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All Journal MediaTor: Jurnal Komunikasi Jurnal Ilmu Komunikasi Jurnal Sosioteknologi Jurnal Kajian Komunikasi Jurnal Studi Komunikasi PRofesi Humas Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Jurnal Komunikasi Jurnal ASPIKOM Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora (KAGANGA) Wacana: Jurnal Ilmiah Ilmu Komunikasi Kajian Jurnalisme Tourism Reserch Journal Abdimas Singkerru JOURNAL OF COMMUNITY ENGAGEMENT AND EMPOWERMENT Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Prosiding Konferensi Nasional PKM-CSR eProceedings of Management Community Service Seminar and Community Engagement (COSECANT) PIKAT Indonesian Journal of Digital Public Relations Mediator: Jurnal Komunikasi Jurnal Komunikasi Indonesia KALBISIANA Jurnal Sains, Bisnis dan Teknologi JP2N: Jurnal Pengembangan Dan Pengabdian Nusantara Journal of Communication, Business and Social Science (JCOBS)
Anisa Diniati
Universitas Telkom
Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Veterinary Other

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Strategi Kampanye Public Relations Indonesia Stock Exchange dalam Program Yuk Nabung Saham Diniati, Anisa; Rachman, Dudi Ardans
Jurnal Ilmu Komunikasi Vol 20 No 2 (2022)
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v20i2.5529

Abstract

Penyelenggara pasar modal melihat tingkat literasi dan inklusi yang rendah, oleh karenanya perusahaan tersebut membentuk kampanye Yuk Nabung Saham yang dikelola oleh bagian Public Relations (PR) Indonesia Stock Exchange (IDX).  Hal yang menjadi menarik pada masa pandemi ini adalah PR IDX memberikan inovasi kampanye yang dikemas secara virtual. Dikarenakan kebutuhan masyarakat terkait investasi sangat tinggi di masa krisis ini, PR IDX berusaha konsisten menjalankan kampanye tersebut. Tujuan dari penelitian ini untuk mengetahui bagaimana strategi kampanye tersebut dengan menggunakan teori acuan Cutlip, Center dan Broom (1982) & Manajemen Kampanye Antar Venus (2008). Peneliti menggunakan pendekatan kualitatif dengan penelitian jenis deskripif, untuk teknik pengumpulan data yang digunakan adalah observasi, wawancara dan studi dokumen. Hasil dari penelitian ini menujukkan bahwa IDX konsisten memberikan pemahanan secara edukasi dan inspirasi terkait investasi yang saat ini dikemas secara virtual campaign. Seluruh konten yang diunggah menggunakan tagar #YukNabungSaham untuk memudahkan pengelompokan dan ciri khas IDX. Kampanye yang telah dijalankan IDX tercatat memiliki rekor baru terkait pertambahan jumlah investor baru pada tahun 2021 yang sudah tercatat sebanyak 1 juta investor baru. Peserta kampanye sangat antusias menerima konten yang disajikan oleh IDX terbukti bahwa jumlah webinar menyentuh angka ratusan ribu peserta setiap bulannya. Namun, di sisi lain IDX juga harus tetap memberikan petunjuk pada langkah pertama untuk menjadi investor baru karena masih banyak yang belum paham akan hal tersebut. Public Relations IDX akan terus melakukan evaluasi dan melahirkan turunan kampanye melihat kondisi mayarakat. 
Aktivitas Media Relations PT Angkasa Pura I dalam Mendukung Penyelenggaraan Presidensi G20 di Indonesia Diniati, Anisa; Suntari Devi, Ni Luh Putu Febriyanti
Jurnal Ilmu Komunikasi Vol 22 No 2 (2024): Agustus 2024
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v22i2.8964

Abstract

PT Angkasa Pura I merupakan perusahaan BUMN yang terkategori mengimplementasikan aktivitas media relations dengan kinerja baik. Hal ini dibuktikan dari prestasi yang diraih sepanjang tahun 2022. Meski demikian, masih ditemukan publisitas bernada negatif terkait aktivitas media relations AP I dalam mendukung G20 di Indonesia yang akhirnya memunculkan sentimen negatif. Penelitian ini bertujuan untuk mengetahui aktivitas media relations AP I dalam mendukung Presidensi G20. Penelitian didukung dengan teori media relations dari Iriantara yang menyebutkan terdapat tiga tahapan media relations, yakni perencanaan, implementasi, dan evaluasi. Peneliti menggunakan pendekatan kualitatif dengan jenis penelitian deskriptif. Teknik pengumpulan data dilakukan dengan cara observasi media online, studi pustaka dan dokumen, serta wawancara dengan Hidya Putri selaku informan kunci AP I, Iman S. Nurdin selaku informan ahli, I Gede Putu Astana dan M. Rayhan Hernadi selaku informan pendukung. Hasil penelitian menunjukkan bahwa AP I melakukan dua kegiatan media relations, yaitu mendistribusikan press release dan mengadakan media gathering. Untuk meningkatkan publisitas, AP I turut menggandeng Forum Wartawan BUMN. Dalam mengimplementasikan kegiatan ini, AP I melewati tiga tahapan, mulai dari tahap perencanaan, implementasi, dan evaluasi. Hasil evaluasi menunjukkan bahwa strategi komunikasi yang dijalankan sudah sesuai dengan strategi komunikasi yang dirancang pada tahap perencanaan, meskipun press release yang didistribusikan tergolong rendah. Substansi penelitian ini memberikan kontribusi rekomendasi berupa perlunya pemanfaatan berbagai bentuk kegiatan media relations secara lebih maksimal untuk menghasilkan frekuensi berita yang lebih variatif.
Child Labor's Experience of Communication Behavior Diniati, Anisa; Suryana, Asep; Bajari, Atwar
Jurnal Komunikasi Vol. 14 No. 2 (2022): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v14i2.17790

Abstract

Life as child labor is a compulsion that must be accepted for certain reasons. Some of the reasons why children in the Cibaduyut shoe industry center work as child laborers, including the living environment, which is indeed a home industry area, work that has been passed down from parents to children, to unmet needs from the family so that children have to look for jobs. own money to meet their needs. The purpose of this study is to analyze the experiences of child laborers regarding their communication behavior. The theory that underlies this research is the Phenomenological theory of Viktor Frankl, and the Symbolic Interaction theory of Mead. This study uses a qualitative approach with phenomenology as the research method. The results showed that the experience of child laborers regarding communication behavior is closely related to communication in shoe repair shops with bosses and employers, adult co-workers and fellow child laborers, peer groups, and family members. The communication of child laborers with the four environments encourages them to create distinctive cultural characteristics in the form of a world of symbols created together. The suffering they face is interpreted differently by child laborers, so that child laborers do not carry out the process of movements to lead to a better life.
Strategi Digital Marketing Dalam Pengembangan Akun Kreator PT. Uplus Technology Indonesia Achmad Razif Zahira; Anisa Diniati
Journal of Communication, Business and Social Science (JCOBS) Vol. 2 No. 2 (2024): Desember 2024
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jcobs.v2i2.8737

Abstract

TikTok is a social media that is growing very rapidly, becoming one of the most frequently used daily social media. Tiktokcurrently has 1 billion active users in Indonesia, with an average of 26 hours a day spent on the TikTok application. Withsuch user data, TikTok, which has opened selling or e-commerce services, has become very trending, apart from enjoyingshort video entertainment uploads, now users can shop quickly in the TikTok application. Of course, with the sales andincome in tiktok, competition is inevitable, MCN (multi-channel networking) tiktok has sprung up to attract creators from allover Indonesia to plunge into the livelihood of the tiktok application. This research uses the theory of marketing strategy,namely AIDA. This research uses qualitative research with descriptive research type, and data collection techniques withfield observations, interviews with one key informant, one expert informant, and one supporting informant, and documentstudies. The results showed that the marketing strategy used by P.T. Uplus Technology Indonesia is very efficient in usingAIDA theory in short-term or long-term marketing. The use of other sales strategies such as anchoring, time-limit, andscarcity also support the sales and increase of creator accounts held by uplus. The final conclusion is that P.T. Uplusmanaged to maximize its marketing strategy well so that the potential of each account can be maximized by driving salesand awareness through short video uploads and live rooms.
Pengelolaan Akun Instagram sebagai Strategi Pembangunan Brand Awareness @torch.id Shafa Fadhilah Hermawan; Anisa Diniati
Journal of Communication, Business and Social Science (JCOBS) Vol. 2 No. 2 (2024): Desember 2024
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jcobs.v2i2.8743

Abstract

Torch is a traveling and daily apparel brand with the Instagram account @torch.id. The account as a part of the social mediaplatform Instagram is an effective media in building brand awareness. This research aims to analyse the managementof @torch.id account in building brand awareness. This research uses social media content management by Kominfoconsisting of people, objectives, strategy, and technology and three elements of brand awareness strategy by Kotler andKeller. This research uses qualitative approach through interview and observation techniques. The result of this researchshows that the management of social media account @torch.id in creating brand awareness is done through introducingthe products in feed posts, running campaigns by tap-in to communities, and through interactions with their audience
Social media content management on Instagram in the fashion industry Lubna Haya; Anisa Diniati
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 9, No 1 (2024): Jurnal ASPIKOM
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v9i1.1407

Abstract

The management of Instagram social media content for Palugada Streetwear as a retail fashion streetwear brand has resulted in rapid growth, reaching two million accounts, a surge of up to 524%, and a significant increase in engagement by 21.7 thousand accounts. This research aims to comprehend how Instagram content management in the fashion industry enhances customer engagement. Researchers employ the POST social media management theory (KOMINFO, 2018) and the social action theory for amplifying customer engagement (Evans & McKee, 2010). Using a qualitative approach, data is gathered through interviews with Palugada's CEO and Head of Marketing, academicians who are social media experts, and Palugada Instagram account followers. In addition to interviews, observation and document analysis are also conducted. Research findings reveal that Palugada implements six content management stages, including determining target audience characteristics, establishing objectives through 4 content pillars, setting an editorial plan, formulating KPIs, executing content management strategies, and distributing content. The fifth phase involves specific strategies, including research, curation, content production, collaboration, and media monitoring.
Co-Authors Achmad Razif Zahira Adi Bayu Mahadian ADRIO KUSMAREZA ADIM Agustin, Fira Alila Pramiyanti Alvina, Shahnaz Rachma Annahlka, Oriell Asep Suryana Atwar Bajari Cassey Adela Tasliman Delliana, Santi Dudi Ardans Rachman Dyah Kusumawati Evi Cristiana Ghifari, Audi Hadi Purnama Hardianti, Deva Anggraeni Idola Perdini Putri Intan Primasari Khairunnisa Khairunnisa Klara Tania Setyawan Lestari, Martha Lubna Haya Lusy Mukhlisiana Martha Tri Lestari Melita Yosephine Mia Damayanti Moch Armien Syifaa Sutarjo Muhammad Fahreza Al Ghifari Muhammad Razan Abdurahman Ni Luh Putu Febriyanti Suntari Devi Nofha Rina Pratiwi, Soraya Ratna Purnama Alamsyah Purnama Alamsyah Putra, Skhavito Wicaksono Rachman, Dudi Ardans Raditya Pratama Putra Ratu Rania Razie Razak Reni Nuraeni, Reni Risma Cahyani Ristiana, Evi Rosada, Amreza Salma, Aqidah Nuril Saputro, Dio Herman Saputro, Dio Herman Sella Efrida Setyawan, Aldo Rio Shafa Fadhilah Hermawan Siregar, Anggi Khairunnisa Skhavito Wicaksono Putra Soraya Ratna Pratiwi Sri Dewi Setiawati Suntari Devi, Ni Luh Putu Febriyanti Syifaa, Moch. Armien Yuhada, Ira Sartika