Claim Missing Document
Check
Articles

Found 22 Documents
Search

The Marketing Of Tourism Villages Through Annual Event: Case Study Of Penglipuran Village Festival I Nengah Sandi Artha Putra; Ni Nyoman Arini; I Putu Tiana Raditya
Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Vol 6 No 1 (2023): Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Ev
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/journey.v6i1.158

Abstract

Tourism villages in their development must have a good marketing strategy. Many tourist villages are not developing and progressing because the management and marketing aspects are not carried out properly. The development of a tourist village through an annual event strategy is one of the strategies carried out by independent tourism villages such as the Penglipuran Tourism Village. This study aims to examine the marketing strategy of Penglipuran Tourism Village through an annual event. Two objects that will be studied in the event are event management and marketing strategy. A qualitative approach is the method used in this study. The in-depth interview technique is a technique used to search for data in depth with a purposive sampling technique. The results of this study indicate that there is good event management carried out by the committee which consists of aspects of research, design, planning, coordinating and evaluating. The eight elements of the marketing mix are also applied in the event marketing strategy, such as product, price, place, promotion, people, packaging, programming and partnership aspects. Penglipuran Village Festival as an annual event is managed independently based on the community and is consistently carried out every year. This event has a good impact on the existence of tourism village branding, and provides economic, socio-cultural and environmental welfare benefits.
PROMOSI DESA WISATA PENGLIPURAN PASCA PANDEMI COVID–19 MELALUI FESTIVAL BUDAYA STUDI KASUS: PENGLIPURAN VILLAGE FESTIVAL IX Ni Nyoman Arini; I Made Bayu Wisnawa; Putu Guntur Pramana Putra; I Nengah Sandi Artha Putra
Jurnal Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Vol 8 No 2 (2023): Volume 8 No 2
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/pariwisata.v8i2.2841

Abstract

Penglipuran Village Festival is a cultural festival held as a form of community commitment to preserve traditions and culture in Penglipuran Village. This study analyzes the event marketing process in organizing Penglipuran Village Festival IX and how Penglipuran Village Festival IX became a promotional medium for Penglipuran Tourism Village after the Covid-19 pandemic. This study used qualitative descriptive analysis. Data collection techniques carried out in this study are observation, interviews and documentation. Data is analyzed based on the event marketing process and 7P marketing mix, namely product, price, place, promotion, process, people, and physical evidence. The results of this study show that the implementation of the Penglipuran Village Festival IX event is in accordance with the event marketing process based on the model of Lynn Van Der Wagen (2010). 7P as an element of the marketing mix has also been fulfilled in Penglipuran Village Festival IX. The main target of Penglipuran Village Festival IX is foreign tourists and quality domestic tourists. The presence of the Penglipuran Village Festival IX event with various interesting programs can be a turning point in tourism recovery after the Covid-19 pandemic.
Healing at Gunung Salak: Festival Budaya untuk Promosi Desa Wisata Gunung Salak Selemadeg Timur Tabanan Bali Ni Nyoman Arini; I Nengah Sandi Artha Putra
Humanis Vol 27 No 4 (2023)
Publisher : Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JH.2023.v27.i04.p06

Abstract

Gunung Salak Tourism Village is located in East Selemadeg District, Tabanan Regency, Bali Province which is a tourism village that is still developing, meaning that there still needs to be many breakthroughs in promotion. The spread of Covid-19 has caused Gunung Salak Tourism Village to experience a decrease in tourist visits. After the pandemic, Gunung Salak Tourism Village (Dewi Gula) Festival 2022 was held for the first time as one of the efforts to recover tourism while introducing the tourism potential in Gunung Salak Tourism Village to the wider community. Marketing Mix 8P which includes Product, Price, Place, Promotion, People, Packaging, Programming, and Partnership is used to analyze the Dewi Gula Festival event as a regional tourism promotion media. The results of this study show that the Dewi Gula Festival with the theme "Healing at Gunung Salak" promotes the potential of Gunung Salak Tourism Village in the development of healing tourism and supports sustainable tourism. This can be seen from the implementation of the Dewi Gula Festival which supports the preservation of nature, culture, local identity, environmental awareness, and involves the participation of local communities.
The role of women in enhancing economic standards in rural areas through the implementation of waste reform in Desa Cemagi Ni Wayan Mekarini; Ni Nyoman Arini; Sulistyoadi Joko Saharjo; Aerial Yeremia Jumadi; Jaka Nur Hidayat; I Gede Kesuma Arimbawa; I Nyoman Komang Adi Saputra; Charisa Gracia Ola; Maria Angelia Selvira Foglin; Frederika Banyo; Kristina Rati Ratna; Maria Agusta Hipolita Ampur; I Made Ari Sedana
Community Empowerment Vol 9 No 2 (2024)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.10571

Abstract

Cemagi Village faces challenges in its human resources sector, which are not yet prepared to compete in the tourism industry, and waste management, which is deemed highly risky. In response to waste management issues, the Cemagi Village Perbekel has initiated the establishment of the Sarwa Metu Wangi TPS3R to oversee waste management and has appointed cadres to manage waste banks in each Banjar neighborhood. To address these issues, a pilot project was launched for women's empowerment activities in Cemagi Village, specifically in Banjar Sangiangan. These service activities aim to empower women in Cemagi Village by encouraging women's groups to actively sort waste, generate additional income from the sale of segregated waste, increase public awareness of the importance of proper waste management for environmental cleanliness and public health, and support tourism village development through the application of the Sapta Pesona principles. The method of implementing these activities involves conducting waste management awareness campaigns and providing assistance in waste sorting at residents' homes. The results of these activities indicate that the community has begun to actively sort waste in accordance with guidance provided by the implementation team during assistance. This is evident from the initial condition of waste deposits at the onset of waste bank activities, which were predominantly mixed or improperly sorted. However, after providing assistance at residents' homes, the waste brought to the waste bank has begun to be properly sorted. Changes in people's waste sorting behavior serve as an indicator of the success of awareness campaigns and mentoring efforts, reflecting an increase in public awareness regarding the importance of proper waste sorting for environmental protection.
Storynomics Tourism: Promosi Daya Tarik Wisata di Kawasan Wae Bobok Kabupaten Menggarai Barat Melalui Tradisi Lisan Ni Nyoman Arini; I Nengah Sandi Artha Putra; Ida Ayu Karina Putri
Jurnal Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Vol 9 No 1 (2024): Volume 9 No 1
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/pariwisata.v9i1.3536

Abstract

This study aims to analyze oral traditions that have potential as tourist attractions in the Wae Bobok Area. Local communities can use this cultural heritage to promote storynomics tourism in Wae Bobok Area while preserving it. The approach used in this study is qualitative to explore various aspects of folklore relevant to tourism, such as cultural values, local cultural heritage, and tourist attractions. The type of data used in this study is qualitative data. Data was collected through observation, interviews, and documentation. The results of this study show that the oral tradition that developed in Wae Bobok has great potential as a promotional medium to introduce the charm of natural tourism such as springs, Cunca Pengantin, and beautiful scenery from “Jurang Maut”. In addition, there is also potential to promote cultural tourism wealth which includes traditional Tuak Reis and Manuk Kapu rituals, as well as local gastronomy such as rebok. Oral traditions such as folklore, myths, and traditional rituals can be an important part of enriching the tourist experience, while preserving the local cultural heritage. Through proper promotion, oral traditions can become a unique tourist attraction and certainly distinguish Wae Bobok from other tourism destinations, as well as help build awareness of the importance of cultural preservation.
Analysis Of Domestic Tourist Satisfaction And Loyalty In Penglipuran Tourism Village, Bangli I Nengah Sandi Artha Putra; Ni Nyoman Arini; I Putu Tiana Raditya
Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Vol 6 No 2 (2023): Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Ev
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/journey.v6i2.172

Abstract

Penglipuran Tourism Village is an independent tourist village that has been developing since 1993. In its development, tourist behavior is very important to know. Two important aspects that must be known are tourist satisfaction and loyalty. In tourism marketing studies, there are many aspects that influence satisfaction and loyalty, including tourist motivation and destination attributes. Analyzing tourist behavior is very important as an evaluation step and a sustainable marketing strategy. The aims of this research are 1) to analyze the influence of motivation and destination attributes on tourist satisfaction, 2) to analyze the influence of motivation and destination attributes on tourist loyalty, 3) to analyze the influence of tourist satisfaction on tourist loyalty. This research was designed using quantitative methods which aim to analyze the size of the correlation and causal relationship between variables and justify the significance of each hypothesis. One hundred domestic tourists who have visited are the samples in this study. The sample was determined using accidental sampling by distributing questionnaires online via Google Form. Data were analyzed using SEM (Structural Equation Modeling) with SmartPLS software version 3.0. The research results show that 1) motivation does not have a significant effect on tourist satisfaction. Destination attributes have a significant effect on tourist satisfaction, 2) motivation does not have a significant effect on tourist loyalty. Destination attributes do not have a significant effect on tourist loyalty, 3) tourist satisfaction has a significant effect on tourist loyalty. Through the findings of this research, it can be used as reference material for sustainable marketing in looking at the behavior of domestic tourists who visit the Penglipuran Tourism Village.
Pemberdayaan Masyarakat Desa Dalam Mengembangkan Pariwisata dan Ekonomi Kreatif di Desa Wisata Cemagi Kabupaten Badung Ni Nyoman Arini; Mekarini, Ni Wayan; Wartana, I Made Hedy; Clarissa, Sarita Vania; Sunata, I Made
Sevanam: Jurnal Pengabdian Masyarakat Vol 3 No 1 (2024): Maret
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/sevanam.v3i1.3081

Abstract

Community Service Activities (PkM) through KKN activities in Cemagi Village in 2023 are further KKN activities, based on Memorandum of Understanding (MoU) between Triatma Mulya University and Cemagi Village for 3 years, so that this Thematic KKN activity can be carried out sustainably in Cemagi Village. KKN activities of the Faculty of Business and Tourism, Triatma Mulya University were held for 5 (five) weeks in Cemagi Tourism Village which took place from January 16 to February 17, 2023. This service article analyzes the empowerment of village communities in developing tourism and the creative economy in Cemagi Tourism Village, Badung Regency. This research began with the 2023 Thematic Real Work Lecture (KKN) activities held in Cemagi Village. The implementation of KKN activities is carried out through several stages, namely the planning, implementation, monitoring and evaluation stages. The Thematic KKN Team of the Faculty of Business and Tourism, Triatma Mulya University provided socialization related to tourism awareness and financial literacy education. The details of the KKN work program that have been implemented in Cemagi Village are clean-up actions at Mengening Beach, cooking classes, promotional videos, financial literacy education, making and installing welcome billboards in Cemagi Village, teaching English and basic mathematics to kindergarten children, socializing waste sorting, and quiz competitions. A pre-planned work program can be completed in a timely manner.
Pembelajaran Inovatif untuk Meningkatkan Minat Belajar Bahasa Inggris Siswa Sekolah Dasar di Desa Kuwum, Kabupaten Badung Ni Nyoman Arini; Anggreni, Ni Putu Yunik; Virgia Ratna Devi; Jayanti Kumala Dewi, I Dewa Ayu Riskya; Ni Made Yulia Chrisanti; I Putu Ardimahada; Krisna Atmaja, Ida Bagus Gede Bayu; Kadek Erna Parniti; Supradnyani, Ni Putu Intan; Adi Ananta, I Putu Wahyu; Hadi Swarna, I Made Rudi
Sevanam: Jurnal Pengabdian Masyarakat Vol 3 No 2 (2024): September
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/sevanam.v3i2.3882

Abstract

Increasing interest in learning English among primary school students is essential to support the growth of tourism in Kuwum Village. Innovative learning methods applied to increase students' interest and ability in learning English include learning while playing or educational games, making mading, making pencil case crafts, piggy bank crafts, photo frame crafts, coloring activities, and putting together puzzles. One of the biggest challenges in teaching English to elementary school students is keeping students engaged and motivated. This activity aims to increase literacy, students' interest in learning English, and develop innovative learning models. The results obtained during the teaching activities are that students become more active and motivated in learning English, students become more creative in utilizing used goods, and are able to cooperate with their friends in putting together puzzles. This innovative learning activity is able to increase students' motivation in learning English at SD Desa Kuwum. The Triatma Mulya University Thematic Community Service (KKN) team has implemented interactive and interesting teaching methods, providing a conducive learning environment, and adapting learning to students' interests and needs.
Pengaruh Beban Kerja dan Stres Kerja Terhadap Kinerja Karyawan Housekeeping Pada Masa Pandemi Covid–19 di W Hotel Seminyak Bali Jaya, I Gusti Agung Pradnyana; Wisnawa, I Made Bayu; Ni Nyoman Arini
Jurnal Ilmiah Hospitality Management Vol. 13 No. 2 (2023)
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jihm.v13i2.251

Abstract

Kinerja karyawan housekeeping di W Hotel Seminyak Bali mengalami penurunan yang disebabkan oleh stress. Penelitian ini bertujuan untuk menganalisis Pengaruh Beban Kerja dan Stres Kerja Terhadap Kinerja Karyawan Housekeeping Pada Masa Pandemi Covid–19 di W Hotel Seminyak Bali. Teknik pengumpulan data dalam penelitian ini menggunakan kuesioner yang disebarkan kepada 53 responden dengan metode penentuan sampel adalah sampling jenuh. Teknik analisis data yang digunakan adalah regresi linier berganda. Hasil analisis menyimpulkan bahwa terdapat pengaruh negatif dan signifikan antara Beban Kerja terhadap Kinerja Karyawan, Stres Kerja berpengaruh negatif dan signifikan terhadap Kinerja Karyawan, besarnya kontribusi pengaruh Beban Kerja dan Stres Kerja sebesar 58,8% dalam mempengaruhi Kinerja Karyawan, dan sisanya 41,2% dipengaruhi oleh variabel lain yang tidak dibahas dalam penelitian ini, serta variabel yang lebih berpengaruh dominan terhadap Kinerja Karyawan yaitu varabel Stres Kerja dengan nilai Coefficient Betta 0,549 dan variabel Beban Kerja dengan nilai coefficient betta 0,274 di W Hotel Seminyak Bali. Penelitian ini diharapkan dapat menjadi bahan pertimbangan serta menjadi sumbangan pemikiran kepada pihak manajemen W Hotel Seminyak Bali khususnya di Housekeeping Department agar memberikan perhatian terhadap gelaja–gejala Beban Kerja dan Stres Kerja yang menimbulkan penurunan terhadap Kinerja Karyawan.
The Influence Of Room Rates And Facilities On Guest Decisions To Stay At The Aveda Boutique Hotel Petitenget Bali Noviantini Jehabu, Florentina; Wisnawa, I Made Bayu; Kristiana Putri, Komang Shintiya Nita; Rusmiati, Ni Nyoman; Arini, Ni Nyoman
Jurnal Manajemen Pelayanan Hotel Vol 7 No 1 (2023): Jurnal Manajemen Pelayanan Hotel
Publisher : Akademi Komunitas MAPINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37484/jmph.070107

Abstract

This study aims to determine the partial and simultaneous effects of Room Prices, and Facilities on Guest Stay Decisions at The Aveda Boutique Hotel. This study uses data collection techniques in questionnaires, interviews and documentation. This type of research is a type of quantitative research. The population in this study were guests staying at The Aveda Boutique Hotel using the Accidental Sampling sampling technique with 75 respondents. This study uses a quantitative method with SPSS (Statistical Package For Social Science) version 25.0. This study obtained the results of multiple linear regression analysis Y = 8.962 + 0.431X1 + 0.461X2 which shows that room prices and facilities positively affect guest decisions to stay at The Aveda Boutique Hotel. The t-test results show t-count room price 3.021 and t-count facilities 4.124> t table 1.666, which means the hypothesis is accepted. Then the F test results show Fcount 29.548> Ftable 3.123, which means the hypothesis is accepted. From the results of the T test and F test analysis, it can be concluded that room prices and facilities significantly affect both partially and simultaneously guest decisions to stay at The Aveda Boutique Hotel. The coefficient of determination test results shows that the effect of room prices and facilities is 45.1% on guest stay decisions, while other variables outside this study influence the remaining 54.9%. In this study, the most dominant variable influencing guest decisions to stay in facilities with a value of 0.437. Keywords: Room rates, Facilities, the guest's decision to stay Keywords: Room rates, Facilities, the guest's decision to stay