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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Proceedings of Annual International Conference Syiah Kuala University - Social Sciences Chapter Journal The Winners JAM : Jurnal Aplikasi Manajemen Jurnal Akuntansi Multiparadigma Indonesian Journal of Business and Entrepreneurship (IJBE) Neo-Bis International Journal of Artificial Intelligence Research AKRUAL: Jurnal Akuntansi Jurnal Manajemen Indonesia Jurnal Inovasi Bisnis (Inovbiz) International Journal of Supply Chain Management Share : Journal of Service Learning EQIEN - JURNAL EKONOMI DAN BISNIS Business and Finance Journal JABM JOURNAL of ACCOUNTING - BUSINESS & MANAGEMENT Jurnal Aplikasi Akuntansi Akurasi : Jurnal Studi Akuntansi dan Keuangan International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) Business Management Journal Program Studi Manajemen Review of Management and Entrepreneurship Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Enrichment : Journal of Management Media Akuntansi dan Perpajakan Indonesia (MAPI) Bima Journal : Business, Management and Accounting Journal Jurnal Riset Akuntansi dan Keuangan Jurnal Riset Manajemen dan Bisnis Jurnal Akuntansi AKUNESA Journal Community Service Consortium Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah International Journal of Review Management Business and Entrepreneurship Journal of Business and Information System Jurnal Akuntansi Kontemporer
Wirawan ED Radianto
Universitas Ciputra Surabaya
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Social Sciences Transportation Other

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MERANCANG STRATEGI PERSAINGAN YANG KOMPETITIF MENGGUNAKAN BUSINESS MODEL CANVAS (BMC): STUDI KASUS PADA CV. AJ Felicia Katherine Geonawan; Wirawan Endro Dwi Radianto
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 9 No 4 (2025): IJEBAR, VOL. 09 ISSUE 04, DECEMBER 2025
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v9i4.18386

Abstract

This study aims to design a competitive strategy development using the Business Model Canvas (BMC), with a case study on CV. AJ in South Kalimantan. The research adopts a qualitative approach with a case study method to explore the phenomenon experienced by CV. AJ in developing its competitive strategy through the BMC conceptual framework. The findings indicate that the strategy of expanding the product portfolio by introducing new feed brands can be sustained and further developed by emphasizing a differentiated value proposition, specifically superior feed quality and financial support. The addition of brand B feed does not lead to significant changes in the company’s key activities as a feed distributor. This study also provides operational recommendations for each element of CV. AJ’s business model that can be implemented to address the increasingly dynamic and competitive market environment.
Designing A 7P Marketing Mix Strategy To Boost Sales: A Case Study At Maqdisa Beauty Salon Hapsari, Yunita Dwi; Radianto, Wirawan Endro Dwi
BIMA Journal (Business, Management, & Accounting Journal) Vol. 6 No. 2 (2025)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.6.2.1143-1158

Abstract

Purpose: This study aims to design an integrated marketing strategy based on the 7P marketing mix to improve sales performance and customer engagement in beauty salons, particularly in regional areas of Indonesia that face increasing market competition. Methodology: A qualitative case study was conducted at Maqdisa Beauty Salon in Ngawi, East Java. Data were collected through semi-structured interviews, direct observations, and documentation involving seven informants, including salon staff and loyal customers. Thematic analysis was conducted using NVivo 15. Results: The study produced a strategic 7P marketing model, including product innovation and service diversification, affordable pricing and bundling, strategic location, digital promotions, staff development, improved service processes, and enhanced physical atmosphere. The integrated implementation of these elements helped address sales instability and improve customer satisfaction. Novelty: Unlike prior studies that examined 7P elements in isolation, this study presents a holistic application of the full marketing mix in a local business context. Originality: It offers a practical, replicable model specifically for small-scale beauty salons in emerging markets. Conclusion: An integrated 7P strategy can effectively enhance customer loyalty, service quality, and business sustainability. The findings offer practical guidance for similar service enterprises operating in competitive regional environments. Type of Paper : Case Study/ Qualitative Research.
Innovation Revolution and Entrepreneurial Finance: Transforming the Performance of Businesses beyond Traditional Boundaries Mastan, Stanislaus Adnanto; Radianto, Wirawan Endro Dwi
Jurnal Aplikasi Manajemen Vol. 23 No. 4 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

Micro, small, and medium enterprises (SMEs) serve as the backbone of Indonesia’s economy, and their performance requires continuous strengthening because family-owned businesses dominate the sector and face persistent challenges in managing innovation and financial resources. This study aims to analyze the influence of innovation and entrepreneurial finance on business performance, particularly within family-owned SMEs in Indonesia, where family-owned businesses dominate the sector and face persistent challenges in managing innovation and financial resources, creating a strategic question about how these two factors jointly affect business performance. The study adopts a quantitative approach, distributing structured questionnaires to 309 SME owners and managers across multiple sectors, and uses purposive sampling to capture diverse business conditions. The data are examined using Partial Least Squares Structural Equation Modeling (PLS-SEM) to evaluate both measurement and structural models. The findings demonstrate that innovation exerts a significant positive effect on business performance and that entrepreneurial finance strengthens this effect by mediating the relationship between innovation and performance. The study contributes novelty by integrating the Resource-Based Theory with entrepreneurial finance to explain SMEs’ sustainability, and it provides practical implications by highlighting how family businesses can enhance competitiveness through innovation and sound financial strategies.
Anticipating Technological Unemployment among Accounting Students in the AI Era Suparman, Meiliana; Meriyani, Susi; Hermawan, Singgih Bayu Indra; Octavia, Evi; Khomsiyah; Radianto, Wirawan Endro Dwi; Nilawati, Yuana Jatu
Jurnal Akuntansi Vol 14 No 02 (2026): AKUNESA (Januari 2026) In Progress
Publisher : Accounting Study Programme Faculty of Economics and Business Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/akunesa.v14n02.p195-204

Abstract

The increasing integration of artificial intelligence (AI) in the accounting profession has raised growing concerns about job displacement, particularly among student preparing to enter the workforce. This study examines how accounting students perceive AI-driven automation and how these perceptions shape career anxiety, role preferences, and adaptive strategies through the lens of Technological Unemployment Theory (TUT). Based on survey data from 370 undergraduate accounting students in Indonesia, the study identifies a mechanism in which perceived task automatability increases anticipatory unemployment anxiety, leading to career reorientation. Students primarily associate AI with the automation of routine, standardized, and entry-level accounting tasks, generating concerns about reduced job opportunities and intensified competition prior to labor market entry. Rather than disengaging from the profession, students respond through adaptive career reorientation toward analytical, judgment-based, and technology-integrated roles, alongside proactive strategies such as upskilling, digital competence development, and intentions to pursue further education as human capital investment. By demonstrating that technological unemployment can operate as a pre-employment cognitive process, this study extends TUT beyond post-displacement labor outcomes and highlights the importance of aligning accounting education with AI-responsive career pathways to support adaptive, rather than fear-driven, workforce preparation.
Digital Logistics Agility: Construct Development and Validation in the Context of Developing Economies Andrina, Anak Agung Ayu Puty; Sutrisno, Timotius F. C. W.; Radianto, Wirawan E. D.
Jurnal Aplikasi Manajemen Vol. 23 No. 3 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

Global and digital disruptions have transformed how logistics systems operate, demanding greater responsiveness and adaptability. However, in developing countries like Indonesia, fragmented digital adoption and limited coordination hinder the realization of agile logistics capabilities. This quantitative study aims to develop and validate the construct of Digital Logistics Agility (DLA), reflecting the capability of logistics systems to respond and adapt effectively in digital environments. This study employed a six-phase quantitative process, including a literature review, expert validation, item construction, and the distribution of a large-scale survey to 190 supply chain managers in the Indonesian food and beverage industry. Construct development was conducted through exploratory factor analysis, followed by confirmatory factor analysis, to identify and confirm construct dimensionality and measurement validity. The EFA results identified four underlying dimensions comprising 13 valid constructs that collectively represent the core structure of the DLA construct. Subsequent CFA confirmed this factor structure, demonstrating high reliability, satisfactory convergent validity, and an acceptable overall model fit. DLA can serve as a robust framework to evaluate logistics agility in digitally transforming supply chains. This study introduces DLA as a novel, empirically validated construct that bridges digital capability and logistics agility, with practical relevance for emerging markets.
Co-Authors Abednego Oematan, Ricky Imanuel Agus Sugiharto Agusta, Christina Amalia Putri Ghassani Anastasia Filiana Ismawati Anastasia Filiana Ismawati Andrina, Anak Agung Ayu Puty Chalidana, Moehamad Yunus Cindy Amelia Cindy, Victoria Citra Ayuningtyas Citra Ayuningtyas, Citra Cliff Kohardinata Damelina B. Tambunan Dedy Haning Denny Bernardus Dwi Sunu Widyo Pebruanto Efata, Kevin Budi Effendy, Junko A. Eko Budi Santoso Evi Octavia Faiza Husnayeni Nahar Fanny Septina Felicia Katherine Geonawan Georgius Pranayogi Hanum, Nabila Fahhilma Hapsari, Yunita Dwi Hari Minantyo Helena Sidharta Hengky, Alexander Wahyudi Hermawan, Singgih Bayu Indra Herni Manik Ivanne, Queen Fiona Jennifer Jennifer Jessica Wijaya Jovi Vachel Kazia Laturette Kelvin Danendra Kenley Maccauley Riyono Kevin Budi Efata KHOMSIYAH Kristanti, Essha Paulina Kristian Agung Nugraha Laij Victor Effendi Laura Mahendratta Tjahjono Liestya Padmawidjaja Liliana Dewi Lucky Cahyana Subadi Luky Patricia Widianingsih Marceline Livia Hedynata Maria Asumpta Evi Marlina Marlina, Maria A. E. Meriyani, Susi Michael Owen Murwarni, Fulgentius Danardana Narto Narto, Narto Nieke Ayu Pramudita Owen, Michael Pamungkas, Indra P. Pramudita, Nieke Ayu Rafael Savio Easter Riau Salim Robert Setio Salim, Ika Raharja Salim, Sharolyn Handayani Stanislaus Adnanto Mastan, Stanislaus Adnanto Sudarmo, Gesy Ayu Pramudita Sugeng, Laurencia Nathania Marcella Suparman, Meiliana Sutrisno, Timotius F. C. W. Swastidevi, Luisa Amira Syahrial, Ramon Sylvie Ayuningtyas Syulhasbiullah, Muh Tanjaya, Clarisia Tommy C. Efrata Tommy Christian Efrata Vania Audrey Alexandria Widyatama, Jasmine Christy Wijaya, Oscarius Yudhi Ari Yopy Junianto Yuana Jatu Nilawati Yudhi Ari Wijaya, Oscarius