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All Journal MediaTor: Jurnal Komunikasi Jurnal Ilmu Komunikasi Jurnal Sosioteknologi Jurnal Kajian Komunikasi Jurnal Studi Komunikasi PRofesi Humas Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Jurnal Komunikasi Jurnal ASPIKOM Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora (KAGANGA) Wacana: Jurnal Ilmiah Ilmu Komunikasi Kajian Jurnalisme JURNAL PUSTAKA KOMUNIKASI Warta Ikatan Sarjana Komunikasi Indonesia Abdimas Singkerru JOURNAL OF COMMUNITY ENGAGEMENT AND EMPOWERMENT Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Prosiding Konferensi Nasional PKM-CSR eProceedings of Management PIKAT Indonesian Journal of Digital Public Relations Mediator: Jurnal Komunikasi Jurnal Komunikasi Indonesia KALBISIANA Jurnal Sains, Bisnis dan Teknologi JP2N: Jurnal Pengembangan Dan Pengabdian Nusantara TRJ (Tourism Research Journal) Journal of Communication, Business and Social Science (JCOBS)
Anisa Diniati
Universitas Telkom
Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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Perancangan Strategi Konten Pemasaran pada Media Sosial UMKM Kabupaten Sumedang Diniati, Anisa; Mukhlisiana, Lusy; Primasari, Intan
Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Vol. 4 No. 4 (2024): Juli 2024 - Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat
Publisher : Indonesian Scientific Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59395/altifani.v4i4.555

Abstract

Media sosial memiliki peran penting dalam mempromosikan produk, khususnya bagi UMKM. Namun, banyak pelaku UMKM belum optimal memanfaatkannya karena kurangnya pemahaman dalam strategi konten pemasaran. Media sosial dapat membangun hubungan kuat antara brand dan pasar jika dimanfaatkan dengan baik. Konten harus dirancang dan disebarkan secara konsisten. Untuk mengatasi kendala ini, diperlukan pelatihan untuk meningkatkan kemampuan merancang strategi konten pemasaran di media sosial. Dinas Koperasi, Usaha Kecil, Menengah, Perdagangan, dan Perindustrian Kabupaten Sumedang bertanggung jawab meningkatkan kualitas sumber daya manusia UMKM. Tim Abdimas Universitas Telkom melaksanakan pelatihan strategi konten pemasaran untuk pelaku UMKM di Sumedang. Pelatihan ini bertujuan agar UMKM dapat merancang strategi konten yang tepat, mengoptimalkan fitur media sosial, dan mengatasi masalah pemasaran dengan biaya terjangkau. Diharapkan, media sosial menjadi bagian dari strategi terencana untuk meningkatkan kualitas UMKM di Indonesia.
LOKAKARYA LITERASI DIGITAL MARKETING & PENDAMPINGAN E-INDUSTRI UNTUK IKM UNGGULAN KAB. BANDUNG Kusmareza Adim, Adrio; Diniati, Anisa; Pramiyanti, Alila; Nuraeni, Reni; Putri, Idola Perdini; Rina, Nofha
Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat dan Corporate Social Responsibility (PKM-CSR) Vol 6 (2023): INOVASI PERGURUAN TINGGI & PERAN DUNIA INDUSTRI DALAM PENGUATAN EKOSISTEM DIGITAL & EK
Publisher : Asosiasi Sinergi Pengabdi dan Pemberdaya Indonesia (ASPPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37695/pkmcsr.v6i0.1964

Abstract

Lokakarya Literasi Digital Marketing & Pendampingan e-Industri untuk Industri Kecil Menengah (IKM) Unggulan di Kabupaten Bandung adalah inisiatif kolaboratif antara Universitas Telkom dan Dinas Perdagangan dan Industri Kabupaten Bandung. Tujuannya adalah memberdayakan IKM di Kabupaten Bandung dengan mengatasi tantangan terkait proses produksi konvensional, pemasaran manual, dan keterbatasan literasi digital. Di era kemajuan teknologi yang terus berlanjut dan untuk mengurangi kesenjangan sosial, transformasi digital menjadi hal yang penting untuk kelangsungan usaha. Sebagai hasil dari program ini, telah dicapai pencapaian yang signifikan, terutama dalam pelatihan pemasaran digital. Melalui implementasi program ini, diharapkan IKM dapat bergerak secara mandiri dan dapat menjalankan usaha mereka menggunakan teknologi digital. Program ini juga diharapkan dapat meningkatkan daya saing ekonomi regional dan memberikan dampak yang positif terhadap kesejahteraan masyarakat. Ke depan, terdapat rencana untuk memperluas cakupan inisiatif ini, sehingga lebih banyak IKM dapat mendapatkan manfaatnya. Dengan demikian, program ini bertujuan untuk memiliki dampak yang lebih luas dan mendalam pada lanskap IKM, mendorong pertumbuhan, inovasi, dan pemberdayaan ekonomi di wilayah tersebut.
Aktivitas Media Relations PT Angkasa Pura I dalam Mendukung Penyelenggaraan Presidensi G20 di Indonesia Diniati, Anisa; Suntari Devi, Ni Luh Putu Febriyanti
Jurnal Ilmu Komunikasi Vol 22, No 2 (2024): Agustus 2024
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v22i2.8964

Abstract

PT Angkasa Pura I merupakan perusahaan BUMN yang terkategori mengimplementasikan aktivitas media relations dengan kinerja baik. Hal ini dibuktikan dari prestasi yang diraih sepanjang tahun 2022. Meski demikian, masih ditemukan publisitas bernada negatif terkait aktivitas media relations AP I dalam mendukung G20 di Indonesia yang akhirnya memunculkan sentimen negatif. Penelitian ini bertujuan untuk mengetahui aktivitas media relations AP I dalam mendukung Presidensi G20. Penelitian didukung dengan teori media relations dari Iriantara yang menyebutkan terdapat tiga tahapan media relations, yakni perencanaan, implementasi, dan evaluasi. Peneliti menggunakan pendekatan kualitatif dengan jenis penelitian deskriptif. Teknik pengumpulan data dilakukan dengan cara observasi media online, studi pustaka dan dokumen, serta wawancara dengan Hidya Putri selaku informan kunci AP I, Iman S. Nurdin selaku informan ahli, I Gede Putu Astana dan M. Rayhan Hernadi selaku informan pendukung. Hasil penelitian menunjukkan bahwa AP I melakukan dua kegiatan media relations, yaitu mendistribusikan press release dan mengadakan media gathering. Untuk meningkatkan publisitas, AP I turut menggandeng Forum Wartawan BUMN. Dalam mengimplementasikan kegiatan ini, AP I melewati tiga tahapan, mulai dari tahap perencanaan, implementasi, dan evaluasi. Hasil evaluasi menunjukkan bahwa strategi komunikasi yang dijalankan sudah sesuai dengan strategi komunikasi yang dirancang pada tahap perencanaan, meskipun press release yang didistribusikan tergolong rendah. Substansi penelitian ini memberikan kontribusi rekomendasi berupa perlunya pemanfaatan berbagai bentuk kegiatan media relations secara lebih maksimal untuk menghasilkan frekuensi berita yang lebih variatif.
Strategic crisis communication: navigating digital complexity in aviation case study Anisa Diniati
Jurnal Studi Komunikasi Vol. 9 No. 1 (2025)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v9i1.9148

Abstract

Abstract The complexity of crisis communication in the digital era has increased alongside the rapid development of internet technology and social media. This situation has made companies more vulnerable to crises that can significantly impact their reputation and operations. Thus, this study seeks to answer the research question: how can a well-structured and planned issue management strategy help organisations anticipate and address crises in the digital era? This research employed a qualitative approach with an exploratory design to answer this question. In-depth interviews were conducted with senior corporate communication executives and crisis managers from high-reliability organisations (HROs). HROs were selected as the research subjects due to their high-risk operations, which demand highly structured and strategic risk and issue management systems. The findings indicate that proactive issue management strategies based on risk analysis are crucial in mitigating the impact of crises. Furthermore, the results emphasise the importance of integrating digital technologies into communication strategies to enhance the effectiveness of issues and crisis management. This study aims to provide practical recommendations for Public Relations practitioners and offer directions for further research on issue and crisis management in the digital era.
Digital Literacy Advocacy Reflection in Movie Poster “Missing” (2023) Diniati, Anisa; Salma, Aqida Nuril
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 24, No. 1 June 2025
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v24i1.4282

Abstract

Posters are an advertising medium, showcasing captivating images and incorporating information and symbols to capture the audience's attention. The study aims to analyze the semiotics of the 'Missing' (2023) movie posters and explore how these semiotic meanings relate to the needs of digital literacy advocacy. The focus of the study centers on the film poster for Missing (2023), specifically analyzing one of the three official IMDb advertisements for the movie. The study uses documentary analysis techniques grounded in Ferdinand De Saussure's theory of signification to interpret the semiotics of the posters. The 'Missing' (2023) poster illustrates various aspects of digitalization through its visual elements. The poster aims to captivate viewers and pique their interest in the film. The visual elements in the illustration category, highlighting digitalization, incorporate screenshots of devices and laptops. Additionally, the poster frequently highlights the second aspect of digital literacy advocacy, highlighting the development of interconnected skills and competencies essential for the digital era.
Content Pillar sebagai Strategi Pengelolaan Konten Instagram @finpaypromo Agustin, Fira; Diniati, Anisa
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 24, No. 1 June 2025
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v24i1.4274

Abstract

The increasingly developing digital era requires every company to be able to actively utilize social media in disseminating information about its products. PT Finnet Indonesia also uses social media to build awareness of its Finpay brand and disseminate information related to fintech products and industries.  The purpose of this study is to find out the strategy used by the Finpay social media team in managing Instagram @finpaypromo content. This research was analyzed using The Circular Model of SoMe by Lutrell (2022) and the supporting concept, namely Public Relations Strategy by Cutlip Center (2013). This study uses a qualitative approach with a descriptive type. The results of the study show that Instagram content management strategies @finpaypromo carried out by checking content performance, trend research, competitor analysis to find out potential content and in accordance with audience preferences. Finpay also has a content pillar that is useful as a guide in producing content, content plans, and posting timelines that are useful in the production process and content posting plans. In addition, Finpay is also developing an engagement strategy with the audience through content that focuses more on copy and call to action.
Pengaruh User Generated Content TikTok terhadap Brand Awareness Somethinc pada Generasi Z Siregar, Anggi Khairunnisa; Diniati, Anisa
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 24, No. 1 June 2025
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v24i1.3750

Abstract

The presence of User Generated Content (UGC) is currently a form of business communication development in the digital era. UGC is one of the communication strategies through social media, one of which is TikTok. The application of UGC has now been widely applied by companies in increasing brand awareness. This study aims to determine how much influence TikTok's social media user generated content has on Somethinc's brand awareness among Generation Z. This research tests two theories, namely user generated content, and brand awareness with eight research indicators. The method used in this research is a quantitative approach using SPSS version 25 software, with the sampling technique used is purposive sampling. The results of this study indicate that TikTok social media user generated content has a positive influence with a strong level of relationship on Somethinc brand awareness among Generation Z. User generated content contributes 48.3% to the brand awareness variable, and the remaining 51.7% is influenced by other factors not examined by the researcher.
Storytelling for Brand Awareness on Instagram: The Case of AGAVILab in the Biotechnology Sector Annahlka, Oriell; Diniati, Anisa
JURNAL KOMUNIKASI INDONESIA Vol. 14, No. 1
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Brands, including AGAVILab, have implemented an Instagram content management strategy to address the challenges of building brand awareness, which is particularly important for startups not yet well-known to the public. Therefore, the company needs to enhance its efforts to create brand awareness, which is crucial for consumers when choosing products. As a startup that provides biotechnology research materials, AGAVILab is not yet well-known to the public. Therefore, the company needs to enhance its efforts to create brand awareness, which is crucial for consumers when choosing products. This research aims to describe how AGAVILab manages its Instagram content to build brand awareness using storytelling techniques. The study employs Regina Luttrell's Circular Model of SoMe for Social Communication to explain the content management process and Maylanny Christin's Triangle of Storytelling to illustrate the relationships among the key components in storytelling content. The research follows a descriptive qualitative approach conducted over nine months, from April to December 2023. The primary sources include social media monitoring of the @agavi.lab Instagram account, interviews, and literature reviews. The findings reveal that AGAVILab's content management strategy aims to increase brand awareness and public trust in its products. This strategy comprises four stages: analyzing the Instagram account, designing and producing content, maintaining audience engagement, and evaluating performance. AGAVILab seeks to establish a strong brand presence and foster engagement with its target audience through this approach. The study provides practical implications for startups in niche industries seeking to build digital brand visibility and offers a theoretical contribution by contextualizing social media storytelling as an effective communication strategy within the biotechnology sector.
Behavioral Model of Social Media Analytics Use in Public Relations Anisa Diniati; Martha Tri Lestari; Purnama Alamsyah; Mia Damayanti; Raditya Pratama Putra
Mediator: Jurnal Komunikasi Vol. 18 No. 1 (2025): Mediator: Jurnal Komunikasi (Sinta 2)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v18i1.5608

Abstract

This study explores the use of Social Media Analytics (SMA) among public sector Public Relations (PR) officers in West Java, Indonesia, using the Theory of Planned Behavior (TPB) framework. A survey of 23 PR civil servants investigates how attitudes, subjective norms, perceived behavioral control, and behavioral intentions affect SMA adoption. Descriptive and Spearman correlation analyses reveal significant relationships, especially between perceived behavioral control and usage intention. PR officers generally display positive attitudes toward SMA but lack sufficient knowledge and technical skills. The study recommends training to enhance SMA proficiency and integration into PR functions. The research contributes a novel behavioral model explaining SMA adoption, extending TPB to the context of government digital communication. The findings underscore the strategic role of SMA in improving organizational communication, transparency, and public engagement. This study provides theoretical advancement by contextualizing TPB within public communication and practical guidance for policymakers and PR professionals seeking to optimize digital engagement strategies in developing countries.
Pengelolaan Konten Instagram @rs.ui Sebagai Media Informasi Layanan Kesehatan Setyawan, Aldo Rio; Diniati, Anisa
eProceedings of Management Vol. 11 No. 6 (2024): Desember 2024
Publisher : eProceedings of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Di era digital saat ini, media sosial memegang peranan penting dalam menyampaikan informasi yang bermanfaat danterpercaya kepada masyarakat. RSUI, sebagai institusi yang bergerak di bidang kedokteran, memanfaatkan instagramuntuk menyebarkan informasi medis dan layanan kesehatan. Tujuan dari penelitian ini adalah untuk menganalisisbagaimana tim humas RSUI mengelola konten instagram @rs.ui sehingga dapat memberikan informasi yangbermanfaat dan mempermudah masyarakat dalam mengakses layanan kesehatan. Teori yang digunakan dalampenelitia ini adalah The Circular Model of SoMe for Social Communication dari Regina Luttrell untuk menjelaskantahapan pengelolaan konten media sosial instagram RSUI. Metode penelitian yang digunakan adalah pendekatankualitatif dengan mengumpulkan data dari akun instagram @rs.ui serta wawancara dengan tim humas RSUI. Hasilpenelitian menunjukkan bahwa pengelolaan konten di instagram @rs.ui dilakukan secara terstruktur dan sistematis,dimulai dari pengumpulan data dari website resmi RSUI hingga penyusunan konten yang informatif dan edukatif.Penelitian ini menyimpulkan bahwa penggunaan instagram sebagai media informasi layanan kesehatan sangat efektifdalam meningkatkan keterlibatan dan pengetahuan masyarakat tentang layanan kesehatan yang disediakan oleh RSUI. Kata Kunci-instagram, layanan kesehatan, media sosial, pengelolaan konten
Co-Authors Achmad Razif Zahira Adi Bayu Mahadian ADRIO KUSMAREZA ADIM Agustin, Fira Alila Pramiyanti Alvina, Shahnaz Rachma Annahlka, Oriell Asep Suryana Atwar Bajari Cassey Adela Tasliman Delliana, Santi Devi, Ni Luh Putu Febriyanti Suntari Dudi Ardans Rachman Dyah Kusumawati Evi Cristiana Ghifari, Audi Hadi Purnama Hanna Wisudawaty Hardianti, Deva Anggraeni Idola Perdini Putri Intan Primasari Khairunnisa Khairunnisa Klara Tania Setyawan Lestari, Martha Lubna Haya Lusy Mukhlisiana Martha Tri Lestari Melita Yosephine Mia Damayanti Moch Armien Syifaa Sutarjo Muhammad Fahreza Al Ghifari Muhammad Razan Abdurahman Ni Luh Putu Febriyanti Suntari Devi Nofha Rina Phonna, Intan Dara Pratiwi, Soraya Ratna Purnama Alamsyah Purnama Alamsyah Putra, Skhavito Wicaksono Putri, Safira Zakiya Rachman, Dudi Ardans Raditya Pratama Putra Ratu Rania Razie Razak Reni Nuraeni, Reni Risma Cahyani Ristiana, Evi Rosada, Amreza Salma, Aqidah Nuril Saputro, Dio Herman Saputro, Dio Herman Sella Efrida Setyawan, Aldo Rio Setyawan, Klara Tania Shafa Fadhilah Hermawan Siregar, Anggi Khairunnisa Skhavito Wicaksono Putra Soraya Ratna Pratiwi Sri Dewi Setiawati Suntari Devi, Ni Luh Putu Febriyanti Syifaa, Moch. Armien Tasliman, Cassey Adela Yuhada, Ira Sartika