Claim Missing Document
Check
Articles

Found 13 Documents
Search
Journal : Social Science Academic

Pemberdayaan UMKM Sabuk Kulit di Dukuh Tengah Melalui Digital Marketing Maulana Maskanith, Toriq Ardian; Khafidhoh, Khafidhoh
Social Science Academic SPECIAL ISSUE: Desa Berdaya dengan Potensi Lokal
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ssa.v0i0.6041

Abstract

Micro, Small, and Medium Enterprises (UMKM) play an important role in the Indonesian economy but often face challenges in marketing, especially in the rapidly developing digital era. This research focuses on empowering Leather Belt MSMEs in Dukuh Tengah, Nambangrejo Village, through digital marketing as a solution to increase product visibility and competitiveness. It aims to improve the skills of MSME owners in utilizing technology and digital platforms such as social media and e-commerce. This research uses qualitative data collection techniques; the author uses observation, interview, and documentation study techniques. This research shows that participants become more independent in managing digital marketing, more innovative in promotions, and able to reach a wider market. This empowerment helps MSMEs adapt to modern market demands and improve the sustainability of their businesses.
Peningkatan Literasi Digital Marketing dan Penerapan Digital Marketing di Desa Nambangrejo Dukuh Tengah Ramadhan, Rezha Ramadhan; Khafidhoh, Khafidhoh
Social Science Academic SPECIAL ISSUE: Desa Berdaya dengan Potensi Lokal
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ssa.v0i0.6046

Abstract

The community of Nambangrejo Village, particularly in Dukuh Tengah, faces challenges in accessing and understanding digital technology and e-commerce platforms. Limited telecommunications equipment and a lack of technological knowledge hinder their ability to shop online and manage digital transactions. Additionally, a preference for direct transactions over digital methods poses a barrier. This study aims to enhance the digital literacy of the Nambangrejo community by organizing digital marketing training. Specific objectives include understanding digital marketing strategies, mastering digital marketing tools and platforms, improving analytical skills, encouraging creativity, and ensuring adaptation to current trends. The training was conducted twice on July 27 and July 29, 2024, at Balaidesa Nambangrejo. The participants, selected through a community meeting, were local youth. The training featured an expert speaker, Imam Mustaqim, S.Pd., and was attended by the Field Supervising Lecturer (DPL) and the Village Secretary. The methodology included theoretical instruction, case studies, and practical exercises. Data collected include documentation of the training, photographs of activities, and participant feedback. Evaluation was conducted to measure the participants' improvement in understanding and skills related to digital marketing. The training successfully enhanced participants' understanding of digital marketing strategies and e-commerce platforms. Participants showed progress in analytical skills and digital marketing budget management. However, further efforts are needed to ensure sustained adaptation to technological advancements and current trends. This initiative is expected to assist the community in leveraging technology for local business development and improving access to digital markets
Konsep Dakwah Dalam Novel Bidadari Bermata Bening (Analisis Wacana Teun Van Dijck Novel Bidadari Bermata Bening Karya Habiburrahman El Shirazy) Muyasaroh, Evi; Setyawan, Agus; Khafidhoh, Khafidhoh
Social Science Academic Vol. 1 No. 1 (2023)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ssa.v1i1.2475

Abstract

The novel is one of the print media that is effectively used to convey da'wah messages. The message conveyed from a novel is the intellectual experience and background of the social life of the writer. By reading a novel one can find out the message to be conveyed, the concepts that are instilled and the direction in which the author's thoughts are. This study aims to determine the concept of preaching about faith and the concept of preaching about love in the novel entitled Bidadari Bermata Bening by Habiburrahman El Shirazy. The method used in this research is library research by collecting data and information related to the research object in the form of the da'wah concept contained in the novel Bidadari Bermata Bening by Habiburrahman El Shirazy. The concept in question is in the form of the concept of da'wah about faith and morals. The results of this study concluded that the concept of preaching about faith in the novel Bidadari with clear eyes, whose research focus is in the form of the concept of preaching about faith and the concept of preaching about love in the novel entitled Bidadari with Clear Eyes by Habiburrahman El Shirazy, has Islamic values ​​that are dominant towards the flow of Alhu Sunnah Wal Jama'ah.