Article Per Year (5 Year)
p-Index From 2021 - 2026
6.395
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Proceedings of Annual International Conference Syiah Kuala University - Social Sciences Chapter Journal The Winners JAM : Jurnal Aplikasi Manajemen Jurnal Akuntansi Multiparadigma Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Minds: Manajemen Ide dan Inspirasi Neo-Bis International Journal of Artificial Intelligence Research AKRUAL: Jurnal Akuntansi Jurnal Manajemen Indonesia Jurnal Inovasi Bisnis (Inovbiz) International Journal of Supply Chain Management Share : Journal of Service Learning EQIEN - JURNAL EKONOMI DAN BISNIS Business and Finance Journal JABM JOURNAL of ACCOUNTING - BUSINESS & MANAGEMENT Jurnal Aplikasi Akuntansi Akurasi : Jurnal Studi Akuntansi dan Keuangan International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) Business Management Journal Program Studi Manajemen Review of Management and Entrepreneurship Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Jurnal Performa: Jurnal Manajemen dan Start-up Bisnis Enrichment : Journal of Management Media Akuntansi dan Perpajakan Indonesia (MAPI) Bima Journal : Business, Management and Accounting Journal Jurnal Riset Akuntansi dan Keuangan Jurnal Riset Manajemen dan Bisnis Jurnal Akuntansi AKUNESA Jurnal Manajemen dan Kewirausahaan Journal Community Service Consortium Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah International Journal of Review Management Business and Entrepreneurship (RMBE) Journal of Business and Information System Jurnal Akuntansi Kontemporer
Wirawan ED Radianto
Universitas Ciputra Surabaya
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Social Sciences Transportation Other

Published : 68 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 68 Documents
Search

 3   4   5   6   7 
Designing A 7P Marketing Mix Strategy To Boost Sales: A Case Study At Maqdisa Beauty Salon Hapsari, Yunita Dwi; Radianto, Wirawan Endro Dwi
BIMA Journal (Business, Management, & Accounting Journal) Vol. 6 No. 2 (2025)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.6.2.1143-1158

Abstract

Purpose: This study aims to design an integrated marketing strategy based on the 7P marketing mix to improve sales performance and customer engagement in beauty salons, particularly in regional areas of Indonesia that face increasing market competition. Methodology: A qualitative case study was conducted at Maqdisa Beauty Salon in Ngawi, East Java. Data were collected through semi-structured interviews, direct observations, and documentation involving seven informants, including salon staff and loyal customers. Thematic analysis was conducted using NVivo 15. Results: The study produced a strategic 7P marketing model, including product innovation and service diversification, affordable pricing and bundling, strategic location, digital promotions, staff development, improved service processes, and enhanced physical atmosphere. The integrated implementation of these elements helped address sales instability and improve customer satisfaction. Novelty: Unlike prior studies that examined 7P elements in isolation, this study presents a holistic application of the full marketing mix in a local business context. Originality: It offers a practical, replicable model specifically for small-scale beauty salons in emerging markets. Conclusion: An integrated 7P strategy can effectively enhance customer loyalty, service quality, and business sustainability. The findings offer practical guidance for similar service enterprises operating in competitive regional environments. Type of Paper : Case Study/ Qualitative Research.
Innovation Revolution and Entrepreneurial Finance: Transforming the Performance of Businesses beyond Traditional Boundaries Mastan, Stanislaus Adnanto; Radianto, Wirawan Endro Dwi; Henryanto, Aria Ganna
Jurnal Aplikasi Manajemen Vol. 23 No. 4 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

Micro, small, and medium enterprises (SMEs) serve as the backbone of Indonesia’s economy, and their performance requires continuous strengthening because family-owned businesses dominate the sector and face persistent challenges in managing innovation and financial resources. This study aims to analyze the influence of innovation and entrepreneurial finance on business performance, particularly within family-owned SMEs in Indonesia, where family-owned businesses dominate the sector and face persistent challenges in managing innovation and financial resources, creating a strategic question about how these two factors jointly affect business performance. The study adopts a quantitative approach, distributing structured questionnaires to 309 SME owners and managers across multiple sectors, and uses purposive sampling to capture diverse business conditions. The data are examined using Partial Least Squares Structural Equation Modeling (PLS-SEM) to evaluate both measurement and structural models. The findings demonstrate that innovation exerts a significant positive effect on business performance and that entrepreneurial finance strengthens this effect by mediating the relationship between innovation and performance. The study contributes novelty by integrating the Resource-Based Theory with entrepreneurial finance to explain SMEs’ sustainability, and it provides practical implications by highlighting how family businesses can enhance competitiveness through innovation and sound financial strategies.
Anticipating Technological Unemployment among Accounting Students in the AI Era Suparman, Meiliana; Meriyani, Susi; Hermawan, Singgih Bayu Indra; Octavia, Evi; Khomsiyah; Radianto, Wirawan Endro Dwi; Nilawati, Yuana Jatu
Jurnal Akuntansi Vol 14 No 02 (2026): AKUNESA (Januari 2026)
Publisher : Accounting Study Programme Faculty of Economics and Business Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/akunesa.v14n02.p195-204

Abstract

The increasing integration of artificial intelligence (AI) in the accounting profession has raised growing concerns about job displacement, particularly among student preparing to enter the workforce. This study examines how accounting students perceive AI-driven automation and how these perceptions shape career anxiety, role preferences, and adaptive strategies through the lens of Technological Unemployment Theory (TUT). Based on survey data from 370 undergraduate accounting students in Indonesia, the study identifies a mechanism in which perceived task automatability increases anticipatory unemployment anxiety, leading to career reorientation. Students primarily associate AI with the automation of routine, standardized, and entry-level accounting tasks, generating concerns about reduced job opportunities and intensified competition prior to labor market entry. Rather than disengaging from the profession, students respond through adaptive career reorientation toward analytical, judgment-based, and technology-integrated roles, alongside proactive strategies such as upskilling, digital competence development, and intentions to pursue further education as human capital investment. By demonstrating that technological unemployment can operate as a pre-employment cognitive process, this study extends TUT beyond post-displacement labor outcomes and highlights the importance of aligning accounting education with AI-responsive career pathways to support adaptive, rather than fear-driven, workforce preparation.
Digital Logistics Agility: Construct Development and Validation in the Context of Developing Economies Andrina, Anak Agung Ayu Puty; Sutrisno, Timotius F. C. W.; Radianto, Wirawan E. D.
Jurnal Aplikasi Manajemen Vol. 23 No. 3 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.3.16

Abstract

Global and digital disruptions have transformed how logistics systems operate, demanding greater responsiveness and adaptability. However, in developing countries like Indonesia, fragmented digital adoption and limited coordination hinder the realization of agile logistics capabilities. This quantitative study aims to develop and validate the construct of Digital Logistics Agility (DLA), reflecting the capability of logistics systems to respond and adapt effectively in digital environments. This study employed a six-phase quantitative process, including a literature review, expert validation, item construction, and the distribution of a large-scale survey to 190 supply chain managers in the Indonesian food and beverage industry. Construct development was conducted through exploratory factor analysis, followed by confirmatory factor analysis, to identify and confirm construct dimensionality and measurement validity. The EFA results identified four underlying dimensions comprising 13 valid constructs that collectively represent the core structure of the DLA construct. Subsequent CFA confirmed this factor structure, demonstrating high reliability, satisfactory convergent validity, and an acceptable overall model fit. DLA can serve as a robust framework to evaluate logistics agility in digitally transforming supply chains. This study introduces DLA as a novel, empirically validated construct that bridges digital capability and logistics agility, with practical relevance for emerging markets.
REVEALING THE IMPORTANCE OF GREEN COLLABORATION IN GREEN INNOVATION: ENTREPRENEURIAL MARKETING PERSPECTIVE Darmawan, Esther; Radianto, Wirawan Endro Dwi; Kaihatu, Thomas Stefanus; Utami, Christina Whidya
Jurnal Manajemen dan Kewirausahaan Vol. 27 No. 1 (2025): MARCH 2025
Publisher : Management Study Program, Faculty of Business and Economics, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/jmk.27.1.1-10

Abstract

Green innovation (GI) is often perceived as unnecessary for companies, while the amount of packaging waste with the potential to pollute the environment continues to increase significantly. Without extraordinary action, this will lead to contamination of ecosystems and a threat to human health. Therefore, this research aimed to explore the role of green collaboration (GC) in enhancing innovation and improving company performance (CP), with a particular emphasis on how the synergy of innovation and collaboration serves as a dimension of entrepreneurial marketing (EM). A quantitative method was used through a survey of 120 division heads and company owners in Indonesia. Moreover, data analysis was conducted using Structural Equation Model (SEM) method with Partial Least Squares (PLS) method. The results showed that both green innovation and green collaboration had a positive impact on company performance. However, green collaboration did not demonstrate a statistically significant moderating effect. This suggests that companies need to consider other strategic alliances to maximize the synergy between green innovation and green collaboration. The results can serve as a guide for companies in designing effective innovation and collaboration strategies to achieve sustainability and competitive advantage. However, a key limitation is that the strategy may not be applicable in another industry.
Fair Value and Historical Cost Dilemma: Modern Accounting Dynamics in Financial Statement Quality Kenley Maccauley Riyono; Rafael Savio Easter; Kelvin Danendra; Wirawan Endro Dwi Radianto
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 8 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i8.7833

Abstract

The use of fair value and historical cost is still debated in modern accounting regarding its application and effect on the quality of financial statements. Moreover, there is a conflict of interest between managers and stakeholders related to the need for asset valuation based on these methods. Therefore, a solution is needed to balance between relevance and reliability to meet the needs. This study aims to determine the effect of applying fair value and historical cost on financial statement information during economic volatility. The sample used is representative of companies in the financial, property, and energy sectors that were affected by the application of valuation methods during the financial crisis in 2008 and the COVID-19 pandemic in 2020. The research was conducted using the content analysis method and literature review to find out more about the financial statements. The results show that fair value exacerbates the company's financial decline during the volatility of the financial crisis, but describes the current condition of the company so which is relevant, but not reliable due to the subjectivity of valuation. Whereas historical cost does not result in changes so it is not relevant, but more reliable due to objectivity and verifiability. With this, the research contributes to provide input in the application of both methods with a hybrid approach in financial statements.
7P MARKETING STRATEGY DESIGN IN AN EFFORT TO INCREASE SALES IN SPA SERVICES: A CASE STUDY AT FRESHMINT SPA LAMONGAN Achmad, Marita Nur; Radianto, Wirawan Endro Dwi
Jurnal Bisnis dan Keuangan Vol 11 No 1 (2026): Business and Finance Journal
Publisher : Universitas Nahdlatul Ulama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/bfj.v11i1.8504

Abstract

This study aims to design a 7P marketing strategy (Product, Price, Place, Promotion, People, Process, and Physical Evidence) to increase sales performance at Freshmint Spa Lamongan. The research is motivated by the growing competition in the local spa industry and the fluctuation in customer visits that affects business revenue. Using a qualitative approach with a constructivist paradigm and a case study method, data were collected through in-depth interviews, field observations, and documentation key informants including the owner, employees (therapists), and customers of Freshmint Spa. The data were analyzed through reduction, presentation, and inductive conclusion drawing. The results indicate that the integrated implementation of the 7P marketing mix can enhance competitiveness and strengthen positive customer perceptions of Freshmint Spa's services. The elements of promotion, people, and physical evidence have the most significant influence on increasing visit frequency and customer loyalty, while process and product play a crucial role in maintaining consistent service quality. The proposed strategy design is expected to serve as a guideline for Freshmint Spa in developing customer-oriented marketing efforts and as a practical reference for similar spa businesses to improve their sales performance sustainably.
Measuring Entrepreneurial Intentions: Does Entrepreneurial Orientation Moderate Perceived Behavioral Control? Putri, Dominica Prima Kurnia Kharismatika; Radianto, Wirawan Endro Dwi
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 13 No 1 (2026): June
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v13i1.61226

Abstract

This study examines the effect of Perceived Behavioral Control (PBC) on Entrepreneurial Intention (EI), with Entrepreneurial Orientation (EO) as a moderating variable among Master of Management students at Ciputra University. Using a quantitative approach and SEM-PLS analysis of 172 respondents, the findings show that PBC positively and significantly influences EI, indicating that stronger behavioral control enhances entrepreneurial intention. However, EO does not moderate the relationship between PBC and EI, suggesting that individuals with high PBC rely more on personal confidence than entrepreneurial orientation traits. This study contributes to the Theory of Planned Behavior by clarifying the central role of behavioral control in entrepreneurial intention formation. Practically, the findings suggest that entrepreneurship programs should strengthen students’ self-efficacy, confidence, and adaptive capabilities, particularly among Gen Z students. Apparently, compressing academic ego into 150 words is harder than structural equation modeling.
Co-Authors Abednego Oematan, Ricky Imanuel Achmad, Marita Nur Agus Sugiharto Agusta, Christina Amalia Putri Ghassani Anastasia Filiana Ismawati Anastasia Filiana Ismawati Andrina, Anak Agung Ayu Puty Aria Ganna Henryanto Chalidana, Moehamad Yunus Christina Whidya Utami Cindy Amelia Cindy, Victoria Citra Ayuningtyas Citra Ayuningtyas, Citra Cliff Kohardinata Damelina B. Tambunan Darmawan, Esther Dedy Haning Denny Bernardus Dwi Sunu Widyo Pebruanto Efata, Kevin Budi Effendy, Junko A. Eko Budi Santoso Evi Octavia Faiza Husnayeni Nahar Fanny Septina Felicia Katherine Geonawan Georgius Pranayogi Hanum, Nabila Fahhilma Hapsari, Yunita Dwi Hari Minantyo Helena Sidharta Hengky, Alexander Wahyudi Hermawan, Singgih Bayu Indra Herni Manik Ivanne, Queen Fiona Jennifer Jennifer Jessica Wijaya Jovi Vachel Kazia Laturette Kelvin Danendra Kenley Maccauley Riyono Kevin Budi Efata KHOMSIYAH Kristanti, Essha Paulina Kristian Agung Nugraha Laij Victor Effendi Laura Mahendratta Tjahjono Liestya Padmawidjaja Liliana Dewi Lucky Cahyana Subadi Luky Patricia Widianingsih Marceline Livia Hedynata Maria Asumpta Evi Marlina Marlina, Maria A. E. Meriyani, Susi Michael Owen Murwarni, Fulgentius Danardana Narto Narto, Narto Nieke Ayu Pramudita Owen, Michael Pamungkas, Indra P. Pramudita, Nieke Ayu Putri, Dominica Prima Kurnia Kharismatika Rafael Savio Easter Riau Salim Robert Setio Salim, Ika Raharja Salim, Sharolyn Handayani Stanislaus Adnanto Mastan, Stanislaus Adnanto Sudarmo, Gesy Ayu Pramudita Sugeng, Laurencia Nathania Marcella Suparman, Meiliana Sutrisno, Timotius F. C. W. Swastidevi, Luisa Amira Syahrial, Ramon Sylvie Ayuningtyas Syulhasbiullah, Muh Tanjaya, Clarisia Thomas Stefanus Kaihatu Tommy C. Efrata Tommy Christian Efrata Vania Audrey Alexandria Widyatama, Jasmine Christy Wijaya, Oscarius Yudhi Ari Yopy Junianto Yuana Jatu Nilawati Yudhi Ari Wijaya, Oscarius