E. Meriyani, Susi Michael Owen Murwarni, Fulgentius Danardana Narto Narto, Narto Nieke Ayu Pramudita Owen, Michael Pamungkas, Indra P. Pramudita, Nieke Ayu Rafael Savio Easter Riau Salim Robert Setio Salim, Ika Raharja Salim, Sharolyn Handayani Stanislaus Adnanto Mastan, Stanislaus Adnanto Sudarmo, Gesy Ayu Pramudita Sugeng, Laurencia Nathania Marcella Suparman, Meiliana Sutrisno, Timotius FCW Swastidevi, Luisa Amira Syahrial, Ramon Sylvie Ayuningtyas Syulhasbiullah, Muh Tanjaya, Clarisia Tommy C. Efrata Tommy Christian Efrata Vania Audrey Alexandria Widyatama, Jasmine Christy Wijaya, Oscarius Yudhi Ari Yopy Junianto Yuana Jatu Nilawati Yudhi Ari Wijaya, Oscarius