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All Journal MediaTor: Jurnal Komunikasi Jurnal Ilmu Komunikasi Jurnal Sosioteknologi Jurnal Kajian Komunikasi Jurnal Studi Komunikasi PRofesi Humas Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Jurnal Komunikasi Jurnal ASPIKOM Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora (KAGANGA) Wacana: Jurnal Ilmiah Ilmu Komunikasi Kajian Jurnalisme JURNAL PUSTAKA KOMUNIKASI Warta Ikatan Sarjana Komunikasi Indonesia Abdimas Singkerru JOURNAL OF COMMUNITY ENGAGEMENT AND EMPOWERMENT Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Prosiding Konferensi Nasional PKM-CSR eProceedings of Management PIKAT Indonesian Journal of Digital Public Relations Mediator: Jurnal Komunikasi Jurnal Komunikasi Indonesia KALBISIANA Jurnal Sains, Bisnis dan Teknologi JP2N: Jurnal Pengembangan Dan Pengabdian Nusantara TRJ (Tourism Research Journal) Journal of Communication, Business and Social Science (JCOBS)
Anisa Diniati
Universitas Telkom
Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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Child Labor's Experience of Communication Behavior Diniati, Anisa; Suryana, Asep; Bajari, Atwar
Jurnal Komunikasi Vol. 14 No. 2 (2022): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v14i2.17790

Abstract

Life as child labor is a compulsion that must be accepted for certain reasons. Some of the reasons why children in the Cibaduyut shoe industry center work as child laborers, including the living environment, which is indeed a home industry area, work that has been passed down from parents to children, to unmet needs from the family so that children have to look for jobs. own money to meet their needs. The purpose of this study is to analyze the experiences of child laborers regarding their communication behavior. The theory that underlies this research is the Phenomenological theory of Viktor Frankl, and the Symbolic Interaction theory of Mead. This study uses a qualitative approach with phenomenology as the research method. The results showed that the experience of child laborers regarding communication behavior is closely related to communication in shoe repair shops with bosses and employers, adult co-workers and fellow child laborers, peer groups, and family members. The communication of child laborers with the four environments encourages them to create distinctive cultural characteristics in the form of a world of symbols created together. The suffering they face is interpreted differently by child laborers, so that child laborers do not carry out the process of movements to lead to a better life.
Strategi Digital Marketing Dalam Pengembangan Akun Kreator PT. Uplus Technology Indonesia Achmad Razif Zahira; Anisa Diniati
Journal of Communication, Business and Social Science (JCOBS) Vol. 2 No. 2 (2024): Desember 2024
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jcobs.v2i2.8737

Abstract

TikTok is a social media that is growing very rapidly, becoming one of the most frequently used daily social media. Tiktokcurrently has 1 billion active users in Indonesia, with an average of 26 hours a day spent on the TikTok application. Withsuch user data, TikTok, which has opened selling or e-commerce services, has become very trending, apart from enjoyingshort video entertainment uploads, now users can shop quickly in the TikTok application. Of course, with the sales andincome in tiktok, competition is inevitable, MCN (multi-channel networking) tiktok has sprung up to attract creators from allover Indonesia to plunge into the livelihood of the tiktok application. This research uses the theory of marketing strategy,namely AIDA. This research uses qualitative research with descriptive research type, and data collection techniques withfield observations, interviews with one key informant, one expert informant, and one supporting informant, and documentstudies. The results showed that the marketing strategy used by P.T. Uplus Technology Indonesia is very efficient in usingAIDA theory in short-term or long-term marketing. The use of other sales strategies such as anchoring, time-limit, andscarcity also support the sales and increase of creator accounts held by uplus. The final conclusion is that P.T. Uplusmanaged to maximize its marketing strategy well so that the potential of each account can be maximized by driving salesand awareness through short video uploads and live rooms.
Pengelolaan Akun Instagram sebagai Strategi Pembangunan Brand Awareness @torch.id Shafa Fadhilah Hermawan; Anisa Diniati
Journal of Communication, Business and Social Science (JCOBS) Vol. 2 No. 2 (2024): Desember 2024
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jcobs.v2i2.8743

Abstract

Torch is a traveling and daily apparel brand with the Instagram account @torch.id. The account as a part of the social mediaplatform Instagram is an effective media in building brand awareness. This research aims to analyse the managementof @torch.id account in building brand awareness. This research uses social media content management by Kominfoconsisting of people, objectives, strategy, and technology and three elements of brand awareness strategy by Kotler andKeller. This research uses qualitative approach through interview and observation techniques. The result of this researchshows that the management of social media account @torch.id in creating brand awareness is done through introducingthe products in feed posts, running campaigns by tap-in to communities, and through interactions with their audience
Social media content management on Instagram in the fashion industry Lubna Haya; Anisa Diniati
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 9, No 1 (2024): Jurnal ASPIKOM
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v9i1.1407

Abstract

The management of Instagram social media content for Palugada Streetwear as a retail fashion streetwear brand has resulted in rapid growth, reaching two million accounts, a surge of up to 524%, and a significant increase in engagement by 21.7 thousand accounts. This research aims to comprehend how Instagram content management in the fashion industry enhances customer engagement. Researchers employ the POST social media management theory (KOMINFO, 2018) and the social action theory for amplifying customer engagement (Evans & McKee, 2010). Using a qualitative approach, data is gathered through interviews with Palugada's CEO and Head of Marketing, academicians who are social media experts, and Palugada Instagram account followers. In addition to interviews, observation and document analysis are also conducted. Research findings reveal that Palugada implements six content management stages, including determining target audience characteristics, establishing objectives through 4 content pillars, setting an editorial plan, formulating KPIs, executing content management strategies, and distributing content. The fifth phase involves specific strategies, including research, curation, content production, collaboration, and media monitoring.
Website Management as Public Information Media in Bogor Regency Government Diniati, Anisa; Phonna, Intan Dara; Wisudawaty, Hanna; Lestari, Martha Tri
Warta Ikatan Sarjana Komunikasi Indonesia Vol 8, No 2 (2025): Warta Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/wartaiski.v8i2.457

Abstract

Abstract - Websites are widely employed in its use as a way of delivering targeted information, such as the use of websites in government organizations aimed at distributing integrated information. The information will be published on the official government website so that the public may obtain all vital government information. Researchers picked online media websites because Bogor Regency is highly active and constant in distributing information in the form of increasingly diverse material every day. The purpose of this research is to define the Bogor Regency Government's plan for administering the bogorkab.go.id website. The website is an attempt to address public information demands, particularly those of the Bogor Regency government. The reference concept employed refers to the components that must be addressed in identifying the major message that government agencies aim to transmit through their social media initiatives, namely: Character, major Purpose, Main Motive, Main Story, and Details. The results indicated that in a month, this one regional apparatus website could post more than 140 materials regarding the Regent's operations and policies in the form of YouTube videos, pictures, and COVID-19 infographics, which were also shared on social media. The uploaded news material also demonstrates that the information given by Bogor Regency as the Regent's centralized official media is simple to grasp and diverse from numerous views, fields, and concerns in the Bogor Regency region. Keywords: Digital Media, Digital Media Management, Information Media, Website Management, Bogor Regency Goverment
Utilization of Instagram by Glamping Legok Kondang Ciwidey as a Promotion Media during the Pandemic Diniati, Anisa; Salma, Aqida Nuril; Lestari, Martha Tri; Devi, Ni Luh Putu Febriyanti Suntari; Tasliman, Cassey Adela
Jurnal Penelitian Pariwisata Vol 6 No 1 (2022): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v6i1.134

Abstract

This research aims to describe how social media Instagram that tourism industry players, and the tourists use during the pandemic, can be utilized as a promotion tool so that more people will be interested in traveling again, especially in the era of the new normal. This research uses a qualitative approach with descriptive research type and data collection techniques carried out through in-depth interviews with one key informant, non-participant observation, and document study. The results show that in carrying out its promotion, Glamping Ciwidey utilizes some features of social media Instagram and emphasizes certain content to attract the attention of their target audiences. In modifying the audiences’ behavior, they optimize the ability of the influencer that was involved in building brand awareness and the interest of tourists’ attraction and maximizing the features of posting and reposting content from the influencers also visitors through Insta Story and Instagram Feeds. In providing the information such as product knowledge and persuading the audiences to be interested in visiting, they utilize some of Instagram’s features and emphasize the digital content creation, such as activities and the view around there, the implementation of health protocol, infographic, and repost content. Keywords: Nature Tourism, Promotion Media, Social Media For Tourism Marketing
Website Management as Public Information Media in Bogor Regency Government Diniati, Anisa; Phonna, Intan Dara; Wisudawaty, Hanna; Lestari, Martha Tri
Warta Ikatan Sarjana Komunikasi Indonesia Vol. 8 No. 2 (2025): Warta Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/wartaiski.v8i2.457

Abstract

Abstract - Websites are widely employed in its use as a way of delivering targeted information, such as the use of websites in government organizations aimed at distributing integrated information. The information will be published on the official government website so that the public may obtain all vital government information. Researchers picked online media websites because Bogor Regency is highly active and constant in distributing information in the form of increasingly diverse material every day. The purpose of this research is to define the Bogor Regency Government's plan for administering the bogorkab.go.id website. The website is an attempt to address public information demands, particularly those of the Bogor Regency government. The reference concept employed refers to the components that must be addressed in identifying the major message that government agencies aim to transmit through their social media initiatives, namely: Character, major Purpose, Main Motive, Main Story, and Details. The results indicated that in a month, this one regional apparatus website could post more than 140 materials regarding the Regent's operations and policies in the form of YouTube videos, pictures, and COVID-19 infographics, which were also shared on social media. The uploaded news material also demonstrates that the information given by Bogor Regency as the Regent's centralized official media is simple to grasp and diverse from numerous views, fields, and concerns in the Bogor Regency region. Keywords: Digital Media, Digital Media Management, Information Media, Website Management, Bogor Regency Goverment
Instagram Social Media as Peruri's Public Relations Strategy in Communicating with the Public Diniati, Anisa; Setyawan, Klara Tania; Lestari, Martha Tri
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 8 No. 1 (2023): June 2023 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v8i1.743

Abstract

Social media provides almost unlimited connection opportunities. Organizational public relations place social media as a platform for carrying out public communication and strategic communication. Determining how to approach and forge relationship between the institution and the community is a strategic communication that the organization needs to put forward. Perum Peruri as the Money Printing Public Company of the Republic of Indonesia manages Instagram social media as part of the effort to communicate with the public. This study aims to see and describe how is Peruri's public relations strategy to utilize Instagram as a means of communication with the public. This research focuses on activities carried out in digital media; characteristics of digital media use; and strategic planning for communicating with the public. This research uses a qualitative approach and descriptive research type. The research took place for three months from October to December 2021. Data of the research was collected through an interview with Yahdi Lil Ihsan as the Secretariat, Protocol and Corporate Communication Bureau of Peruri, and observations through social media monitoring. The results of the study show that the Management of Instagram social media by Peruri aims to build an image as digital security with guaranteed product authenticity and safety.  Peruri's PR uses social media as its strategy for communicating with the public. The strategy comprises five stages including mapping the institution's image in the eyes of the public, conducting editorial planning, collecting data to create content, distributing content through Instagram social media, and evaluating (monitoring).
Pengelolaan Konten Media Sosial Instagram pada Bisnis Kuliner @Soughdara Safira Zakiya Putri; Anisa Diniati
Jurnal Pustaka Komunikasi Vol 9, No 1 (2026): (In press)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v9i1.4426

Abstract

In today's digital era, social media is an effective tool for business promotion. Improving branding can also be done through social media. The purpose of this research is to find out the management of Instagram social media content in the Soughdara culinary business. This research uses the social media planning model by Luttrell (2015) to explain the stages of managing Soughdara's Instagram social media content. This research uses a qualitative approach with a descriptive research type and data collection techniques carried out through the main source of social media monitoring results on the @soughdara Instagram account, interviews with three key informants, one expert informant, and two supporting informants, also through non-participant observation, and document studies. The results showed that the implementation of Instagram social media content management carried out by Soughdara to improve business promotion and branding on social media has been carried out optimally. The content management consists of four stages, namely the @soughdara Instagram account analysis stage, the idea and content creation stage, the account management stage, and the evaluation stage. With this implementation, Soughdara obtained a positive assessment from its followers on Instagram.
Co-Authors Achmad Razif Zahira Adi Bayu Mahadian ADRIO KUSMAREZA ADIM Agustin, Fira Alila Pramiyanti Alvina, Shahnaz Rachma Annahlka, Oriell Asep Suryana Atwar Bajari Cassey Adela Tasliman Delliana, Santi Devi, Ni Luh Putu Febriyanti Suntari Dudi Ardans Rachman Dyah Kusumawati Evi Cristiana Ghifari, Audi Hadi Purnama Hanna Wisudawaty Hardianti, Deva Anggraeni Idola Perdini Putri Intan Primasari Khairunnisa Khairunnisa Klara Tania Setyawan Lestari, Martha Lubna Haya Lusy Mukhlisiana Martha Tri Lestari Melita Yosephine Mia Damayanti Moch Armien Syifaa Sutarjo Muhammad Fahreza Al Ghifari Muhammad Razan Abdurahman Ni Luh Putu Febriyanti Suntari Devi Nofha Rina Phonna, Intan Dara Pratiwi, Soraya Ratna Purnama Alamsyah Purnama Alamsyah Putra, Skhavito Wicaksono Rachman, Dudi Ardans Raditya Pratama Putra Ratu Rania Razie Razak Reni Nuraeni, Reni Risma Cahyani Ristiana, Evi Rosada, Amreza Safira Zakiya Putri Salma, Aqidah Nuril Saputro, Dio Herman Saputro, Dio Herman Sella Efrida Setyawan, Aldo Rio Setyawan, Klara Tania Shafa Fadhilah Hermawan Siregar, Anggi Khairunnisa Skhavito Wicaksono Putra Soraya Ratna Pratiwi Sri Dewi Setiawati Suntari Devi, Ni Luh Putu Febriyanti Syifaa, Moch. Armien Tasliman, Cassey Adela Yuhada, Ira Sartika